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題名 美食外交: 以韓國為例
Gastrodiplomacy: the Case of South Korea
作者 賴玫郁
Ramayu, Aika
貢獻者 魏玫娟
Wei, Mei-Chuan
賴玫郁
Aika Ramayu
關鍵詞 美食外交
軟實力
文化外交
全球韓食運動
韓流
Gastrodiplomacy
Soft Power
Cultural Diplomacy
Global Hansik Campaign
Non-State Actors
Korean Wave
Global Popularity
日期 2019
上傳時間 6-Dec-2019 09:25:06 (UTC+8)
摘要 軟實力在不同於傳統外交的公眾外交上佔有重要地位；在公眾外交領域中，以食物做為媒介的外交模式被稱為「美食外交」。這種透過美食進而分享一國文化遺產的新型外交模式，不僅能增加文化影響力，同時也提升提升外國民眾對本國文化的認識。本研究以韓國為例，透過文獻資料分析與深度訪談，試圖分析韓國如何透過推廣「韓食」，即「全球韓食運動」，來達到其以提升外國民眾對韓國文化的認識進而帶動觀光旅遊發展為主的外交目的。此外，本論文透過外國民眾對韓食的滿意杜、國家品牌指數、海外韓食餐廳數目增加、飲食產業上國際合作的提升等指標，來探討了「全球韓食運動」的成功對該國的影響。本研究發現：1. 隨著韓食在在全球範圍內的普及，美食外交中關鍵的戰略溝通作用幫助韓國推展其文化影響力；2. 其影響可由以下幾項數據證實，如外國民眾對韓食的關注增加以及對韓食的滿意度提升、韓國國家品牌指數上揚、海外韓國餐廳數目增加、韓食成為赴韓觀光旅遊的重要原因、以及韓國在飲食產業上有越來越多的國際合作。
The utilization of soft power has been important in public diplomacy going beyond conventional diplomacy. The use of food in the realm of public diplomacy is known as gastrodiplomacy. Gastrodiplomacy as the new development of public diplomacy plays as a medium to increase cultural influence by highlighting the cultural traits of culinary culture. In order to deepen our understanding of gastrodiplomacy, this research studies gastrodiplomacy using South Korea as a case. In particular, it analyzes how South Korea has implemented gastrodiplomacy through the promotion of the country’s national cuisine, namely the Global Hansik Campaign. Further, it explores the impacts of its success on the country. The topic is analyzed within the concept of soft power, public diplomacy, and cultural diplomacy, as well as gastrodiplomacy. This research found that, in the case of South Korea: 1) through strategic communication in its implementation, gastrodiplomacy helps South Korea foster cultural influence abroad as Hansik gains global popularity; 2) the impacts of which are proven quantitatively in the following points: the increase of foreign people`s attention on Korean food as well as its image, the rise of foreign people`s satisfaction with Korean food, an improvement of the National Brand Index (NBI), the rise of international cooperation established in the food industry with overseas Korean restaurants, and the growth of a tourism sector that developed food as a major consideration for visiting South Korea.
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描述 碩士
國立政治大學
亞太研究英語碩士學位學程(IMAS)
106926019
資料來源 http://thesis.lib.nccu.edu.tw/record/#G0106926019
資料類型 thesis
dc.contributor.advisor 魏玫娟zh_TW
dc.contributor.advisor Wei, Mei-Chuanen_US
dc.contributor.author (Authors) 賴玫郁zh_TW
dc.contributor.author (Authors) Aika Ramayuen_US
dc.creator (作者) 賴玫郁zh_TW
dc.creator (作者) Ramayu, Aikaen_US
dc.date (日期) 2019en_US
dc.date.accessioned 6-Dec-2019 09:25:06 (UTC+8)-
dc.date.available 6-Dec-2019 09:25:06 (UTC+8)-
dc.date.issued (上傳時間) 6-Dec-2019 09:25:06 (UTC+8)-
dc.identifier (Other Identifiers) G0106926019en_US
dc.identifier.uri (URI) http://nccur.lib.nccu.edu.tw/handle/140.119/127742-
dc.description (描述) 碩士zh_TW
dc.description (描述) 國立政治大學zh_TW
dc.description (描述) 亞太研究英語碩士學位學程(IMAS)zh_TW
dc.description (描述) 106926019zh_TW
dc.description.abstract (摘要) 軟實力在不同於傳統外交的公眾外交上佔有重要地位；在公眾外交領域中，以食物做為媒介的外交模式被稱為「美食外交」。這種透過美食進而分享一國文化遺產的新型外交模式，不僅能增加文化影響力，同時也提升提升外國民眾對本國文化的認識。本研究以韓國為例，透過文獻資料分析與深度訪談，試圖分析韓國如何透過推廣「韓食」，即「全球韓食運動」，來達到其以提升外國民眾對韓國文化的認識進而帶動觀光旅遊發展為主的外交目的。此外，本論文透過外國民眾對韓食的滿意杜、國家品牌指數、海外韓食餐廳數目增加、飲食產業上國際合作的提升等指標，來探討了「全球韓食運動」的成功對該國的影響。本研究發現：1. 隨著韓食在在全球範圍內的普及，美食外交中關鍵的戰略溝通作用幫助韓國推展其文化影響力；2. 其影響可由以下幾項數據證實，如外國民眾對韓食的關注增加以及對韓食的滿意度提升、韓國國家品牌指數上揚、海外韓國餐廳數目增加、韓食成為赴韓觀光旅遊的重要原因、以及韓國在飲食產業上有越來越多的國際合作。zh_TW
dc.description.abstract (摘要) The utilization of soft power has been important in public diplomacy going beyond conventional diplomacy. The use of food in the realm of public diplomacy is known as gastrodiplomacy. Gastrodiplomacy as the new development of public diplomacy plays as a medium to increase cultural influence by highlighting the cultural traits of culinary culture. In order to deepen our understanding of gastrodiplomacy, this research studies gastrodiplomacy using South Korea as a case. In particular, it analyzes how South Korea has implemented gastrodiplomacy through the promotion of the country’s national cuisine, namely the Global Hansik Campaign. Further, it explores the impacts of its success on the country. The topic is analyzed within the concept of soft power, public diplomacy, and cultural diplomacy, as well as gastrodiplomacy. This research found that, in the case of South Korea: 1) through strategic communication in its implementation, gastrodiplomacy helps South Korea foster cultural influence abroad as Hansik gains global popularity; 2) the impacts of which are proven quantitatively in the following points: the increase of foreign people`s attention on Korean food as well as its image, the rise of foreign people`s satisfaction with Korean food, an improvement of the National Brand Index (NBI), the rise of international cooperation established in the food industry with overseas Korean restaurants, and the growth of a tourism sector that developed food as a major consideration for visiting South Korea.en_US
dc.description.tableofcontents Acknowledgement i
Abstract iii
Table of Contents v
List of Figures vii
Chapter 1. Introduction 1
Research Background 1
Motivation and Purpose 3
Research Questions 4
Research Method and Framework 5
Chapter Outlines 8
Chapter 2. Literature Review 10
Soft Power 10
Public Diplomacy 12
Gastrodiplomacy 14
Evaluation of Gastrodiplomacy 17
Gastrodiplomacy Practices by Other Countries 20
Chapter 3. Strategies and Efforts of South Korea’s
Gastrodiplomacy: Making Hansik Popular 26
Implementation of South Korea’s Gastrodiplomacy 25
The Utilization of Hallyu Contents and Citizens as Tools 37
The Utilization of Hallyu Contents: Drama,
Celebrities, and TV Program 38
Citizens on Social Networking: Mukbang 40
Fostering Cultural Influence 45
Challenges 47
Chapter 4. Success of South Korea’s Gastrodiplomacy:
the Increasing Global Popularity 51
Raise International Awareness Toward South Korea’s
Culinary Culture 51
Increase Cross-cultural Collaboration 56
Spur Growth in Tourism 58
Chapter 5. Conclusion 61
References 64
Appendix 72		zh_TW
dc.format.extent 2164589 bytes-
dc.format.mimetype application/pdf-
dc.source.uri (資料來源) http://thesis.lib.nccu.edu.tw/record/#G0106926019en_US
dc.subject (關鍵詞) 美食外交zh_TW
dc.subject (關鍵詞) 軟實力zh_TW
dc.subject (關鍵詞) 文化外交zh_TW
dc.subject (關鍵詞) 全球韓食運動zh_TW
dc.subject (關鍵詞) 韓流zh_TW
dc.subject (關鍵詞) Gastrodiplomacyen_US
dc.subject (關鍵詞) Soft Poweren_US
dc.subject (關鍵詞) Cultural Diplomacyen_US
dc.subject (關鍵詞) Global Hansik Campaignen_US
dc.subject (關鍵詞) Non-State Actorsen_US
dc.subject (關鍵詞) Korean Waveen_US
dc.subject (關鍵詞) Global Popularityen_US
dc.title (題名) 美食外交: 以韓國為例zh_TW
dc.title (題名) Gastrodiplomacy: the Case of South Koreaen_US
dc.type (資料類型) thesisen_US
dc.relation.reference (參考文獻) Anholt, Simon. (2011). Beyond the Nation Brand: The Role of Image and Identity in International Relations. Exchange: The Journal of Public Diplomacy: Vol. 2(1), Article 1. Available at: https://surface.syr.edu/exchange/vol2/iss1/1
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dc.identifier.doi (DOI) 10.6814/NCCU201901257en_US