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題名 中小型網路零售商之發展及其影響因素
The Development of E-tailing SMEs and Influencing Factors作者 楊昇翰
Yang, Sheng-Han貢獻者 黃思明
Hwang, Syming
楊昇翰
Yang, Sheng-Han關鍵詞 電子商務零售
階段模型
組織複雜度
供應鏈四流
中小企業策略
E-tailing
Stage model
Organizational complexity
Four flows of supply chain
Business strategies of SMEs日期 2020 上傳時間 3-Aug-2020 17:13:40 (UTC+8) 摘要 隨著時代的演變，企業在發展電子商務零售的過程，與過去企業內部應用資訊技術之發展有所不同。本研究探究中小企業從事電子商務零售時的發展歷程，透過分析10家從事電子商務零售之中小企業，深入瞭解個案企業在不同時期時的作法，提出在當代中小企業發展電子商務零售時的階段模型。中小企業從事電子商務零售時，會按照四個階段發展，依順序分別為「展示」、「交易」、「電子商務整合」及「企業電子化整合」階段；且在不同的階段中，企業會因為與電子商務零售有關的營運因素，發生與電子商務零售有關的「組織複雜度」的變化，分別為「商品類型的多寡」、「使用的電子商務通路的多寡」與「使用電子商務工具的多寡」，會在簡單與複雜之間移動。中小企業在發展電子商務零售的階段歷程，不必要從第一個階段進入電子商務零售事業，亦可從其他的階段開始，或是跨階段發展。企業位在不同的發展階段時，組織的複雜度也會因為企業營運上的變化，而有所改變。過去多數有關電子商務研究，大都採用橫斷面研究的方式，而本研究，實際整理中小企業開始從事電子商務零售發展歷程與軌跡，並且加以歸納成為本研究所提出之階段模型，填補中小企業在發展電子商務零售相關研究上的缺口。本研究的階段模型可實際應用企業實務中，能夠來檢視中小企業在從事電子商務零售時，當前所在的階段以及未來可進入的階段，以輔助企業的策略規劃與經營之決策。
The process of developing e-tailing has been quite different from that of developing applied information technology within the company over time. This study explores the development process of SMEs engaged in e-tailing. By analyzing the practices of 10 SMEs engaged in e-tailing, we have a better understanding about the companies and their practices in different periods of time, and then propose a stage model for the SMEs developing e- tailing nowadays.SMEs develop their e-tailing in the order of these four stages - "reveal", "transaction", "ecommerce integration" and "e-business integration". In different stages, companies may undergo changes in the "organizational complexity" that relates to e-tailing due to operational factors regarding e-tailing. The above-mentioned changes include "commodity variety", " adequate e-commerce channels" and "the use of e-commerce tools”, moving between simplicity and complexity.During the development of e-tailing, SMEs do not necessarily begin with the first stage when they are about to initiate the e-tailing business. SMEs can start their e-tailing business from any of the stages or develop across stages. The organizational complexity may differ along with the fluctuation of business operation at different stages.Previous research on e-commerce were mostly conducted in the way of cross-sectional study. This study summarizes the history and trajectory of the development in SMEs who engage in e-tailing, and induces a stage model to fill the research gap for the development of e-tailing in SMEs.The stage model proposed by this study can be applied in business practices. 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(2009). Unstructured interviews. Applications of social research methods to questions in information and library science. Santa Barbara (California): Libraries Unlimited, 222-231. 描述 博士
國立政治大學
企業管理學系
101355504資料來源 http://thesis.lib.nccu.edu.tw/record/#G0101355504 資料類型 thesis dc.contributor.advisor 黃思明 zh_TW dc.contributor.advisor Hwang, Syming en_US dc.contributor.author (Authors) 楊昇翰 zh_TW dc.contributor.author (Authors) Yang, Sheng-Han en_US dc.creator (作者) 楊昇翰 zh_TW dc.creator (作者) Yang, Sheng-Han en_US dc.date (日期) 2020 en_US dc.date.accessioned 3-Aug-2020 17:13:40 (UTC+8) - dc.date.available 3-Aug-2020 17:13:40 (UTC+8) - dc.date.issued (上傳時間) 3-Aug-2020 17:13:40 (UTC+8) - dc.identifier (Other Identifiers) G0101355504 en_US dc.identifier.uri (URI) http://nccur.lib.nccu.edu.tw/handle/140.119/130882 - dc.description (描述) 博士 zh_TW dc.description (描述) 國立政治大學 zh_TW dc.description (描述) 企業管理學系 zh_TW dc.description (描述) 101355504 zh_TW dc.description.abstract (摘要) 隨著時代的演變，企業在發展電子商務零售的過程，與過去企業內部應用資訊技術之發展有所不同。本研究探究中小企業從事電子商務零售時的發展歷程，透過分析10家從事電子商務零售之中小企業，深入瞭解個案企業在不同時期時的作法，提出在當代中小企業發展電子商務零售時的階段模型。中小企業從事電子商務零售時，會按照四個階段發展，依順序分別為「展示」、「交易」、「電子商務整合」及「企業電子化整合」階段；且在不同的階段中，企業會因為與電子商務零售有關的營運因素，發生與電子商務零售有關的「組織複雜度」的變化，分別為「商品類型的多寡」、「使用的電子商務通路的多寡」與「使用電子商務工具的多寡」，會在簡單與複雜之間移動。中小企業在發展電子商務零售的階段歷程，不必要從第一個階段進入電子商務零售事業，亦可從其他的階段開始，或是跨階段發展。企業位在不同的發展階段時，組織的複雜度也會因為企業營運上的變化，而有所改變。過去多數有關電子商務研究，大都採用橫斷面研究的方式，而本研究，實際整理中小企業開始從事電子商務零售發展歷程與軌跡，並且加以歸納成為本研究所提出之階段模型，填補中小企業在發展電子商務零售相關研究上的缺口。本研究的階段模型可實際應用企業實務中，能夠來檢視中小企業在從事電子商務零售時，當前所在的階段以及未來可進入的階段，以輔助企業的策略規劃與經營之決策。 zh_TW dc.description.abstract (摘要) The process of developing e-tailing has been quite different from that of developing applied information technology within the company over time. This study explores the development process of SMEs engaged in e-tailing. By analyzing the practices of 10 SMEs engaged in e-tailing, we have a better understanding about the companies and their practices in different periods of time, and then propose a stage model for the SMEs developing e- tailing nowadays.SMEs develop their e-tailing in the order of these four stages - "reveal", "transaction", "ecommerce integration" and "e-business integration". In different stages, companies may undergo changes in the "organizational complexity" that relates to e-tailing due to operational factors regarding e-tailing. The above-mentioned changes include "commodity variety", " adequate e-commerce channels" and "the use of e-commerce tools”, moving between simplicity and complexity.During the development of e-tailing, SMEs do not necessarily begin with the first stage when they are about to initiate the e-tailing business. SMEs can start their e-tailing business from any of the stages or develop across stages. The organizational complexity may differ along with the fluctuation of business operation at different stages.Previous research on e-commerce were mostly conducted in the way of cross-sectional study. This study summarizes the history and trajectory of the development in SMEs who engage in e-tailing, and induces a stage model to fill the research gap for the development of e-tailing in SMEs.The stage model proposed by this study can be applied in business practices. It can be used to examine the status quo and the next stage for SMEs engaged in e-tailing, assisting them on strategic planning and business decision-making. en_US dc.description.tableofcontents 目次 IV表次 VII圖次 IX第一章 緒論 1第一節 研究背景 1第二節 研究動機 3第三節 研究目的與問題 4第四節 研究流程 5第二章 文獻回顧 6第一節 傳統年代的商業 6第二節 數位時代的商業 6第三節 數位化的階段成長模型 9第四節 電子商務之四流與資訊工具 14第五節 組織複雜度 18第三章 研究方法 20第一節 調查方法 20第二節 訪談問題設計 22第三節 個案選擇 24第四節 資料蒐集方式 25第五節 資料分析方式 26第六節 「企業電子化整合」階段研究 30第四章 個案分析與命題 33第一節 中小企業從事電子商務零售個別個案分析 33一、艾柔衣有限公司 33二、玩食有限公司 39三、松屋商行 44四、禾宏文化資訊有限公司 47五、皇家絲路有限公司 53六、晶輝企業有限公司 60七、麥方博士股份有限公司 67八、星安食創有限公司 70九、英屬安奎拉商麥菲爾有限公司 77十、酷愛寵物股份有限公司 82第二節 中小企業從事電子商務零售之發展分析 87一、中小企業發展電子商務零售之進入階段分析 87二、中小企業發展電子商務零售之組織複雜度分析 94三、中小企業發展電子商務零售之「企業電子化整合」分析 97第三節 中小企業從事電子商務零售之跨個案分析 102一、擁有實體通路與直接從事電子商務零售的中小企業之差異分析 102二、中小企業從事電子商務零售進入「電子商務整合」階段之分析 104第四節 研究命題整理與說明 114第五章 結論與建議 116第一節 研究結論 116第一節 理論貢獻 131第二節 實務意涵 132第三節 研究限制與後續研究方向 134參考文獻 135附錄一 詢問使否使用進銷存並與電子商務整合 138附錄二 受訪企業逐字稿 141受訪企業基本資料 141A. 公司名稱：艾柔衣有限公司 142B. 公司名稱：玩食有限公司 154C. 公司名稱：松屋商行 165D. 公司名稱：禾宏文化資訊有限公司 174E. 公司名稱：皇家絲路有限公司 184F. 公司名稱：晶輝企業有限公司 195G. 公司名稱：麥方博士股份有限公司 213H. 公司名稱：星安食創有限公司 225I. 公司名稱：英屬安奎拉商麥菲爾有限公司 233J. 公司名稱：酷愛寵物股份有限公司 242附錄三 同時從傳統零售與電商之受訪企業營收比例 248 zh_TW dc.format.extent 4830936 bytes - dc.format.mimetype application/pdf - dc.source.uri (資料來源) http://thesis.lib.nccu.edu.tw/record/#G0101355504 en_US dc.subject (關鍵詞) 電子商務零售 zh_TW dc.subject (關鍵詞) 階段模型 zh_TW dc.subject (關鍵詞) 組織複雜度 zh_TW dc.subject (關鍵詞) 供應鏈四流 zh_TW dc.subject (關鍵詞) 中小企業策略 zh_TW dc.subject (關鍵詞) E-tailing en_US dc.subject (關鍵詞) Stage model en_US dc.subject (關鍵詞) Organizational complexity en_US dc.subject (關鍵詞) Four flows of supply chain en_US dc.subject (關鍵詞) Business strategies of SMEs en_US dc.title (題名) 中小型網路零售商之發展及其影響因素 zh_TW dc.title (題名) The Development of E-tailing SMEs and Influencing Factors en_US dc.type (資料類型) thesis en_US dc.relation.reference (參考文獻) 一、中文文獻104人力銀行 (2020)。Shopline Limited_商線科技有限公司。取得日期：2020年1月22日，取自：https://www.104.com.tw/company/1a2x6bj96b104人力銀行 (2020)。香港商米波國際有限公司台灣分公司。取得日期：2020年1月22日，取自：https://www.104.com.tw/company/1a2x6bisn4PChome (2018)。公司簡介。取得日期：2020年1月22日，取自：https://corporate.pchome.com.tw/about_us/about_us.php?item_id=1&lang=chtWACA (2015)。[緣起] WACA 因你而生！。取得日期：2020年1月22日，取自：https://www.waca.net/blog/id/2Yahoo!奇摩購物中心 (2008)。關於Yahoo!奇摩購物中心。取得日期：2020年1月22日，取自：https://tw.buy.yahoo.com/help/helper.asp?p=company_about工研院資通所產經中心（2012）。全球 4G 服務市場發展趨勢。取得日期：2019年7月22日，取自：https://std-share.itri.org.tw/Content/Files/Industry/Files/全球4G服務市場發展分析_B0626.pdf陳志華、曾筱珽、陳昱嘉與林家瑜（2011）。雲端運算應用現況與發展趨勢，證券櫃檯月刊，156，34-45。經濟部 (2012)。資訊產業服務年鑑。台北：經濟技術處。經濟部 (2018)。主要國家零售業電子商務發展概況。取得日期2019年12月18日，取自：https://www.moea.gov.tw/MNS/dos/bulletin/Bulletin.aspx?kind=9&html=1&menu_id=18808&bull_id=5430經濟部 (2019)。今年電子購物業營收可望再創新猷。取得日期2019年12月18日，取自： https://www.moea.gov.tw/MNS/populace/news/News.aspx?kind=1&menu_id=40&news_id=86046經濟部中小企業處（2015）。中小企業認定標準。取得日期2019年12月18日，取自 https://law.moea.gov.tw/LawContent.aspx?id=FL011859經濟部中小企業處 (2019)。 2019中小企業白皮書。台北：經濟部。欒斌、陳苡任與羅凱揚（2011）。電子商務（第七版）。台中市：滄海。二、英文文獻Adamson, L. 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