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題名 網路儲存裝置中東市場商業計畫
Business plan for NAS in the middle east market
作者 蔡耀德
Tsai, Alex
貢獻者 吳文傑
Wu, Jack
蔡耀德
Tsai, Alex
關鍵詞 網路儲存裝置
中東市場
NAS
Middle east market
日期 2020
上傳時間 2-Mar-2020 11:08:43 (UTC+8)
摘要 In recent years, the storage industry has been growing due to the rise in photos/video quality and resolution. Data back-up is highly required for businesses ranging from SMBs to enterprise-level businesses. No business could accept lost or hacked data. On the other hand, HDD and cloud server cost has only gone up which means a lot of potential users are building their own cloud storage. As entry level to enterprise level user inquiries go up, the international NAS storage business rises as well,
Through a comprehensive business plan analysis, you will see what is the NAS industry and what applications it could offer to the data booming market. We will use Taiwanese NAS companies Qxxx and Sxxxxxx as a merge company NAS tech as an example to show how NAS tech goes to an emerging market in the Middle East and sets up a branch office. Building a completed channel and running marketing activities in Muslim market. It also includes a marketing strategy, a business operations plan, and a financial plan for starting up the business.
參考文獻 Apple Daily (2003). 威聯通 喊當台版亞馬遜 [online] Available at: https://tw.appledaily.com/finance/daily/20170214/37550667 [Accessed Dec 12 2019].
Bankingreporter (2015). Network-Attached Storage Market http://bankingreporter.com/news/network-attached-storage-market-growth-size- segmentation-emerging-technology-future-trends-competitive-landscape-and-potential- of-the-industry-from-2019-2023/0162542 [Accessed Dec 12 2019].
CommonWealth Magazine (1981). 獨家專訪群暉 [online] Available at: https://www.cw.com.tw/article/article.action?id=5097095 [online] Available at:
HPE (2015) Entry Storage Systems [online] Available at: https://www.hpe.com/tw/zh/storage/entry-level.html [Accessed Dec 16 2019].
IT-Markt (2010). IT-Markt-Report 2019 [online] Available at: https://www.it-markt.ch/news/2019-06-04/so-setzen-die-13079-groessten-schweizer- unternehmen-it-im-business-ein [Accessed Dec 12 2019].
NetApp (1992) Products and Solutions [online] Available at: https://www.netapp.com/us/index.aspx [Accessed Dec 16 2019].
Movehub (2013) Health Insurance in Dubai [online] Available at: https://www.movehub.com/uk/moving-abroad/uae/dubai/health-insurance/ [Accessed Dec 18 2019].
QNAP (2004) Contact Us [online] Available at: https://www.qnap.com/en/about/con_show.php?op=showone&cid=1
[Accessed Jan 15 2020].
QNAP (2004) Solutions [online] Available at: https://www.qnap.com/en [Accessed Dec 16 2019].
QNAP (2004) HBS 3 [online] Available at: https://www.qnap.com/solution/hbs3/en/ [Accessed Dec 16 2019].
Synology (2000) Subsidiaries [online] Available at: https://www.synology.com/en-global/company/office_location
Synology (2000) Solutions [online] Available at: https://www.synology.com/en-global [Accessed Dec 16 2019].
Synology (2000) Virtual Machine [online] Available at: https://www.synology.com/zh-tw/dsm/feature/virtual_machine_manager [Accessed Dec 16 2019].
TAITRA (1970). 中東市場行銷育成中心 [online] Available at: https://events.taiwantrade.com/3ebqw3 [Accessed Dec 14 2019].
Veeam (1998). Veeam Backup & Replication 9.5 [online] Available at: https://www.veeam.com/vm-backup-recovery-replication-software.html [Accessed Dec 15 2019].
VMware (1998). Solutions [online] Available at: https://www.vmware.com/ [Accessed Dec 17 2019].
Wikipedia (2001). Network-attached storage [online] Available at: https://en.wikipedia.org/wiki/Network-attached_storage [Accessed Dec 12 2019].
描述 碩士
國立政治大學
國際經營管理英語碩士學位學程(IMBA)
106933018
資料來源 http://thesis.lib.nccu.edu.tw/record/#G0106933018
資料類型 thesis
dc.contributor.advisor 吳文傑zh_TW
dc.contributor.advisor Wu, Jacken_US
dc.contributor.author (Authors) 蔡耀德zh_TW
dc.contributor.author (Authors) Tsai, Alexen_US
dc.creator (作者) 蔡耀德zh_TW
dc.creator (作者) Tsai, Alexen_US
dc.date (日期) 2020en_US
dc.date.accessioned 2-Mar-2020 11:08:43 (UTC+8)-
dc.date.available 2-Mar-2020 11:08:43 (UTC+8)-
dc.date.issued (上傳時間) 2-Mar-2020 11:08:43 (UTC+8)-
dc.identifier (Other Identifiers) G0106933018en_US
dc.identifier.uri (URI) http://nccur.lib.nccu.edu.tw/handle/140.119/128837-
dc.description (描述) 碩士zh_TW
dc.description (描述) 國立政治大學zh_TW
dc.description (描述) 國際經營管理英語碩士學位學程(IMBA)zh_TW
dc.description (描述) 106933018zh_TW
dc.description.abstract (摘要) In recent years, the storage industry has been growing due to the rise in photos/video quality and resolution. Data back-up is highly required for businesses ranging from SMBs to enterprise-level businesses. No business could accept lost or hacked data. On the other hand, HDD and cloud server cost has only gone up which means a lot of potential users are building their own cloud storage. As entry level to enterprise level user inquiries go up, the international NAS storage business rises as well,
Through a comprehensive business plan analysis, you will see what is the NAS industry and what applications it could offer to the data booming market. We will use Taiwanese NAS companies Qxxx and Sxxxxxx as a merge company NAS tech as an example to show how NAS tech goes to an emerging market in the Middle East and sets up a branch office. Building a completed channel and running marketing activities in Muslim market. It also includes a marketing strategy, a business operations plan, and a financial plan for starting up the business.
en_US
dc.description.tableofcontents 1. Executive Summary 1
2. General Company Description 2
3. Products and Services 4
4. Marketing Plan 9
5. Operational Plan 22
6. Management and Organization 26
7. Financial Plan 27
8. Reference 30
zh_TW
dc.format.extent 1308884 bytes-
dc.format.mimetype application/pdf-
dc.source.uri (資料來源) http://thesis.lib.nccu.edu.tw/record/#G0106933018en_US
dc.subject (關鍵詞) 網路儲存裝置zh_TW
dc.subject (關鍵詞) 中東市場zh_TW
dc.subject (關鍵詞) NASen_US
dc.subject (關鍵詞) Middle east marketen_US
dc.title (題名) 網路儲存裝置中東市場商業計畫zh_TW
dc.title (題名) Business plan for NAS in the middle east marketen_US
dc.type (資料類型) thesisen_US
dc.relation.reference (參考文獻) Apple Daily (2003). 威聯通 喊當台版亞馬遜 [online] Available at: https://tw.appledaily.com/finance/daily/20170214/37550667 [Accessed Dec 12 2019].
Bankingreporter (2015). Network-Attached Storage Market http://bankingreporter.com/news/network-attached-storage-market-growth-size- segmentation-emerging-technology-future-trends-competitive-landscape-and-potential- of-the-industry-from-2019-2023/0162542 [Accessed Dec 12 2019].
CommonWealth Magazine (1981). 獨家專訪群暉 [online] Available at: https://www.cw.com.tw/article/article.action?id=5097095 [online] Available at:
HPE (2015) Entry Storage Systems [online] Available at: https://www.hpe.com/tw/zh/storage/entry-level.html [Accessed Dec 16 2019].
IT-Markt (2010). IT-Markt-Report 2019 [online] Available at: https://www.it-markt.ch/news/2019-06-04/so-setzen-die-13079-groessten-schweizer- unternehmen-it-im-business-ein [Accessed Dec 12 2019].
NetApp (1992) Products and Solutions [online] Available at: https://www.netapp.com/us/index.aspx [Accessed Dec 16 2019].
Movehub (2013) Health Insurance in Dubai [online] Available at: https://www.movehub.com/uk/moving-abroad/uae/dubai/health-insurance/ [Accessed Dec 18 2019].
QNAP (2004) Contact Us [online] Available at: https://www.qnap.com/en/about/con_show.php?op=showone&cid=1
[Accessed Jan 15 2020].
QNAP (2004) Solutions [online] Available at: https://www.qnap.com/en [Accessed Dec 16 2019].
QNAP (2004) HBS 3 [online] Available at: https://www.qnap.com/solution/hbs3/en/ [Accessed Dec 16 2019].
Synology (2000) Subsidiaries [online] Available at: https://www.synology.com/en-global/company/office_location
Synology (2000) Solutions [online] Available at: https://www.synology.com/en-global [Accessed Dec 16 2019].
Synology (2000) Virtual Machine [online] Available at: https://www.synology.com/zh-tw/dsm/feature/virtual_machine_manager [Accessed Dec 16 2019].
TAITRA (1970). 中東市場行銷育成中心 [online] Available at: https://events.taiwantrade.com/3ebqw3 [Accessed Dec 14 2019].
Veeam (1998). Veeam Backup & Replication 9.5 [online] Available at: https://www.veeam.com/vm-backup-recovery-replication-software.html [Accessed Dec 15 2019].
VMware (1998). Solutions [online] Available at: https://www.vmware.com/ [Accessed Dec 17 2019].
Wikipedia (2001). Network-attached storage [online] Available at: https://en.wikipedia.org/wiki/Network-attached_storage [Accessed Dec 12 2019].
zh_TW
dc.identifier.doi (DOI) 10.6814/NCCU202000163en_US