| dc.contributor.advisor | 劉秀明 | zh_TW |
| dc.contributor.advisor | Liu, Sandra | en_US |
| dc.contributor.author (Authors) | 陳志豪 | zh_TW |
| dc.contributor.author (Authors) | Chen, Chih-Hao | en_US |
| dc.creator (作者) | 陳志豪 | zh_TW |
| dc.creator (作者) | Chen, Chih-Hao | en_US |
| dc.date (日期) | 2019 | en_US |
| dc.date.accessioned | 5-Feb-2020 17:45:19 (UTC+8) | - |
| dc.date.available | 5-Feb-2020 17:45:19 (UTC+8) | - |
| dc.date.issued (上傳時間) | 5-Feb-2020 17:45:19 (UTC+8) | - |
| dc.identifier (Other Identifiers) | G0103933028 | en_US |
| dc.identifier.uri (URI) | http://nccur.lib.nccu.edu.tw/handle/140.119/128595 | - |
| dc.description (描述) | 碩士 | zh_TW |
| dc.description (描述) | 國立政治大學 | zh_TW |
| dc.description (描述) | 國際經營管理英語碩士學位學程(IMBA) | zh_TW |
| dc.description (描述) | 103933028 | zh_TW |
| dc.description.abstract (摘要) | 無 | zh_TW |
| dc.description.abstract (摘要) | The world uses five hundred billion disposable cups a year. In Taiwan alone, fifteen billion cups are thrown away each year. Two-thirds of which are paper cups coated with plastic liner which makes recycling the cup difficult, resulting in a low recycling rate in practice. Government efforts have been aimed gradually banning single-use items, but takes time to implement, much more effort to enforce. To this end, many reusable-cup sharing systems have developed internationally to discourage and reduce the consumption of disposable cups. Through these systems, users can take out reusable cups from any circulation channels and have a window of time before they have to return the cups, so they may reuse them instead of taking disposable cups. The cups are then collected, washed and sanitized before re-distributed back into the system. The washing and the logistics are generally done in two ways, one by which distributors such as cafes and tea shops manage the operation, and another by which third-party logistics manage the operation. By operating the system in-house, inventory and quality control can be better managed, and the system can be operational even at small scale. In addition to economic returns, the business model aims to also general social and environmental values through involving the community and empowering vulnerable members. | en_US |
| dc.description.tableofcontents | 1.Business Description 11.1. Company Goals and Objectives 21.2. Vision 21.3. Mission Statement 31.4. Business Philosophy 31.5. Industry Overview 32. Products and Services 72.1. Products 72.2. Services 72.3. The Value Chain 82.4. Competitive Advantages 82.5. Pricing Structure 92.6. The Hodala Value Creation Process 93. Market 103.1. Economics 103.2. Product Features and Benefits 133.2.1. The Process 133.2.2. The Cups 143.2.3. The Services 143.3. Customers 153.3.1. General Summary of Consumer Survey 153.3.2. Cross Examination of Survey Responses 173.4. Target Markets 193.5. Competition 193.5.1. Threats of New Entrants 193.5.2. Threat of Substitutes 193.5.3. Bargaining Power of Buyers 203.5.4. Bargaining Power of Suppliers 203.5.5. Competitive Rivalries 204. Marketing and Sales 224.1. Marketing 224.1.1. Positioning 224.1.2. Positioning Statement 234.2. Marketing Strategy 234.2.1. Triple Bottom Line 234.2.2. Market Driving Strategy 244.2.3. Marketing Mix 254.2.2. Marketing Activities 304.3. Sales Forecast 304.3.1. Sales Forecast: Worst Case 314.3.2. Sales Forecast: Best Case 335. Operational Plan 355.1. Minimum Viable Product 355.2. Front-End and Back-End Operations 355.3. Personnel 386. Management and Organization 396.1. Business Management 396.2. The Organization in the Value Chain 406.2.1. Primary Activities 406.2.2. Supporting Activities 406.3. Organization Structure 407. Startup Expenses and Capitalization 427.1. One-Time Expenses 427.2. Monthly Expenses 447.3. Startup Capitalization 458. Financial Plan 468.1. Twelve-Month Profit and Loss Projection 46References 47 | zh_TW |
| dc.source.uri (資料來源) | http://thesis.lib.nccu.edu.tw/record/#G0103933028 | en_US |
| dc.subject (關鍵詞) | 免洗杯 | zh_TW |
| dc.subject (關鍵詞) | 循環經濟 | zh_TW |
| dc.subject (關鍵詞) | 環保杯 | zh_TW |
| dc.subject (關鍵詞) | Disposable cups | en_US |
| dc.subject (關鍵詞) | Circular economy | en_US |
| dc.subject (關鍵詞) | Reusable cups | en_US |
| dc.title (題名) | 循環杯：共享飲料杯系統商業企劃 | zh_TW |
| dc.title (題名) | Circular cups: business plan for a cup-sharing system | en_US |
| dc.type (資料類型) | thesis | en_US |
| dc.relation.reference (參考文獻) | Circular Economy Promotion Plan. (2019, January 30). Retrieved October 2019, from https://english.ey.gov.tw/News3/9E5540D592A5FECD/8053c7c8-e0a9-4cdd-b53a-992d6330f499.Fact Sheet: How Much Disposable Plastic We Use. (2019, December 16). Retrieved October 20, 2019, from https://www.earthday.org/fact-sheet-how-much-disposable-plastic-we-use/.Future Market Insights. (2018, June 26). Global Market for Disposable Cups Poised to Reach US$ 21.2 Bn by 2026 End: Future Market Insights. Retrieved from https://www.prnewswire.com/news-releases/global-market-for-disposable-cups-poised-to-reach-us-212-bn-by-2026-end-future-market-insights-619152194.html.Gibbens, S. (2019, January 3). A brief history of how plastic straws took over the world. Retrieved November 2019, from https://www.nationalgeographic.com/environment/2018/07/news-plastic-drinking-straw-history-ban/.Lehner, P. (2016, December 15). Fast Food Trash Nation? Time to Cut Down on Packaging Waste. Retrieved October 2019, from https://www.nrdc.org/experts/peter-lehner/fast-food-trash-nation-time-cut-down-packaging-waste.Research and Markets Ltd. (2019, June). Paper Cups Market in Europe: Industry Trends, Share, Size, Growth, Opportunity and Forecast 2019-2024. Retrieved November 2019, from https://www.researchandmarkets.com/reports/4775572/paper-cups-market-in-europe-industry-trends?utm_source=GNOM&utm_medium=PressRelease&utm_code=wgb2gh&utm_campaign=1272990+-+The+Paper+Cups+Market+in+Europe+2019-2024+-+Rise+in+On-The-Go-Coffee+Culture+Facilities+Growth&utm_exec=joca220prd.TEIA. (2019, July 26). 連署支持 2030全面禁用一次性塑膠吸管、飲料杯、購物袋、免洗餐具政策. Retrieved from https://teia.tw/zh-hant/recent/campaign/16043.Temple-West, P. (2019, October 15). McDonald`s and Starbucks pour millions into eco-friendly cup hunt. Retrieved November 2019, from https://www.ft.com/content/fe536926-ec73-11e9-a240-3b065ef5fc55.Whalen, K. (2019, December 16). Retrieved from https://podcasts.apple.com/gb/podcast/circular-business-models-entrepreneurship-in-circular/id1455004141?i=1000459739630Zheng, L. (2018). PPT. Taipei.循環台灣基金會. (2019, May 20). 外帶、手搖飲料杯 喝完丟掉後都去哪裡了？｜天下雜誌. Retrieved October 2019, from https://www.cw.com.tw/article/article.action?id=5093631.楊 文琪. (2019, September 10). 國人出國愛用旅遊網站 五年來用Airbnb人數增逾九倍: 產業熱點: 產業. Retrieved 2019, from https://money.udn.com/money/story/5612/4040396.統計處. (2017, March 27). 產業經濟統計簡訊. Retrieved October 2019, from https://www.moea.gov.tw/mns/dos/bulletin/Bulletin.aspx?kind=9&html=1&menu_id=18808&bull_id=2934.行政院環境保護署. (2019). 生活廢棄物質管理資訊系統. Retrieved 2019, from https://hwms.epa.gov.tw/.食力 foodNEXT . (2019, June 5). 黑金商機燒！台灣人一年喝掉6億杯外帶咖啡，可繞地球1.35圈！. Retrieved October 2019, from https://www.foodnext.net/news/industry/paper/5975326331.餐具清洗良好作業指引. (2012, September 7). Retrieved December 2019, from https://www.fda.gov.tw/tc/siteContent.aspx?sid=3179. | zh_TW |
| dc.identifier.doi (DOI) | 10.6814/NCCU202000024 | en_US |
