1. NCCU Academic Hub
  2. 學術產出
  3. College of Commerce
  4. Theses
  5. Item

學術產出-Theses

Article View/Open

Publication Export

Google ScholarTM

政大圖書館

Citation Infomation

題名 中國企業國際化策略分析
Internationalization Strategies for Small and Medium Enterprises in Mainland China
作者 竺遵吾
Chu, Michael
貢獻者 黃秉德
Huang, Ping-Der
竺遵吾
Michael Chu
關鍵詞 中國企業
國際化
策略分析
Internationalization Strategies
SME
China
日期 2019
上傳時間 5-Sep-2019 17:33:41 (UTC+8)
摘要 在本文中，我們將關注中國中小企業的國際化戰略，更深入地討論這個話題的關注是由於中國企業內部化的興起，本文目的是研究及幫助中國中小企業將企業業務國際化。本文將引入五個案例作為本文的方法論，將既定的理論策略與中國中小企業需要解決的問題連結起來，通過案例格式介紹五家公司的國際化進程，對這五家公司的企業家經驗的解釋將是我們研究結果的基礎，因此，本文的目標是希望幫助中小企業的決策者制定一個更加個性化和適應其公司資源基礎的國際化戰略。
In this paper we will focus on internationalization strategies of small and medium enterprises in China. The attention to deeper discuss this topic is due to rise of internalization of Chinese enterprises. The aim of the present work is to investigate and help Chinese SMEs wanting to internationalize their business activities. In this paper, five cases will be introduced as the methodology of this paper to connect the established theoretical strategies back to the questions that need to be addressed of Chinese SMEs, five companies’ internationalization process will be introduced through a case format. The interpretations of the entrepreneurs’ experience of these five companies will be the base of our findings. Thus, the goal of this paper to hopefully to help decision makers of small and medium-sized enterprises develop an internationalization strategy that is more individual and situational adapted to the resource base of their company.
參考文獻 Abrahamczik, C. (2012). Successful Internatinozation of SME, Munich
Aharoni, Y. (2011). Behavioral Elements in Foreign Direct Investment Decisions. In R. Ramamurti, & N. Hashai, The Future of Foreign Direct Investment and the Multinational Enterprise (Bd. 15, S. 15‐23). Bingley, UK: Emeral Group Publishing Ltd.
Allen, M. (2001). Analysing the Organisational Environment. Select Knowledge Limited.
Alon, I. (2006). Service Franchising: A Global Perspective. New York: Springer Science & Business Media Inc.
Andrews, K. R. (1971). The concept of corporate strategy. Irwin: Dow Jones.
Bartlett, C. A., & Ghoshal, S. (Oct 1990a). The Multinational Corporation as an Interorganizational Network. Academy of Management Review , Vol. 15 (Issue 4), p. 603‐ 625.
Betriebswirtschaftliche Forschung und Praxis , 32 (3), p. 217‐228.

Berning, S., & Holtbrügge, D. 2012. Chinese outward foreign direct investment—A challenge for traditional internationalization theories?. Journal für Betriebswirtschaft, 62(3–4): 169–224.
Bode, A. (2010). Competitive Advantages through Internationalization, Wiesbaden
Daehn, M. (1996). Competitive Advatnages of MNCs, Wiesbaden

Deng, P. 2012. The internationalization of Chinese firms: A critical review and future research. International, Journal of Management Reviews, 14(4): 408–427.


Duelfer, D. E., & Joestingmeier, D. B. (2008). International Management in varied Cultures, Munich
Fischer, C. (2013). Industrial Servicemanagement for growing Foreign Markets, Germany
Kutschker, P. D., & Schmid, P. D. (2011). International Management, Munich
Meissner, H. G., & Gerber, S. (1980). Die Auslandsinvestition als Entscheidungsproblem.
Ministry of Commerce of the People’s Republic of China
Mintzberg, H., Ahlstrand, B., & Lampel, J. (2007). Strategy Safari, Heidelberg
Pezoldt, K., & Knoth, A. (2009). Internationalization and Legal Forms, Germany
Pfohl, P. D.‐C. (2013). Business Administration of SMEs, Berlin
Porter, M. (1985). Competitive Advantage: Creating and Sustaining superior Performance.
Porter, M. (1986). Competition in Global Industries: A Conceptual Framework. In M. E. Porter, Competition in Global Industries (S. 15‐60). Boston: Harvard Business School Press.

Quer, D., Claver, E., & Rienda, L. 2015. Chinese outward foreign direct investment: A review of empirical research. Frontiers of Business Research in China, 9(3): 326–370.
Quarterly Journal of Economics (Vol. 80), S. pp. 190‐207.
Schmitt, S. (2000). Success and Failures of SMEs in Asia
Sternad, D. (2013). Evolution of Internationalization Strategies, (p. 25‐41), Wiesbaden
Upitz, A. (2013). Timingstrategies and international Competitive Strategies, Wiesbaden
Vernon, R. (1966). International investment and international trade in the product cycle.
Wirtz, B. W. (2006). Media and Internet Management, Wiesbaden:
描述 碩士
國立政治大學
企業管理研究所(MBA學位學程)
105363128
資料來源 http://thesis.lib.nccu.edu.tw/record/#G0105363128
資料類型 thesis
dc.contributor.advisor 黃秉德zh_TW
dc.contributor.advisor Huang, Ping-Deren_US
dc.contributor.author (Authors) 竺遵吾zh_TW
dc.contributor.author (Authors) Michael Chuen_US
dc.creator (作者) 竺遵吾zh_TW
dc.creator (作者) Chu, Michaelen_US
dc.date (日期) 2019en_US
dc.date.accessioned 5-Sep-2019 17:33:41 (UTC+8)-
dc.date.available 5-Sep-2019 17:33:41 (UTC+8)-
dc.date.issued (上傳時間) 5-Sep-2019 17:33:41 (UTC+8)-
dc.identifier (Other Identifiers) G0105363128en_US
dc.identifier.uri (URI) http://nccur.lib.nccu.edu.tw/handle/140.119/125940-
dc.description (描述) 碩士zh_TW
dc.description (描述) 國立政治大學zh_TW
dc.description (描述) 企業管理研究所(MBA學位學程)zh_TW
dc.description (描述) 105363128zh_TW
dc.description.abstract (摘要) 在本文中，我們將關注中國中小企業的國際化戰略，更深入地討論這個話題的關注是由於中國企業內部化的興起，本文目的是研究及幫助中國中小企業將企業業務國際化。本文將引入五個案例作為本文的方法論，將既定的理論策略與中國中小企業需要解決的問題連結起來，通過案例格式介紹五家公司的國際化進程，對這五家公司的企業家經驗的解釋將是我們研究結果的基礎，因此，本文的目標是希望幫助中小企業的決策者制定一個更加個性化和適應其公司資源基礎的國際化戰略。zh_TW
dc.description.abstract (摘要) In this paper we will focus on internationalization strategies of small and medium enterprises in China. The attention to deeper discuss this topic is due to rise of internalization of Chinese enterprises. The aim of the present work is to investigate and help Chinese SMEs wanting to internationalize their business activities. In this paper, five cases will be introduced as the methodology of this paper to connect the established theoretical strategies back to the questions that need to be addressed of Chinese SMEs, five companies’ internationalization process will be introduced through a case format. The interpretations of the entrepreneurs’ experience of these five companies will be the base of our findings. Thus, the goal of this paper to hopefully to help decision makers of small and medium-sized enterprises develop an internationalization strategy that is more individual and situational adapted to the resource base of their company.en_US
dc.description.tableofcontents INDEX
中文摘要 2
ABSTRACT 3
INDEX 4
1 INTRODUCTION AND RESEARCH MOTIVATION 5
2 THEORIES AND LITERATURE REVIEW 8
2.1 THEORIES BEHIND WHY SMES INTERNATIONALIZATION 8
2.2 MARKET ENTRY FORMS AND MARKET DEVELOPMENT STRATEGIES 11
2.2.1 Introductory Overview and Systematization 12
2.2.2 Internationalization Through Export 15
2.2.3 Functional Cooperation Abroad 18
2.2.4 Institutional Forms of Market Entry 20
2.3 ISSUES FACED BY INTERNATIONALIZATION OF CHINESE SMES 25
2.3.1 External Problems 25
2.3.2 Internal Problems 25
3 METHODOLOGY: CASE STUDY METHOD AND CASE BACKGROUND 28
3.1 CASE STUDIES OF CHINESE SMES WITH FOCUS ON EXPORT 28
CASE A 28
CASE B 28
CASE C 28
3.2 CASE STUDY OF CHINESE SMES ESTABLISHING FOREIGN SUBSIDIARIES 29
CASE D 29
CASE E 30
4 CASE ANALYSIS 32
5 CONCLUSION 36
8 REFERENCES 38		zh_TW
dc.format.extent 8810874 bytes-
dc.format.mimetype application/pdf-
dc.source.uri (資料來源) http://thesis.lib.nccu.edu.tw/record/#G0105363128en_US
dc.subject (關鍵詞) 中國企業zh_TW
dc.subject (關鍵詞) 國際化zh_TW
dc.subject (關鍵詞) 策略分析zh_TW
dc.subject (關鍵詞) Internationalization Strategiesen_US
dc.subject (關鍵詞) SMEen_US
dc.subject (關鍵詞) Chinaen_US
dc.title (題名) 中國企業國際化策略分析zh_TW
dc.title (題名) Internationalization Strategies for Small and Medium Enterprises in Mainland Chinaen_US
dc.type (資料類型) thesisen_US
dc.relation.reference (參考文獻) Abrahamczik, C. (2012). Successful Internatinozation of SME, Munich
Aharoni, Y. (2011). Behavioral Elements in Foreign Direct Investment Decisions. In R. Ramamurti, & N. Hashai, The Future of Foreign Direct Investment and the Multinational Enterprise (Bd. 15, S. 15‐23). Bingley, UK: Emeral Group Publishing Ltd.
Allen, M. (2001). Analysing the Organisational Environment. Select Knowledge Limited.
Alon, I. (2006). Service Franchising: A Global Perspective. New York: Springer Science & Business Media Inc.
Andrews, K. R. (1971). The concept of corporate strategy. Irwin: Dow Jones.
Bartlett, C. A., & Ghoshal, S. (Oct 1990a). The Multinational Corporation as an Interorganizational Network. Academy of Management Review , Vol. 15 (Issue 4), p. 603‐ 625.
Betriebswirtschaftliche Forschung und Praxis , 32 (3), p. 217‐228.

Berning, S., & Holtbrügge, D. 2012. Chinese outward foreign direct investment—A challenge for traditional internationalization theories?. Journal für Betriebswirtschaft, 62(3–4): 169–224.
Bode, A. (2010). Competitive Advantages through Internationalization, Wiesbaden
Daehn, M. (1996). Competitive Advatnages of MNCs, Wiesbaden

Deng, P. 2012. The internationalization of Chinese firms: A critical review and future research. International, Journal of Management Reviews, 14(4): 408–427.


Duelfer, D. E., & Joestingmeier, D. B. (2008). International Management in varied Cultures, Munich
Fischer, C. (2013). Industrial Servicemanagement for growing Foreign Markets, Germany
Kutschker, P. D., & Schmid, P. D. (2011). International Management, Munich
Meissner, H. G., & Gerber, S. (1980). Die Auslandsinvestition als Entscheidungsproblem.
Ministry of Commerce of the People’s Republic of China
Mintzberg, H., Ahlstrand, B., & Lampel, J. (2007). Strategy Safari, Heidelberg
Pezoldt, K., & Knoth, A. (2009). Internationalization and Legal Forms, Germany
Pfohl, P. D.‐C. (2013). Business Administration of SMEs, Berlin
Porter, M. (1985). Competitive Advantage: Creating and Sustaining superior Performance.
Porter, M. (1986). Competition in Global Industries: A Conceptual Framework. In M. E. Porter, Competition in Global Industries (S. 15‐60). Boston: Harvard Business School Press.

Quer, D., Claver, E., & Rienda, L. 2015. Chinese outward foreign direct investment: A review of empirical research. Frontiers of Business Research in China, 9(3): 326–370.
Quarterly Journal of Economics (Vol. 80), S. pp. 190‐207.
Schmitt, S. (2000). Success and Failures of SMEs in Asia
Sternad, D. (2013). Evolution of Internationalization Strategies, (p. 25‐41), Wiesbaden
Upitz, A. (2013). Timingstrategies and international Competitive Strategies, Wiesbaden
Vernon, R. (1966). International investment and international trade in the product cycle.
Wirtz, B. W. (2006). Media and Internet Management, Wiesbaden:		zh_TW
dc.identifier.doi (DOI) 10.6814/NCCU201901073en_US