| dc.contributor.advisor | 張大為 | zh_TW |
| dc.contributor.advisor | Chang, Ta-Wei | en_US |
| dc.contributor.author (Authors) | 陳達宏 | zh_TW |
| dc.contributor.author (Authors) | Thacha, Tapaneeyakorn | en_US |
| dc.creator (作者) | 陳達宏 | zh_TW |
| dc.creator (作者) | Thacha, Tapaneeyakorn | en_US |
| dc.date (日期) | 2020 | en_US |
| dc.date.accessioned | 2-Jun-2020 11:12:15 (UTC+8) | - |
| dc.date.available | 2-Jun-2020 11:12:15 (UTC+8) | - |
| dc.date.issued (上傳時間) | 2-Jun-2020 11:12:15 (UTC+8) | - |
| dc.identifier (Other Identifiers) | G0107933044 | en_US |
| dc.identifier.uri (URI) | http://nccur.lib.nccu.edu.tw/handle/140.119/130077 | - |
| dc.description (描述) | 碩士 | zh_TW |
| dc.description (描述) | 國立政治大學 | zh_TW |
| dc.description (描述) | 國際經營管理英語碩士學位學程(IMBA) | zh_TW |
| dc.description (描述) | 107933044 | zh_TW |
| dc.description.abstract (摘要) | The growth of organic trend is obvious and significant all around the world as well as in Thailand. There are offers of organic products in Thailand; however, the options are still limited especially when it comes to online platform. Moreover, a lot of produced food has been wasted and damaged our environment. Love Back, like its name, is the solution for both dilemmas; we will gather those organic products that do not meet retailer’s quality requirement to end-customers through our online platform. These products are completely fine to consume with our trusted sourcing and operating system.In this thesis, all essential business matrixes have been used to tackle every angle of the business: SWOT, TOWS, Business Model Canvas etc. Detailed information of all aspects: marketing research, marketing plan, operational plan, organizational plan, financial plan, future plan and conclusion have been provided to the creation of Love Back. | en_US |
| dc.description.tableofcontents | 1. Executive Summary 12. Introduction and Company Background 22.1. Company Overview 22.1.1. Name and Logo of the Business 42.1.2. Mission 52.1.3. Vision 52.1.4. Goal of Business 52.2. Business Model Canvas 62.2.1. Value Proposition 62.2.2. Customer Segments 72.2.3. Customer Relationships 72.2.4. Channels 72.2.5. Revenue Streams 82.2.6. Social and Environmental Benefit 82.2.7. Key Activities 82.2.8. Key Resources 82.2.9. Key Partners 92.2.10. Cost Structure 92.2.11. Social and Environmental Cost 93. Situation Analysis 103.1. Industry Structure 103.1.1. The offline platform 103.1.2. The online platform 103.2. External Analysis (Porter’s Five Forces) 113.2.1. Bargaining Power of Suppliers: Medium 113.2.2. Bargaining Power of Customers: Low 123.2.3. Threat of New Entrants: High 123.2.4. Threat of Substitutes: High 123.2.5. Rivalry Among Current Competitors: High 133.3. Competitor Analysis 143.4. Internal Analysis (SWOT Analysis) 193.4.1. Strength of the Business 193.4.2. Weakness of the Business 203.4.3. Opportunity of the Business 203.4.4. Threat of the Business 213.5. Business Strategy 223.6. Business Key Success Factors 254. Marketing Research 264.1. The Objective of Marketing Research 264.2. The Scope of Marketing Research 264.2.1. Organic Businesses: Our Supply Side 264.2.2. End Customer: Our Demand Side 274.3. The Result of Marketing Research 284.3.1. Organic Businesses: Our Supply Side 284.3.2. End Customer: Our Demand Side 385. Marketing Plan 525.1. Segmentation 525.2. Targeting 535.3. Positioning 545.4. Marketing Mix Strategies (4Ps) 545.4.1. Product 545.4.2. Price 555.4.3. Place 565.4.4. Promotion 566. Operational Plan 606.1. Layout of Website 606.2. Supplier Selection 616.3. Raw Materials 616.4. Production Process 626.5. Operations 626.6. Production Plan 646.7. Inventory Management 646.8. Hygiene Control 656.9. Customer Relationship 657. Organizational Management 667.1. Organization Structure 667.2. Roles and Responsibilities 677.3. Compensation and Benefit 697.4. Training 698. Financial Plan 708.1. Assumptions 708.1.1. Capital Investment 70Revenue 718.1.2. Cost of Goods Sold 738.1.3. Operating Expenses 758.2. Forecasted Income Statement (Base Case) 778.3. Financial Decision 778.3.1. Income Statement 778.3.2. Project Valuation 788.4. Scenario Analysis 788.4.1. Best Case 798.4.2. Worst Case 799. Future Expansion Plan 809.1. Wider Delivery Areas 809.2. Product Expansion: Vegan Meat 809.3. Product Expansion: Vitamin and Cosmetics 8110. Conclusion 8210.1. B-Corp 8210.2. Impact Investing 83Reference 84Appendix 1: Questions for Quantitative Analysis 87Appendix 2: Market Research Questionnaire 88Appendix 3: Survey Results 93 | zh_TW |
| dc.format.extent | 4335533 bytes | - |
| dc.format.mimetype | application/pdf | - |
| dc.source.uri (資料來源) | http://thesis.lib.nccu.edu.tw/record/#G0107933044 | en_US |
| dc.subject (關鍵詞) | 有機 | zh_TW |
| dc.subject (關鍵詞) | 線上 | zh_TW |
| dc.subject (關鍵詞) | 食物浪費 | zh_TW |
| dc.subject (關鍵詞) | 影響 | zh_TW |
| dc.subject (關鍵詞) | 平台 | zh_TW |
| dc.subject (關鍵詞) | Organic | en_US |
| dc.subject (關鍵詞) | Online | en_US |
| dc.subject (關鍵詞) | Food Waste | en_US |
| dc.subject (關鍵詞) | Impact | en_US |
| dc.subject (關鍵詞) | Platform | en_US |
| dc.title (題名) | Love Back: 醜醜有機蔬菜再利用的網路市場 | zh_TW |
| dc.title (題名) | Love Back: Organic Market for Everyone | en_US |
| dc.type (資料類型) | thesis | en_US |
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| dc.identifier.doi (DOI) | 10.6814/NCCU202000439 | en_US |
