dc.contributor | 傳播學院 | |
dc.creator (作者) | 林穎青 | |
dc.creator (作者) | Lin, Ying-Ching | |
dc.creator (作者) | Su, An-Ni | |
dc.creator (作者) | Wang, Sheng-Hui | |
dc.date (日期) | 2017-06 | |
dc.date.accessioned | 24-六月-2020 11:48:12 (UTC+8) | - |
dc.date.available | 24-六月-2020 11:48:12 (UTC+8) | - |
dc.date.issued (上傳時間) | 24-六月-2020 11:48:12 (UTC+8) | - |
dc.identifier.uri (URI) | http://nccur.lib.nccu.edu.tw/handle/140.119/130412 | - |
dc.format.extent | 101 bytes | - |
dc.format.mimetype | text/html | - |
dc.relation (關聯) | 2017 AMS World Marketing Congress, Academy of Marketing Science | |
dc.title (題名) | Identity Marketing: The Moderating Effect of Self Construal and Product Category on Consumer Agency | |
dc.type (資料類型) | conference | |