| dc.contributor.advisor | 吳文傑 | zh_TW |
| dc.contributor.advisor | Wu, Jack | en_US |
| dc.contributor.author (Authors) | 吳維康 | zh_TW |
| dc.contributor.author (Authors) | Wu, Louis Wei-Kang | en_US |
| dc.creator (作者) | 吳維康 | zh_TW |
| dc.creator (作者) | Wu, Louis Wei-Kang | en_US |
| dc.date (日期) | 2020 | en_US |
| dc.date.accessioned | 1-Jul-2020 13:46:22 (UTC+8) | - |
| dc.date.available | 1-Jul-2020 13:46:22 (UTC+8) | - |
| dc.date.issued (上傳時間) | 1-Jul-2020 13:46:22 (UTC+8) | - |
| dc.identifier (Other Identifiers) | G0103933032 | en_US |
| dc.identifier.uri (URI) | https://ah.lib.nccu.edu.tw/item?item_id=149504 | - |
| dc.description (描述) | 碩士 | zh_TW |
| dc.description (描述) | 國立政治大學 | zh_TW |
| dc.description (描述) | 國際經營管理英語碩士學位學程(IMBA) | zh_TW |
| dc.description (描述) | 103933032 | zh_TW |
| dc.description.abstract (摘要) | This photography platform is using crowd founding to create contents that fits the Taiwan market needs with reliable information. For the photographers, this platform will act as a cloud-based service for them to reach the end consumers, to communicate and manage the photography events effectively. As an investor, the proposal for creating a basic PicMe portal has positive breakeven period of three years. It is going to target at standard level of users and with prompt time reaching the critical mass, it will become the leading “Photography Portal” in Taiwan. In the future this customer base can help the company to expand into various photography related services like photography event management as well as public event and photography gear rental and model referring. | en_US |
| dc.description.tableofcontents | 1. Introduction 1\n1.1. Events 3\n1.1.1. Public Events 3\n1.1.2. Private Events 4\n1.1.2.1. Pre-Wedding Photography and Wedding Photography 4\n1.1.2.2. Party Photography 4\n1.1.2.3. Business Photography 5\n1.1.2.4. Others 5\n2. Current Solutions 6\n2.1. Do it yourself 6\n2.2. Studio and Boutique 7\n3. Existing Platform for Public Events 9\n3.1. Phomi 9\n3.2. Running Biji 9\n4. Existing Platform for Private Events 11\n4.1. Social media 11\n4.2. Photography Website 11\n5. Market Opportunity 13\n5.1. Public event 13\n5.1.1. Marathon event 13\n5.2. Private event 15\n5.3. End Customer’s Needs 15\n5.4. Photographer’s Needs 16\n5.5. Opportunities 20\n6. Empathy Map 22\n6.1. Customer Empathy Map 22\n6.1.1. See 22\n6.1.2. Say / Do 22\n6.1.3. Think & Feel 22\n6.1.4. Hear 22\n6.1.5. Pain 23\n6.1.6. Gain 23\n6.2. Photographer Empathy Map 24\n6.2.1. See 24\n6.2.2. Say / Do 24\n6.2.3. Think & Feel 24\n6.2.4. Hear 25\n6.2.5. Pain 25\n6.2.6. Gain 25\n7. PicME - A New Photography Sharing Platform 27\n7.1. Book a session 28\n7.2. Become a photographer 30\n7.3. Find your photos 31\n7.4. Upload photos 32\n7.5. Vision, Mission and Goal 32\n8. PicME-Business Model Canvas 33\n8.1. Key Partners 33\n8.2. Key Activities 34\n8.3. Key resources 34\n8.4. Value proposition 34\n8.5. Customer segments 37\n8.6. Customer relationships 39\n8.7. Channels 40\n8.8. Cost structure 40\n8.9. Revenues 40\n9. Marketing Strategy 42\n9.1. Public and private events 42\n9.2. Target Segment 42\n9.3. Product Development 43\n10. SWOT Analysis 45\n10.1. Strengths 45\n10.2. Weakness 45\n10.3. Opportunity 45\n10.4. Threats 46\n11. Financial 47\n11.1. Fixed Cost 47\n11.2. Variable Cost 47\n11.3. Revenue Forecast 48\n11.4. Pro-formo Income Statement 51\n11.5. Breakeven Analysis 52\n12. Future Road Map 54\n13. Reference 55 | zh_TW |
| dc.source.uri (資料來源) | http://thesis.lib.nccu.edu.tw/record/#G0103933032 | en_US |
| dc.subject (關鍵詞) | 攝影 | zh_TW |
| dc.subject (關鍵詞) | 攝影師 | zh_TW |
| dc.subject (關鍵詞) | 雲端服務 | zh_TW |
| dc.subject (關鍵詞) | 平台 | zh_TW |
| dc.subject (關鍵詞) | Photography | en_US |
| dc.subject (關鍵詞) | Photographer | en_US |
| dc.subject (關鍵詞) | Cloud Service | en_US |
| dc.subject (關鍵詞) | Platform | en_US |
| dc.title (題名) | PicME : 智慧攝影平台商業企劃書 | zh_TW |
| dc.title (題名) | PicME: A BUSINESS PLAN FOR SMART PHOTOGRAPHY PLATFORM | en_US |
| dc.type (資料類型) | thesis | en_US |
| dc.relation.reference (參考文獻) | (1) https://en.wikipedia.org/wiki/Digital_single-lens_reflex_camera\n(2) 防疫不結婚？台婚紗業者：影響40億元產值 (http://hk.crntt.com/doc/1057/1/7/4/105717430.html?coluid=0&kindid=0&docid=105717430&mdate=0321002550)\n(3) Department of household registration, M.O.I. 內政部戶政司、統計處_結婚對數、結婚率、離婚對數、離婚率 (https://www.ris.gov.tw/app/portal/346)\n(4) 瘋迷Phomi http://www.phomi.com.tw/\n(5) 運動筆記https://running.biji.co/\n(6) Freehunter | SOHO族的工作社交網絡 https://freehunter.tw/\n(7) PRO360 達人網| 專家接案，兼差，兼職，外包 https://www.pro360.com.tw/\n(8) international professional wedding photographer`s directory https://www.ispwp.com/Blogs/articleDetail/NTc%3D/the-secret-life-of-wedding-photographers\n(9) Prototype : https://wwkang515.wixsite.com/picme | zh_TW |
| dc.identifier.doi (DOI) | 10.6814/NCCU202000603 | en_US |
