學術產出-Periodical Articles
Article View/Open
Publication Export
-
題名 How behaviors on social network sites and online social capital influence social commerce intentions 作者 洪叔民
Shwu-MinHornga
Chih-LunWu貢獻者 企管系 關鍵詞 SNS behavior ; Social capital theory ; Social commerce 日期 2019-05 上傳時間 25-Nov-2019 14:39:08 (UTC+8) 摘要 Following the fast growth of social network sites (SNSs) such as Twitter, LinkedIn, and Facebook in the cyber world, social commerce has become an important emerging issue in these SNS. The study aims to comprehend the antecedents for SNS users’ social commerce intentions (SCI). This study applied SNS behavior and social capital theory to investigate how these factors influence SCI. Each of the three constructs was further decomposed into two first-order constructs, participating and browsing for SNS behavior, bonding and bridging social capital for social capital, and giving and receiving for SCI. The results, which were based on 970 effective samples of Facebook users, supported several findings. Both SNS behavior and social capital affect SCI, while the relationship between SNS behavior and SCI is partially mediated by the bonding and bridging social capital. In addition, browsing and participating behaviors have significantly positive relationships with bonding and bridging social capitals, respectively. All of the relationships between first-order constructs tested significant, with the single exception that browsing of SNS behavior did not lead to the giving of SCI. This study also applied post hoc analysis for better understanding SCI on SNSs. The results showed that browsing of SNS behavior has a stronger impact than participating of SNS behavior on either bonding or bridging social capital. In addition, bridging social capital has a stronger influence than bonding social capital on the giving intention of social commerce. Theoretical contributions and managerial implications are also discussed to provide several future research directions and suggestions for scholars and SNS operators, respectively. 關聯 Information & Management 資料類型 article DOI https://doi.org/10.1016/j.im.2019.103176 dc.contributor 企管系 - dc.creator (作者) 洪叔民 - dc.creator (作者) Shwu-MinHornga - dc.creator (作者) Chih-LunWu - dc.date (日期) 2019-05 - dc.date.accessioned 25-Nov-2019 14:39:08 (UTC+8) - dc.date.available 25-Nov-2019 14:39:08 (UTC+8) - dc.date.issued (上傳時間) 25-Nov-2019 14:39:08 (UTC+8) - dc.identifier.uri (URI) http://nccur.lib.nccu.edu.tw/handle/140.119/127556 - dc.description.abstract (摘要) Following the fast growth of social network sites (SNSs) such as Twitter, LinkedIn, and Facebook in the cyber world, social commerce has become an important emerging issue in these SNS. The study aims to comprehend the antecedents for SNS users’ social commerce intentions (SCI). This study applied SNS behavior and social capital theory to investigate how these factors influence SCI. Each of the three constructs was further decomposed into two first-order constructs, participating and browsing for SNS behavior, bonding and bridging social capital for social capital, and giving and receiving for SCI. The results, which were based on 970 effective samples of Facebook users, supported several findings. Both SNS behavior and social capital affect SCI, while the relationship between SNS behavior and SCI is partially mediated by the bonding and bridging social capital. In addition, browsing and participating behaviors have significantly positive relationships with bonding and bridging social capitals, respectively. All of the relationships between first-order constructs tested significant, with the single exception that browsing of SNS behavior did not lead to the giving of SCI. This study also applied post hoc analysis for better understanding SCI on SNSs. The results showed that browsing of SNS behavior has a stronger impact than participating of SNS behavior on either bonding or bridging social capital. In addition, bridging social capital has a stronger influence than bonding social capital on the giving intention of social commerce. Theoretical contributions and managerial implications are also discussed to provide several future research directions and suggestions for scholars and SNS operators, respectively. - dc.format.extent 1715062 bytes - dc.format.mimetype application/pdf - dc.relation (關聯) Information & Management - dc.subject (關鍵詞) SNS behavior ; Social capital theory ; Social commerce - dc.title (題名) How behaviors on social network sites and online social capital influence social commerce intentions - dc.type (資料類型) article - dc.identifier.doi (DOI) 10.1016/j.im.2019.103176 - dc.doi.uri (DOI) https://doi.org/10.1016/j.im.2019.103176 -
