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題名 The Dual-mediation Effect of Perceived Accuracy and Perceived Connectedness on Consumer Attitude toward Social Network Advertising
作者 林穎青
Lin, Ying-Ching
Chiu, Tao-Sheng
Wang, Kai-Yu
Chih, Wen-Hai
Ortiz, Jaime
Yang, Xiu-Hua
貢獻者 傳播學院
日期 2019-03
上傳時間 24-Jun-2020 11:48:37 (UTC+8)
關聯 The 2019 Annual Meeting of the Association of Marketing Theory and Practice, Association of Marketing Theory and Practice
資料類型 conference
dc.contributor 傳播學院
dc.creator (作者) 林穎青
dc.creator (作者) Lin, Ying-Ching
dc.creator (作者) Chiu, Tao-Sheng
dc.creator (作者) Wang, Kai-Yu
dc.creator (作者) Chih, Wen-Hai
dc.creator (作者) Ortiz, Jaime
dc.creator (作者) Yang, Xiu-Hua
dc.date (日期) 2019-03
dc.date.accessioned 24-Jun-2020 11:48:37 (UTC+8)-
dc.date.available 24-Jun-2020 11:48:37 (UTC+8)-
dc.date.issued (上傳時間) 24-Jun-2020 11:48:37 (UTC+8)-
dc.identifier.uri (URI) http://nccur.lib.nccu.edu.tw/handle/140.119/130415-
dc.format.extent 164 bytes-
dc.format.mimetype text/html-
dc.relation (關聯) The 2019 Annual Meeting of the Association of Marketing Theory and Practice, Association of Marketing Theory and Practice
dc.title (題名) The Dual-mediation Effect of Perceived Accuracy and Perceived Connectedness on Consumer Attitude toward Social Network Advertising
dc.type (資料類型) conference