| dc.contributor.advisor | 吳文傑 | zh_TW |
| dc.contributor.advisor | Wu, Jack | en_US |
| dc.contributor.author (Authors) | 宋威徹 | zh_TW |
| dc.contributor.author (Authors) | Sung, Cart | en_US |
| dc.creator (作者) | 宋威徹 | zh_TW |
| dc.creator (作者) | Sung, Cart | en_US |
| dc.date (日期) | 2020 | en_US |
| dc.date.accessioned | 5-Feb-2020 17:45:11 (UTC+8) | - |
| dc.date.available | 5-Feb-2020 17:45:11 (UTC+8) | - |
| dc.date.issued (上傳時間) | 5-Feb-2020 17:45:11 (UTC+8) | - |
| dc.identifier (Other Identifiers) | G0103933003 | en_US |
| dc.identifier.uri (URI) | http://nccur.lib.nccu.edu.tw/handle/140.119/128592 | - |
| dc.description (描述) | 碩士 | zh_TW |
| dc.description (描述) | 國立政治大學 | zh_TW |
| dc.description (描述) | 國際經營管理英語碩士學位學程(IMBA) | zh_TW |
| dc.description (描述) | 103933003 | zh_TW |
| dc.description.abstract (摘要) | 無 | zh_TW |
| dc.description.abstract (摘要) | The trend in catering industries has changed significantly in recent years. Due to the improvement of technology and e-commence companies entering this market, delivery service platforms has increased significantly and totally changed the catering industry. Consumer’s reliance on social media and online reviews, has forced traditional restaurants to invest in social media platforms in order to increase in exposure and good reputation on social websites and reviews.With the rise of health concepts and food safety awareness, more and more consumers have begun to value the quality of their diets, hoping that they can have the opportunity to take care of their physical health conditions after high intense and pressure at work. This is a conflict to traditional Taiwanese food ingredients and cooking method, especially traditional Taiwanese bento restaurants. If no change is implemented, they will gradually lose its market share and disappear in the market.Given the current competitive market in the catering industry and the ever changing environment, me as the 2nd generation successor taking over our bento box restaurant, we will first review the current business model to understand its current issues and difficulties. We will then come up with various strategies to encounter the current difficulties and hoping to increase our sales. If all strategies is successfully executed and the results are as anticipated, we can see an increase in the revenue and profit in the years to come. | en_US |
| dc.description.tableofcontents | 1. Company Introduction 11.1. Mission 11.2. Company’s Goals and Objective 11.3. Business Philosophy 21.4. Bento Box Industry 21.5. Strengths and Core Competencies 21.6. Company Ownership 32. Market Research Analysis 42.1. Catering Industry in Taiwan 42.2. Trend in Taiwan Catering Market 82.3. Barriers to entry the bento box industry 92.4. Our Competition and niche 92.5. SWOT Analysis 113. Products and Services 123.1. Overview 123.2. Features and Benefits 143.3. Location 143.4. Team 154. Current Business Model 164.1. Customer Demographic 164.2. Distribution Channels 174.3. Pricing 174.4. Operational Plan 184.5. Key Resources 194.6. Key Partners 204.7. Cost Structure 204.8. Revenue Streams 215. Current Marketing Strategy 226. Current Financial Plan 236.1. Current Cost and Expense 236.2. Current Sales 246.3. Current Balance Sheet 256.4. Income Statement 266.5. Statement of Cash Flows 277. Current Crisis 287.1. Increase in Distribution Channel 287.2. Social Media exposure 297.3. Change in customer’s appetite 297.4. Management Instability 308. Future Plans 318.1. Business Philosophy in the future 318.2. Pricing Strategy 328.3. Marketing Strategy 338.4. Distribution Channels 348.5. Operational Enhancement 388.6. Market Expansion 399. Projected Financial Plan 409.1. Cost and Expense 409.2. Sales Forecast 419.3. Projected Income statement 4210. Reference 43 | zh_TW |
| dc.source.uri (資料來源) | http://thesis.lib.nccu.edu.tw/record/#G0103933003 | en_US |
| dc.subject (關鍵詞) | 餐飲業 | zh_TW |
| dc.subject (關鍵詞) | 便當 | zh_TW |
| dc.subject (關鍵詞) | 改變 | zh_TW |
| dc.subject (關鍵詞) | 交貨 | zh_TW |
| dc.subject (關鍵詞) | Catering | en_US |
| dc.subject (關鍵詞) | Bento | en_US |
| dc.subject (關鍵詞) | Change | en_US |
| dc.subject (關鍵詞) | Delivery | en_US |
| dc.title (題名) | CS 便當店商業計畫 | zh_TW |
| dc.title (題名) | Business plan: CS bento box | en_US |
| dc.type (資料類型) | thesis | en_US |
| dc.relation.reference (參考文獻) | https://www.fia.gov.tw/https://www.moea.gov.tw/Mns/dos/home/Home.aspx https://www.twtrend.com/share_cont.php?id=63https://www.ichefpos.com/zh-tw#ichef-pos | zh_TW |
| dc.identifier.doi (DOI) | 10.6814/NCCU202000040 | en_US |
