| dc.contributor | 傳播學院 | |
| dc.creator (作者) | 林日璇 | |
| dc.creator (作者) | Lin, Jih-Hsuan | |
| dc.date (日期) | 2019-03 | |
| dc.date.accessioned | 20-Jun-2020 14:13:09 (UTC+8) | - |
| dc.date.available | 20-Jun-2020 14:13:09 (UTC+8) | - |
| dc.date.issued (上傳時間) | 20-Jun-2020 14:13:09 (UTC+8) | - |
| dc.identifier.uri (URI) | http://nccur.lib.nccu.edu.tw/handle/140.119/130113 | - |
| dc.description.abstract (摘要) | Social grooming behaviors on social media contribute to one’s social capital and well-being. This study considered common types of social interactions on social media and proposes a social grooming style framework developed through signaling theory. Unlike the previous research, which has examined a single type of social grooming behavior, this study examined many behaviors simultaneously to identify a social grooming style. With a nationally representative sample from Taiwan (N = 1,350), a latent class analysis (LCA) revealed five social grooming styles: image managers, social butterflies, trend followers, maintainers, and lurkers. Social grooming style is significantly associated with social capital and well-being. Image managers receive the most social benefits, whereas lurkers receive the fewest. Social butterflies have considerable bridging social capital and well-being but the least bonding social capital. The results suggest that the rich may get richer, but only if the engaged social grooming style is strategic. | |
| dc.format.extent | 240703 bytes | - |
| dc.format.mimetype | application/pdf | - |
| dc.relation (關聯) | Journal of Computer-Mediated Communication, 24:3, 90-107 | |
| dc.title (題名) | Strategic social grooming: Emergent social grooming styles on Facebook, social capital and well-being | |
| dc.type (資料類型) | article | |
| dc.identifier.doi (DOI) | 10.1093/jcmc/zmz002 | |
| dc.doi.uri (DOI) | https://doi.org/10.1093/jcmc/zmz002 | |
