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題名 PicME : 智慧攝影平台商業企劃書
PicME: A BUSINESS PLAN FOR SMART PHOTOGRAPHY PLATFORM
作者 吳維康
Wu, Louis Wei-Kang
貢獻者 吳文傑
Wu, Jack
吳維康
Wu, Louis Wei-Kang
關鍵詞 攝影
攝影師
雲端服務
平台
Photography
Photographer
Cloud Service
Platform
日期 2020
上傳時間 1-七月-2020 13:46:22 (UTC+8)
摘要 This photography platform is using crowd founding to create contents that fits the Taiwan market needs with reliable information. For the photographers, this platform will act as a cloud-based service for them to reach the end consumers, to communicate and manage the photography events effectively. As an investor, the proposal for creating a basic PicMe portal has positive breakeven period of three years. It is going to target at standard level of users and with prompt time reaching the critical mass, it will become the leading “Photography Portal” in Taiwan. In the future this customer base can help the company to expand into various photography related services like photography event management as well as public event and photography gear rental and model referring.
參考文獻 (1) https://en.wikipedia.org/wiki/Digital_single-lens_reflex_camera
(2) 防疫不結婚？台婚紗業者：影響40億元產值 (http://hk.crntt.com/doc/1057/1/7/4/105717430.html?coluid=0&kindid=0&docid=105717430&mdate=0321002550)
(3) Department of household registration, M.O.I. 內政部戶政司、統計處_結婚對數、結婚率、離婚對數、離婚率 (https://www.ris.gov.tw/app/portal/346)
(4) 瘋迷Phomi http://www.phomi.com.tw/
(5) 運動筆記https://running.biji.co/
(6) Freehunter | SOHO族的工作社交網絡 https://freehunter.tw/
(7) PRO360 達人網| 專家接案，兼差，兼職，外包 https://www.pro360.com.tw/
(8) international professional wedding photographer`s directory https://www.ispwp.com/Blogs/articleDetail/NTc%3D/the-secret-life-of-wedding-photographers
(9) Prototype : https://wwkang515.wixsite.com/picme
描述 碩士
國立政治大學
國際經營管理英語碩士學位學程(IMBA)
103933032
資料來源 http://thesis.lib.nccu.edu.tw/record/#G0103933032
資料類型 thesis
dc.contributor.advisor 吳文傑zh_TW
dc.contributor.advisor Wu, Jacken_US
dc.contributor.author (作者) 吳維康zh_TW
dc.contributor.author (作者) Wu, Louis Wei-Kangen_US
dc.creator (作者) 吳維康zh_TW
dc.creator (作者) Wu, Louis Wei-Kangen_US
dc.date (日期) 2020en_US
dc.date.accessioned 1-七月-2020 13:46:22 (UTC+8)-
dc.date.available 1-七月-2020 13:46:22 (UTC+8)-
dc.date.issued (上傳時間) 1-七月-2020 13:46:22 (UTC+8)-
dc.identifier (其他 識別碼) G0103933032en_US
dc.identifier.uri (URI) http://nccur.lib.nccu.edu.tw/handle/140.119/130569-
dc.description (描述) 碩士zh_TW
dc.description (描述) 國立政治大學zh_TW
dc.description (描述) 國際經營管理英語碩士學位學程(IMBA)zh_TW
dc.description (描述) 103933032zh_TW
dc.description.abstract (摘要) This photography platform is using crowd founding to create contents that fits the Taiwan market needs with reliable information. For the photographers, this platform will act as a cloud-based service for them to reach the end consumers, to communicate and manage the photography events effectively. As an investor, the proposal for creating a basic PicMe portal has positive breakeven period of three years. It is going to target at standard level of users and with prompt time reaching the critical mass, it will become the leading “Photography Portal” in Taiwan. In the future this customer base can help the company to expand into various photography related services like photography event management as well as public event and photography gear rental and model referring.en_US
dc.description.tableofcontents 1. Introduction 1
1.1. Events 3
1.1.1. Public Events 3
1.1.2. Private Events 4
1.1.2.1. Pre-Wedding Photography and Wedding Photography 4
1.1.2.2. Party Photography 4
1.1.2.3. Business Photography 5
1.1.2.4. Others 5
2. Current Solutions 6
2.1. Do it yourself 6
2.2. Studio and Boutique 7
3. Existing Platform for Public Events 9
3.1. Phomi 9
3.2. Running Biji 9
4. Existing Platform for Private Events 11
4.1. Social media 11
4.2. Photography Website 11
5. Market Opportunity 13
5.1. Public event 13
5.1.1. Marathon event 13
5.2. Private event 15
5.3. End Customer’s Needs 15
5.4. Photographer’s Needs 16
5.5. Opportunities 20
6. Empathy Map 22
6.1. Customer Empathy Map 22
6.1.1. See 22
6.1.2. Say / Do 22
6.1.3. Think & Feel 22
6.1.4. Hear 22
6.1.5. Pain 23
6.1.6. Gain 23
6.2. Photographer Empathy Map 24
6.2.1. See 24
6.2.2. Say / Do 24
6.2.3. Think & Feel 24
6.2.4. Hear 25
6.2.5. Pain 25
6.2.6. Gain 25
7. PicME - A New Photography Sharing Platform 27
7.1. Book a session 28
7.2. Become a photographer 30
7.3. Find your photos 31
7.4. Upload photos 32
7.5. Vision, Mission and Goal 32
8. PicME-Business Model Canvas 33
8.1. Key Partners 33
8.2. Key Activities 34
8.3. Key resources 34
8.4. Value proposition 34
8.5. Customer segments 37
8.6. Customer relationships 39
8.7. Channels 40
8.8. Cost structure 40
8.9. Revenues 40
9. Marketing Strategy 42
9.1. Public and private events 42
9.2. Target Segment 42
9.3. Product Development 43
10. SWOT Analysis 45
10.1. Strengths 45
10.2. Weakness 45
10.3. Opportunity 45
10.4. Threats 46
11. Financial 47
11.1. Fixed Cost 47
11.2. Variable Cost 47
11.3. Revenue Forecast 48
11.4. Pro-formo Income Statement 51
11.5. Breakeven Analysis 52
12. Future Road Map 54
13. Reference 55		zh_TW
dc.source.uri (資料來源) http://thesis.lib.nccu.edu.tw/record/#G0103933032en_US
dc.subject (關鍵詞) 攝影zh_TW
dc.subject (關鍵詞) 攝影師zh_TW
dc.subject (關鍵詞) 雲端服務zh_TW
dc.subject (關鍵詞) 平台zh_TW
dc.subject (關鍵詞) Photographyen_US
dc.subject (關鍵詞) Photographeren_US
dc.subject (關鍵詞) Cloud Serviceen_US
dc.subject (關鍵詞) Platformen_US
dc.title (題名) PicME : 智慧攝影平台商業企劃書zh_TW
dc.title (題名) PicME: A BUSINESS PLAN FOR SMART PHOTOGRAPHY PLATFORMen_US
dc.type (資料類型) thesisen_US
dc.relation.reference (參考文獻) (1) https://en.wikipedia.org/wiki/Digital_single-lens_reflex_camera
(2) 防疫不結婚？台婚紗業者：影響40億元產值 (http://hk.crntt.com/doc/1057/1/7/4/105717430.html?coluid=0&kindid=0&docid=105717430&mdate=0321002550)
(3) Department of household registration, M.O.I. 內政部戶政司、統計處_結婚對數、結婚率、離婚對數、離婚率 (https://www.ris.gov.tw/app/portal/346)
(4) 瘋迷Phomi http://www.phomi.com.tw/
(5) 運動筆記https://running.biji.co/
(6) Freehunter | SOHO族的工作社交網絡 https://freehunter.tw/
(7) PRO360 達人網| 專家接案，兼差，兼職，外包 https://www.pro360.com.tw/
(8) international professional wedding photographer`s directory https://www.ispwp.com/Blogs/articleDetail/NTc%3D/the-secret-life-of-wedding-photographers
(9) Prototype : https://wwkang515.wixsite.com/picme		zh_TW
dc.identifier.doi (DOI) 10.6814/NCCU202000603en_US