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題名 Internet and SMEs` internationalization: The role of platform and website
作者 簡睿哲
JEAN, RUEY-JER BRYAN
Kim, Daekwan
貢獻者 國貿系
關鍵詞 Internet capabilities ; Web capability ; Platform capability ; Export marketing capabilities
日期 2019-07
上傳時間 25-May-2020 15:41:00 (UTC+8)
摘要 Despite the growing trend among small and medium enterprises (SMEs) of utilizing the Internet for internationalization, academic research in this area remains sparse. This paper presents and empirically evaluates a theoretical framework of the effect of Internet capabilities, comprising platform and web capabilities, on export marketing capabilities and export performance for SMEs in emerging markets. Furthermore, we examine the contingencies in this relationship. Based on a sample of Chinese SMEs, our empirical findings indicate that platform and web capabilities are positively related to export marketing capabilities and export performance. Moreover, product complexity and competitive intensity moderate the effects of platform and web capabilities on export marketing capabilities. Additionally, we discuss the theoretical and managerial implications.
關聯 Journal of International Management,
資料類型 期刊論文
DOI https://doi.org/10.1016/j.intman.2019.100690
dc.contributor 國貿系
dc.creator (作者) 簡睿哲
dc.creator (作者) JEAN, RUEY-JER BRYAN
dc.creator (作者) Kim, Daekwan
dc.date (日期) 2019-07
dc.date.accessioned 25-May-2020 15:41:00 (UTC+8)-
dc.date.available 25-May-2020 15:41:00 (UTC+8)-
dc.date.issued (上傳時間) 25-May-2020 15:41:00 (UTC+8)-
dc.identifier.uri (URI) http://nccur.lib.nccu.edu.tw/handle/140.119/129774-
dc.description.abstract (摘要) Despite the growing trend among small and medium enterprises (SMEs) of utilizing the Internet for internationalization, academic research in this area remains sparse. This paper presents and empirically evaluates a theoretical framework of the effect of Internet capabilities, comprising platform and web capabilities, on export marketing capabilities and export performance for SMEs in emerging markets. Furthermore, we examine the contingencies in this relationship. Based on a sample of Chinese SMEs, our empirical findings indicate that platform and web capabilities are positively related to export marketing capabilities and export performance. Moreover, product complexity and competitive intensity moderate the effects of platform and web capabilities on export marketing capabilities. Additionally, we discuss the theoretical and managerial implications.
dc.format.extent 659393 bytes-
dc.format.mimetype application/pdf-
dc.relation (關聯) Journal of International Management,
dc.subject (關鍵詞) Internet capabilities ; Web capability ; Platform capability ; Export marketing capabilities
dc.title (題名) Internet and SMEs` internationalization: The role of platform and website
dc.type (資料類型) 期刊論文
dc.identifier.doi (DOI) 10.1016/j.intman.2019.100690
dc.doi.uri (DOI) https://doi.org/10.1016/j.intman.2019.100690