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題名 利害關係人參與對企業社會責任報告書資訊效果之影響
The impact of stakeholder engagement on the informative effect of corporate social responsibility reports
作者 羗子晴
Chiang, Tzu-Ching
貢獻者 郭弘卿
羗子晴
Chiang, Tzu-Ching
關鍵詞 利害關係人理論
利害關係人參與
企業社會責任報告書
Stakeholder theory
Stakeholder engagement
Corporate social responsibility report
日期 2019
上傳時間 3-Jan-2020 15:52:35 (UTC+8)
摘要 企業社會責任報告書常被視為一個企業與利害關係人溝通的工具,然這個溝通工具是否有達到其溝通效果,目前仍是一個疑問。本研究基於利害關係人理論,以兩種對大部分企業皆為重要之利害關係人—股東、顧客,以及利害關係人參與程度、參與頻率、公司在報告書上對利害關係人之回應度三個因素,來討論我國企業社會責任報告書是否發揮其溝通效果。
研究結果顯示:(1)股東參與程度、參與頻率以及公司對於股東之回應度皆與企業社會責任報告書之資訊效果沒有明顯的關聯。(2)顧客參與程度與企業社會責任報告書資訊效果呈顯著正向關係,而顧客參與頻率與報告書資訊效果呈顯著負向關係,然公司對顧客之回應度與報告書資訊效果則沒有明顯的關聯。本研究認為企業必須視某個利害關係人群體之個別情況決定參與的作法,才得以更好地發揮企業社會責任報告書的角色。
Corporate social responsibility reports have been seen as a tool for companies to communicate with their stakeholders. However, whether this communication tool is effective remains a question. Based on stakeholder theory, this study focuses on two stakeholder groups and uses the degree and frequency of stakeholder engagement and the degree of companies’ responses as variables, to find out whether CSR reports in Taiwan represent an effective communication tool.
The research findings indicate that (1) there’s no significant relationship between the degree or frequency of shareholder engagement and the effectiveness of CSR reports. Similarly, there’s no significant relationship between the degree of companies’ responses to shareholders and the effectiveness of CSR reports. (2) There’s a significant positive relationship between the degree of customer engagement and the effectiveness of CSR reports, and a significant negative relationship exists between the frequency of customer engagement and the effectiveness of CSR reports. Meanwhile, no significant relationship exists between the degree of companies’ responses to customers and the effectiveness of CSR reports. The results of this study suggest that enterprises should determine the suitable engagement method based on the respective situation of each stakeholder group to enhance CSR reports’ role of a communication tool.
參考文獻 一、中文文獻
吳必然與賴衍輔,2006,企業社會責任(CSR)概念的理論與實踐,證券櫃檯月刊,第122期(7月):33-34。
吳明隆,2007,SPSS操作與應用:問卷統計分析實務,台北:五南。
李國鳳,2004,環境資訊揭露內容之評估—以違反環保法規之公開發行公司為例,國立政治大學會計學系碩士論文。
林文玲與傅鍾仁,2011,企業社會責任之揭露對會計資訊價值攸關 性-以台灣資訊電子業上市公司為例,商管科技季刊,第12卷第2期(6月):209-229。
林詩雲,2019,企業社會責任—資訊來源與顧客信任及購買意圖關係之研究—兼論品牌商譽之中介效果,中國文化大學國際企業管理學系博士論文。
邱靜如,2017,企業社會責任報告與公司價值之關聯性,國立中正大學會計與資訊科技研究所碩士論文
胡憲倫、許家偉與蒲彥穎,2006,策略的企業社會責任:企業永續發展的新課題,應用倫理研究通訊,第40期(11月):49。
高麗萍、黃歆詒、潘冠尹與江穎,2016,企業社會責任報告書資訊內涵之研究,慈濟科技大學學報,第3期(9月):141。
章瑋傑與郭弘卿,2019,企業社會責任報告書編製原因、認證與否及認證類型與股價反應之關聯性,評價學報,第13期(6月):17-57。
莫光禮,2010,企業社會責任報告中利害關係人參與及其關切議題,成功大學土木工程學系碩士在職專班學位論文。
陳正佑與賴昭仁,2014,財務數據資訊內涵之比較—以臺灣上市公司為例,國立屏東商業技術學院學報,第16期(7月):53-78。
陳希孺與王鬆桂,1987,近代回歸分析:原理方法及應用,合肥:安徽教育出版社。
陳宣亦,2018,企業社會責任報告書對利害關係人行為之影響,淡江大學會計學系碩士論文。
陳振遠、張智堯、王蘭芬與李文智,2005,應用Ohlson會計評價模型探究公司治理之價值攸關性—以台灣上市公司電子業為例,臺大管理論叢,第十五卷第二期(6月):123-142。
黃雪娟,2012,企業社會責任報告書之查證與品質分析,證券櫃檯雙月刊,第160期(8月):67-76。
萬尹亮,2015,三個消費組織的故事—消費者的社會想像,https://twstreetcorner.org/2015/08/26/waniliang/
資誠永續發展服務股份有限公司,2016,2016台灣永續報告分析發表會—現況與趨勢會後報導,https://www.pwc.tw/zh/corporate-responsibility/assets/events/event-csr-160323.pdf。
資誠永續發展服務股份有限公司,2017,2017台灣永續報告分析發表會—專題:SDGs 永續發展目標—會後報導,https://www.pwc.tw/zh/corporate-responsibility/assets/events/event-csr-170324.pdf。
資誠新聞稿,2018.3.7,60%投資人提高永續投資金額 台灣正式進入SRI新里程碑,https://www.pwc.tw/zh/news/press-release/press-20180307.html
潘景華,2004,社會責任投資(SRI)在台灣發展之芻議,證券暨期貨月刊,第22卷第12期(12月):23-50。
櫃買中心新聞稿,2016.1.15,編製CSR報告書上櫃公司家數大幅成長80%,http://cgc.twse.com.tw/pressReleases/promoteNewsArticleCh/859。

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描述 碩士
國立政治大學
會計學系
106353033
資料來源 http://thesis.lib.nccu.edu.tw/record/#G0106353033
資料類型 thesis
dc.contributor.advisor 郭弘卿zh_TW
dc.contributor.author (Authors) 羗子晴zh_TW
dc.contributor.author (Authors) Chiang, Tzu-Chingen_US
dc.creator (作者) 羗子晴zh_TW
dc.creator (作者) Chiang, Tzu-Chingen_US
dc.date (日期) 2019en_US
dc.date.accessioned 3-Jan-2020 15:52:35 (UTC+8)-
dc.date.available 3-Jan-2020 15:52:35 (UTC+8)-
dc.date.issued (上傳時間) 3-Jan-2020 15:52:35 (UTC+8)-
dc.identifier (Other Identifiers) G0106353033en_US
dc.identifier.uri (URI) http://nccur.lib.nccu.edu.tw/handle/140.119/128107-
dc.description (描述) 碩士zh_TW
dc.description (描述) 國立政治大學zh_TW
dc.description (描述) 會計學系zh_TW
dc.description (描述) 106353033zh_TW
dc.description.abstract (摘要) 企業社會責任報告書常被視為一個企業與利害關係人溝通的工具,然這個溝通工具是否有達到其溝通效果,目前仍是一個疑問。本研究基於利害關係人理論,以兩種對大部分企業皆為重要之利害關係人—股東、顧客,以及利害關係人參與程度、參與頻率、公司在報告書上對利害關係人之回應度三個因素,來討論我國企業社會責任報告書是否發揮其溝通效果。
研究結果顯示:(1)股東參與程度、參與頻率以及公司對於股東之回應度皆與企業社會責任報告書之資訊效果沒有明顯的關聯。(2)顧客參與程度與企業社會責任報告書資訊效果呈顯著正向關係,而顧客參與頻率與報告書資訊效果呈顯著負向關係,然公司對顧客之回應度與報告書資訊效果則沒有明顯的關聯。本研究認為企業必須視某個利害關係人群體之個別情況決定參與的作法,才得以更好地發揮企業社會責任報告書的角色。
zh_TW
dc.description.abstract (摘要) Corporate social responsibility reports have been seen as a tool for companies to communicate with their stakeholders. However, whether this communication tool is effective remains a question. Based on stakeholder theory, this study focuses on two stakeholder groups and uses the degree and frequency of stakeholder engagement and the degree of companies’ responses as variables, to find out whether CSR reports in Taiwan represent an effective communication tool.
The research findings indicate that (1) there’s no significant relationship between the degree or frequency of shareholder engagement and the effectiveness of CSR reports. Similarly, there’s no significant relationship between the degree of companies’ responses to shareholders and the effectiveness of CSR reports. (2) There’s a significant positive relationship between the degree of customer engagement and the effectiveness of CSR reports, and a significant negative relationship exists between the frequency of customer engagement and the effectiveness of CSR reports. Meanwhile, no significant relationship exists between the degree of companies’ responses to customers and the effectiveness of CSR reports. The results of this study suggest that enterprises should determine the suitable engagement method based on the respective situation of each stakeholder group to enhance CSR reports’ role of a communication tool.
en_US
dc.description.tableofcontents 第壹章 緒論 1
第一節 研究動機與目的 1
第二節 研究問題 2
第三節 研究架構及流程 3
第貳章 文獻探討 6
第一節 利害關係人 6
第二節 利害關係人與企業社會責任報告書資訊效果 10
第參章 研究方法 14
第一節 研究假說 14
第二節 實證模型、變數定義與衡量 15
第三節 研究樣本與資料來源 30
第肆章 實證結果分析 31
第一節 敘述性統計 31
第二節 Pearson相關係數分析 33
第三節 迴歸分析結果 35
第伍章 研究結論與建議 41
第一節 研究結論 41
第二節 研究限制與建議 42
參考文獻 43
zh_TW
dc.format.extent 1049005 bytes-
dc.format.mimetype application/pdf-
dc.source.uri (資料來源) http://thesis.lib.nccu.edu.tw/record/#G0106353033en_US
dc.subject (關鍵詞) 利害關係人理論zh_TW
dc.subject (關鍵詞) 利害關係人參與zh_TW
dc.subject (關鍵詞) 企業社會責任報告書zh_TW
dc.subject (關鍵詞) Stakeholder theoryen_US
dc.subject (關鍵詞) Stakeholder engagementen_US
dc.subject (關鍵詞) Corporate social responsibility reporten_US
dc.title (題名) 利害關係人參與對企業社會責任報告書資訊效果之影響zh_TW
dc.title (題名) The impact of stakeholder engagement on the informative effect of corporate social responsibility reportsen_US
dc.type (資料類型) thesisen_US
dc.relation.reference (參考文獻) 一、中文文獻
吳必然與賴衍輔,2006,企業社會責任(CSR)概念的理論與實踐,證券櫃檯月刊,第122期(7月):33-34。
吳明隆,2007,SPSS操作與應用:問卷統計分析實務,台北:五南。
李國鳳,2004,環境資訊揭露內容之評估—以違反環保法規之公開發行公司為例,國立政治大學會計學系碩士論文。
林文玲與傅鍾仁,2011,企業社會責任之揭露對會計資訊價值攸關 性-以台灣資訊電子業上市公司為例,商管科技季刊,第12卷第2期(6月):209-229。
林詩雲,2019,企業社會責任—資訊來源與顧客信任及購買意圖關係之研究—兼論品牌商譽之中介效果,中國文化大學國際企業管理學系博士論文。
邱靜如,2017,企業社會責任報告與公司價值之關聯性,國立中正大學會計與資訊科技研究所碩士論文
胡憲倫、許家偉與蒲彥穎,2006,策略的企業社會責任:企業永續發展的新課題,應用倫理研究通訊,第40期(11月):49。
高麗萍、黃歆詒、潘冠尹與江穎,2016,企業社會責任報告書資訊內涵之研究,慈濟科技大學學報,第3期(9月):141。
章瑋傑與郭弘卿,2019,企業社會責任報告書編製原因、認證與否及認證類型與股價反應之關聯性,評價學報,第13期(6月):17-57。
莫光禮,2010,企業社會責任報告中利害關係人參與及其關切議題,成功大學土木工程學系碩士在職專班學位論文。
陳正佑與賴昭仁,2014,財務數據資訊內涵之比較—以臺灣上市公司為例,國立屏東商業技術學院學報,第16期(7月):53-78。
陳希孺與王鬆桂,1987,近代回歸分析:原理方法及應用,合肥:安徽教育出版社。
陳宣亦,2018,企業社會責任報告書對利害關係人行為之影響,淡江大學會計學系碩士論文。
陳振遠、張智堯、王蘭芬與李文智,2005,應用Ohlson會計評價模型探究公司治理之價值攸關性—以台灣上市公司電子業為例,臺大管理論叢,第十五卷第二期(6月):123-142。
黃雪娟,2012,企業社會責任報告書之查證與品質分析,證券櫃檯雙月刊,第160期(8月):67-76。
萬尹亮,2015,三個消費組織的故事—消費者的社會想像,https://twstreetcorner.org/2015/08/26/waniliang/
資誠永續發展服務股份有限公司,2016,2016台灣永續報告分析發表會—現況與趨勢會後報導,https://www.pwc.tw/zh/corporate-responsibility/assets/events/event-csr-160323.pdf。
資誠永續發展服務股份有限公司,2017,2017台灣永續報告分析發表會—專題:SDGs 永續發展目標—會後報導,https://www.pwc.tw/zh/corporate-responsibility/assets/events/event-csr-170324.pdf。
資誠新聞稿,2018.3.7,60%投資人提高永續投資金額 台灣正式進入SRI新里程碑,https://www.pwc.tw/zh/news/press-release/press-20180307.html
潘景華,2004,社會責任投資(SRI)在台灣發展之芻議,證券暨期貨月刊,第22卷第12期(12月):23-50。
櫃買中心新聞稿,2016.1.15,編製CSR報告書上櫃公司家數大幅成長80%,http://cgc.twse.com.tw/pressReleases/promoteNewsArticleCh/859。

二、英文文獻
Aboody, D. 1996. Market Valuation of Employee Stock Options. Journal of Accounting and Economics 22(August/December): 357-391.
AccountAbility. 2015. AA1000 Stakeholder Engagement Standard.
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dc.identifier.doi (DOI) 10.6814/NCCU201901312en_US