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題名 知易行難 — 有效健康管理營運模式之研究
Easier Said Than Done: A Study of Business Operation of an Effective Health Management Program作者 李相依
Li, Xiang-Yi貢獻者 周冠男
Chou, Robin K.
李相依
Li, Xiang-Yi關鍵詞 健康管理
減重
文明病
自然生態
永續
Health management
Weight reduction
Civilization diseases
Environmental protection
Sustainable development日期 2019 上傳時間 5-Sep-2019 15:52:39 (UTC+8) 參考文獻 參考文獻一、中文文獻1. 邱志聖，（2017）。「策略行銷分析」。台北市：智勝文化事業有限公司。2. 維基百科，「生長激素」，2019/5/18，檢自：https://zh.wikipedia.org/wiki/生长激素3. 潘文涵，（2017），「國民營養健康狀況變遷調查(102-105 年)」，第111頁，台北市：衛生福利部國民健康署4. 劉建廷，「請問最大心跳率計算方式？」，2019/06/03，檢自：https://www.commonhealth.com.tw/consult/consultTopic.action?nid=6215. 潘湘如、杜明勳、葛魯蘋、洪麗如，（2007）。「減重個案長期體重控制之相關因素分析」。台灣家醫誌，民國96年17卷3期，第168頁 – 第177頁。二、英文文獻1. Alex O’Meara,“The Percentage of People Who Regain Weight After Rapid Weight Loss and the Risks of Doing So”, Retrieved on 2019/5/15 from https://www.livestrong.com/article/438395-the-percentage-of-people-who-regain-weight-after-rapid-weight-loss-risks/2. Centers for Disease Control and Prevention, “Losing Weight”, Retrieved 5/12/2019, from: https://www.cdc.gov/healthyweight/losing_weight/index.html3. Charlotte Gerson / Morton Walker, （2001）.“The Gerson Therapy”, United States of America: Kinsington4. English Oxford Living Dictionary, “Metabolism”，retrieved on 2019/5/15 from https://en.oxforddictionaries.com/definition/metabolism5. “Global Trust in Advertising: Winning Strategies for an Evolving Media Landscape, September 2015”, The Nielsen Company, Retrieved on 2019/5/22, from https://www.nielsen.com/content/dam/nielsenglobal/se/docs/Global%20Trust%20in%20Advertising%20Report%20September%202015.pdf6. Jamie Ducharme，(2018). “About Half of Americans Say They`re Trying to Lose Weight”, Time (Megazine), retrieved on 2019/5/15 from http://time.com/5334532/weight-loss-americans/7. Jeff Donn, Martha Mendoza, and Justin Pritchard. (2008). “AP Probe Finds Drugs in Drinking Water”. The Associated Press. Retrieved on 2019/5/19 from http://nipomowater.com/pdf/2008_pdf/2008_News/08_0310_SMT_AP_Probe_Finds_Drugs_%20in_Drinking_Water.pdf8. Jennifer Zerling, (2012). “Breaking the Chains of Obesity: 107 Tools”, United States of America, CreateSpace Independent Publishing Platform9. Jordan Freisleben and Emily Khaykin,(2010).“Crash Dieting”, Los Angeles: The Chronicle, retrieved on 2019/5/19 from http://hwchronicle.com/crash-dieting/10. Judy Mahle Lutter, Lynn Jaffee, (2004). "The Bodywise Woman", United States of America, Human Kinetics11. Marie Ng, PhD / Tom Fleming, BS / Margaret Robinson, BA / Blake Thomson, BA / Nicholas Graetz, BS / Christopher Margono, BS,（2014）. “Global, regional, and national prevalence of overweight and obesity in children and adults during 1980–2013: a systematic analysis for the Global Burden of Disease Study 2013”,“The Lancet”(published by Reed Elsevier), Volume 384, ISSUE 9945, P766-781, (August 30, 2014)12. Markham Heid, "You Asked: Do Massages Have Real Health Benefits?", Time (Magazine), retrived on 2019/5/21 from http://time.com/5085140/massage-health-benefits/13. Maureen T. Timlin, Mark A. Pereira, Mary Story, Dianne Neumark-Sztainer, (2008). “Breakfast Eating and Weight Change in a 5-Year Prospective Analysis of Adolescents: Project EAT (Eating Among Teens)”. Pediatrics, VOLUME 121, ISSUE 3, Pages 638-645.14. Michael Colby. (2018). “GMO Corn to Blame for Soaring Pesticide Use”. Retrieved on 2019/5/17, from: https://www.organicconsumers.org/news/michael-colby-gmo-corn-blame-soaring-pesticide-use15. Mitchell Gaynor, (1997). “Detoxification and Healing : The Key to Optimal Health”, New Canaan, Conn.: Keats Publishing16. Montgomery MP, Kamel F, Saldana TM, Alavanja MCR, Sandler DP. (2008). “Incident diabetes and pesticide exposure among licensed pesticide applicators: Agricultural Health Study 1993 – 2003”, American Journal of Epidemiology, Volume 167, Issue 10, Pages 1235-1246.17. Pamela Hanson，(2000). “Deep Sleep Tied to Hormone Production”, Chicago Tribune, retrieved on 2019/5/18 from https://www.chicagotribune.com/news/ct-xpm-2000-08-16-0008160337-story.html18. Ramnarace Cynthia, “Can I Work Out On an Empty Stomach?”, Retrieved 5/14/2019, from: https://www.webmd.com/fitness-exercise/features/can-i-work-out-on-an-empty-stomach#119. William L. Wolcott and Trish Fahey, (2002). “The Metabolic Typing Diet”, United States of America: Broadway Books. 描述 碩士
國立政治大學
經營管理碩士學程(EMBA)
105932155資料來源 http://thesis.lib.nccu.edu.tw/record/#G0105932155 資料類型 thesis dc.contributor.advisor 周冠男 zh_TW dc.contributor.advisor Chou, Robin K. en_US dc.contributor.author (Authors) 李相依 zh_TW dc.contributor.author (Authors) Li, Xiang-Yi en_US dc.creator (作者) 李相依 zh_TW dc.creator (作者) Li, Xiang-Yi en_US dc.date (日期) 2019 en_US dc.date.accessioned 5-Sep-2019 15:52:39 (UTC+8) - dc.date.available 5-Sep-2019 15:52:39 (UTC+8) - dc.date.issued (上傳時間) 5-Sep-2019 15:52:39 (UTC+8) - dc.identifier (Other Identifiers) G0105932155 en_US dc.identifier.uri (URI) http://nccur.lib.nccu.edu.tw/handle/140.119/125565 - dc.description (描述) 碩士 zh_TW dc.description (描述) 國立政治大學 zh_TW dc.description (描述) 經營管理碩士學程(EMBA) zh_TW dc.description (描述) 105932155 zh_TW dc.description.tableofcontents 目次摘要 IIAbstract III目次 V表目錄 VIII圖目錄 IX第一章 緒論 1第一節 研究背景與動機 1第二節 研究目的 5第三節 研究範圍與方法 6第二章 文獻研究與探討 8第一節 關於新陳代謝 8壹、 新陳代謝的定義及運作 8貳、 瘦下來不等於健康 9叁、 只要健康就不會胖 9第二節 飲食對健康的直接影響 10壹、 食療的理論基礎及實踐 10貳、 人體的自癒功能 11叁、 盡量食用有機食物的重要性 12第三節 飲食以外會影響健康的幾大因素 15壹、 壓力對健康的負面影響 15貳、 睡眠不足對健康的負面影響 15叁、 環境和不良習慣對健康的負面影響 16第四節 普遍對健康的誤會 17壹、 均衡飲食的重要性 17貳、 空腹運動會適得其反 17叁、 只要吃的少，就會瘦下來 18肆、 多吃水果顧健康 18伍、 喝酒促進心血管健康 18陸、 咖啡因幫助減重 19第三章 健康管理計劃 20第一節 建立正確的健康觀念 21壹、 健康飲食 21一、 要吃「食物」，避免「食品」 21二、 有機蔬果、乳製品、肉類、蛋類的重要性 24三、 關於飲用水 24四、 每日飲食總規則 25（一） 每天必須吃早餐 25（二） 每4小時進食一次 26（三） 晚上9點以後停止進食 26（四） 不要節食、不要偏食 26貳、 每天運動的必要性 27叁、 關於睡眠 27肆、關於舒壓和靜坐冥想 28第二節 客製化健康管理計劃 29第三節 健康管理計劃的產品和服務 30壹、 每週健康菜單 30貳、 有機蔬果、肉類、蛋類送貨到府 31叁、 健康飲用水配送到府 31肆、 靜坐冥想課程 31伍、 按摩預約 32陸、 科學實驗驗證有效的助眠音樂 32柒、 幫助身體補充營養的各種健康保養品 32捌、 APP的人性化頁面設計 32玖、 私人健康顧問 33拾、 健康餐廳 34拾壹、 健康食材店 34拾貳、 健康綠飲店 34拾叁、 即時服務小群組 34拾肆、 溫故知新 35拾伍、 鯰魚效應：健康競爭提升動力 35第四章 從4C角度探討健康管理運營模式 37第一節 行銷以及4C的概念 37第二節 健康管理計劃的外顯單位效益成本（C1） 38壹、 健康管理計劃的目標市場及市場定位 38貳、 健康管理計劃的特點（Features）、效果（Advantages）、和為消費者帶來的利益（Benefits）（簡稱FAB） 39第三節 健康管理計劃的資訊搜尋成本（C2） 40第四節 健康管理計劃的道德危機成本（C3） 43第五節 健康管理計劃的專屬陷入成本（C4） 45壹、 健康管理計劃產品相關的專屬資產 45貳、 健康管理計劃人員或系統的專屬資產 46叁、 健康管理計劃品牌相關的專屬資產 46肆、 健康管理計劃促銷相關的專屬資產 47第五章 結論與建議 49參考文獻 50一、 中文文獻 50二、 英文文獻 51 zh_TW dc.format.extent 1156645 bytes - dc.format.mimetype application/pdf - dc.source.uri (資料來源) http://thesis.lib.nccu.edu.tw/record/#G0105932155 en_US dc.subject (關鍵詞) 健康管理 zh_TW dc.subject (關鍵詞) 減重 zh_TW dc.subject (關鍵詞) 文明病 zh_TW dc.subject (關鍵詞) 自然生態 zh_TW dc.subject (關鍵詞) 永續 zh_TW dc.subject (關鍵詞) Health management en_US dc.subject (關鍵詞) Weight reduction en_US dc.subject (關鍵詞) Civilization diseases en_US dc.subject (關鍵詞) Environmental protection en_US dc.subject (關鍵詞) Sustainable development en_US dc.title (題名) 知易行難 — 有效健康管理營運模式之研究 zh_TW dc.title (題名) Easier Said Than Done: A Study of Business Operation of an Effective Health Management Program en_US dc.type (資料類型) thesis en_US dc.relation.reference (參考文獻) 參考文獻一、中文文獻1. 邱志聖，（2017）。「策略行銷分析」。台北市：智勝文化事業有限公司。2. 維基百科，「生長激素」，2019/5/18，檢自：https://zh.wikipedia.org/wiki/生长激素3. 潘文涵，（2017），「國民營養健康狀況變遷調查(102-105 年)」，第111頁，台北市：衛生福利部國民健康署4. 劉建廷，「請問最大心跳率計算方式？」，2019/06/03，檢自：https://www.commonhealth.com.tw/consult/consultTopic.action?nid=6215. 潘湘如、杜明勳、葛魯蘋、洪麗如，（2007）。「減重個案長期體重控制之相關因素分析」。台灣家醫誌，民國96年17卷3期，第168頁 – 第177頁。二、英文文獻1. Alex O’Meara,“The Percentage of People Who Regain Weight After Rapid Weight Loss and the Risks of Doing So”, Retrieved on 2019/5/15 from https://www.livestrong.com/article/438395-the-percentage-of-people-who-regain-weight-after-rapid-weight-loss-risks/2. Centers for Disease Control and Prevention, “Losing Weight”, Retrieved 5/12/2019, from: https://www.cdc.gov/healthyweight/losing_weight/index.html3. Charlotte Gerson / Morton Walker, （2001）.“The Gerson Therapy”, United States of America: Kinsington4. English Oxford Living Dictionary, “Metabolism”，retrieved on 2019/5/15 from https://en.oxforddictionaries.com/definition/metabolism5. “Global Trust in Advertising: Winning Strategies for an Evolving Media Landscape, September 2015”, The Nielsen Company, Retrieved on 2019/5/22, from https://www.nielsen.com/content/dam/nielsenglobal/se/docs/Global%20Trust%20in%20Advertising%20Report%20September%202015.pdf6. Jamie Ducharme，(2018). “About Half of Americans Say They`re Trying to Lose Weight”, Time (Megazine), retrieved on 2019/5/15 from http://time.com/5334532/weight-loss-americans/7. Jeff Donn, Martha Mendoza, and Justin Pritchard. (2008). “AP Probe Finds Drugs in Drinking Water”. The Associated Press. Retrieved on 2019/5/19 from http://nipomowater.com/pdf/2008_pdf/2008_News/08_0310_SMT_AP_Probe_Finds_Drugs_%20in_Drinking_Water.pdf8. Jennifer Zerling, (2012). “Breaking the Chains of Obesity: 107 Tools”, United States of America, CreateSpace Independent Publishing Platform9. Jordan Freisleben and Emily Khaykin,(2010).“Crash Dieting”, Los Angeles: The Chronicle, retrieved on 2019/5/19 from http://hwchronicle.com/crash-dieting/10. Judy Mahle Lutter, Lynn Jaffee, (2004). "The Bodywise Woman", United States of America, Human Kinetics11. Marie Ng, PhD / Tom Fleming, BS / Margaret Robinson, BA / Blake Thomson, BA / Nicholas Graetz, BS / Christopher Margono, BS,（2014）. “Global, regional, and national prevalence of overweight and obesity in children and adults during 1980–2013: a systematic analysis for the Global Burden of Disease Study 2013”,“The Lancet”(published by Reed Elsevier), Volume 384, ISSUE 9945, P766-781, (August 30, 2014)12. Markham Heid, "You Asked: Do Massages Have Real Health Benefits?", Time (Magazine), retrived on 2019/5/21 from http://time.com/5085140/massage-health-benefits/13. Maureen T. Timlin, Mark A. Pereira, Mary Story, Dianne Neumark-Sztainer, (2008). “Breakfast Eating and Weight Change in a 5-Year Prospective Analysis of Adolescents: Project EAT (Eating Among Teens)”. Pediatrics, VOLUME 121, ISSUE 3, Pages 638-645.14. Michael Colby. (2018). “GMO Corn to Blame for Soaring Pesticide Use”. Retrieved on 2019/5/17, from: https://www.organicconsumers.org/news/michael-colby-gmo-corn-blame-soaring-pesticide-use15. Mitchell Gaynor, (1997). “Detoxification and Healing : The Key to Optimal Health”, New Canaan, Conn.: Keats Publishing16. Montgomery MP, Kamel F, Saldana TM, Alavanja MCR, Sandler DP. (2008). “Incident diabetes and pesticide exposure among licensed pesticide applicators: Agricultural Health Study 1993 – 2003”, American Journal of Epidemiology, Volume 167, Issue 10, Pages 1235-1246.17. Pamela Hanson，(2000). “Deep Sleep Tied to Hormone Production”, Chicago Tribune, retrieved on 2019/5/18 from https://www.chicagotribune.com/news/ct-xpm-2000-08-16-0008160337-story.html18. Ramnarace Cynthia, “Can I Work Out On an Empty Stomach?”, Retrieved 5/14/2019, from: https://www.webmd.com/fitness-exercise/features/can-i-work-out-on-an-empty-stomach#119. William L. Wolcott and Trish Fahey, (2002). “The Metabolic Typing Diet”, United States of America: Broadway Books. zh_TW dc.identifier.doi (DOI) 10.6814/NCCU201900925 en_US
