| dc.contributor.advisor | 吳文傑 | zh_TW |
| dc.contributor.advisor | Wu, Jack | en_US |
| dc.contributor.author (Authors) | 陳思潔 | zh_TW |
| dc.contributor.author (Authors) | Chen, Jessica | en_US |
| dc.creator (作者) | 陳思潔 | zh_TW |
| dc.creator (作者) | Chen, Jessica | en_US |
| dc.date (日期) | 2020 | en_US |
| dc.date.accessioned | 2-Mar-2020 11:08:34 (UTC+8) | - |
| dc.date.available | 2-Mar-2020 11:08:34 (UTC+8) | - |
| dc.date.issued (上傳時間) | 2-Mar-2020 11:08:34 (UTC+8) | - |
| dc.identifier (Other Identifiers) | G0103933012 | en_US |
| dc.identifier.uri (URI) | http://nccur.lib.nccu.edu.tw/handle/140.119/128832 | - |
| dc.description (描述) | 碩士 | zh_TW |
| dc.description (描述) | 國立政治大學 | zh_TW |
| dc.description (描述) | 國際經營管理英語碩士學位學程(IMBA) | zh_TW |
| dc.description (描述) | 103933012 | zh_TW |
| dc.description.abstract (摘要) | MRT Jiantan Station is located in Shilin District in Taipei City. It is in the neighborhood of Taipei Children’s Amusement Park, National Taiwan Science Education Center, and Taipei Astronomical Museum. Every year there are approximately five million visitors in these three venues. In 2021, the Taipei Science and Art Park which combined with these three venues will hold its grand opening. It is expected to attract more visitors in this area.On the other hand, in the last few years many five-star hotels and boutique hotels have transformed to aim at family market. Parents are interested in experiencing children-oriented family trip. The three venues are rich in tourism resources, and it is suitable to arrange a two-day or three-day trip around this area. Therefore building a family hotel nearby could be a reasonable and profitable option.Taipei Rapid Transit Corporation (TRTC) cooperates with Taipei City’s TOD policy, and is currently seeking suitable business items for individual MRT station according to their traffic and commercial conditions. Hence, TRTC is the main proposal object of this business plan.Constructing a family hotel in MRT Jiantan Station will create regional economic effect and form a “family industry” in the area, like Disney Resort. The family hotel will launch ticket package with those three venues to make differences between other hotels. | en_US |
| dc.description.tableofcontents | 1. General Description 11.1. Background 21.2. Mission 21.3. Goal and Objective 21.4. Value 31.5. Target Customer 31.6. Product and Service 31.7. Key Success Factor 31.8. Business Model 42. Market Overview 52.1. MRT Jiantan Station Market Analysis 52.1.1. Shilin Area Regeneration Plan 52.1.2. MRT Jiantan Station Introduction 62.1.3. Nearby Environment Introduction 72.1.4. Hotels near MRT Jiantan Station 112.2. Parent-child Industry 142.2.1. Mother-and-child supplies 152.2.2. Parent-child Course 172.2.3. Parent-child Service 182.2.4. Parent-child Amusement 202.2.5. Family hotel 213. Product and Service 273.1. The structure of hotel 273.1.1. Accommodation 283.1.2. Food and Beverage Service 293.1.3. Shopping 293.1.4. Facilities 293.1.5. Parking Lot 293.2. The Services of Hotels 303.3. The Outside Environment 304. Marketing Plan 324.1. Customer 324.2. 4P 324.2.1. Product 324.2.2. Place 324.2.3. Price 324.2.4. Promotion 334.3. SWOT Analysis 344.4. Competition 354.4.1. Family Hotels Comparison 354.4.2. Comparison between Hotels near MRT Jiantan Station 364.4.3. Summary 375. Operation Plan 385.1. Time 385.2. Legal Environment 395.2.1. Regulations Related to the Tourism 395.2.2. Regulations Related to Construction in MRT station 405.3. Personnel 416. Financial Plan 426.1. Basic Assumption 426.2. NPV 437. Reference 47 | zh_TW |
| dc.source.uri (資料來源) | http://thesis.lib.nccu.edu.tw/record/#G0103933012 | en_US |
| dc.subject (關鍵詞) | 家庭 | zh_TW |
| dc.subject (關鍵詞) | 飯店 | zh_TW |
| dc.subject (關鍵詞) | 捷運 | zh_TW |
| dc.subject (關鍵詞) | 劍潭 | zh_TW |
| dc.subject (關鍵詞) | Family | en_US |
| dc.subject (關鍵詞) | Hotel | en_US |
| dc.subject (關鍵詞) | MRT | en_US |
| dc.subject (關鍵詞) | Jiantan | en_US |
| dc.title (題名) | 捷運劍潭站親子飯店商業計畫 | zh_TW |
| dc.title (題名) | Business plan for a family hotel in MRT Jiantan station | en_US |
| dc.type (資料類型) | thesis | en_US |
| dc.relation.reference (參考文獻) | Booking.com https://www.booking.com/index.zh-tw.htmlTripAdvisor https://www.tripadvisor.com.tw/?fid=9de501ac-215f-46fd-af76-1fc88c778135Taipei Rapid Transit Corporation https://www.metro.taipei/Department of Rapid Transit Systems, Taipei City Government https://english.dorts.gov.taipei/Taipei Performing Art Center https://oma.eu/projects/taipei-performing-arts-centerMinistry of Education https://english.moe.gov.tw/mp-1.htmlNational Housing and Urban Regeneration Center https://www.hurc.org.tw/Mamilove https://mamilove.com.tw/MOS Burger https://www.facebook.com/mosburger.tw/TRAVELER Luxe https://www.travelerluxe.com/article/desc/170000533kkday https://www.kkday.com/zh-twTaiwan News https://www.taiwannews.com.tw/en/indexDepartment of Land Administration, M.O.I. https://easymap.land.moi.gov.tw/Facebook Fan Page https://www.facebook.com/djanday | zh_TW |
| dc.identifier.doi (DOI) | 10.6814/NCCU202000225 | en_US |
