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題名 企業組織運作開放原始碼社群的服務策略之探討 - 以MOZILLA 公司為例
A Study Of The Service Strategy on How The Enterprise Organization Runs Open Source Community – Taking Mozilla Corporation as An Example作者 張惠凱
Chang, Hui-Kai貢獻者 羅明琇
Lo, Ming-Shiow
張惠凱
Chang, Hui-Kai關鍵詞 服務策略
網路社群
開放原始碼
服務金三角
五力分析日期 2020 上傳時間 3-Aug-2020 17:41:51 (UTC+8) 摘要 近10多年來，台灣在硬體產業轉型成軟體或軟體服務產業上，面臨了許多困難，而軟體人才更是重中之重。而在現今軟體產業生態圈中，開放原始碼專案與開放原始碼社群佔據了相當重要的角色，在這些專案與社群中，培育以及吸引許多世界級頂尖軟體人才。因此，本研究從瀏覽器產業中，來分析企業如何運作開放原始碼社群，並將企業服務策略與開放原始碼社群意識結合，以讓社群可以創造出結合企業商業利益的產品。本研究首先從麥可·波特（Michael Porter）提出之「五力分析」理論分析瀏覽器產業，進而解析企業的競爭優勢與策略。接著定義出運作開放原始碼社群的企業，其主要服務對象為社群成員。接著採用「服務金三角」理論剖析企業如何在建構服務策略、系統、與人員來服務開放原始碼社群成員，使其願意持續參加開放原始碼社群活動，開發符合企業競爭策略且具有競爭力的產品。最後提供下列建議給欲運作開放原始碼社群的企業。1.企業核心信念與競爭優勢，必須結合社群意識。2.開放原始碼專案必須夠創新且決策面需透明開放。3.企業必須支援社群推廣開放原始碼專案新技術的活動。4.企業必須支援開放原始碼社群，提供社群成員充分系統資源以進行社群活動。
Over the past decade, enterprises in Taiwan have tried hard to transform to software and service industry from hardware industry. However, enterprises in Taiwan are still dealing with many challenges and difficulties, especially recruitment of top software professionals. Recently, in the software ecosystem, open source projects and communities are playing very important roles to cultivate and attract world-class software talents. This study will analyze a selected enterprise Mozilla in browser industry to obtain in-depth knowledge of operation and management of an open source community and combination of the enterprises service strategy and the concept of open source community so that the open source community contributes to develop profitable products.First of all, the browser industry is analyzed with “Porter`s Five Forces” model to discover the competitive advantage and strategy of enterprises in this industry. Next, this study emphasizes that target group of enterprises services is the members of the open source community. Then, this study adopts “Service Triangle” model to analyze the service strategies, systems, and employees of an enterprise to serve the members of the open source community by keeping the members of the open source community involved and creating profitable products align with the enterprise ’s competitive advantage and strategy. Finally, this study makes the following suggestions to enterprises inclining to operate the open source community.1.The enterprise’s mission and competitive advantage should be aligned with the nature and concept of the open source community.2.The open source project should be innovative, and procedure of the decision making should be open to all members of community.3.The enterprise must support and help the community’s activities of promoting new technologies of the open source project.4.The enterprise must support and help the community to provide their members with sufficient system resources to launch the community activities.參考文獻 英文文獻1.Albrecht, K. Z., Ron. (1995). Service America: Doing Business in the New Economy.2.Carver, B. W. (2005). Share and share alike: Understanding and enforcing open source and free software licenses. Berkeley Technology Law Journal, 20(1), 443-481.3.Cimpanu, C. (2019). Germany`s cyber-security agency recommends Firefox as most secure browser. from https://www.zdnet.com/article/germanys-cyber-security-agency-recommends-Firefox-as-most-secure-browser/4.Johnson-Eilola, J. (2002). Open source basics: Definitions, models, and questions. Paper presented at the Proceedings of the 20th annual international conference on Computer documentation.5.Katsamakas, E., & Georgantzas, N. (2007). Why most open source development projects do not succeed? Paper presented at the First International Workshop on Emerging Trends in FLOSS Research and Development (FLOSS`07: ICSE Workshops 2007).6.Krishnamurthy, S. (2005). The launching of Mozilla Firefox-A case study in community-led marketing. Online verfügbar unter: http://citeseerx. ist. psu. edu/viewdoc/download.7.Lindman, J., Rossi, M., & Puustell, A. (2011). Matching open source software licenses with corresponding business models. IEEE software.8.McMillan, D. W. (1996). Sense of community. Journal of community psychology, 24(4), 315-325.9.Mockus, A., Fielding, R. T., & Herbsleb, J. D. (2002). Two case studies of open source software development: Apache and Mozilla. ACM Transactions on Software Engineering and Methodology (TOSEM), 11(3), 309-346.10.Mozilla. (2017). Mozilla Files Cross-Complaint Against Yahoo Holdings and Oath. from https://blog.mozilla.org/press/files/2017/12/2017-12-01-Yahoo-Redacted-Complaint.pdf11.Mozilla. (2019a). All Hands. from https://wiki.mozilla.org/All_Hands12.Mozilla. (2019b). Mozilla Festival. from https://wiki.mozilla.org/Mozilla_Festival13.Mozilla. (2019c). State of Mozilla 2018. from https://www.mozilla.org/en-US/foundation/annualreport/2018/14.Mozilla. (2019d). Tax Returns and Financial Information. from https://foundation.mozilla.org/en/about/public-records/15.Mozilla. (2020a). The Mozilla Manifesto. from https://www.mozilla.org/en-US/about/manifesto/details/16.Mozilla. (2020b). Mozilla Roles and Leadership. from https://www.mozilla.org/en-US/about/governance/roles/17.Nachbar, T. B. (2019). The Peculiar Case of State Network Neutrality Regulation. Cardozo Arts & Ent. LJ, 37, 659.18.Nurmi, J., & Niemelä, M. S. (2017). Tor de-anonymisation techniques. Paper presented at the International Conference on Network and System Security.19.Perrone, G., LA COMMARE, U., & Ventura, A. (2009). Technology standard diffusion and negative network externalities: a lesson from the third Browser War.20.Porter, M. E. (2008). The Five Competitive Forces That Shape Strategy. Harvard Business Review21.Rheingold, H. (1993). The virtual community: Finding commection in a computerized world: Addison-Wesley Longman Publishing Co., Inc.22.Rossi, M. A. (2004). Decoding the" Free/Open Source (F/OSS) Software Puzzle" a survey of theoretical and empirical contributions: Department of Economics, University of Siena.23.Stallman, R. (2009). Viewpoint Why" open source" misses the point of free software. Communications of the ACM, 52(6), 31-33.24.StatCounter. (2020a). Browser Market Share Worldwide. from https://gs.statcounter.com/browser-market-share#monthly-200901-20191225.StatCounter. (2020b). Search Engine Market Share Worldwide. from https://gs.statcounter.com/search-engine-market-share26.Wheeler, D. A. (2007). Why open source software. Look at the Numbers. Retrieved January, 30, 2010.27.Xu, J., & Quaddus, M. (2013). Information systems for competitive advantages Managing information systems (pp. 27-40): Springer.中文文獻1.余朝權, 盧瑞陽, & 陳映儒. (2012). 社群網站特性與使用者忠誠度, 持續參與意圖之關係. 企業管理學報(95), 71-100.2.阮紹薇. (2000). 電腦網路中 [虛擬社群] 現象與經營策略之探討. 大學圖書館, 4, 60-80.3.范懿文, 方毓賢, 吳政杰, & 劉昌輝. (2011). 虛擬社群持續參與因素之探討. 電子商務學報, 13(2), 413-434.4.孫志麟. (2010). 專業學習社群: 促進教師專業發展的平台. 學校行政(69), 138-158.5.許孟祥, & 詹佳琪. (2002). 虛擬社群之知識分享, 知識品質及夥伴關係品質對網路社群成員滿意度之影響. 資訊管理學報, 9(1), 1-20.6.陳筱華, & 李佩貞. (2011). 探討社群意識在虛擬環境下對凝聚力與忠誠度的影響. 行銷評論, 8(4), 519-537.`7.黃照貴, & 顏郁人. (2009). 以關係承諾觀點探討虛擬社群不同參與程度成員之行為. 資訊管理學報, 16(第 S), 57-81.8.葉至誠, & 葉立誠. (2002). 研究方法與論文寫作: 商鼎文化. 描述 碩士
國立政治大學
經營管理碩士學程(EMBA)
103932105資料來源 http://thesis.lib.nccu.edu.tw/record/#G0103932105 資料類型 thesis dc.contributor.advisor 羅明琇 zh_TW dc.contributor.advisor Lo, Ming-Shiow en_US dc.contributor.author (Authors) 張惠凱 zh_TW dc.contributor.author (Authors) Chang, Hui-Kai en_US dc.creator (作者) 張惠凱 zh_TW dc.creator (作者) Chang, Hui-Kai en_US dc.date (日期) 2020 en_US dc.date.accessioned 3-Aug-2020 17:41:51 (UTC+8) - dc.date.available 3-Aug-2020 17:41:51 (UTC+8) - dc.date.issued (上傳時間) 3-Aug-2020 17:41:51 (UTC+8) - dc.identifier (Other Identifiers) G0103932105 en_US dc.identifier.uri (URI) http://nccur.lib.nccu.edu.tw/handle/140.119/131012 - dc.description (描述) 碩士 zh_TW dc.description (描述) 國立政治大學 zh_TW dc.description (描述) 經營管理碩士學程(EMBA) zh_TW dc.description (描述) 103932105 zh_TW dc.description.abstract (摘要) 近10多年來，台灣在硬體產業轉型成軟體或軟體服務產業上，面臨了許多困難，而軟體人才更是重中之重。而在現今軟體產業生態圈中，開放原始碼專案與開放原始碼社群佔據了相當重要的角色，在這些專案與社群中，培育以及吸引許多世界級頂尖軟體人才。因此，本研究從瀏覽器產業中，來分析企業如何運作開放原始碼社群，並將企業服務策略與開放原始碼社群意識結合，以讓社群可以創造出結合企業商業利益的產品。本研究首先從麥可·波特（Michael Porter）提出之「五力分析」理論分析瀏覽器產業，進而解析企業的競爭優勢與策略。接著定義出運作開放原始碼社群的企業，其主要服務對象為社群成員。接著採用「服務金三角」理論剖析企業如何在建構服務策略、系統、與人員來服務開放原始碼社群成員，使其願意持續參加開放原始碼社群活動，開發符合企業競爭策略且具有競爭力的產品。最後提供下列建議給欲運作開放原始碼社群的企業。1.企業核心信念與競爭優勢，必須結合社群意識。2.開放原始碼專案必須夠創新且決策面需透明開放。3.企業必須支援社群推廣開放原始碼專案新技術的活動。4.企業必須支援開放原始碼社群，提供社群成員充分系統資源以進行社群活動。 zh_TW dc.description.abstract (摘要) Over the past decade, enterprises in Taiwan have tried hard to transform to software and service industry from hardware industry. However, enterprises in Taiwan are still dealing with many challenges and difficulties, especially recruitment of top software professionals. Recently, in the software ecosystem, open source projects and communities are playing very important roles to cultivate and attract world-class software talents. This study will analyze a selected enterprise Mozilla in browser industry to obtain in-depth knowledge of operation and management of an open source community and combination of the enterprises service strategy and the concept of open source community so that the open source community contributes to develop profitable products.First of all, the browser industry is analyzed with “Porter`s Five Forces” model to discover the competitive advantage and strategy of enterprises in this industry. Next, this study emphasizes that target group of enterprises services is the members of the open source community. Then, this study adopts “Service Triangle” model to analyze the service strategies, systems, and employees of an enterprise to serve the members of the open source community by keeping the members of the open source community involved and creating profitable products align with the enterprise ’s competitive advantage and strategy. Finally, this study makes the following suggestions to enterprises inclining to operate the open source community.1.The enterprise’s mission and competitive advantage should be aligned with the nature and concept of the open source community.2.The open source project should be innovative, and procedure of the decision making should be open to all members of community.3.The enterprise must support and help the community’s activities of promoting new technologies of the open source project.4.The enterprise must support and help the community to provide their members with sufficient system resources to launch the community activities. en_US dc.description.tableofcontents 表次 iii圖次 iv第一章 緒論 1第一節 研究背景與動機 1第二節 研究目的 2第三節 研究架構 3第二章 文獻探討 4第一節 自由軟體開放原始碼與非自由軟體開放原始碼軟體 4第二節 虛擬社群 7第三節 服務金三角 15第四節 五力分析 17第三章 研究方法與架構 22第一節 個案研究法 22第二節 文獻分析法 23第三節 參與觀察法 24第四節 研究流程 24第四章 個案資料分析與研究 26第一節 Mozilla 公司 26第二節 Mozilla公司的競爭優勢 33第三節 Mozilla的服務對象 38第四節 Mozilla服務策略的分析 45第五章 結論與建議 55第一節 結論 55第二節 建議 58第三節 研究貢獻 60第四節 研究限制 61參考文獻 62 zh_TW dc.format.extent 1768249 bytes - dc.format.mimetype application/pdf - dc.source.uri (資料來源) http://thesis.lib.nccu.edu.tw/record/#G0103932105 en_US dc.subject (關鍵詞) 服務策略 zh_TW dc.subject (關鍵詞) 網路社群 zh_TW dc.subject (關鍵詞) 開放原始碼 zh_TW dc.subject (關鍵詞) 服務金三角 zh_TW dc.subject (關鍵詞) 五力分析 zh_TW dc.title (題名) 企業組織運作開放原始碼社群的服務策略之探討 - 以MOZILLA 公司為例 zh_TW dc.title (題名) A Study Of The Service Strategy on How The Enterprise Organization Runs Open Source Community – Taking Mozilla Corporation as An Example en_US dc.type (資料類型) thesis en_US dc.relation.reference (參考文獻) 英文文獻1.Albrecht, K. Z., Ron. (1995). Service America: Doing Business in the New Economy.2.Carver, B. W. (2005). Share and share alike: Understanding and enforcing open source and free software licenses. Berkeley Technology Law Journal, 20(1), 443-481.3.Cimpanu, C. (2019). Germany`s cyber-security agency recommends Firefox as most secure browser. from https://www.zdnet.com/article/germanys-cyber-security-agency-recommends-Firefox-as-most-secure-browser/4.Johnson-Eilola, J. (2002). Open source basics: Definitions, models, and questions. Paper presented at the Proceedings of the 20th annual international conference on Computer documentation.5.Katsamakas, E., & Georgantzas, N. (2007). Why most open source development projects do not succeed? Paper presented at the First International Workshop on Emerging Trends in FLOSS Research and Development (FLOSS`07: ICSE Workshops 2007).6.Krishnamurthy, S. (2005). The launching of Mozilla Firefox-A case study in community-led marketing. Online verfügbar unter: http://citeseerx. ist. psu. edu/viewdoc/download.7.Lindman, J., Rossi, M., & Puustell, A. (2011). Matching open source software licenses with corresponding business models. IEEE software.8.McMillan, D. W. (1996). Sense of community. Journal of community psychology, 24(4), 315-325.9.Mockus, A., Fielding, R. T., & Herbsleb, J. D. (2002). Two case studies of open source software development: Apache and Mozilla. ACM Transactions on Software Engineering and Methodology (TOSEM), 11(3), 309-346.10.Mozilla. (2017). Mozilla Files Cross-Complaint Against Yahoo Holdings and Oath. from https://blog.mozilla.org/press/files/2017/12/2017-12-01-Yahoo-Redacted-Complaint.pdf11.Mozilla. (2019a). All Hands. from https://wiki.mozilla.org/All_Hands12.Mozilla. (2019b). Mozilla Festival. from https://wiki.mozilla.org/Mozilla_Festival13.Mozilla. (2019c). State of Mozilla 2018. from https://www.mozilla.org/en-US/foundation/annualreport/2018/14.Mozilla. (2019d). Tax Returns and Financial Information. from https://foundation.mozilla.org/en/about/public-records/15.Mozilla. (2020a). The Mozilla Manifesto. from https://www.mozilla.org/en-US/about/manifesto/details/16.Mozilla. (2020b). Mozilla Roles and Leadership. from https://www.mozilla.org/en-US/about/governance/roles/17.Nachbar, T. B. (2019). The Peculiar Case of State Network Neutrality Regulation. Cardozo Arts & Ent. LJ, 37, 659.18.Nurmi, J., & Niemelä, M. S. (2017). Tor de-anonymisation techniques. Paper presented at the International Conference on Network and System Security.19.Perrone, G., LA COMMARE, U., & Ventura, A. (2009). Technology standard diffusion and negative network externalities: a lesson from the third Browser War.20.Porter, M. E. (2008). The Five Competitive Forces That Shape Strategy. Harvard Business Review21.Rheingold, H. (1993). The virtual community: Finding commection in a computerized world: Addison-Wesley Longman Publishing Co., Inc.22.Rossi, M. A. (2004). Decoding the" Free/Open Source (F/OSS) Software Puzzle" a survey of theoretical and empirical contributions: Department of Economics, University of Siena.23.Stallman, R. (2009). Viewpoint Why" open source" misses the point of free software. Communications of the ACM, 52(6), 31-33.24.StatCounter. (2020a). Browser Market Share Worldwide. from https://gs.statcounter.com/browser-market-share#monthly-200901-20191225.StatCounter. (2020b). Search Engine Market Share Worldwide. from https://gs.statcounter.com/search-engine-market-share26.Wheeler, D. A. (2007). Why open source software. Look at the Numbers. Retrieved January, 30, 2010.27.Xu, J., & Quaddus, M. (2013). Information systems for competitive advantages Managing information systems (pp. 27-40): Springer.中文文獻1.余朝權, 盧瑞陽, & 陳映儒. (2012). 社群網站特性與使用者忠誠度, 持續參與意圖之關係. 企業管理學報(95), 71-100.2.阮紹薇. (2000). 電腦網路中 [虛擬社群] 現象與經營策略之探討. 大學圖書館, 4, 60-80.3.范懿文, 方毓賢, 吳政杰, & 劉昌輝. (2011). 虛擬社群持續參與因素之探討. 電子商務學報, 13(2), 413-434.4.孫志麟. (2010). 專業學習社群: 促進教師專業發展的平台. 學校行政(69), 138-158.5.許孟祥, & 詹佳琪. (2002). 虛擬社群之知識分享, 知識品質及夥伴關係品質對網路社群成員滿意度之影響. 資訊管理學報, 9(1), 1-20.6.陳筱華, & 李佩貞. (2011). 探討社群意識在虛擬環境下對凝聚力與忠誠度的影響. 行銷評論, 8(4), 519-537.`7.黃照貴, & 顏郁人. (2009). 以關係承諾觀點探討虛擬社群不同參與程度成員之行為. 資訊管理學報, 16(第 S), 57-81.8.葉至誠, & 葉立誠. (2002). 研究方法與論文寫作: 商鼎文化. zh_TW dc.identifier.doi (DOI) 10.6814/NCCU202000829 en_US
