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題名 大學網站類型與分析：組織關鍵活動之觀點
The classification and analysis of university websites：the perspective of organisational critical activity作者 李智揚
Li, Chih-Yang貢獻者 洪為璽<br>季延平
Hung, Wei-Hsi<br>Chi, Yan-Ping
李智揚
Li, Chih-Yang關鍵詞 大學網站
組織關鍵活動
網站評估
University website
Organizational critical activity
Website evaluation
Website strategy日期 2019 上傳時間 5-Sep-2019 17:37:56 (UTC+8) 摘要 近幾年來大學教育環境正在發生改變，對學校經營者來說，面臨的挑戰包含少子化及全球化的影響。本研究探討學校在面對外在環境的改變時，策略制定者會以什麼樣的組織關鍵活動因應。本研究藉由分析台灣的大學網站，並採用Hung (2006)所提出的組織關鍵活動網站支持評估分析法作為分析方法與架構，探討學校網站所傳遞出的組織關鍵活動是什麼，並將網站的回應策略歸納分類。本研究選擇私立綜合型大學作為研究對象，預期私立大學針對少子化會更積極地做出回應，並透過學生的數量以及學校創立的背景區分出不同種類的大學，避免所挑選的大學在性質上趨於一致。研究結果顯示，藉由歸納12所選定的私立綜合型大學，得出其網站所傳遞出的組織關鍵活動前十名分別是：有效的教學與學習、發展新課程、招募國內學生、和其他組織機後維持合作關係、與企業和當地社區溝通、創造大學文化、發展新科技、發展學術研究、提供學生學習的支持、增強學校品牌。在學校網站的分類上，則可以被分為六大類，分別是：有效的教學與學習型網站、發展新課程型網站、和其他組織機構維持合作關係型網站、與企業和當地社區溝通型網站，招募國內學生型網站和創造大學文化型網站。本研究期盼結果可以供學校建置網站與策略發展時的依據並幫助網站的規劃制定者明白，學校網站所傳達的組織關鍵活動是否與學校預期的經營策略一致。
The external environment of university education is changing in recent years. For education management, the challenges include the impact of fewer children and globalization. This study tends to explore what kind of organizational critical activities the senior management team will take in response to the changes of external environment of university education. The research method is to analyze the university`s website and adopt the web evaluation method and framework proposed by Hung (2006) to explore what kind of organizational critical activities are supported by university` websites and classify the response strategies of the website in Taiwan. In this study, based on the universities’ background and diversity, certain private universities are selected as the research objects, and it is expected that private universities will respond more actively to the challenges.The selected 12 private comprehensive universities, demonstrate that the top ten organizational critical activities as shown on the websites are: efficient teaching and learning, develop new courses, recruit domestic students, maintain partnership with others institutions, communicate with business and the local community and create the university culture, develop new technologies, develop research, and provide student learning supports and enhance the school brand. Moreover, in terms of the classification of the university websites, they can be divided into six types: efficient teaching and learning, develop new courses, maintain a partnership with others institutions, communicate with business and the local community, recruit domestic student, and creating university culture.The results of this study are expected to provide a foundation for universities to develop their websites and strategies, it is hoped to help website developers understand whether the organizational critical activities conveyed by their websites are consistent with the expected business strategies of the university.參考文獻 中文部分李孟珍. (2017). 淺談高等教育之我見—以臺灣高教轉型策略為例. 臺灣教育評論月刊, 6(4), 112-117.林逸茜, 袁宇熙, & 高曼婷. (2018). 因應少子化高等教育人力資本之運用-退場大學教師轉銜安置機制之芻議. 臺灣教育評論月刊, 7(2), 132-147.張國保, & 黃嘉莉. (2012). 因應少子女化我國大專校院整併, 轉型與退場機制之研究: 行政院研究發展考核委員會.張憲庭. (2005). 少子化現象對學校經營管理之衝擊與因應之道. 學校行政(36), 87-93.Lan, W.-f. (2011). 產品生命週期系統導入之關鍵成功因素-以 A 公司為例. National Central University,參考網站中華民國統計資訊網。資料檢索日期：2019年4月28日，取自：https://web.moi.gov.tw/stat_chart/chart_full.aspx。大專院校校務資訊公開。資料檢索日期：2019年4月28日，取自：https://udb.moe.edu.tw/。教育部獎勵私立大學校院校務發展計畫資訊網。資料檢索日期：2019年4月28日，取自：https://dhe-fund.yuntech.edu.tw/school.aspx。東吳大學網站。資料檢索日期：2019年5月1日，取自：https://www-ch.scu.edu.tw/october/。淡江大學網站。資料檢索日期：2019年5月3日，取自：http://www.tku.edu.tw/。逢甲大學網站。資料檢索日期：2019年5月6日，取自：http://www.fcu.edu.tw/wSite/mp?mp=1。義守大學網站。資料檢索日期：2019年5月9日，取自：http://www.isu.edu.tw/pages/index.htm。長榮大學網站。資料檢索日期：2019年5月11日，取自：http://www.cjcu.edu.tw/。開南大學網站。資料檢索日期：2019年5月14日，取自：http://www.knu.edu.tw/bin/home.php。亞洲大學網站。資料檢索日期：2019年5月17日，取自：http://www.asia.edu.tw/。元智大學網站。資料檢索日期：2019年5月19日，取自：https://www.yzu.edu.tw/。南華大學網站。資料檢索日期：2019年5月22日，取自：http://www.nhu.edu.tw/。稻江科技暨管理學院網站。資料檢索日期：2019年5月24日，取自：http://www.toko.edu.tw/bin/home.php。台灣首府大學網站。資料檢索日期：2019年5月25日，取自：http://web.tsu.edu.tw/。中信金融管理學院。資料檢索日期：2019年5月28日，取自：http://www.ctbc.edu.tw/bin/home.php。英文部分Aaker, D. A., & Equity, M. B. (1991). 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Academy of management review, 3(3), 546-562.Odiorne, G. S. (1975). Management and the activity trap. London: Heinemann.Palmer, J. W. (2002). Web site usability, design, and performance metrics. Information systems research, 13(2), 151-167.Priporas, C.-V., & Kamenidou, I. (2011). Perceptions of potential postgraduate Greek business students towards UK universities, brand and brand reputation. Journal of Brand Management, 18(4-5), 264-273.Salmimaa, T., Hekkala, R., & Pekkola, S. (2018). Dynamic Activities for Managing an IS-Enabled Organizational Change. Business & Information Systems Engineering, 60(2), 133-149.Schaupp, L. C., Fan, W., & Belanger, F. (2006). Determining success for different website goals. Paper presented at the Proceedings of the 39th Annual Hawaii International Conference on System Sciences (HICSS`06).Shah, J. R., & Murtaza, M. B. (2005). Effective customer relationship management through web services. Journal of Computer Information Systems, 46(1), 98-109.Sterne, J. 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Business Process Management Journal, 3(1), 64-80. 描述 碩士
國立政治大學
企業管理研究所(MBA學位學程)
1063631042資料來源 http://thesis.lib.nccu.edu.tw/record/#G1063631042 資料類型 thesis dc.contributor.advisor 洪為璽<br>季延平 zh_TW dc.contributor.advisor Hung, Wei-Hsi<br>Chi, Yan-Ping en_US dc.contributor.author (Authors) 李智揚 zh_TW dc.contributor.author (Authors) Li, Chih-Yang en_US dc.creator (作者) 李智揚 zh_TW dc.creator (作者) Li, Chih-Yang en_US dc.date (日期) 2019 en_US dc.date.accessioned 5-Sep-2019 17:37:56 (UTC+8) - dc.date.available 5-Sep-2019 17:37:56 (UTC+8) - dc.date.issued (上傳時間) 5-Sep-2019 17:37:56 (UTC+8) - dc.identifier (Other Identifiers) G1063631042 en_US dc.identifier.uri (URI) http://nccur.lib.nccu.edu.tw/handle/140.119/125963 - dc.description (描述) 碩士 zh_TW dc.description (描述) 國立政治大學 zh_TW dc.description (描述) 企業管理研究所(MBA學位學程) zh_TW dc.description (描述) 1063631042 zh_TW dc.description.abstract (摘要) 近幾年來大學教育環境正在發生改變，對學校經營者來說，面臨的挑戰包含少子化及全球化的影響。本研究探討學校在面對外在環境的改變時，策略制定者會以什麼樣的組織關鍵活動因應。本研究藉由分析台灣的大學網站，並採用Hung (2006)所提出的組織關鍵活動網站支持評估分析法作為分析方法與架構，探討學校網站所傳遞出的組織關鍵活動是什麼，並將網站的回應策略歸納分類。本研究選擇私立綜合型大學作為研究對象，預期私立大學針對少子化會更積極地做出回應，並透過學生的數量以及學校創立的背景區分出不同種類的大學，避免所挑選的大學在性質上趨於一致。研究結果顯示，藉由歸納12所選定的私立綜合型大學，得出其網站所傳遞出的組織關鍵活動前十名分別是：有效的教學與學習、發展新課程、招募國內學生、和其他組織機後維持合作關係、與企業和當地社區溝通、創造大學文化、發展新科技、發展學術研究、提供學生學習的支持、增強學校品牌。在學校網站的分類上，則可以被分為六大類，分別是：有效的教學與學習型網站、發展新課程型網站、和其他組織機構維持合作關係型網站、與企業和當地社區溝通型網站，招募國內學生型網站和創造大學文化型網站。本研究期盼結果可以供學校建置網站與策略發展時的依據並幫助網站的規劃制定者明白，學校網站所傳達的組織關鍵活動是否與學校預期的經營策略一致。 zh_TW dc.description.abstract (摘要) The external environment of university education is changing in recent years. For education management, the challenges include the impact of fewer children and globalization. This study tends to explore what kind of organizational critical activities the senior management team will take in response to the changes of external environment of university education. The research method is to analyze the university`s website and adopt the web evaluation method and framework proposed by Hung (2006) to explore what kind of organizational critical activities are supported by university` websites and classify the response strategies of the website in Taiwan. In this study, based on the universities’ background and diversity, certain private universities are selected as the research objects, and it is expected that private universities will respond more actively to the challenges.The selected 12 private comprehensive universities, demonstrate that the top ten organizational critical activities as shown on the websites are: efficient teaching and learning, develop new courses, recruit domestic students, maintain partnership with others institutions, communicate with business and the local community and create the university culture, develop new technologies, develop research, and provide student learning supports and enhance the school brand. Moreover, in terms of the classification of the university websites, they can be divided into six types: efficient teaching and learning, develop new courses, maintain a partnership with others institutions, communicate with business and the local community, recruit domestic student, and creating university culture.The results of this study are expected to provide a foundation for universities to develop their websites and strategies, it is hoped to help website developers understand whether the organizational critical activities conveyed by their websites are consistent with the expected business strategies of the university. en_US dc.description.tableofcontents 第一章 緒論 1第一節 研究背景與動機 1第二節 研究問題與目的 4第三節 研究流程 4第二章 文獻探討 5第一節 組織關鍵活動 5第二節 網站評估 10第三節 大學網站 13第三章 研究方法與設計 18第一節 研究方法選擇 18第二節 組織關鍵活動網站支持評估分析法 19第三節 研究架構 22第四章 研究結果 27第一節 東吳大學 27第二節 淡江大學 30第三節 逢甲大學 33第四節 義守大學 37第五節 長榮大學 40第六節 開南大學 43第七節 亞洲大學 46第八節 元智大學 50第九節 南華大學 53第十節 稻江科技暨管理學院 56第十一節 台灣首府大學 59第十二節 中信金融管理學院 61第十三節 組織關鍵活動總整理 64第五章 分析與討論 66第一節 私立大學之組織關鍵活動 66第二節 私立大學的網站分類 74第六章 結論 77第一節 研究結論 77第二節 研究貢獻 79第三節 研究限制與後續研究建議 80參考文獻 82中文部分 82參考網站 82英文部分 83附錄一 OCAWSEM網站評估表1 88附錄二 OCAWSEM網站評估表2 89附錄三 OCAWSEM網站評估表3A 91附錄四 OCAWSEM網站評估表3B 93附錄五 OCAWSEM網站評估表4 94 zh_TW dc.format.extent 7872106 bytes - dc.format.mimetype application/pdf - dc.source.uri (資料來源) http://thesis.lib.nccu.edu.tw/record/#G1063631042 en_US dc.subject (關鍵詞) 大學網站 zh_TW dc.subject (關鍵詞) 組織關鍵活動 zh_TW dc.subject (關鍵詞) 網站評估 zh_TW dc.subject (關鍵詞) University website en_US dc.subject (關鍵詞) Organizational critical activity en_US dc.subject (關鍵詞) Website evaluation en_US dc.subject (關鍵詞) Website strategy en_US dc.title (題名) 大學網站類型與分析：組織關鍵活動之觀點 zh_TW dc.title (題名) The classification and analysis of university websites：the perspective of organisational critical activity en_US dc.type (資料類型) thesis en_US dc.relation.reference (參考文獻) 中文部分李孟珍. (2017). 淺談高等教育之我見—以臺灣高教轉型策略為例. 臺灣教育評論月刊, 6(4), 112-117.林逸茜, 袁宇熙, & 高曼婷. (2018). 因應少子化高等教育人力資本之運用-退場大學教師轉銜安置機制之芻議. 臺灣教育評論月刊, 7(2), 132-147.張國保, & 黃嘉莉. (2012). 因應少子女化我國大專校院整併, 轉型與退場機制之研究: 行政院研究發展考核委員會.張憲庭. (2005). 少子化現象對學校經營管理之衝擊與因應之道. 學校行政(36), 87-93.Lan, W.-f. (2011). 產品生命週期系統導入之關鍵成功因素-以 A 公司為例. National Central University,參考網站中華民國統計資訊網。資料檢索日期：2019年4月28日，取自：https://web.moi.gov.tw/stat_chart/chart_full.aspx。大專院校校務資訊公開。資料檢索日期：2019年4月28日，取自：https://udb.moe.edu.tw/。教育部獎勵私立大學校院校務發展計畫資訊網。資料檢索日期：2019年4月28日，取自：https://dhe-fund.yuntech.edu.tw/school.aspx。東吳大學網站。資料檢索日期：2019年5月1日，取自：https://www-ch.scu.edu.tw/october/。淡江大學網站。資料檢索日期：2019年5月3日，取自：http://www.tku.edu.tw/。逢甲大學網站。資料檢索日期：2019年5月6日，取自：http://www.fcu.edu.tw/wSite/mp?mp=1。義守大學網站。資料檢索日期：2019年5月9日，取自：http://www.isu.edu.tw/pages/index.htm。長榮大學網站。資料檢索日期：2019年5月11日，取自：http://www.cjcu.edu.tw/。開南大學網站。資料檢索日期：2019年5月14日，取自：http://www.knu.edu.tw/bin/home.php。亞洲大學網站。資料檢索日期：2019年5月17日，取自：http://www.asia.edu.tw/。元智大學網站。資料檢索日期：2019年5月19日，取自：https://www.yzu.edu.tw/。南華大學網站。資料檢索日期：2019年5月22日，取自：http://www.nhu.edu.tw/。稻江科技暨管理學院網站。資料檢索日期：2019年5月24日，取自：http://www.toko.edu.tw/bin/home.php。台灣首府大學網站。資料檢索日期：2019年5月25日，取自：http://web.tsu.edu.tw/。中信金融管理學院。資料檢索日期：2019年5月28日，取自：http://www.ctbc.edu.tw/bin/home.php。英文部分Aaker, D. A., & Equity, M. B. (1991). 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