| dc.contributor | 企管系 | |
| dc.creator (作者) | 樓永堅 | |
| dc.creator (作者) | Lou, Yung-Chien | |
| dc.creator (作者) | 蔡佩純 | |
| dc.creator (作者) | Tsai, Pei-Chun | |
| dc.date (日期) | 2019-07 | |
| dc.date.accessioned | 25-Nov-2019 16:15:11 (UTC+8) | - |
| dc.date.available | 25-Nov-2019 16:15:11 (UTC+8) | - |
| dc.date.issued (上傳時間) | 25-Nov-2019 16:15:11 (UTC+8) | - |
| dc.identifier.uri (URI) | http://nccur.lib.nccu.edu.tw/handle/140.119/127560 | - |
| dc.relation (關聯) | 2019 AMA Summer Educators` Conference, American Marketing Association | |
| dc.title (題名) | To gamble or not to gamble : how the disclosure of the winning odds moderates the gambled price discount on consumer’s internal reference price | |
| dc.type (資料類型) | conference | |
