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題名 臺灣十大境外基金之媒體報導與其基金規模關聯性研究
A Study on the Relationship between Media Coverage of Taiwan`s Top Ten Offshore Funds and Their Fund Size作者 陳美甄
Chen, Mei-Chen貢獻者 陳憶寧
Chen, Yi-Ning
陳美甄
Chen, Mei-Chen關鍵詞 內容分析法
框架
財經新聞報導
基金新聞
基金規模
Content analysis
Frames
Financial news coverage
Fund news
Fund size日期 2020 上傳時間 3-Aug-2020 17:20:05 (UTC+8) 摘要 本研究主要目的為分析國內專業財經媒體報導如何建構及呈現臺灣十大境外基金新聞內容、相關議題及框架，採用內容分析法為基礎，進行基金新聞樣本的量化歸納，研究樣本期間為2008年1月1日至2019年12月31日，共計12年，國內二家專業財經報紙《經濟日報》與《工商時報》的臺灣十大境外基金新聞為樣本分析對象，共4,081則報導。研究結果顯示：《經濟日報》主要呈現在B2及B3版位，《工商時報》主要集中於C2版面；報導篇幅以500-1,000字為主；報導形式以文字搭配圖表數據為主，報導類型以純新聞為主；報導議題則以布局策略為主，品牌資產及財經趨勢為輔；消息來源數量以單一消息來源為主，主要消息來源以金融產業及人士的分析、解釋與預測為主，其次為國際金融資訊平台的說明；報導框架則以投資框架為主；然而，在不同框架論述中有不同的運作力，映照出每一年度入榜臺灣十大境外基金主流投資產品的建構成因與策略對應；此外，媒體報導偏向多抱持正面立場。最重要的，迴歸分析結果發現，臺灣十大境外基金之媒體報導與其基金規模關係密切，當新聞曝光數量越多，對基金規模普遍有顯著的正相關。一直以來，臺灣的基金市場受到境外基金業者高度重視，期望本研究的結果，能為有意進入臺灣市場的境外基金業者，帶來些許價值及策略建議。
This study aims to analyze how media coverage of domestic professional financial newspapers present the issues, news frames and formation process of offshore fund news in Taiwan. Content analysis is, in this study, applied to implementing the quantitative induction of fund news samples. The analysis objects of the research samples are based upon two domestic professional financial newspapers, Economy Daily News and Commercial Times, ranging from January 1, 2008 to December 31, 2019, totaling 12 years, with 4,081 news focusing on the content and presentation of the reports on Taiwan`s top 10 offshore funds. The analysis results indicate that the top ten offshore fund news coverage in Taiwan lies mainly in funds in page B2 and page B3 of Category B in Economic Daily News, and financial commodities in page C2 of Category C in Commercial Times. The length of the report ranges from 500 to 1,000 words, whose content is verified with text accompanied by chart data. Straight news is the main type of news coverage. The core topics of the reports are layout strategies, supplemented by brand equity and financial trends. In the selection of news sources, often cited are the analysis, prediction and interpretation of financial industry and professionals from a single source, and the information from international financial information platform is used as an auxiliary explanation. The reporting framework is dominated by investments, followed by economic events and activities. However, they vary greatly in different news framework, reflecting the formation causes and strategic correspondence of the mainstream investment products of the top ten offshore funds in Taiwan every year. Most of the reports tend to adopt a positive position to see Taiwan`s financial industry. Meanwhile, media coverage of Taiwan`s top ten offshore funds is closely related to their fund size. The higher the number of news reports, the bigger the fund size is. The international asset management companies have always put a higher premium on Taiwan`s fund market. It is expected that the results of this study will eventually give some valuable references and strategic suggestions to the offshore fund management companies that intend to enter Taiwan`s financial industry.參考文獻 方怡文、周慶祥（1999）。《新聞採訪理論與實務》。台北：正中。方怡文（2011）。《美國有線電視新聞網（CNN）報導臺灣形象之框架分析（1990~2011）》。中國文化大學中山與中國大陸研究所博士論文。王石番（1900）。《傳播內容分析法－理論與實證》。台北：幼獅文化。王洪鈞（2000）。《新聞報導學》。台北：正中。王炳龍（2005）。《基金規模影響要素之探討》。國立臺灣大學財務金融學研究所碩士論文。吳碧娥（2005）。《財經專業報紙失業議題的框架分析》。國立政治大學新聞所。李揚生（2017）。《文字探勘與財經新聞：新聞是否會改變市場行為》。國立中山大學財務管理學系研究所碩士論文。林祖儀、張道宜、吳星澄、蔡明淳、李承璟（2017）。《圖解看財經新聞解讀經濟現象》。台北：易博士。林煜恩、池祥萱、莊淑婷（2016）。〈媒體曝光度、前期績效對基金投資人決策的影響〉，《管理學報》，3(2)：337-353。邱顯比（2010）。《基金理財的六堂課》。台北：天下文化。宋昭勛、吳靜、趙應春（2017）。《財經領跑人：香港財經新聞記者訪談錄》。香港：中華。范振源（2003）。《基金規模決定因素之實證》。國立高雄第一科技大學金融營運系碩士論文。洪綾襄（2018年10月）。〈國內最大境外基金團隊：富蘭克林30年磨一劍 打造國民基金〉，《財訊雜誌》。取自https://www.wealth.com.tw/home/articles/18170苑立新（2001）。《現代經濟新聞教程》。北京：中國廣播電視出版社。唐可芸（2012）。《財經新聞記者與消息來源互動關係之研究－以連動債事件為例》。中國文化大學新聞研究所碩士論文。郭文平（2015）。〈字彙實踐及媒介再現：語料庫分析方法在總體經濟新聞文本分析運用研究〉，《新聞學研究》，125：195-142。財團法人中華民國證券暨期貨市場發展基金會（2018）。《基金投資人投資行為與偏好問卷調查分析》。臺北市：鄭天澤、葉淑玲、陳榮德、郭怡君。許書偉、江承霖（2016）。〈媒體報導、投資者注意力與財務報告申報資訊內涵〉，《會計審計論叢》，7(1)：75-103。陳彥安（2007）。《臺灣基金規模經濟之實證探討》。國立政治大學財務管理研究所碩士論文。張玉儀譯（2002）。《解讀財經新聞：決定個人貧富的關鍵知識》，台北：培生教育。（原書Jenny L. 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Liquidity, investment style, and the relation between fund size and fund performance The Journal of Financial and Quantitative Analysis, 43(3), 741-768. 描述 碩士
國立政治大學
傳播學院碩士在職專班
107941015資料來源 http://thesis.lib.nccu.edu.tw/record/#G0107941015 資料類型 thesis dc.contributor.advisor 陳憶寧 zh_TW dc.contributor.advisor Chen, Yi-Ning en_US dc.contributor.author (Authors) 陳美甄 zh_TW dc.contributor.author (Authors) Chen, Mei-Chen en_US dc.creator (作者) 陳美甄 zh_TW dc.creator (作者) Chen, Mei-Chen en_US dc.date (日期) 2020 en_US dc.date.accessioned 3-Aug-2020 17:20:05 (UTC+8) - dc.date.available 3-Aug-2020 17:20:05 (UTC+8) - dc.date.issued (上傳時間) 3-Aug-2020 17:20:05 (UTC+8) - dc.identifier (Other Identifiers) G0107941015 en_US dc.identifier.uri (URI) http://nccur.lib.nccu.edu.tw/handle/140.119/130901 - dc.description (描述) 碩士 zh_TW dc.description (描述) 國立政治大學 zh_TW dc.description (描述) 傳播學院碩士在職專班 zh_TW dc.description (描述) 107941015 zh_TW dc.description.abstract (摘要) 本研究主要目的為分析國內專業財經媒體報導如何建構及呈現臺灣十大境外基金新聞內容、相關議題及框架，採用內容分析法為基礎，進行基金新聞樣本的量化歸納，研究樣本期間為2008年1月1日至2019年12月31日，共計12年，國內二家專業財經報紙《經濟日報》與《工商時報》的臺灣十大境外基金新聞為樣本分析對象，共4,081則報導。研究結果顯示：《經濟日報》主要呈現在B2及B3版位，《工商時報》主要集中於C2版面；報導篇幅以500-1,000字為主；報導形式以文字搭配圖表數據為主，報導類型以純新聞為主；報導議題則以布局策略為主，品牌資產及財經趨勢為輔；消息來源數量以單一消息來源為主，主要消息來源以金融產業及人士的分析、解釋與預測為主，其次為國際金融資訊平台的說明；報導框架則以投資框架為主；然而，在不同框架論述中有不同的運作力，映照出每一年度入榜臺灣十大境外基金主流投資產品的建構成因與策略對應；此外，媒體報導偏向多抱持正面立場。最重要的，迴歸分析結果發現，臺灣十大境外基金之媒體報導與其基金規模關係密切，當新聞曝光數量越多，對基金規模普遍有顯著的正相關。一直以來，臺灣的基金市場受到境外基金業者高度重視，期望本研究的結果，能為有意進入臺灣市場的境外基金業者，帶來些許價值及策略建議。 zh_TW dc.description.abstract (摘要) This study aims to analyze how media coverage of domestic professional financial newspapers present the issues, news frames and formation process of offshore fund news in Taiwan. Content analysis is, in this study, applied to implementing the quantitative induction of fund news samples. The analysis objects of the research samples are based upon two domestic professional financial newspapers, Economy Daily News and Commercial Times, ranging from January 1, 2008 to December 31, 2019, totaling 12 years, with 4,081 news focusing on the content and presentation of the reports on Taiwan`s top 10 offshore funds. The analysis results indicate that the top ten offshore fund news coverage in Taiwan lies mainly in funds in page B2 and page B3 of Category B in Economic Daily News, and financial commodities in page C2 of Category C in Commercial Times. The length of the report ranges from 500 to 1,000 words, whose content is verified with text accompanied by chart data. Straight news is the main type of news coverage. The core topics of the reports are layout strategies, supplemented by brand equity and financial trends. In the selection of news sources, often cited are the analysis, prediction and interpretation of financial industry and professionals from a single source, and the information from international financial information platform is used as an auxiliary explanation. The reporting framework is dominated by investments, followed by economic events and activities. However, they vary greatly in different news framework, reflecting the formation causes and strategic correspondence of the mainstream investment products of the top ten offshore funds in Taiwan every year. Most of the reports tend to adopt a positive position to see Taiwan`s financial industry. Meanwhile, media coverage of Taiwan`s top ten offshore funds is closely related to their fund size. The higher the number of news reports, the bigger the fund size is. The international asset management companies have always put a higher premium on Taiwan`s fund market. It is expected that the results of this study will eventually give some valuable references and strategic suggestions to the offshore fund management companies that intend to enter Taiwan`s financial industry. en_US dc.description.tableofcontents 第一章 緒論 1第一節 研究動機 1第二節 研究目的 7第二章 文獻探討 11第一節 財經新聞報導的特色與相關研究 11第二節 基金新聞之意涵及影響基金規模因素之消息來源 14第三節 新聞框架與議題設定 23第四節 研究問題與架構 25第三章 研究方法 27第一節 內容分析法 27第二節 研究對象 28第三節 資料蒐集 33第四節 資料分析方式與信度檢驗 58第四章 資料分析結果 63第一節 基金新聞的基本資料分析 63第二節 基金新聞的內容分析 90第三節 基金新聞框架分析 95第四節 二報基金新聞差異分析 100第五節 基金新聞報導數量與其基金規模之分析 109第六節 研究問題與資料分析結果整理 127第五章 結論與建議 131第一節 研究發現與討論 131第二節 研究建議 133第三節 研究貢獻 138第四節 研究限制與未來研究之建議 139參考文獻 143附錄 151附錄一 2008~2019年臺灣十大境外基金新聞主要消息來源分布 151附錄二 共同基金簡介及現況 163附錄三 基金新聞編碼表 174附錄四 基金新聞內容分析編碼說明 180附錄五 基金新聞報導範例 190 zh_TW dc.source.uri (資料來源) http://thesis.lib.nccu.edu.tw/record/#G0107941015 en_US dc.subject (關鍵詞) 內容分析法 zh_TW dc.subject (關鍵詞) 框架 zh_TW dc.subject (關鍵詞) 財經新聞報導 zh_TW dc.subject (關鍵詞) 基金新聞 zh_TW dc.subject (關鍵詞) 基金規模 zh_TW dc.subject (關鍵詞) Content analysis en_US dc.subject (關鍵詞) Frames en_US dc.subject (關鍵詞) Financial news coverage en_US dc.subject (關鍵詞) Fund news en_US dc.subject (關鍵詞) Fund size en_US dc.title (題名) 臺灣十大境外基金之媒體報導與其基金規模關聯性研究 zh_TW dc.title (題名) A Study on the Relationship between Media Coverage of Taiwan`s Top Ten Offshore Funds and Their Fund Size en_US dc.type (資料類型) thesis en_US dc.relation.reference (參考文獻) 方怡文、周慶祥（1999）。《新聞採訪理論與實務》。台北：正中。方怡文（2011）。《美國有線電視新聞網（CNN）報導臺灣形象之框架分析（1990~2011）》。中國文化大學中山與中國大陸研究所博士論文。王石番（1900）。《傳播內容分析法－理論與實證》。台北：幼獅文化。王洪鈞（2000）。《新聞報導學》。台北：正中。王炳龍（2005）。《基金規模影響要素之探討》。國立臺灣大學財務金融學研究所碩士論文。吳碧娥（2005）。《財經專業報紙失業議題的框架分析》。國立政治大學新聞所。李揚生（2017）。《文字探勘與財經新聞：新聞是否會改變市場行為》。國立中山大學財務管理學系研究所碩士論文。林祖儀、張道宜、吳星澄、蔡明淳、李承璟（2017）。《圖解看財經新聞解讀經濟現象》。台北：易博士。林煜恩、池祥萱、莊淑婷（2016）。〈媒體曝光度、前期績效對基金投資人決策的影響〉，《管理學報》，3(2)：337-353。邱顯比（2010）。《基金理財的六堂課》。台北：天下文化。宋昭勛、吳靜、趙應春（2017）。《財經領跑人：香港財經新聞記者訪談錄》。香港：中華。范振源（2003）。《基金規模決定因素之實證》。國立高雄第一科技大學金融營運系碩士論文。洪綾襄（2018年10月）。〈國內最大境外基金團隊：富蘭克林30年磨一劍 打造國民基金〉，《財訊雜誌》。取自https://www.wealth.com.tw/home/articles/18170苑立新（2001）。《現代經濟新聞教程》。北京：中國廣播電視出版社。唐可芸（2012）。《財經新聞記者與消息來源互動關係之研究－以連動債事件為例》。中國文化大學新聞研究所碩士論文。郭文平（2015）。〈字彙實踐及媒介再現：語料庫分析方法在總體經濟新聞文本分析運用研究〉，《新聞學研究》，125：195-142。財團法人中華民國證券暨期貨市場發展基金會（2018）。《基金投資人投資行為與偏好問卷調查分析》。臺北市：鄭天澤、葉淑玲、陳榮德、郭怡君。許書偉、江承霖（2016）。〈媒體報導、投資者注意力與財務報告申報資訊內涵〉，《會計審計論叢》，7(1)：75-103。陳彥安（2007）。《臺灣基金規模經濟之實證探討》。國立政治大學財務管理研究所碩士論文。張玉儀譯（2002）。《解讀財經新聞：決定個人貧富的關鍵知識》，台北：培生教育。（原書Jenny L. 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