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題名 Triangle Flowers商業計畫書
Business plan of Triangle Flowers
作者 陳宜君
Chen, Jennifer
貢獻者 尚孝純
Shang, Shari
陳宜君
Chen, Jennifer
關鍵詞 電子商務
花店
鮮花遞送
E-commerce
Flower Shop
Flower delivery
日期 2019
上傳時間 5-Sep-2019 15:57:36 (UTC+8)
摘要 Taiwan`s flower market is stepping on to a stage of transformation. The traditional flower channels in Taiwan are the auction market, large and medium-sized wholesalers, and tens of thousands of flower shops and market retail systems. Basically, compared with advanced countries, like America and Japan, there are limited types of channels in Taiwan, and the main business of flower shops mainly focuses on special floral design for events such as weddings, and the institutional market of business and government offices. The average price of flowers in retail is generally considered too high to be accepted on a basis of daily purchase.
It is obvious that the consumption channels and patterns of Taiwan’s flowers industry must be improved. Only by the means of changing the traditional flower marketing and retail channel to stimulate the potential demand of the market, a win-win situation between producers and consumers can be achieved, and this is what Triangle Flowers is committed to.
Triangle Flowers will position itself as a daily flower provider to meet the floral needs of people in their everyday lives, and being committed to offering flower delivery services at a considerably cheaper rate than individual purchases. Our mission is to create happiness everywhere flower blooms, and bring flowers to everyone’s life.
參考文獻 1. Taiwan Today. (2018, November 1). Blossoming industry. Retrieved May 20, 2019, from https://taiwantoday.tw/news.php?post=144208&unit=8,32&unitname=Taiwan-Review&postname=Blossoming-Industry
2. Technode. (2017, July 20). China’s flower e-commerce blossoms with increasing consumption. Retrieved May 30, 2019, from https://technode.com/2017/07/20/chinas-flower-e-commerce-blossoms-with-increasing-consumption/
3. China Daily. (2018, October 9). E-commerce flower sector blooming. Retrieved May 30, 2019, from http://www.chinadaily.com.cn/a/201810/09/WS5bbc12efa310eff3032813c1.html
4. Royal FloraHolland. (2018). Strategic Supply Chain of Cut Flowers Business. Retrieved June 28, 2019, from https://www.researchgate.net/publication/324433058_Royal_FloraHolland_Strategic_Supply_Chain_of_Cut_Flowers_Business
5. 陳根旺, 周英戀, 張滋佳, 余世芳, 林慧玲, 邱健誠.(2017).花卉生活應用研討會專刊. Taichung City：行政院農委會農業試驗所.
6. Market Watch. (2018, November 21). Global Floriculture Market 2018-2022 | Increase in online flower sales to Boost Demand | Technavio. Retrieved May 25, 2019, from https://www.marketwatch.com/press-release/global-floriculture-market-2018-2022-increase-in-online-flower-sales-to-boost-demand-technavio-2018-11-21
7. Fern Fort University. (2019).1-800-FLOWERS.COM, Inc. Porter Five (5) Forces Analysis for Services Industry. Retrieved June 29, 2019, from http://fernfortuniversity.com/term-papers/porter5/analysis/2785-1-800-flowers-com--inc-.php
8. 花道家.(2019). 花禮 Retrieved June 16, 2019, from https://www.flowerdj.com/
9. CN Flower. (2019) CN Flower 線上花店.Retrieved June 16, 2019, from https://www.cnflower.com.tw/cnshop/
10. Shopline. (2019). Features. Retrieved June 25, 2019, from https://shoplineapp.com/
11. Total Apps. (2017). Why payment processors are important. Retrieved June 29, 2019, from https://www.total-apps.com/payment-processing-news/why-payment-processors-are-important/
12. 綠界科技EC PAY(2019). 全方位金流. Retrieved June 29, 2019, from https://www.ecpay.com.tw/Business/payment_standard
13. 綠界科技EC PAY(2019). 物流寄送服務. Retrieved June 29, 2019, from https://www.ecpay.com.tw/IntroTransport
14. 藍新金流服務平台NewebPay. (2019). 費率一覽表. Retrieved June 29, 2019, from https://www.newebpay.com/website/Page/content/service_fare
15. 黑貓宅急便. (2019). 商品服務. Retrieved June 29, 2019, from https://www.t-cat.com.tw/
16. COLDA REFRIGERATION. (2017, May 8). Keeping Cut Flowers Fresh with the Right Coolroom Temperature. Retrieved June 30, 2019, from https://www.colda.com.au/keeping-cut-flowers-fresh-with-the-right-coolroom-temperature/
17. 鉅亨網. (2019). 債券bond-台灣公債五年期. Retrieved July 1, 2019, from https://www.cnyes.com/futures/html5chart/TWBOND5Y.html
18. NYU Stern. (2019, January 5) Betas by sector. Retrieved June 30, 2019, from http://people.stern.nyu.edu/adamodar/pc/datasets/betas.xls
19. SSRN. (2019, April 18). Market Risk Premium and Risk-Free Rate Used for 69 Countries in 2019: A Survey. Retrieved June 30, 2019, from https://papers.ssrn.com/sol3/papers.cfm?abstract_id=3358901
描述 碩士
國立政治大學
國際經營管理英語碩士學位學程(IMBA)
102933024
資料來源 http://thesis.lib.nccu.edu.tw/record/#G0102933024
資料類型 thesis
dc.contributor.advisor 尚孝純zh_TW
dc.contributor.advisor Shang, Sharien_US
dc.contributor.author (Authors) 陳宜君zh_TW
dc.contributor.author (Authors) Chen, Jenniferen_US
dc.creator (作者) 陳宜君zh_TW
dc.creator (作者) Chen, Jenniferen_US
dc.date (日期) 2019en_US
dc.date.accessioned 5-Sep-2019 15:57:36 (UTC+8)-
dc.date.available 5-Sep-2019 15:57:36 (UTC+8)-
dc.date.issued (上傳時間) 5-Sep-2019 15:57:36 (UTC+8)-
dc.identifier (Other Identifiers) G0102933024en_US
dc.identifier.uri (URI) http://nccur.lib.nccu.edu.tw/handle/140.119/125589-
dc.description (描述) 碩士zh_TW
dc.description (描述) 國立政治大學zh_TW
dc.description (描述) 國際經營管理英語碩士學位學程(IMBA)zh_TW
dc.description (描述) 102933024zh_TW
dc.description.abstract (摘要) Taiwan`s flower market is stepping on to a stage of transformation. The traditional flower channels in Taiwan are the auction market, large and medium-sized wholesalers, and tens of thousands of flower shops and market retail systems. Basically, compared with advanced countries, like America and Japan, there are limited types of channels in Taiwan, and the main business of flower shops mainly focuses on special floral design for events such as weddings, and the institutional market of business and government offices. The average price of flowers in retail is generally considered too high to be accepted on a basis of daily purchase.
It is obvious that the consumption channels and patterns of Taiwan’s flowers industry must be improved. Only by the means of changing the traditional flower marketing and retail channel to stimulate the potential demand of the market, a win-win situation between producers and consumers can be achieved, and this is what Triangle Flowers is committed to.
Triangle Flowers will position itself as a daily flower provider to meet the floral needs of people in their everyday lives, and being committed to offering flower delivery services at a considerably cheaper rate than individual purchases. Our mission is to create happiness everywhere flower blooms, and bring flowers to everyone’s life.		en_US
dc.description.tableofcontents 1. Introduction 1
1.1. Taiwanese Floriculture Industry 2
1.2. Reasons For Floral 3
1.2.1. Brighten Up a Room and the Mood 3
1.2.2. Boost Productivity and Satisfaction in the Workplace 4
1.2.3. Symbolize Beliefs in World Religions 4
1.2.4. Clean the Air 4
1.3. Existing Channels in Taiwan 5
2. Market Overview 8
2.1. Market Analysis 8
2.2. Market Opportunity 8
2.2.1. Online Purchasing Up 8
2.2.2. Non-Festival Markets Arising 9
2.3. Opportunities 9
3. Triangle Flowers 11
3.1. Flower Subscription 13
3.1.1. The Maxi Plan 14
3.1.2. The Midi Plan 14
3.1.3. The Mini Plan 14
3.2. Seasonal Collection of bouquets 15
4. Marketing 16
4.1. STP Analysis 17
4.1.1. Segmentation 17
4.1.2. Targeting 22
4.1.3. Positioning 23
5. Operations 24
5.1. Business Structure 24
5.2. Business Activities of Main Department 25
5.2.1. Administration – Chief Florist (CEO): 25
5.2.2. Client Service 25
5.2.3. Sales and Marketing 25
5.2.4. Operations 26
5.2.5. Information Technology 26
5.2.6. Finance 27
5.3. Operational Process 28
6. SWOT Analysis 29
6.1. Strengths 29
6.2. Opportunity 29
6.3. Weakness 30
6.4. Threats 30
7. Competitive Analysis 31
7.1. Porter Five Forces Analysis 31
7.1.1. Rivalry among the Existing Players 31
7.1.2. Threat of New Entrants 32
7.1.3. Bargaining Power of Suppliers 33
7.1.4. Bargaining Power of Buyers 34
7.1.5. Threat from Substitute Products 35
7.2. Competitor Analysis 35
8. Business Partners 40
8.1. Wholesalers 40
8.2. IT Vendor 40
8.3. Payment Provider 40
8.4. Logistics 42
9. Financials 44
9.1. Startup Cost 44
9.2. Sales Forecast 45
9.3. Operating Expenses, Cost of Goods Sold and Working Capital 45
9.3.1. Operating Expenses 46
9.3.2. Cost of Goods Sold 47
9.3.3. Working Capital 48
9.4. Net Present Value 49
10. Conclusion 51
Reference 52		zh_TW
dc.source.uri (資料來源) http://thesis.lib.nccu.edu.tw/record/#G0102933024en_US
dc.subject (關鍵詞) 電子商務zh_TW
dc.subject (關鍵詞) 花店zh_TW
dc.subject (關鍵詞) 鮮花遞送zh_TW
dc.subject (關鍵詞) E-commerceen_US
dc.subject (關鍵詞) Flower Shopen_US
dc.subject (關鍵詞) Flower deliveryen_US
dc.title (題名) Triangle Flowers商業計畫書zh_TW
dc.title (題名) Business plan of Triangle Flowersen_US
dc.type (資料類型) thesisen_US
dc.relation.reference (參考文獻) 1. Taiwan Today. (2018, November 1). Blossoming industry. Retrieved May 20, 2019, from https://taiwantoday.tw/news.php?post=144208&unit=8,32&unitname=Taiwan-Review&postname=Blossoming-Industry
2. Technode. (2017, July 20). China’s flower e-commerce blossoms with increasing consumption. Retrieved May 30, 2019, from https://technode.com/2017/07/20/chinas-flower-e-commerce-blossoms-with-increasing-consumption/
3. China Daily. (2018, October 9). E-commerce flower sector blooming. Retrieved May 30, 2019, from http://www.chinadaily.com.cn/a/201810/09/WS5bbc12efa310eff3032813c1.html
4. Royal FloraHolland. (2018). Strategic Supply Chain of Cut Flowers Business. Retrieved June 28, 2019, from https://www.researchgate.net/publication/324433058_Royal_FloraHolland_Strategic_Supply_Chain_of_Cut_Flowers_Business
5. 陳根旺, 周英戀, 張滋佳, 余世芳, 林慧玲, 邱健誠.(2017).花卉生活應用研討會專刊. Taichung City：行政院農委會農業試驗所.
6. Market Watch. (2018, November 21). Global Floriculture Market 2018-2022 | Increase in online flower sales to Boost Demand | Technavio. Retrieved May 25, 2019, from https://www.marketwatch.com/press-release/global-floriculture-market-2018-2022-increase-in-online-flower-sales-to-boost-demand-technavio-2018-11-21
7. Fern Fort University. (2019).1-800-FLOWERS.COM, Inc. Porter Five (5) Forces Analysis for Services Industry. Retrieved June 29, 2019, from http://fernfortuniversity.com/term-papers/porter5/analysis/2785-1-800-flowers-com--inc-.php
8. 花道家.(2019). 花禮 Retrieved June 16, 2019, from https://www.flowerdj.com/
9. CN Flower. (2019) CN Flower 線上花店.Retrieved June 16, 2019, from https://www.cnflower.com.tw/cnshop/
10. Shopline. (2019). Features. Retrieved June 25, 2019, from https://shoplineapp.com/
11. Total Apps. (2017). Why payment processors are important. Retrieved June 29, 2019, from https://www.total-apps.com/payment-processing-news/why-payment-processors-are-important/
12. 綠界科技EC PAY(2019). 全方位金流. Retrieved June 29, 2019, from https://www.ecpay.com.tw/Business/payment_standard
13. 綠界科技EC PAY(2019). 物流寄送服務. Retrieved June 29, 2019, from https://www.ecpay.com.tw/IntroTransport
14. 藍新金流服務平台NewebPay. (2019). 費率一覽表. Retrieved June 29, 2019, from https://www.newebpay.com/website/Page/content/service_fare
15. 黑貓宅急便. (2019). 商品服務. Retrieved June 29, 2019, from https://www.t-cat.com.tw/
16. COLDA REFRIGERATION. (2017, May 8). Keeping Cut Flowers Fresh with the Right Coolroom Temperature. Retrieved June 30, 2019, from https://www.colda.com.au/keeping-cut-flowers-fresh-with-the-right-coolroom-temperature/
17. 鉅亨網. (2019). 債券bond-台灣公債五年期. Retrieved July 1, 2019, from https://www.cnyes.com/futures/html5chart/TWBOND5Y.html
18. NYU Stern. (2019, January 5) Betas by sector. Retrieved June 30, 2019, from http://people.stern.nyu.edu/adamodar/pc/datasets/betas.xls
19. SSRN. (2019, April 18). Market Risk Premium and Risk-Free Rate Used for 69 Countries in 2019: A Survey. Retrieved June 30, 2019, from https://papers.ssrn.com/sol3/papers.cfm?abstract_id=3358901		zh_TW
dc.identifier.doi (DOI) 10.6814/NCCU201900716en_US