Identity Marketing: The Moderating Effect of Self Construal and Product Category on Consumer Agency | Publication

Title	Identity Marketing: The Moderating Effect of Self Construal and Product Category on Consumer Agency
Creator	林穎青 Lin, Ying-Ching Su, An-Ni Wang, Sheng-Hui
Contributor	傳播學院
Date	2017-06
Date Issued	24-Jun-2020 11:48:12 (UTC+8)
Relation	2017 AMS World Marketing Congress, Academy of Marketing Science
Type	conference

dc.contributor	傳播學院
dc.creator (作者)	林穎青
dc.creator (作者)	Lin, Ying-Ching
dc.creator (作者)	Su, An-Ni
dc.creator (作者)	Wang, Sheng-Hui
dc.date (日期)	2017-06
dc.date.accessioned	24-Jun-2020 11:48:12 (UTC+8)	-
dc.date.available	24-Jun-2020 11:48:12 (UTC+8)	-
dc.date.issued (上傳時間)	24-Jun-2020 11:48:12 (UTC+8)	-
dc.identifier.uri (URI)	http://nccur.lib.nccu.edu.tw/handle/140.119/130412	-
dc.format.extent	101 bytes	-
dc.format.mimetype	text/html	-
dc.relation (關聯)	2017 AMS World Marketing Congress, Academy of Marketing Science
dc.title (題名)	Identity Marketing: The Moderating Effect of Self Construal and Product Category on Consumer Agency
dc.type (資料類型)	conference