| dc.contributor.advisor | 劉秀明 | zh_TW |
| dc.contributor.advisor | Liu, Sandra | en_US |
| dc.contributor.author (Authors) | 陳志豪 | zh_TW |
| dc.contributor.author (Authors) | Chen, Chih-Hao | en_US |
| dc.creator (作者) | 陳志豪 | zh_TW |
| dc.creator (作者) | Chen, Chih-Hao | en_US |
| dc.date (日期) | 2019 | en_US |
| dc.date.accessioned | 5-Feb-2020 17:45:19 (UTC+8) | - |
| dc.date.available | 5-Feb-2020 17:45:19 (UTC+8) | - |
| dc.date.issued (上傳時間) | 5-Feb-2020 17:45:19 (UTC+8) | - |
| dc.identifier (Other Identifiers) | G0103933028 | en_US |
| dc.identifier.uri (URI) | https://ah.lib.nccu.edu.tw/item?item_id=147402 | - |
| dc.description (描述) | 碩士 | zh_TW |
| dc.description (描述) | 國立政治大學 | zh_TW |
| dc.description (描述) | 國際經營管理英語碩士學位學程(IMBA) | zh_TW |
| dc.description (描述) | 103933028 | zh_TW |
| dc.description.abstract (摘要) | 無 | zh_TW |
| dc.description.abstract (摘要) | The world uses five hundred billion disposable cups a year. In Taiwan alone, fifteen billion cups are thrown away each year. Two-thirds of which are paper cups coated with plastic liner which makes recycling the cup difficult, resulting in a low recycling rate in practice. Government efforts have been aimed gradually banning single-use items, but takes time to implement, much more effort to enforce. To this end, many reusable-cup sharing systems have developed internationally to discourage and reduce the consumption of disposable cups. Through these systems, users can take out reusable cups from any circulation channels and have a window of time before they have to return the cups, so they may reuse them instead of taking disposable cups. The cups are then collected, washed and sanitized before re-distributed back into the system. The washing and the logistics are generally done in two ways, one by which distributors such as cafes and tea shops manage the operation, and another by which third-party logistics manage the operation. By operating the system in-house, inventory and quality control can be better managed, and the system can be operational even at small scale. In addition to economic returns, the business model aims to also general social and environmental values through involving the community and empowering vulnerable members. | en_US |
| dc.description.tableofcontents | 1.Business Description 1\n1.1. Company Goals and Objectives 2\n1.2. Vision 2\n1.3. Mission Statement 3\n1.4. Business Philosophy 3\n1.5. Industry Overview 3\n2. Products and Services 7\n2.1. Products 7\n2.2. Services 7\n2.3. The Value Chain 8\n2.4. Competitive Advantages 8\n2.5. Pricing Structure 9\n2.6. The Hodala Value Creation Process 9\n3. Market 10\n3.1. Economics 10\n3.2. Product Features and Benefits 13\n3.2.1. The Process 13\n3.2.2. The Cups 14\n3.2.3. The Services 14\n3.3. Customers 15\n3.3.1. General Summary of Consumer Survey 15\n3.3.2. Cross Examination of Survey Responses 17\n3.4. Target Markets 19\n3.5. Competition 19\n3.5.1. Threats of New Entrants 19\n3.5.2. Threat of Substitutes 19\n3.5.3. Bargaining Power of Buyers 20\n3.5.4. Bargaining Power of Suppliers 20\n3.5.5. Competitive Rivalries 20\n4. Marketing and Sales 22\n4.1. Marketing 22\n4.1.1. Positioning 22\n4.1.2. Positioning Statement 23\n4.2. Marketing Strategy 23\n4.2.1. Triple Bottom Line 23\n4.2.2. Market Driving Strategy 24\n4.2.3. Marketing Mix 25\n4.2.2. Marketing Activities 30\n4.3. Sales Forecast 30\n4.3.1. Sales Forecast: Worst Case 31\n4.3.2. Sales Forecast: Best Case 33\n5. Operational Plan 35\n5.1. Minimum Viable Product 35\n5.2. Front-End and Back-End Operations 35\n5.3. Personnel 38\n6. Management and Organization 39\n6.1. Business Management 39\n6.2. The Organization in the Value Chain 40\n6.2.1. Primary Activities 40\n6.2.2. Supporting Activities 40\n6.3. Organization Structure 40\n7. Startup Expenses and Capitalization 42\n7.1. One-Time Expenses 42\n7.2. Monthly Expenses 44\n7.3. Startup Capitalization 45\n8. Financial Plan 46\n8.1. Twelve-Month Profit and Loss Projection 46\nReferences 47 | zh_TW |
| dc.source.uri (資料來源) | http://thesis.lib.nccu.edu.tw/record/#G0103933028 | en_US |
| dc.subject (關鍵詞) | 免洗杯 | zh_TW |
| dc.subject (關鍵詞) | 循環經濟 | zh_TW |
| dc.subject (關鍵詞) | 環保杯 | zh_TW |
| dc.subject (關鍵詞) | Disposable cups | en_US |
| dc.subject (關鍵詞) | Circular economy | en_US |
| dc.subject (關鍵詞) | Reusable cups | en_US |
| dc.title (題名) | 循環杯：共享飲料杯系統商業企劃 | zh_TW |
| dc.title (題名) | Circular cups: business plan for a cup-sharing system | en_US |
| dc.type (資料類型) | thesis | en_US |
| dc.relation.reference (參考文獻) | Circular Economy Promotion Plan. (2019, January 30). Retrieved October 2019, from https://english.ey.gov.tw/News3/9E5540D592A5FECD/8053c7c8-e0a9-4cdd-b53a-992d6330f499.\nFact Sheet: How Much Disposable Plastic We Use. (2019, December 16). Retrieved October 20, 2019, from https://www.earthday.org/fact-sheet-how-much-disposable-plastic-we-use/.\nFuture Market Insights. (2018, June 26). Global Market for Disposable Cups Poised to Reach US$ 21.2 Bn by 2026 End: Future Market Insights. Retrieved from https://www.prnewswire.com/news-releases/global-market-for-disposable-cups-poised-to-reach-us-212-bn-by-2026-end-future-market-insights-619152194.html.\nGibbens, S. (2019, January 3). A brief history of how plastic straws took over the world. Retrieved November 2019, from https://www.nationalgeographic.com/environment/2018/07/news-plastic-drinking-straw-history-ban/.\nLehner, P. (2016, December 15). Fast Food Trash Nation? Time to Cut Down on Packaging Waste. Retrieved October 2019, from https://www.nrdc.org/experts/peter-lehner/fast-food-trash-nation-time-cut-down-packaging-waste.\nResearch and Markets Ltd. (2019, June). Paper Cups Market in Europe: Industry Trends, Share, Size, Growth, Opportunity and Forecast 2019-2024. Retrieved November 2019, from https://www.researchandmarkets.com/reports/4775572/paper-cups-market-in-europe-industry-trends?utm_source=GNOM&utm_medium=PressRelease&utm_code=wgb2gh&utm_campaign=1272990+-+The+Paper+Cups+Market+in+Europe+2019-2024+-+Rise+in+On-The-Go-Coffee+Culture+Facilities+Growth&utm_exec=joca220prd.\nTEIA. (2019, July 26). 連署支持 2030全面禁用一次性塑膠吸管、飲料杯、購物袋、免洗餐具政策. Retrieved from https://teia.tw/zh-hant/recent/campaign/16043.\nTemple-West, P. (2019, October 15). McDonald`s and Starbucks pour millions into eco-friendly cup hunt. Retrieved November 2019, from https://www.ft.com/content/fe536926-ec73-11e9-a240-3b065ef5fc55.\nWhalen, K. (2019, December 16). Retrieved from https://podcasts.apple.com/gb/podcast/circular-business-models-entrepreneurship-in-circular/id1455004141?i=1000459739630\nZheng, L. (2018). PPT. Taipei.\n循環台灣基金會. (2019, May 20). 外帶、手搖飲料杯 喝完丟掉後都去哪裡了？｜天下雜誌. Retrieved October 2019, from https://www.cw.com.tw/article/article.action?id=5093631.\n楊 文琪. (2019, September 10). 國人出國愛用旅遊網站 五年來用Airbnb人數增逾九倍: 產業熱點: 產業. Retrieved 2019, from https://money.udn.com/money/story/5612/4040396.\n統計處. (2017, March 27). 產業經濟統計簡訊. Retrieved October 2019, from https://www.moea.gov.tw/mns/dos/bulletin/Bulletin.aspx?kind=9&html=1&menu_id=18808&bull_id=2934.\n行政院環境保護署. (2019). 生活廢棄物質管理資訊系統. Retrieved 2019, from https://hwms.epa.gov.tw/.\n食力 foodNEXT . (2019, June 5). 黑金商機燒！台灣人一年喝掉6億杯外帶咖啡，可繞地球1.35圈！. Retrieved October 2019, from https://www.foodnext.net/news/industry/paper/5975326331.\n餐具清洗良好作業指引. (2012, September 7). Retrieved December 2019, from https://www.fda.gov.tw/tc/siteContent.aspx?sid=3179. | zh_TW |
| dc.identifier.doi (DOI) | 10.6814/NCCU202000024 | en_US |
