| dc.contributor.advisor | 吳文傑 | zh_TW |
| dc.contributor.advisor | Wu, Jack | en_US |
| dc.contributor.author (Authors) | 李昱瑩 | zh_TW |
| dc.contributor.author (Authors) | Lee, Yuh-Ying | en_US |
| dc.creator (作者) | 李昱瑩 | zh_TW |
| dc.creator (作者) | Lee, Yuh-Ying | en_US |
| dc.date (日期) | 2020 | en_US |
| dc.date.accessioned | 1-Jul-2020 13:46:39 (UTC+8) | - |
| dc.date.available | 1-Jul-2020 13:46:39 (UTC+8) | - |
| dc.date.issued (上傳時間) | 1-Jul-2020 13:46:39 (UTC+8) | - |
| dc.identifier (Other Identifiers) | G0106933016 | en_US |
| dc.identifier.uri (URI) | https://ah.lib.nccu.edu.tw/item?item_id=149508 | - |
| dc.description (描述) | 碩士 | zh_TW |
| dc.description (描述) | 國立政治大學 | zh_TW |
| dc.description (描述) | 國際經營管理英語碩士學位學程(IMBA) | zh_TW |
| dc.description (描述) | 106933016 | zh_TW |
| dc.description.abstract (摘要) | 無 | zh_TW |
| dc.description.abstract (摘要) | Abstract\nBusiness Plan for Art education center\nBy\nYuh Ying, Lee\nThe demand for Taiwanese to visit the museum and join art events is increasing, people would love to spend more time on entertainment and education activities, the culture and creative industries market in Taiwan is growing each year. The Chanson art education center business is to integrate art into daily life by opening the educational art courses and provide a platform to the unestablished artist a professional environment to present their artworks. As a B Cooperation, we consider the impact of our decisions on our workers, customer, community, and the environment so our pricing for art courses and artists are affordable. To have long term business, we need to have a strong financial position in the beginning so we plan to start this business in 2022 after we have enough money to invest in the business. In the first three years, we need to set up our brand image to have stable growth revenue in the future. It shows that marketing and advertising will be an important part of our business.\nThis business plan covers company introduction which includes its vision, mission, and keys to success and details, followed by explanations of the services being offered, business models, market analysis, SWOT, assets to be exploited, financial plans, strategies, and expected outcomes.\nKeywords: starting a business, doing business, art business plan, art educational center | en_US |
| dc.description.tableofcontents | TABLE OF CONTENTS\n1. Executive Summary 1\n1.1. Mission 1\n1.2. Vision 1\n1.3. Success Factors 2\n1.4. Objective of The Business 2\n1.5. Start-Up Funding 4\n2. Company Summary 5\n2.1. Company Ownership 5\n2.2. Start-Up Summary 5\n2.3. Company Locations and Facilities 5\n2.3.1. Location 5\n2.3.2. Facilities 7\n3. Products & Services 9\n3.1. Services 9\n3.1.1. Artworks Exhibition 9\n3.1.2. Art Markets 10\n3.1.3. Art Courses 10\n3.1.4. Other services 12\n3.2. Partnership Opportunities 13\n3.3. Offering 14\n3.3.1. Value Proposition 14\n3.3.2. Customers Segments 15\n3.3.3. Channels 17\n3.3.4. Customers relationship 17\n4. Market Analysis 20\n4.1. Taiwan Art Market 20\n4.1.1. Growing Market & Trends 22\n4.1.2. Taiwan Ticket price of museum 24\n4.1.3. Art bushiban in Taiwan 26\n4.1.4. Artist in Taiwan 28\n4.2. Market Segmentation and Size 28\n4.3. Potential Customers Summary 31\n4.4. Porter’s 5 forces 32\n4.5. The barriers to entry the market 34\n4.6. How to overcome the barriers 34\n5. Competition 36\n5.1. Major Competitor 36\n5.2. Local private gallery in Neihu and Dazhi area analysis 36\n5.3. Art boshiban in Neihu area analysis 40\n6. Marketing Plan 43\n6.1. Position Statement 43\n6.2. Promotion Strategy 43\n6.3. Placing Strategy 45\n6.4. Pricing Strategy 46\n7. Operation Plan 47\n7.1. Company Internal SWOT Analysis 47\n7.2. Matching 47\n7.3. Converting 48\n7.4. Rental Policy 48\n8. Management and Organization 50\n8.1. Company Management & Company Culture 50\n8.2. Company Organization 50\n8.3. Staff Management 53\n8.4. Recruitment 53\n9. Financial Plan 54\n9.1. Forecast 54\n9.1.1. Revenue by month 54\n9.1.2. Expenses by month 54\n9.1.3. Net Profit by year 55\n9.2. Financing 56\n9.2.1. Start-up capital cost 56\n9.2.2. Start-up Expense 56\n9.2.3. Sources of Fund 57\n9.3. Statements 58\n9.3.1. Projected Profit and Loss(US$) 58\n9.3.2. Break Even Analysis 59\n10. Conclusion 60\n11. References 62 | zh_TW |
| dc.format.extent | 2615546 bytes | - |
| dc.format.mimetype | application/pdf | - |
| dc.source.uri (資料來源) | http://thesis.lib.nccu.edu.tw/record/#G0106933016 | en_US |
| dc.subject (關鍵詞) | 創業 | zh_TW |
| dc.subject (關鍵詞) | 做生意 | zh_TW |
| dc.subject (關鍵詞) | 藝術營運計畫 | zh_TW |
| dc.subject (關鍵詞) | 藝術教育中心 | zh_TW |
| dc.subject (關鍵詞) | Starting a business | en_US |
| dc.subject (關鍵詞) | Doing business | en_US |
| dc.subject (關鍵詞) | Art business plan | en_US |
| dc.subject (關鍵詞) | Art educational center | en_US |
| dc.title (題名) | 香頌藝術教育中心營運計畫書 | zh_TW |
| dc.title (題名) | Business Plan for Chanson Art education center | en_US |
| dc.type (資料類型) | thesis | en_US |
| dc.relation.reference (參考文獻) | 11. References\n1.Art Press.\nhttps://theartpressasia.com\n2.Betweengos Female Talent’s Career/Life Community.The unemployment rate of art-related departments in 2018.\nhttps://betweengos.com\n3.Chronwebsite.What is the purpose of Nonprofit organization.\nhttps://smallbusiness.chron.com\n4.Chinatime.com.The average salary in Neihu Technology Park.\nhttps://www.chinatimes.com\n5.Drawing on earth.\nhttp://www.drawingonearth.org\n6.Department of Economic Development Taipei City Government.\nhttps://english.doed.gov.taipei\n7.Digital Archives.\nhttp://taga-artchive.org/\n8.Global Views Monthly.The numbers of boshiban in Taiwan.\nhttps://www.gvm.com.tw/article.html?id=36384\n9.Wikipedia.List of most visited museums.\nhttps://en.wikipedia.org/wiki/List_of_most_visited_museums\n10.Huashan1914.Creative Park.\nhttps://www.huashan1914.com/w/huashan1914/AppPlace\n\n11.Icity.The top famous museums in England in 2016.\nhttps://art.icity.ly/entries/se21poq\n12.Liang Gallery.\nhttp://www.lianggallery.com\n13.Writting Website for High School Students.Investment Benefit Research.\nhttps://www.shs.edu.tw\n14.Manager today.Job salary analysis.\nhttps://www.managertoday.com\n15.Ministry of Education.The statistic of boshiban in Taiwan.\nhttps://bsb.kh.edu.tw/afterschool/register/statistic_form.jsp\n16.Ministry of Labor.Employed Persons and Paid Employees by Industry.\nhttp://statdb.mol.gov.tw/html/year/year07/32120.htm\n17.Ministry of Culture.The annual report of Taiwan culture and creative industry.\nhttps://stat.moc.gov.tw\n18.National Portrait Gallery.\nhttps://www.npg.org.uk/\n19.Songshan Cultural and Creative Park.\nhttps://www.songshanculturalpark.org/rental.aspx#\n20.Taipei Art District.\nhttps://www.tad.taipei/about/\n21.The performing arts center.\nhttps://www.artscenter.org\n22.Xue Xue Foundation.\nhttps://www.xuexue.tw/ | zh_TW |
| dc.identifier.doi (DOI) | 10.6814/NCCU202000540 | en_US |
