| dc.contributor.advisor | 吳文傑 | zh_TW |
| dc.contributor.advisor | Wu, Jack | en_US |
| dc.contributor.author (Authors) | 李昱瑩 | zh_TW |
| dc.contributor.author (Authors) | Lee, Yuh-Ying | en_US |
| dc.creator (作者) | 李昱瑩 | zh_TW |
| dc.creator (作者) | Lee, Yuh-Ying | en_US |
| dc.date (日期) | 2020 | en_US |
| dc.date.accessioned | 1-Jul-2020 13:46:39 (UTC+8) | - |
| dc.date.available | 1-Jul-2020 13:46:39 (UTC+8) | - |
| dc.date.issued (上傳時間) | 1-Jul-2020 13:46:39 (UTC+8) | - |
| dc.identifier (Other Identifiers) | G0106933016 | en_US |
| dc.identifier.uri (URI) | http://nccur.lib.nccu.edu.tw/handle/140.119/130573 | - |
| dc.description (描述) | 碩士 | zh_TW |
| dc.description (描述) | 國立政治大學 | zh_TW |
| dc.description (描述) | 國際經營管理英語碩士學位學程(IMBA) | zh_TW |
| dc.description (描述) | 106933016 | zh_TW |
| dc.description.abstract (摘要) | 無 | zh_TW |
| dc.description.abstract (摘要) | AbstractBusiness Plan for Art education centerByYuh Ying, LeeThe demand for Taiwanese to visit the museum and join art events is increasing, people would love to spend more time on entertainment and education activities, the culture and creative industries market in Taiwan is growing each year. The Chanson art education center business is to integrate art into daily life by opening the educational art courses and provide a platform to the unestablished artist a professional environment to present their artworks. As a B Cooperation, we consider the impact of our decisions on our workers, customer, community, and the environment so our pricing for art courses and artists are affordable. To have long term business, we need to have a strong financial position in the beginning so we plan to start this business in 2022 after we have enough money to invest in the business. In the first three years, we need to set up our brand image to have stable growth revenue in the future. It shows that marketing and advertising will be an important part of our business.This business plan covers company introduction which includes its vision, mission, and keys to success and details, followed by explanations of the services being offered, business models, market analysis, SWOT, assets to be exploited, financial plans, strategies, and expected outcomes.Keywords: starting a business, doing business, art business plan, art educational center | en_US |
| dc.description.tableofcontents | TABLE OF CONTENTS1. Executive Summary 11.1. Mission 11.2. Vision 11.3. Success Factors 21.4. Objective of The Business 21.5. Start-Up Funding 42. Company Summary 52.1. Company Ownership 52.2. Start-Up Summary 52.3. Company Locations and Facilities 52.3.1. Location 52.3.2. Facilities 73. Products & Services 93.1. Services 93.1.1. Artworks Exhibition 93.1.2. Art Markets 103.1.3. Art Courses 103.1.4. Other services 123.2. Partnership Opportunities 133.3. Offering 143.3.1. Value Proposition 143.3.2. Customers Segments 153.3.3. Channels 173.3.4. Customers relationship 174. Market Analysis 204.1. Taiwan Art Market 204.1.1. Growing Market & Trends 224.1.2. Taiwan Ticket price of museum 244.1.3. Art bushiban in Taiwan 264.1.4. Artist in Taiwan 284.2. Market Segmentation and Size 284.3. Potential Customers Summary 314.4. Porter’s 5 forces 324.5. The barriers to entry the market 344.6. How to overcome the barriers 345. Competition 365.1. Major Competitor 365.2. Local private gallery in Neihu and Dazhi area analysis 365.3. Art boshiban in Neihu area analysis 406. Marketing Plan 436.1. Position Statement 436.2. Promotion Strategy 436.3. Placing Strategy 456.4. Pricing Strategy 467. Operation Plan 477.1. Company Internal SWOT Analysis 477.2. Matching 477.3. Converting 487.4. Rental Policy 488. Management and Organization 508.1. Company Management & Company Culture 508.2. Company Organization 508.3. Staff Management 538.4. Recruitment 539. Financial Plan 549.1. Forecast 549.1.1. Revenue by month 549.1.2. Expenses by month 549.1.3. Net Profit by year 559.2. Financing 569.2.1. Start-up capital cost 569.2.2. Start-up Expense 569.2.3. Sources of Fund 579.3. Statements 589.3.1. Projected Profit and Loss(US$) 589.3.2. Break Even Analysis 5910. Conclusion 6011. References 62 | zh_TW |
| dc.format.extent | 2615546 bytes | - |
| dc.format.mimetype | application/pdf | - |
| dc.source.uri (資料來源) | http://thesis.lib.nccu.edu.tw/record/#G0106933016 | en_US |
| dc.subject (關鍵詞) | 創業 | zh_TW |
| dc.subject (關鍵詞) | 做生意 | zh_TW |
| dc.subject (關鍵詞) | 藝術營運計畫 | zh_TW |
| dc.subject (關鍵詞) | 藝術教育中心 | zh_TW |
| dc.subject (關鍵詞) | Starting a business | en_US |
| dc.subject (關鍵詞) | Doing business | en_US |
| dc.subject (關鍵詞) | Art business plan | en_US |
| dc.subject (關鍵詞) | Art educational center | en_US |
| dc.title (題名) | 香頌藝術教育中心營運計畫書 | zh_TW |
| dc.title (題名) | Business Plan for Chanson Art education center | en_US |
| dc.type (資料類型) | thesis | en_US |
| dc.relation.reference (參考文獻) | 11. References1.Art Press.https://theartpressasia.com2.Betweengos Female Talent’s Career/Life Community.The unemployment rate of art-related departments in 2018.https://betweengos.com3.Chronwebsite.What is the purpose of Nonprofit organization.https://smallbusiness.chron.com4.Chinatime.com.The average salary in Neihu Technology Park.https://www.chinatimes.com5.Drawing on earth.http://www.drawingonearth.org6.Department of Economic Development Taipei City Government.https://english.doed.gov.taipei7.Digital Archives.http://taga-artchive.org/8.Global Views Monthly.The numbers of boshiban in Taiwan.https://www.gvm.com.tw/article.html?id=363849.Wikipedia.List of most visited museums.https://en.wikipedia.org/wiki/List_of_most_visited_museums10.Huashan1914.Creative Park.https://www.huashan1914.com/w/huashan1914/AppPlace11.Icity.The top famous museums in England in 2016.https://art.icity.ly/entries/se21poq12.Liang Gallery.http://www.lianggallery.com13.Writting Website for High School Students.Investment Benefit Research.https://www.shs.edu.tw14.Manager today.Job salary analysis.https://www.managertoday.com15.Ministry of Education.The statistic of boshiban in Taiwan.https://bsb.kh.edu.tw/afterschool/register/statistic_form.jsp16.Ministry of Labor.Employed Persons and Paid Employees by Industry.http://statdb.mol.gov.tw/html/year/year07/32120.htm17.Ministry of Culture.The annual report of Taiwan culture and creative industry.https://stat.moc.gov.tw18.National Portrait Gallery.https://www.npg.org.uk/19.Songshan Cultural and Creative Park.https://www.songshanculturalpark.org/rental.aspx#20.Taipei Art District.https://www.tad.taipei/about/21.The performing arts center.https://www.artscenter.org22.Xue Xue Foundation.https://www.xuexue.tw/ | zh_TW |
| dc.identifier.doi (DOI) | 10.6814/NCCU202000540 | en_US |
