| dc.contributor | 企管系 | - |
| dc.creator (作者) | Hyun, Eunjung | - |
| dc.creator (作者) | 謝凱宇 | - |
| dc.creator (作者) | Hsieh, Kai-Yu | - |
| dc.date (日期) | 2018-01 | - |
| dc.date.accessioned | 20-Aug-2019 10:16:21 (UTC+8) | - |
| dc.date.available | 20-Aug-2019 10:16:21 (UTC+8) | - |
| dc.date.issued (上傳時間) | 20-Aug-2019 10:16:21 (UTC+8) | - |
| dc.identifier.uri (URI) | http://nccur.lib.nccu.edu.tw/handle/140.119/125301 | - |
| dc.description.abstract (摘要) | This paper investigates a firm`s inclination to match a rival`s strategic move under asymmetric market strength. Drawing from the awareness-motivation-capability framework, we theorize that a firm is more likely to match modestly weaker competitors to sustain its current lead and match modestly stronger competitors to eschew lagging further behind; conversely, a firm is less likely to match far weaker competitors due to its lack of attention and match far stronger competitors due to its inability to compete. Event history analysis of a set of IT companies’ entry moves into various locations in China exhibits support for our hypotheses. Our findings suggest that a firm`s matching response most often occurs under a moderate level of asymmetric market strength. | - |
| dc.format.extent | 187929 bytes | - |
| dc.format.mimetype | application/pdf | - |
| dc.relation (關聯) | Journal of Business Research, Vol.82, pp.202-212 | - |
| dc.subject (關鍵詞) | Asymmetric market strength ; Competitive strategy ; Entry behavior ; Matching response | - |
| dc.title (題名) | Matching response to competitors’ moves under asymmetric market strength | - |
| dc.type (資料類型) | 期刊論文 | - |
| dc.identifier.doi (DOI) | 10.1016/j.jbusres.2017.09.038 | - |
| dc.doi.uri (DOI) | https://doi.org/10.1016/j.jbusres.2017.09.038 | - |
