The Dual-mediation Effect of Perceived Accuracy and Perceived Connectedness on Consumer Attitude toward S... | Publication

Title	The Dual-mediation Effect of Perceived Accuracy and Perceived Connectedness on Consumer Attitude toward Social Network Advertising
Creator	林穎青 Lin, Ying-Ching Chiu, Tao-Sheng Wang, Kai-Yu Chih, Wen-Hai Ortiz, Jaime Yang, Xiu-Hua
Contributor	傳播學院
Date	2019-03
Date Issued	24-Jun-2020 11:48:37 (UTC+8)
Relation	The 2019 Annual Meeting of the Association of Marketing Theory and Practice, Association of Marketing Theory and Practice
Type	conference

dc.contributor	傳播學院
dc.creator (作者)	林穎青
dc.creator (作者)	Lin, Ying-Ching
dc.creator (作者)	Chiu, Tao-Sheng
dc.creator (作者)	Wang, Kai-Yu
dc.creator (作者)	Chih, Wen-Hai
dc.creator (作者)	Ortiz, Jaime
dc.creator (作者)	Yang, Xiu-Hua
dc.date (日期)	2019-03
dc.date.accessioned	24-Jun-2020 11:48:37 (UTC+8)	-
dc.date.available	24-Jun-2020 11:48:37 (UTC+8)	-
dc.date.issued (上傳時間)	24-Jun-2020 11:48:37 (UTC+8)	-
dc.identifier.uri (URI)	http://nccur.lib.nccu.edu.tw/handle/140.119/130415	-
dc.format.extent	164 bytes	-
dc.format.mimetype	text/html	-
dc.relation (關聯)	The 2019 Annual Meeting of the Association of Marketing Theory and Practice, Association of Marketing Theory and Practice
dc.title (題名)	The Dual-mediation Effect of Perceived Accuracy and Perceived Connectedness on Consumer Attitude toward Social Network Advertising
dc.type (資料類型)	conference