Publications-Theses

Article View/Open

Publication Export

Google ScholarTM

NCCU Library

Citation Infomation

Related Publications in TAIR

題名 旅遊元件一站購足
One Stop Shop for Travel needs
作者 黃千豪
Huang, Jerry
貢獻者 吳文傑
Wu, Jack
黃千豪
Huang, Jerry
關鍵詞 旅遊
觀光局
線上旅行社
諮詢
Traveling
Tourism Bureau
online travel agencies
consultation
日期 2020
上傳時間 3-Aug-2020 17:45:33 (UTC+8)
摘要 Traveling and sharing around the world has become a lifestyle nowadays. Consumers look for information online for places to discover and relax. However, there is too much information and too many vendors online. We often see consumers book their travel products through foreign online travel agencies and have trouble with no one could help, plus there is a foreign transaction fee charged with their credit card. These online travel agencies are not governed by the Tourism Bureau of Taiwan, even the government can do nothing. In order to have peace of mind, consumers will have to do a lot of research and book travel products through different sites because there is no consultation available.

We, Cozy Travel, are here to help. We offer consultation and we are based in Taiwan. Before the trip, we are able to provide recommendations to consumers. For consumers who worry about fraud and transaction fees, we take both cash and credit card. There is also emergency assistance when there are natural disasters, we will find a way home for our customers to come home. Consumers only have to visit our website or contact us, and we will assist them to plan their trips. This is the shop for all their travel needs.
參考文獻 Tourism Bureau, Republic of China (Taiwan). (2018). Taiwan`s Outbound Tourism Market.


Shelley Shan / Staff reporter. (2019). Low-cost airlines boost visitor numbers by 16%.
https://www.taipeitimes.com/News/taiwan/archives/2019/08/22/2003720933

The Central News Agency. (2019). 2018台灣廉航旅客破千萬人次 6年成長10倍.
https://www.cna.com.tw/news/firstnews/201904040067.aspx

陳緒平. (2017). 自助旅遊的風潮 廉價航空的崛起.
https://www.eolembrain.com.tw/Latest_View.aspx?SelectID=452

Tourism Bureau, Republic of China (Taiwan). (2020). 中華民國108年觀光統計年報.
https://admin.taiwan.net.tw/Handlers/FileHandler.ashx?fid=b9822147-fd02-4dda-a283-281c0d2321eb&type=4&no=1

The Nielsen Company. (2015). GLOBAL TRUST IN ADVERTISING.
https://www.nielsen.com/eu/en/insights/report/2015/global-trust-in-advertising-2015/

Hinsch, A. (2017). How to Create a Partnership Marketing Plan that Drives Growth.
https://www.business2community.com/marketing/create-partnership-marketing-plan-drives-growth-01799916

Vado. (2019). The rise of experiential travel: How is the industry adapting?
https://medium.com/vadoapp/the-rise-of-experiential-travel-how-is-the-industry-adapting-6c625519fb07

Taylor, P. (2018). Big Data Mining Previews 2019`s Hottest Vacation Trends and the Future of Online Travel.
https://www.forbes.com/sites/petertaylor/2018/12/02/big-data-mining-previews-2019s-hottest-vacation-trends-and-the-future-of-online-travel/amp/

McKinnon, M. (2019). The Most Effective vs the Most Difficult Digital Marketing Tactics.
https://canadiansinternet.com/effective-vs-difficult-digital-marketing-tactics/

5 Essential Strategies for Marketing to Generation Z. (2019). Retrieved from
https://www.wordstream.com/blog/ws/2019/08/21/marketing-to-generation-z

Tourism Bureau, Republic of China (Taiwan). (2019). “Annual Report on Tourism 2018 Taiwan, Republic of China.
https://admin.taiwan.net.tw/upload/contentFile/auser/b/annual_2018_htm/en/01_3_Domestic-Travel.html

雄獅旅行社 研究報告. (2019). Retrieved from
http://www.antaiinvestment.com/blog/2019/09/14/lion-travel/

TechOrange. (2020). ezTravel 攜手 Appier,使用 AI 平台精準推播旅遊資訊!Retrieved from
https://buzzorange.com/techorange/2020/01/21/appier-optimize-eztravel-service/

University of Minnesota Libraries Publishing. In Principles of Marketing. Retrieved from
https://open.lib.umn.edu/principlesmarketing/chapter/15-3-pricing-strategies/

JR Kyushu Seven Stars
https://www.cruisetrain-sevenstars.jp/

JR West Twilight Express Mizukaze
https://twilightexpress-mizukaze.jp

JR East Shiki-Shima
https://www.jreast.co.jp/shiki-shima/

Four Seasons World of Adventures
https://www.fourseasons.com/privatejet/

Lion Travel
https://www.liontravel.com/info/investors/financial-year-report.aspx
描述 碩士
國立政治大學
國際經營管理英語碩士學位學程(IMBA)
103933029
資料來源 http://thesis.lib.nccu.edu.tw/record/#G0103933029
資料類型 thesis
dc.contributor.advisor 吳文傑zh_TW
dc.contributor.advisor Wu, Jacken_US
dc.contributor.author (Authors) 黃千豪zh_TW
dc.contributor.author (Authors) Huang, Jerryen_US
dc.creator (作者) 黃千豪zh_TW
dc.creator (作者) Huang, Jerryen_US
dc.date (日期) 2020en_US
dc.date.accessioned 3-Aug-2020 17:45:33 (UTC+8)-
dc.date.available 3-Aug-2020 17:45:33 (UTC+8)-
dc.date.issued (上傳時間) 3-Aug-2020 17:45:33 (UTC+8)-
dc.identifier (Other Identifiers) G0103933029en_US
dc.identifier.uri (URI) http://nccur.lib.nccu.edu.tw/handle/140.119/131034-
dc.description (描述) 碩士zh_TW
dc.description (描述) 國立政治大學zh_TW
dc.description (描述) 國際經營管理英語碩士學位學程(IMBA)zh_TW
dc.description (描述) 103933029zh_TW
dc.description.abstract (摘要) Traveling and sharing around the world has become a lifestyle nowadays. Consumers look for information online for places to discover and relax. However, there is too much information and too many vendors online. We often see consumers book their travel products through foreign online travel agencies and have trouble with no one could help, plus there is a foreign transaction fee charged with their credit card. These online travel agencies are not governed by the Tourism Bureau of Taiwan, even the government can do nothing. In order to have peace of mind, consumers will have to do a lot of research and book travel products through different sites because there is no consultation available.

We, Cozy Travel, are here to help. We offer consultation and we are based in Taiwan. Before the trip, we are able to provide recommendations to consumers. For consumers who worry about fraud and transaction fees, we take both cash and credit card. There is also emergency assistance when there are natural disasters, we will find a way home for our customers to come home. Consumers only have to visit our website or contact us, and we will assist them to plan their trips. This is the shop for all their travel needs.
en_US
dc.description.tableofcontents Table of Contents
1. Executive Summary 1
2. General Company Description 3
3. Products and Services 7
4. Marketing Plan 13
5. Operational Plan 21
6. Organization 33
7. Financial 35
8. References 39
zh_TW
dc.source.uri (資料來源) http://thesis.lib.nccu.edu.tw/record/#G0103933029en_US
dc.subject (關鍵詞) 旅遊zh_TW
dc.subject (關鍵詞) 觀光局zh_TW
dc.subject (關鍵詞) 線上旅行社zh_TW
dc.subject (關鍵詞) 諮詢zh_TW
dc.subject (關鍵詞) Travelingen_US
dc.subject (關鍵詞) Tourism Bureauen_US
dc.subject (關鍵詞) online travel agenciesen_US
dc.subject (關鍵詞) consultationen_US
dc.title (題名) 旅遊元件一站購足zh_TW
dc.title (題名) One Stop Shop for Travel needsen_US
dc.type (資料類型) thesisen_US
dc.relation.reference (參考文獻) Tourism Bureau, Republic of China (Taiwan). (2018). Taiwan`s Outbound Tourism Market.


Shelley Shan / Staff reporter. (2019). Low-cost airlines boost visitor numbers by 16%.
https://www.taipeitimes.com/News/taiwan/archives/2019/08/22/2003720933

The Central News Agency. (2019). 2018台灣廉航旅客破千萬人次 6年成長10倍.
https://www.cna.com.tw/news/firstnews/201904040067.aspx

陳緒平. (2017). 自助旅遊的風潮 廉價航空的崛起.
https://www.eolembrain.com.tw/Latest_View.aspx?SelectID=452

Tourism Bureau, Republic of China (Taiwan). (2020). 中華民國108年觀光統計年報.
https://admin.taiwan.net.tw/Handlers/FileHandler.ashx?fid=b9822147-fd02-4dda-a283-281c0d2321eb&type=4&no=1

The Nielsen Company. (2015). GLOBAL TRUST IN ADVERTISING.
https://www.nielsen.com/eu/en/insights/report/2015/global-trust-in-advertising-2015/

Hinsch, A. (2017). How to Create a Partnership Marketing Plan that Drives Growth.
https://www.business2community.com/marketing/create-partnership-marketing-plan-drives-growth-01799916

Vado. (2019). The rise of experiential travel: How is the industry adapting?
https://medium.com/vadoapp/the-rise-of-experiential-travel-how-is-the-industry-adapting-6c625519fb07

Taylor, P. (2018). Big Data Mining Previews 2019`s Hottest Vacation Trends and the Future of Online Travel.
https://www.forbes.com/sites/petertaylor/2018/12/02/big-data-mining-previews-2019s-hottest-vacation-trends-and-the-future-of-online-travel/amp/

McKinnon, M. (2019). The Most Effective vs the Most Difficult Digital Marketing Tactics.
https://canadiansinternet.com/effective-vs-difficult-digital-marketing-tactics/

5 Essential Strategies for Marketing to Generation Z. (2019). Retrieved from
https://www.wordstream.com/blog/ws/2019/08/21/marketing-to-generation-z

Tourism Bureau, Republic of China (Taiwan). (2019). “Annual Report on Tourism 2018 Taiwan, Republic of China.
https://admin.taiwan.net.tw/upload/contentFile/auser/b/annual_2018_htm/en/01_3_Domestic-Travel.html

雄獅旅行社 研究報告. (2019). Retrieved from
http://www.antaiinvestment.com/blog/2019/09/14/lion-travel/

TechOrange. (2020). ezTravel 攜手 Appier,使用 AI 平台精準推播旅遊資訊!Retrieved from
https://buzzorange.com/techorange/2020/01/21/appier-optimize-eztravel-service/

University of Minnesota Libraries Publishing. In Principles of Marketing. Retrieved from
https://open.lib.umn.edu/principlesmarketing/chapter/15-3-pricing-strategies/

JR Kyushu Seven Stars
https://www.cruisetrain-sevenstars.jp/

JR West Twilight Express Mizukaze
https://twilightexpress-mizukaze.jp

JR East Shiki-Shima
https://www.jreast.co.jp/shiki-shima/

Four Seasons World of Adventures
https://www.fourseasons.com/privatejet/

Lion Travel
https://www.liontravel.com/info/investors/financial-year-report.aspx
zh_TW
dc.identifier.doi (DOI) 10.6814/NCCU202001080en_US