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題名 行動應用程式介面設計與使用性評估應用在潛水旅遊之研究
A Research on the User Interface Design and Usability Evaluation for Diving Tourism Apps作者 林宗甫
Lin, Tsung-Fu貢獻者 裘錦天<br>王嘉男
Chyou, Jiin-Tian<br>Wang, Chia-Nan
林宗甫
Lin, Tsung-Fu關鍵詞 沉浸理論
潛水風險
優使性
修正式德菲法
決策實驗室分析法
Flow Experience
Diving Risks
Usability
Modified Delphi Method
DEMATEL日期 2020 上傳時間 3-Aug-2020 17:34:49 (UTC+8) 摘要 全球潛水旅遊產業蓬勃發展,已逐漸成為驅動各國經濟發展的重要支柱,特別是開發中的國家,儼然成為主要的經濟收入來源之一;為此,本研究希望以智慧型手機為媒介,透過沉浸理論(Flow Experience)、潛水風險(Diving Risks)及優使性(Usability)來建構適用於潛水旅遊的行動應用程式(Apps),期盼能藉由改善潛客在潛水旅遊期間,因地理位置、環境條件、天氣現況及安全等問題所產生的不便;更進一步提供未來潛水業者、潛水教練及潛客等,設計服務及產品的參考依據;研究方法結合沉浸理論的概念,透過文獻的蒐集,尋找關聯性較強的準則後,利用修正式德菲法(Modified Delphi Method, MDM),整理出15項指標,再以應用決策實驗室分析法(Decision Making Trial and Evaluation Laboratory, DEMATEL)的專家問卷,來凝聚產官學三方不同的專家意見後,試圖找出各構面間的相互依賴性與回饋性,並針對其關聯性來做討論;研究結果將沉浸功能、潛水風險及優使性做關聯性探討;在構面方面顯示,優使性的構面對於沉浸功能、潛水風險,都有顯著的影響,將三大構面內的指標進行排序後,其總影響關係矩陣結果顯示「潛水社群討論區」、「潛店、潛點評價」及「保險規劃」為中心度與原因度最高的3項核心指標;綜合上述,本研究計算出經篩選後15項指標的影響、被影響及相互影響的關係,試圖透過指標的連結,期望提供未來學界與實務界可經由改善關聯性較強的指標來強化開發潛水旅遊行動應用程式的決策與選擇。
The global booming of the diving tourism industry has gradually become an important pillar driving the economic development of various countries, especially developing countries. The industry has become one of the main sources of economic income. Hence, this study hopes to use smart phones as a medium through Flow Experience, Diving Risks and Usability to build mobile applications suitable for diving tourism industry. The prospection of the application is to assist drivers to improve the inconvenience caused by weather conditions, safety concerns, geographical location, and environmental conditions during diving. Furthermore, the application could also provide good reference for diving industry, coach and even divers to better design services and products. The research methods adopted the concept of Flow Experience through literature collection to find strong relevant criteria. The Modified Delphi Method, MDM was used to sort out 15 indicators and then use the expert questionnaire of the Decision Making Trial and Evaluation Laboratory analysis method (DEMATEL) to integrate the different opinions from industry, government and academia sectors. The study is to find out the interdependence and feedback among various facets. to explore the relevance. The research results will discuss the relevance of Flow Experience, Diving Risk and Usability. Usability has a significant impact to the Flow Experience and Diving Risk. Sorting the indicators from three major aspects, the total impact matrix show "Diving Community Discussion Forum", "Diving Shop and Reviews" and “Insurance Planning” are the three core indicators with the highest degree of centrality and cause. As above, this research simulated the relevance matrix of influence, affected and mutual influence among fifteen indicators. 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國立政治大學
資訊管理學系
100356504資料來源 http://thesis.lib.nccu.edu.tw/record/#G0100356504 資料類型 thesis dc.contributor.advisor 裘錦天<br>王嘉男 zh_TW dc.contributor.advisor Chyou, Jiin-Tian<br>Wang, Chia-Nan en_US dc.contributor.author (Authors) 林宗甫 zh_TW dc.contributor.author (Authors) Lin, Tsung-Fu en_US dc.creator (作者) 林宗甫 zh_TW dc.creator (作者) Lin, Tsung-Fu en_US dc.date (日期) 2020 en_US dc.date.accessioned 3-Aug-2020 17:34:49 (UTC+8) - dc.date.available 3-Aug-2020 17:34:49 (UTC+8) - dc.date.issued (上傳時間) 3-Aug-2020 17:34:49 (UTC+8) - dc.identifier (Other Identifiers) G0100356504 en_US dc.identifier.uri (URI) http://nccur.lib.nccu.edu.tw/handle/140.119/130973 - dc.description (描述) 博士 zh_TW dc.description (描述) 國立政治大學 zh_TW dc.description (描述) 資訊管理學系 zh_TW dc.description (描述) 100356504 zh_TW dc.description.abstract (摘要) 全球潛水旅遊產業蓬勃發展,已逐漸成為驅動各國經濟發展的重要支柱,特別是開發中的國家,儼然成為主要的經濟收入來源之一;為此,本研究希望以智慧型手機為媒介,透過沉浸理論(Flow Experience)、潛水風險(Diving Risks)及優使性(Usability)來建構適用於潛水旅遊的行動應用程式(Apps),期盼能藉由改善潛客在潛水旅遊期間,因地理位置、環境條件、天氣現況及安全等問題所產生的不便;更進一步提供未來潛水業者、潛水教練及潛客等,設計服務及產品的參考依據;研究方法結合沉浸理論的概念,透過文獻的蒐集,尋找關聯性較強的準則後,利用修正式德菲法(Modified Delphi Method, MDM),整理出15項指標,再以應用決策實驗室分析法(Decision Making Trial and Evaluation Laboratory, DEMATEL)的專家問卷,來凝聚產官學三方不同的專家意見後,試圖找出各構面間的相互依賴性與回饋性,並針對其關聯性來做討論;研究結果將沉浸功能、潛水風險及優使性做關聯性探討;在構面方面顯示,優使性的構面對於沉浸功能、潛水風險,都有顯著的影響,將三大構面內的指標進行排序後,其總影響關係矩陣結果顯示「潛水社群討論區」、「潛店、潛點評價」及「保險規劃」為中心度與原因度最高的3項核心指標;綜合上述,本研究計算出經篩選後15項指標的影響、被影響及相互影響的關係,試圖透過指標的連結,期望提供未來學界與實務界可經由改善關聯性較強的指標來強化開發潛水旅遊行動應用程式的決策與選擇。 zh_TW dc.description.abstract (摘要) The global booming of the diving tourism industry has gradually become an important pillar driving the economic development of various countries, especially developing countries. The industry has become one of the main sources of economic income. Hence, this study hopes to use smart phones as a medium through Flow Experience, Diving Risks and Usability to build mobile applications suitable for diving tourism industry. The prospection of the application is to assist drivers to improve the inconvenience caused by weather conditions, safety concerns, geographical location, and environmental conditions during diving. Furthermore, the application could also provide good reference for diving industry, coach and even divers to better design services and products. The research methods adopted the concept of Flow Experience through literature collection to find strong relevant criteria. The Modified Delphi Method, MDM was used to sort out 15 indicators and then use the expert questionnaire of the Decision Making Trial and Evaluation Laboratory analysis method (DEMATEL) to integrate the different opinions from industry, government and academia sectors. The study is to find out the interdependence and feedback among various facets. to explore the relevance. The research results will discuss the relevance of Flow Experience, Diving Risk and Usability. Usability has a significant impact to the Flow Experience and Diving Risk. Sorting the indicators from three major aspects, the total impact matrix show "Diving Community Discussion Forum", "Diving Shop and Reviews" and “Insurance Planning” are the three core indicators with the highest degree of centrality and cause. As above, this research simulated the relevance matrix of influence, affected and mutual influence among fifteen indicators. Throughout the finding of the relevance between indicators, it’s expected to provide the future academic and diving industry to facilitate decision making of diving mobile apps development. en_US dc.description.tableofcontents 中文摘要 II英文摘要 III目次 V表次 VII圖次 IX第一章 緒論 1第一節 研究背景 1第二節 研究目的 4第三節 研究流程 5第二章 文獻探討 7第一節 沉浸理論 7第二節 潛水旅遊 14第三節 優使性 23第三章 研究方法 27第一節 研究架構 28第二節 修正式德菲法 32第三節 決策實驗室分析法 37第四章 研究結果分析與討論 44第一節 修正式德菲法篩選 44第二節 DEMATEL因果關係分析結果 48第三節 整體準則關聯度與因果關係 60第五章 結論與建議 67第一節 結論 67第二節 後續研究建議 68參考文獻 69 zh_TW dc.format.extent 2797210 bytes - dc.format.mimetype application/pdf - dc.source.uri (資料來源) http://thesis.lib.nccu.edu.tw/record/#G0100356504 en_US dc.subject (關鍵詞) 沉浸理論 zh_TW dc.subject (關鍵詞) 潛水風險 zh_TW dc.subject (關鍵詞) 優使性 zh_TW dc.subject (關鍵詞) 修正式德菲法 zh_TW dc.subject (關鍵詞) 決策實驗室分析法 zh_TW dc.subject (關鍵詞) Flow Experience en_US dc.subject (關鍵詞) Diving Risks en_US dc.subject (關鍵詞) Usability en_US dc.subject (關鍵詞) Modified Delphi Method en_US dc.subject (關鍵詞) DEMATEL en_US dc.title (題名) 行動應用程式介面設計與使用性評估應用在潛水旅遊之研究 zh_TW dc.title (題名) A Research on the User Interface Design and Usability Evaluation for Diving Tourism Apps en_US dc.type (資料類型) thesis en_US dc.relation.reference (參考文獻) 一、中文文獻王文吟,2014。App下載意願因素之研究:價值觀點。國立彰化師範大學,碩士論文。吳艾亭,2016。以行動服務整合模式探討使用者行動遊戲之使用意願。國立高雄第一科技大學,碩士論文。李佩蓉,2012。影響語言類行動學習加值服務之滿意度及使用意圖之因素-以智慧型手機為例。國立中正大學,碩士論文。林宗正,2010。影響潛水運動之相關訊息與教學推廣建議─以中山大學為例。休閒運動期刊,9,19-24。邱琦,2014。行動地圖服務之適應性對知覺服務品質和服務滿意度之影響-以Google 地圖為例。台灣科技大學,碩士論文。柯文傑,2014。以旅遊網站2.0接受模式探討消費者使用意圖之影響因素-旅知網為例,國立東華大學,碩士論文。范純之,2019。旅遊意象、動機與消費者行為之研究 -以赴日本自助旅遊為例,玄奘大學,碩士論文。莊文雅,2012。建構行動應用軟體(App)供應商之評選指標-以行動高雄為例,國立高雄應用科技大學,碩士論文。連德安,2018。情境感知與SoLoMo對推薦系統影響-以美食推薦系統為例,大同大學,碩士論文。郭美菁,2019。以DEMATEL及ANP分析影響消費者接受智慧健康照顧服務系統之關鍵因素,國立成功大學,碩士論文。湯雅琪,2014。主題性路跑參與者動機、涉入程度與滿意度之研究。國立臺灣師範大學,碩士論文。黃昱,2019。臺灣夜間潛水風險管理之研究。輔仁大學,碩士論文。廖光慧,2019。以方法目的鏈探討日本旅客對台北旅遊意象及旅遊價值之研究,南華大學,碩士論文。劉紹德,2019。台灣智慧交通創新政策之研究:以AHP及DEMATEL方法分析,國立臺灣師範大學,碩士論文。蔣政哲,2014。國內自助旅行者使用APP之旅遊體驗研究,康寧大學,碩士論文。賴俊偉、林冠宇,2015。同志交友軟體的持續使用意圖關係之研究-以男同志交友軟體 Jack’d 為例。中華傳播學會。鍾睿麒,2016。以體驗行銷探討旅遊App之使用意願,中原大學,碩士論文。韓松穎,2020。智慧旅遊的發展對於遊客旅遊行為影響之初探,中華大學,碩士論文。羅偉誠,2019技術型高中印刷設計課程應用行動學習app之課程內容設計研究,國立臺灣師範大學,碩士論文。 二、英文文獻ASCLME. 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