| dc.contributor | 科管智財所 | - |
| dc.creator (作者) | 張瑜倩 | - |
| dc.creator (作者) | Chang, Yu-Chien | - |
| dc.date (日期) | 2020-01 | - |
| dc.date.accessioned | 22-Jun-2020 14:32:41 (UTC+8) | - |
| dc.date.available | 22-Jun-2020 14:32:41 (UTC+8) | - |
| dc.date.issued (上傳時間) | 22-Jun-2020 14:32:41 (UTC+8) | - |
| dc.identifier.uri (URI) | http://nccur.lib.nccu.edu.tw/handle/140.119/130231 | - |
| dc.description.abstract (摘要) | ‘Value’ is an important and developing research topic in the field of marketing; however, the research on how value is co-created through stakeholders’ interaction remains limited. This study argues that an arts festival as a collective art production acts as a platform through which the stakeholders co-create value. By employing the publically-funded Huashan Living Arts Festival in Taiwan, which focuses on performing arts, as a case for collecting longitudinal data, this study explores how the stakeholders interact to co-create and obtain value. The findings reveal that value is co-created through the interactions between the stakeholders, rather than by a single stakeholder, in an arts festival. A proposed framework of value co-creation identifies the process and stakeholders’ interaction with regard to a performing arts festival, from a macro-level context. | - |
| dc.format.extent | 125 bytes | - |
| dc.format.mimetype | text/html | - |
| dc.relation (關聯) | Journal of Macromarketing, 40:2 | - |
| dc.subject (關鍵詞) | value; performing arts; festival; multi-stakeholder; arts-based research | - |
| dc.title (題名) | Creating value through the performing arts festival: A multi-stakeholder approach | - |
| dc.type (資料類型) | article | - |
| dc.doi.uri (DOI) | https://doi.org/10.1177/0276146719894627 | - |
