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題名 探討虛擬實境設計因素對博物館績效的影響
Investigating the Impact of Virtual Reality Design Factors on Museum Performance
作者 蔡和容
Tsai, Ho-Jung
貢獻者 張欣綠
Chang, Hsin-Lu
蔡和容
Tsai, Ho-Jung
關鍵詞 虛擬實境
博物館
使用者體驗
故事敘述
沉浸
展覽績效
Virtual Reality
Storytelling
Museum
User Experience
Immersion
Absorption
日期 2019
上傳時間 5-May-2020 11:57:01 (UTC+8)
摘要 This study aims to find out how important design factors in Virtual Reality (VR) affect museum performance. More and more organizations tried to provide virtual tourisms. National Palace museum (NPM) also tried to appeal young generations’ sight by providing a VR exhibition. Relics are presented virtually with different themes and categories in VR system, with Huai Su’s Autobiography and Zhao Meng-fu’s” Autumn Colors on the Que and Hua Mountains.” Many studies have deeply explored on the impact of technical factors of VR experience; however, research targeted on storytelling is scarcely discussed. Our goal is to find supportive and comprehensive evidences in including storytelling to design VR.
We investigate how VR design factors influence visitors’ experience, which in turn improves NPM’s performance. Three empirical models are developed: Model 1 does not consider the relic types, Model 2 focuses on calligraphy, and Model 3 focuses on painting. The result provides us a statistic implication for adopting VR technologies in the museum. It shows a strong indication that design factors, especially storytelling, play an important role for enhancing VR experience-- absorption. We also learned that absorption could certainly help increasing NPM’s performance.
This study provides a new aspect of designing VR exhibition. The result might help measuring storytelling in museum context and motivate more researches in this area. It could also benefit other organizations who want to create a VR experience. We hope our research can help not only NPM but also other museums to improve the design method in VR exhibitions.
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描述 碩士
國立政治大學
資訊管理學系
106356015
資料來源 http://thesis.lib.nccu.edu.tw/record/#G0106356015
資料類型 thesis
dc.contributor.advisor 張欣綠zh_TW
dc.contributor.advisor Chang, Hsin-Luen_US
dc.contributor.author (Authors) 蔡和容zh_TW
dc.contributor.author (Authors) Tsai, Ho-Jungen_US
dc.creator (作者) 蔡和容zh_TW
dc.creator (作者) Tsai, Ho-Jungen_US
dc.date (日期) 2019en_US
dc.date.accessioned 5-May-2020 11:57:01 (UTC+8)-
dc.date.available 5-May-2020 11:57:01 (UTC+8)-
dc.date.issued (上傳時間) 5-May-2020 11:57:01 (UTC+8)-
dc.identifier (Other Identifiers) G0106356015en_US
dc.identifier.uri (URI) http://nccur.lib.nccu.edu.tw/handle/140.119/129648-
dc.description (描述) 碩士zh_TW
dc.description (描述) 國立政治大學zh_TW
dc.description (描述) 資訊管理學系zh_TW
dc.description (描述) 106356015zh_TW
dc.description.abstract (摘要) This study aims to find out how important design factors in Virtual Reality (VR) affect museum performance. More and more organizations tried to provide virtual tourisms. National Palace museum (NPM) also tried to appeal young generations’ sight by providing a VR exhibition. Relics are presented virtually with different themes and categories in VR system, with Huai Su’s Autobiography and Zhao Meng-fu’s” Autumn Colors on the Que and Hua Mountains.” Many studies have deeply explored on the impact of technical factors of VR experience; however, research targeted on storytelling is scarcely discussed. Our goal is to find supportive and comprehensive evidences in including storytelling to design VR.
We investigate how VR design factors influence visitors’ experience, which in turn improves NPM’s performance. Three empirical models are developed: Model 1 does not consider the relic types, Model 2 focuses on calligraphy, and Model 3 focuses on painting. The result provides us a statistic implication for adopting VR technologies in the museum. It shows a strong indication that design factors, especially storytelling, play an important role for enhancing VR experience-- absorption. We also learned that absorption could certainly help increasing NPM’s performance.
This study provides a new aspect of designing VR exhibition. The result might help measuring storytelling in museum context and motivate more researches in this area. It could also benefit other organizations who want to create a VR experience. We hope our research can help not only NPM but also other museums to improve the design method in VR exhibitions.		en_US
dc.description.tableofcontents Chapter 1. Introduction 1
Chapter 2. Literature Review 3
2.1 Technical Factor 4
2.1.1 Interactivity 4
2.1.2 Vividness 7
2.1.3 Realism 10
2.2 Storytelling 13
2.3 User Experience 16
2.3.1 Immersion 17
2.3.2 Absorption 17
2.4 Priming Effect 18
Chapter 3. Research Framework 18
3.1 Effects of VR Design Features 19
3.2 Effects of VR Experience 21
3.3 Priming Effects 22
Chapter 4. Methodology 23
4.1 Research Context 23
4.2 Data collection 24
4.3 Measurement 26
Chapter 5. Analysis and Results 31
5.1 Measurement Model Analysis 31
5.2 Structural Model Analysis 35
Chapter 6. Discussion 40
6.1 Design Factors and Immersion 41
6.2 Design Factors and Absorption 42
6.3 User Experience and NPM Performance 43
6.4 Moderating Effect 44
6.5 Findings 45
6.5.1 Background story matters 45
6.5.2 Storytelling is more significant than other design factors 45
6.5.3 Absorption certainly helped to increase NPM performance 46
6.5.4 VR remains unfamiliar to the general population 46
6.5.5 Preparatory work matters 46
Chapter 7. Conclusions 47
7.1 Summary 47
7.2 Limitations 48
7.3 Future Research 48
Acknowledgement 49
References 50
Appendix A 61		zh_TW
dc.format.extent 2370970 bytes-
dc.format.mimetype application/pdf-
dc.source.uri (資料來源) http://thesis.lib.nccu.edu.tw/record/#G0106356015en_US
dc.subject (關鍵詞) 虛擬實境zh_TW
dc.subject (關鍵詞) 博物館zh_TW
dc.subject (關鍵詞) 使用者體驗zh_TW
dc.subject (關鍵詞) 故事敘述zh_TW
dc.subject (關鍵詞) 沉浸zh_TW
dc.subject (關鍵詞) 展覽績效zh_TW
dc.subject (關鍵詞) Virtual Realityen_US
dc.subject (關鍵詞) Storytellingen_US
dc.subject (關鍵詞) Museumen_US
dc.subject (關鍵詞) User Experienceen_US
dc.subject (關鍵詞) Immersionen_US
dc.subject (關鍵詞) Absorptionen_US
dc.title (題名) 探討虛擬實境設計因素對博物館績效的影響zh_TW
dc.title (題名) Investigating the Impact of Virtual Reality Design Factors on Museum Performanceen_US
dc.type (資料類型) thesisen_US
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