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題名 Model of Behavioral Strategies for Coping with Party Ambivalence
作者 張卿卿
Chang , Chingching
貢獻者 廣告系
關鍵詞  Party ambivalence ;  presidential election ;  split-ticket voting ;  Taiwan
日期 2019-04
上傳時間 28-Apr-2020 13:53:34 (UTC+8)
摘要 This article explores the antecedents and behavioural consequences of party ambivalence in an election context, in which both abstract factors (e.g. feeling stranded in an ideological fight) and concrete factors (e.g. dissatisfaction with both parties’ ability to handle economic issues) may arouse party ambivalence. Prior research reports different voting behaviours by ambivalent and univalent voters, though no coherent theoretical framework exists to explain these findings. To address that gap, the current article proposes a Model of Behavioural Strategies for Coping with Party Ambivalence, according to which ambivalent voters deal with the anticipated regret associated with making the wrong choices by adopting one of three coping strategies. First, they may avoid voting, because inaction is associated with less anticipated regret than action. Second, they may deny full responsibility by splitting their ticket. Third, they might attempt to reduce anticipated regret by jumping on the bandwagon and voting for a projected winner. Applications of the model to the 2016 Taiwanese presidential election provide support for these predictions.
關聯 Political Science, 7:1, 17-39
資料類型 article
DOI https://doi.org/10.1080/00323187.2019.1613733
dc.contributor 廣告系
dc.creator (作者) 張卿卿
dc.creator (作者) Chang , Chingching
dc.date (日期) 2019-04
dc.date.accessioned 28-Apr-2020 13:53:34 (UTC+8)-
dc.date.available 28-Apr-2020 13:53:34 (UTC+8)-
dc.date.issued (上傳時間) 28-Apr-2020 13:53:34 (UTC+8)-
dc.identifier.uri (URI) http://nccur.lib.nccu.edu.tw/handle/140.119/129551-
dc.description.abstract (摘要) This article explores the antecedents and behavioural consequences of party ambivalence in an election context, in which both abstract factors (e.g. feeling stranded in an ideological fight) and concrete factors (e.g. dissatisfaction with both parties’ ability to handle economic issues) may arouse party ambivalence. Prior research reports different voting behaviours by ambivalent and univalent voters, though no coherent theoretical framework exists to explain these findings. To address that gap, the current article proposes a Model of Behavioural Strategies for Coping with Party Ambivalence, according to which ambivalent voters deal with the anticipated regret associated with making the wrong choices by adopting one of three coping strategies. First, they may avoid voting, because inaction is associated with less anticipated regret than action. Second, they may deny full responsibility by splitting their ticket. Third, they might attempt to reduce anticipated regret by jumping on the bandwagon and voting for a projected winner. Applications of the model to the 2016 Taiwanese presidential election provide support for these predictions.
dc.format.extent 1847231 bytes-
dc.format.mimetype application/pdf-
dc.relation (關聯) Political Science, 7:1, 17-39
dc.subject (關鍵詞)  Party ambivalence ;  presidential election ;  split-ticket voting ;  Taiwan
dc.title (題名) Model of Behavioral Strategies for Coping with Party Ambivalence
dc.type (資料類型) article
dc.identifier.doi (DOI) 10.1080/00323187.2019.1613733
dc.doi.uri (DOI) https://doi.org/10.1080/00323187.2019.1613733