| dc.contributor.advisor | 蔡政憲 | zh_TW |
| dc.contributor.advisor | Tsai, Jason | en_US |
| dc.contributor.author (Authors) | 龔安亞 | zh_TW |
| dc.contributor.author (Authors) | Andrea Maria Gonzalez Rivas | en_US |
| dc.creator (作者) | 龔安亞 | zh_TW |
| dc.creator (作者) | Rivas, Andrea Maria Gonzalez | en_US |
| dc.date (日期) | 2019 | en_US |
| dc.date.accessioned | 3-Jan-2020 15:56:22 (UTC+8) | - |
| dc.date.available | 3-Jan-2020 15:56:22 (UTC+8) | - |
| dc.date.issued (上傳時間) | 3-Jan-2020 15:56:22 (UTC+8) | - |
| dc.identifier (Other Identifiers) | G0106933047 | en_US |
| dc.identifier.uri (URI) | http://nccur.lib.nccu.edu.tw/handle/140.119/128120 | - |
| dc.description (描述) | 碩士 | zh_TW |
| dc.description (描述) | 國立政治大學 | zh_TW |
| dc.description (描述) | 國際經營管理英語碩士學位學程(IMBA) | zh_TW |
| dc.description (描述) | 106933047 | zh_TW |
| dc.description.abstract (摘要) | 無 | zh_TW |
| dc.description.abstract (摘要) | OHANA Play Café is a family oriented coffee shop with an interactive indoor playground. Based in the concept of kids café, OHANA provides an space for adults to enjoy high quality coffee from a local producer, while their children play in a toddler friendly zone under the supervision of the OHANAsitters.Coffee culture is part of every Salvadoran, not only as a country that grows renowned coffee but also a product that is present in our daily routine. Yet, majority of the coffee shops are designed exclusively for adults, without a children zone. This is a problem for many millennial parents that are forced to sacrifice quality coffee and choose instead fast food restaurants that offer a playground for their children and also sell commercial coffee. Thus, the need to create a coffee shop that provides a fun experience for both parents and children.The kids café market is a relatively new concept in El Salvador with few competitors. In some countries, like Korea, this business has evolved into a commercial trend, appearing even as a suggestion for travel, due to their ability to offer integral entertainment for all the family. By incorporating ideas from the Korean models, along with the Montessori teaching method, OHANA Play Café aims to be a healthy option were our customers feel within family. | en_US |
| dc.description.tableofcontents | Business Motivation 11. COMPANY OVERVIEW. 21.1. Our Mission 21.2. Our Vision 21.3. Our Values 21.4. Our Company Logo 31.5. Company Ownership 32. MARKET ANALYSIS. 42.1. The trend of Korean Kids Café 52.1.1. P.I.M.- Play in Museum 52.1.2. Lilliput Kids Café 62.1.3. Petit Mer: Mom & Kids Café 82.2. Kids Café Customer Profile 92.2.1. Millennials as Parents 92.2.2. The market niche of Millennial women´s 102.3. El Salvador’s Market Analysis 122.4. Business Opportunity 143. BUSINESS MODEL. 153.1. Value Proposition 183.2. Key Activities 183.3. Customers 193.4. Key Partners 203.5. Cost Structure 213.6. Revenue Streams 224. PRODUCTS AND SERVICES. 234.1. Specialty Coffee 234.2. Food and Drinks 254.3. Kiddie Area 274.4. Event Planning 315. MARKETING PLAN AND SALES STRATEGY. 325.1. Competitors Analysis 325.1.1. La Luna de Mateo 325.1.2. La Petite Maison Kindercafe 325.1.3. Fun House Café 335.2. SWOT Analysis 335.3. Positioning Strategy 355.4. Pricing Strategy 365.5. Promotion Strategy 385.6. Location Strategy 396. OPERATION PLAN. 406.1. Production and Suppliers 406.2. Inventory Management 406.3. Legal Environment 416.4. Personnel 417. FINANCIAL PLAN. 437.1. Startup Expenses 437.2. Sales Forecast 447.3. Projected Initial Balance Sheet 467.4. Pro Forma Income Statement 477.5. Pro Forma Cash Flows 487.6. Profitability Analysis 497.6.1. Sensitivity Analysis 508. CONCLUSION 519. REFERENCES 5210. Appendix 56 | zh_TW |
| dc.format.extent | 1407908 bytes | - |
| dc.format.mimetype | application/pdf | - |
| dc.source.uri (資料來源) | http://thesis.lib.nccu.edu.tw/record/#G0106933047 | en_US |
| dc.subject (關鍵詞) | 家庭導向 | zh_TW |
| dc.subject (關鍵詞) | 優質咖啡 | zh_TW |
| dc.subject (關鍵詞) | 遊戲場 | zh_TW |
| dc.subject (關鍵詞) | 健康 | zh_TW |
| dc.subject (關鍵詞) | 千禧世代 | zh_TW |
| dc.subject (關鍵詞) | family oriented | en_US |
| dc.subject (關鍵詞) | quality coffee | en_US |
| dc.subject (關鍵詞) | playground | en_US |
| dc.subject (關鍵詞) | healthy | en_US |
| dc.subject (關鍵詞) | millennials | en_US |
| dc.title (題名) | 開設OHANA Play咖啡館的商業企畫書 | zh_TW |
| dc.title (題名) | “OHANA Play Café” kid´s café in El Salvador | en_US |
| dc.type (資料類型) | thesis | en_US |
| dc.relation.reference (參考文獻) | • Government of El Salvador. Transparency Portal. http://www.mtps.gob.sv/avisos/salarios-minimos-2018/• International Coffee Organization. “Coffee Market Report”. February, 2019. http://www.ico.org/documents/cy2018-19/cmr-0219-e.pdf• Euromonitor International. “Hot Drinks Global Industry Overview”. 2018.o https://blog.euromonitor.com/hot-drinks-global-industry-overview/• Euromonitor International. “Discover the top 5 coffee markets”.2018.o https://blog.euromonitor.com/discover-the-top-5-coffee-markets/• Some Solvit.o http://www.somesevit.com/en/business/solvit/pim.do• Bringing up the Parks. “Lilliput Kids Cafe, Cheongdam”. http://www.bringinguptheparks.com/lilliput-kids-cafe-cheongdam/• Forbes. Micah Solomon. “For Small Business Week: All About Millennial Consumers And Millennial-Friendly Customer Experiences”. 2018. https://www.forbes.com/sites/micahsolomon/2018/05/03/for-small-business-week-all-about-millennial-consumers-and-millennial-friendly-customer-experiences/#24a764fd2f91• The New York Times. Bruce Feiler. “App Time for Nap Time: The Parennials Are Here”. 2017.o https://www.nytimes.com/2017/11/04/style/millennial-parents-parennials.html?_r=0#nws=mcnewsletter• Euromonitor International. Stefano Botter. “The Impact of Women as the Driving Force of Shopping” . 2019.o https://blog.euromonitor.com/the-impact-of-women-as-the-driving-force-of-shopping/• The World Banko https://data.worldbank.org/• DIGESTYC. “Encuesta de Hogares de Propositos Multiples en 2017”. 2018. http://www.digestyc.gob.sv/index.php/temas/des/ehpm/publicacionesehpm.html?download=652%3Apublicacion-ehpm-2017• International Coffee Organization. “World Coffee Consumption statistics”. February, 2019.o http://www.ico.org/prices/new-consumption-table.pdf• The Telegraph. Kerry Potter. “No kids allowed: Is Britain becoming an anti-child society? “. 2017.o https://www.telegraph.co.uk/family/parenting/no-kids-allowed-is-britain-becoming-an-anti-child-society/• Salvadoran Coffee Agency. Coffee Varieties in El Salvador. http://www.csc.gob.sv/variedades/• Forbes. Jeff Fromm. “Snacking Habits Of Millennial Parents Are Shaping The Category For Future Generations”. 2015. https://www.forbes.com/sites/jefffromm/2015/09/09/snacking-habits-of-millennial-parents-are-shaping-the-category-for-future-generations/#ab34ef541834• Pinterest. https://www.pinterest.com/• FAMM. Montessori Foundation in Argentina. https://www.fundacionmontessori.org/the-montessori-method.htm• El Diario de Hoy. “Four places to visit for both kids and parents”. 2019. https://www.elsalvador.com/entretenimiento/turismo/565729/diversion-al-maximo-4-lugares-fuera-de-lo-comun-para-ninos-que-tambien-disfrutaran-los-papas/• “Yogashala”. Yoga Center in El Salvador. http://www.yogashala.com.sv/precios• PriceSmart El Salvador. https://www.pricesmart.com/site/es/sp/business-services• Investopedia. “Key Financial Ratios for Restaurant Companies”. https://www.investopedia.com/articles/financial-analysis/090316/key-financial-ratios-restaurant-companies.asp• Government of El Salvador. Procedures information. https://tramites.gob.sv/procedure/3/3?l=es• Business Insider. Shana Lebowitz. “20 ways millennials are raising kids differently than any generation before them”. 2019.o https://www.businessinsider.com/differences-millennial-gen-x-baby-boomer-parents-2017-11• Wandering Kangaroo. “An Introduction to Korean Kids Cafes”. 2018.o http://wanderingkangaroo.com/index.php/2018/02/10/an-introduction-to-korean-kids-cafes/• La petite Maison Kindercafe Facebook page.o https://www.facebook.com/LaPetiteMaisonKindercafe/• Fun House Café Facebook page.o https://www.facebook.com/funhousesv/• La Luna de Mateo Facebook page.o https://www.facebook.com/lalunademateo/• Entrepreneur. Kim Walsh Phillips. “7 Ways to Turn Instagram Followers Into Customers for Life”. 2017.o https://www.entrepreneur.com/article/293713• The Economist. Pablo Balcaceres. “Centroamérica aspira por ser de clase media”. May 2019.o https://www.eleconomista.net/economia/Centroamerica-aspira-por-ser-de-clase-media-20190506-0033.html• Bolsa de Valores de El Salvador.o https://www.bolsadevalores.com.sv/ | zh_TW |
| dc.identifier.doi (DOI) | 10.6814/NCCU201901286 | en_US |
