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題名 社會企業募資實務
Fundraising as a social enterprise
作者 史泰磊
Scobbie, Taylor John
貢獻者 尚孝純
Shang, Shari
史泰磊
Taylor John Scobbie
關鍵詞 社會企業
募資
Social Enterprise
Fundraising
日期 2019
上傳時間 5-Sep-2019 15:57:38 (UTC+8)
摘要 
Fundraising as a modern startup is hard. Although more funding than ever is flowing into new companies from venture capitalists (VCs), angel investors, and governments, the bar is higher than ever for securing that capital. Modern VC funds are designed with one purpose: creating “unicorns” - companies with $1B USD+ valuations. To be under consideration for VC funding startups must be able to tell a growth story that achieves this kind of valuation within 3-5 years. This represents a vanishingly small subset of all new companies created. 

Fundraising as a social enterprise is another thing altogether. Investors look upon unfamiliar “for-purpose” companies with skepticism - as charities in disguise. Their purposes are viewed as cash consuming cost centers that may adversely affect the ability to scale. With few true venture scale social enterprises existing in the marketplace, social enterprise startups have few peers to point to as success cases. This makes progress in a fundraising context that values doing more of what has worked in the past extremely challenging.

This paper explores the nature of the modern social enterprise - their key features, different types of impact models, and their benefits and drawbacks in the marketplace. Understanding how social enterprises differ from traditional companies is a key component of our ability to craft compelling fundraising stories to traditional equity investors.

One such story will be examined through a real-world case study: impctcoffee. As founder and CEO of impctcoffee, the author has just successfully closed a new round of funding from leading San Francisco/Bay Area angels and VC investors. This case study will outline impctcoffee’s social enterprise model, actual due dilligence questions from investors, and the answers to those questions that ultimately led to successfully being funded. This will be followed by an extrapolation of the strategy found within those answers to advice for social enterprises who wish to follow this fundraising path.
參考文獻 Bloomberg.com. (2019). Bloomberg - Are you a robot?. [online] Available at: https://www.bloomberg.com/news/features/2018-08-15/tyson-s-quest-to-be-your-one-stop-protein-shop [Accessed 30 Jun. 2019].

Fast Company. (2019). Inside San Francisco’s Deaf Owned And Operated Pizzeria. [online] Available at: https://www.fastcompany.com/3043126/inside-san-franciscos-deaf-owned-and-operated-pizzeria [Accessed 30 Jun. 2019].

Forbes.com. (2019). A Better Way To `Buy One, Give One`. [online] Available at: https://www.forbes.com/sites/ashoka/2014/10/08/a-better-way-to-buy-one-give-one/#2dfce3cb485e [Accessed 30 Jun. 2019].

Ha‐Brookshire, J. and Norum, P. (2011). Willingness to pay for socially responsible products: case of cotton apparel. Journal of Consumer Marketing, 28(5), pp.344-353.

Inc.com. (2019). Report: 75% of Venture-backed Start-ups Fail. [online] Available at: https://www.inc.com/john-mcdermott/report-3-out-of-4-venture-backed-start-ups-fail.html [Accessed 30 Jun. 2019].

Linnane, C. (2019). Beyond Meat goes public with a bang: 5 things to know about the plant-based meat maker. [online] MarketWatch. Available at:
https://www.marketwatch.com/story/beyond-meat-is-going-public-5-things-to-know-about-the-plant-based-meat-maker-2018-11-23 [Accessed 30 Jun. 2019].

London Business School. (2019). Most millennials will only work for purpose-driven firms | London Business School. [online] Available at:
https://www.london.edu/news-and-events/news/most-millennials-will-only-work-for-purpose-driven-firms-1431 [Accessed 30 Jun. 2019].

Sustainabledevelopment.un.org. (2019). SDGs .:. Sustainable Development Knowledge Platform. [online] Available at: https://sustainabledevelopment.un.org/sdgs [Accessed 30 Jun. 2019].

Vox. (2019). Warby Parker is valued at $1.75 billion after a pre-IPO investment of $75 million. [online] Available at: https://www.vox.com/2018/3/14/17115230/warby-parker-75-million-funding-t-rowe-price-ipo [Accessed 30 Jun. 2019].
描述 碩士
國立政治大學
國際經營管理英語碩士學位學程(IMBA)
102933037
資料來源 http://thesis.lib.nccu.edu.tw/record/#G0102933037
資料類型 thesis
dc.contributor.advisor 尚孝純zh_TW
dc.contributor.advisor Shang, Sharien_US
dc.contributor.author (Authors) 史泰磊zh_TW
dc.contributor.author (Authors) Taylor John Scobbieen_US
dc.creator (作者) 史泰磊zh_TW
dc.creator (作者) Scobbie, Taylor Johnen_US
dc.date (日期) 2019en_US
dc.date.accessioned 5-Sep-2019 15:57:38 (UTC+8)-
dc.date.available 5-Sep-2019 15:57:38 (UTC+8)-
dc.date.issued (上傳時間) 5-Sep-2019 15:57:38 (UTC+8)-
dc.identifier (Other Identifiers) G0102933037en_US
dc.identifier.uri (URI) http://nccur.lib.nccu.edu.tw/handle/140.119/125590-
dc.description (描述) 碩士zh_TW
dc.description (描述) 國立政治大學zh_TW
dc.description (描述) 國際經營管理英語碩士學位學程(IMBA)zh_TW
dc.description (描述) 102933037zh_TW
dc.description.abstract (摘要) zh_TW
dc.description.abstract (摘要) Fundraising as a modern startup is hard. Although more funding than ever is flowing into new companies from venture capitalists (VCs), angel investors, and governments, the bar is higher than ever for securing that capital. Modern VC funds are designed with one purpose: creating “unicorns” - companies with $1B USD+ valuations. To be under consideration for VC funding startups must be able to tell a growth story that achieves this kind of valuation within 3-5 years. This represents a vanishingly small subset of all new companies created. 

Fundraising as a social enterprise is another thing altogether. Investors look upon unfamiliar “for-purpose” companies with skepticism - as charities in disguise. Their purposes are viewed as cash consuming cost centers that may adversely affect the ability to scale. With few true venture scale social enterprises existing in the marketplace, social enterprise startups have few peers to point to as success cases. This makes progress in a fundraising context that values doing more of what has worked in the past extremely challenging.

This paper explores the nature of the modern social enterprise - their key features, different types of impact models, and their benefits and drawbacks in the marketplace. Understanding how social enterprises differ from traditional companies is a key component of our ability to craft compelling fundraising stories to traditional equity investors.

One such story will be examined through a real-world case study: impctcoffee. As founder and CEO of impctcoffee, the author has just successfully closed a new round of funding from leading San Francisco/Bay Area angels and VC investors. This case study will outline impctcoffee’s social enterprise model, actual due dilligence questions from investors, and the answers to those questions that ultimately led to successfully being funded. This will be followed by an extrapolation of the strategy found within those answers to advice for social enterprises who wish to follow this fundraising path.
en_US
dc.description.tableofcontents 1. Introduction 1
2. The Social Enterprise 2
2.1. Introduction 2
2.2. What is a Social Good? 3
2.3. Necessary Features of a Social Enterprise 4
2.3.1. Explicitly built to create some social good. 4
2.3.2. A Positive Feedback Loop Between Impact and Revenue 5
2.4. Optional Features of a Social Enterprise 5
2.4.1. Impact be measurable, measured, and in-line with commonly accepted impact outcomes. 6
2.4.2. Negative externalities be controlled for/minimized. 6
2.4.3. Legal structure. 7
2.5. Types of Social Enterprise Impact Models 7
2.5.1. The product sold creates impact through its use. 7
2.5.2. The product allows consumers to create impact through their consumption. 8
2.5.3. The model and/or operations creates the impact. 9
2.6. Drawbacks and Benefits of the Social Enterprise 10
2.6.1. Drawbacks 10
2.6.2. Benefits 12
3. Case Study: impctcoffee. 15
3.1. Company Overview 15
3.2. Real-world Investor Due Dilligence Questions/Answers 16
3.2.1. Business Model and Product Questions 16
3.2.2. Expansion/Scale-up Questions 30
3.2.3. Platform Questions 33
3.2.4. Company History and Impact Questions 37
3.2.5. Fundraising Questions 43
4. Fundraising as a Social Enterprise 45
4.1. Know your investor, context matters. 45
4.2. Investors aren’t going to tell you what you’re doing wrong. 45
4.3. You’re doing everything wrong. 46
4.4. Investors want to do more of what has made them successful. 47
4.5. You need local traction and local stamps of approval 47
4.6. Investors are going to think you’re a charity 49
5. Conclusion 50
6. Bibliography 51
zh_TW
dc.format.extent 3849633 bytes-
dc.format.mimetype application/pdf-
dc.source.uri (資料來源) http://thesis.lib.nccu.edu.tw/record/#G0102933037en_US
dc.subject (關鍵詞) 社會企業zh_TW
dc.subject (關鍵詞) 募資zh_TW
dc.subject (關鍵詞) Social Enterpriseen_US
dc.subject (關鍵詞) Fundraisingen_US
dc.title (題名) 社會企業募資實務zh_TW
dc.title (題名) Fundraising as a social enterpriseen_US
dc.type (資料類型) thesisen_US
dc.relation.reference (參考文獻) Bloomberg.com. (2019). Bloomberg - Are you a robot?. [online] Available at: https://www.bloomberg.com/news/features/2018-08-15/tyson-s-quest-to-be-your-one-stop-protein-shop [Accessed 30 Jun. 2019].

Fast Company. (2019). Inside San Francisco’s Deaf Owned And Operated Pizzeria. [online] Available at: https://www.fastcompany.com/3043126/inside-san-franciscos-deaf-owned-and-operated-pizzeria [Accessed 30 Jun. 2019].

Forbes.com. (2019). A Better Way To `Buy One, Give One`. [online] Available at: https://www.forbes.com/sites/ashoka/2014/10/08/a-better-way-to-buy-one-give-one/#2dfce3cb485e [Accessed 30 Jun. 2019].

Ha‐Brookshire, J. and Norum, P. (2011). Willingness to pay for socially responsible products: case of cotton apparel. Journal of Consumer Marketing, 28(5), pp.344-353.

Inc.com. (2019). Report: 75% of Venture-backed Start-ups Fail. [online] Available at: https://www.inc.com/john-mcdermott/report-3-out-of-4-venture-backed-start-ups-fail.html [Accessed 30 Jun. 2019].

Linnane, C. (2019). Beyond Meat goes public with a bang: 5 things to know about the plant-based meat maker. [online] MarketWatch. Available at:
https://www.marketwatch.com/story/beyond-meat-is-going-public-5-things-to-know-about-the-plant-based-meat-maker-2018-11-23 [Accessed 30 Jun. 2019].

London Business School. (2019). Most millennials will only work for purpose-driven firms | London Business School. [online] Available at:
https://www.london.edu/news-and-events/news/most-millennials-will-only-work-for-purpose-driven-firms-1431 [Accessed 30 Jun. 2019].

Sustainabledevelopment.un.org. (2019). SDGs .:. Sustainable Development Knowledge Platform. [online] Available at: https://sustainabledevelopment.un.org/sdgs [Accessed 30 Jun. 2019].

Vox. (2019). Warby Parker is valued at $1.75 billion after a pre-IPO investment of $75 million. [online] Available at: https://www.vox.com/2018/3/14/17115230/warby-parker-75-million-funding-t-rowe-price-ipo [Accessed 30 Jun. 2019].
zh_TW
dc.identifier.doi (DOI) 10.6814/NCCU201900678en_US