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題名 Looking at both sides of relationship dynamics in virtual communities: A social exchange theoretical lens
作者 白佩玉
 Pai, Pei-Yu
Kao, P.-J.
Tsai, H.T.
貢獻者 企管系
關鍵詞 Relationship velocity ; Entitlement behavior ; Attachment style ; Popularity ; Communication style ; Virtual community
日期 2019-09
上傳時間 2020-06-22
摘要 This study draws on social exchange theory to investigate the relationship dynamics of the member–community dyad in virtual community settings. Using a longitudinal design and multiple measurement sources, the findings indicate that social and task communication styles have unique effects on members’ community commitment velocity, which in turn influences member gratitude and entitlement behaviors. A moderated path analysis demonstrates that the effects of social and task communication styles on community commitment velocity are both positively moderated by attachment anxiety and attachment avoidance. It also reveals that members’ level of popularity augments the influence of community commitment velocity on member entitlement behavior.
關聯 Information & Management, 57:4, 103210
資料類型 article
DOI https://doi.org/10.1016/j.im.2019.103210
dc.contributor 企管系
dc.creator (作者) 白佩玉
dc.creator (作者)  Pai, Pei-Yu
dc.creator (作者) Kao, P.-J.
dc.creator (作者) Tsai, H.T.
dc.date (日期) 2019-09
dc.date.accessioned 2020-06-22-
dc.date.available 2020-06-22-
dc.date.issued (上傳時間) 2020-06-22-
dc.identifier.uri (URI) http://nccur.lib.nccu.edu.tw/handle/140.119/130156-
dc.description.abstract (摘要) This study draws on social exchange theory to investigate the relationship dynamics of the member–community dyad in virtual community settings. Using a longitudinal design and multiple measurement sources, the findings indicate that social and task communication styles have unique effects on members’ community commitment velocity, which in turn influences member gratitude and entitlement behaviors. A moderated path analysis demonstrates that the effects of social and task communication styles on community commitment velocity are both positively moderated by attachment anxiety and attachment avoidance. It also reveals that members’ level of popularity augments the influence of community commitment velocity on member entitlement behavior.
dc.format.extent 1063037 bytes-
dc.format.mimetype application/pdf-
dc.relation (關聯) Information & Management, 57:4, 103210
dc.subject (關鍵詞) Relationship velocity ; Entitlement behavior ; Attachment style ; Popularity ; Communication style ; Virtual community
dc.title (題名) Looking at both sides of relationship dynamics in virtual communities: A social exchange theoretical lens
dc.type (資料類型) article
dc.identifier.doi (DOI) 10.1016/j.im.2019.103210
dc.doi.uri (DOI) https://doi.org/10.1016/j.im.2019.103210