dc.contributor.advisor | 何小台 | zh_TW |
dc.contributor.advisor | Ho, Chester | en_US |
dc.contributor.author (Authors) | 胡淑惠 | zh_TW |
dc.contributor.author (Authors) | Hu, Su-Whey | en_US |
dc.creator (作者) | 胡淑惠 | zh_TW |
dc.creator (作者) | Hu, Su-Whey | en_US |
dc.date (日期) | 2020 | en_US |
dc.date.accessioned | 3-Aug-2020 17:45:34 (UTC+8) | - |
dc.date.available | 3-Aug-2020 17:45:34 (UTC+8) | - |
dc.date.issued (上傳時間) | 3-Aug-2020 17:45:34 (UTC+8) | - |
dc.identifier (Other Identifiers) | G0104933013 | en_US |
dc.identifier.uri (URI) | http://nccur.lib.nccu.edu.tw/handle/140.119/131035 | - |
dc.description (描述) | 碩士 | zh_TW |
dc.description (描述) | 國立政治大學 | zh_TW |
dc.description (描述) | 國際經營管理英語碩士學位學程(IMBA) | zh_TW |
dc.description (描述) | 104933013 | zh_TW |
dc.description.abstract (摘要) | LingoEQ, is a company born from one of our founder’s profoundly emotional experiences while teaching her junior high school students. One student’s essay about suicide made her see that her students were struggling with a lot of stress and emotional issues, and most of them did not have the proper tools to deal with the stresses they faced. She wanted to do anything in her power to help her students in Taiwan deal with their emotional burdens in a healthy manner.Thus the start of LingoEQ, a company that teaches junior high school students ways to manage their Emotional Intelligence (EQ) so that they can better deal with their own emotions as well as that of others. Using the medium of English, students can learn about EQ tools in a fun and interesting way. And they can use these skills that they learn in the classes throughout their lives.Although not much is said about EQ within Taiwan, there is a growing community of educators around the world focusing on incorporating EQ into education. That is why LingoEQ would like to be a bridge to bring EQ learning around the world to the students of Taiwan. And initially some skepticism from parents of the benefits of EQ may occur. That is why LingoEQ will be doing many different things to help educate their consumers about the benefits of EQ. Including Demo days, workshops, and seminars for teachers and parents to showcase how EQ can help benefit their kids’ lives.LingoEQ’s Mission is to help students learn how to improve their own EQ skills, so that they not only survive but thrive in life. Because they believe EQ skills can and should be taught in schools in order to give students the tools they need to live better and more fulfilling lives. | en_US |
dc.description.tableofcontents | 1. Company Introduction 11.1. Problem 11.2. Solution 21.2.1. Definitions 31.3. Mission 41.4. Vision 41.5. Key Success Factors: 52. Business Environment 62.1. Industry Overview 62.1.1. A Brief History 62.1.2. The Impact of SEL 72.2. PESTEL Analysis 72.2.1. Political 72.2.2. Economic 82.2.3. Social 82.2.4. Technological 92.2.5. Environmental 92.2.6. Legal 92.3. Porter’s Five Forces Analysis 102.3.1. Threat of New Entrants 102.3.2. Threat of Substitutes 102.3.3. Bargaining Power of Buyers 112.3.4. Bargaining Power of Suppliers 112.3.5. Competitive Rivalry 112.4. Competitor Analysis 122.5. SWOT Analysis 132.5.1. Strengths 142.5.2. Weaknesses 142.5.3. Opportunities 142.5.4. Threats 153. Products and Services 163.1. Services Features 163.1.1. English and EQ Curriculum 163.1.2. Seminars and Workshops 173.2. Pricing Strategy 173.3. Promotion Strategy 174. Business Model Canvas 194.1. Value Proposition 204.2. Customer Segment 204.3. Customer Relationships 214.4. Channels 214.5. Key Activities 224.6. Key Resources 224.7. Key Partners 234.8. Cost structure 234.9. Revenue Streams 235. Operative Plan 255.1. Phase 1: Pre-launching Phase 255.2. Phase 2: Soft-launch 255.3. Phase 3: Launch Phase 255.4. Phase 4: Expansion into Offering New Services 266. Financial Plan 276.1. First Year Financial Forecast 276.2. Second and Third Year Financial Forecast 276.3. Fourth and Fifth Year Financial Forecast 296.4. A Five Year Forecast 307. Conclusion 318. References: 32 | zh_TW |
dc.source.uri (資料來源) | http://thesis.lib.nccu.edu.tw/record/#G0104933013 | en_US |
dc.subject (關鍵詞) | 情緒負擔 | zh_TW |
dc.subject (關鍵詞) | 高中生 | zh_TW |
dc.subject (關鍵詞) | 情緒商數 | zh_TW |
dc.subject (關鍵詞) | 合併 | zh_TW |
dc.subject (關鍵詞) | emotional burdens | en_US |
dc.subject (關鍵詞) | junior high school students | en_US |
dc.subject (關鍵詞) | Emotional Intelligence | en_US |
dc.subject (關鍵詞) | incorporate | en_US |
dc.title (題名) | 英文與情緒商數(EQ)學程 | zh_TW |
dc.title (題名) | An English and EQ Program for Students | en_US |
dc.type (資料類型) | thesis | en_US |
dc.relation.reference (參考文獻) | 1. I-chia, Lee. “Suicide Rate Falling as Teen Attempts Rise.” Taipei Times, 8 Sept. 2019, www.taipeitimes.com/News/taiwan/archives/2019/09/09/2003721971.2. Yi-chun, Chiu, et al. “Suicide Rate among Teens Cause for Concern: Center.” Taipei Times, 27 June 2014, www.taipeitimes.com/News/taiwan/archives/2014/06/28/ 2003593868.3. Gill, Michele. “Middle School Tips: Social and Emotional Development - Developmentally Appropriate Practices for PK-12 Teachers.” Google Sites, https://sites.google.com/site/dapforteachers/home/middle-school-tips-social-and-emotional-development.4. Low, ZiQing. “Taiwanese Startup Promotes Local Issues Through `Blind` Travel.” The News Lens International Edition, 2 Sept. 2016, https://international.thenewslens.com/ article/48257.5. Salim, Saima. “Social Media Alert: Teenage Girls at a Higher Risk of Depression from Excessive Use.” Digital Information World, 7 Jan. 2019, www.digitalinformationworld.com/2019/01/social-media-depression-girls-study.html.6. “Explaining EQ & SEL.” BIG EQ, 8 Dec. 2019, https://bigeqcampaign.org/explaining-eq-sel/.7. Kfoneil. “New Year SEL Research Roundup!” AISD Social and Emotional Learning, 9 Jan. 2015, http://austinisdselblog.com/2015/01/09/1050/.8. “Social and Emotional Learning: A Short History.” Edutopia, George Lucas Educational Foundation, 7 Oct. 2011, www.edutopia.org/social-emotional-learning-history.9. “SEL Impact.” CASEL, http://casel.org/impact/.10. “Putting Students` and Educators` Wellbeing First.” EQ Schools, https://eqschools.com/.11. “What Is SEL?” CASEL, https://casel.org/what-is-sel/.12. “Yale Center for Emotional Intelligence.” Yale Center for Emotional Intelligence, www.ycei.org/.13. “Social-Emotional Learning Curriculum.” Committee for Children, 23 Apr. 2020, www.cfchildren.org/programs/social-emotional-learning/.14. “Cody`s.” Codys, www.codyz.com/.15. “Empathy Starter.” Empathy Starter, 20 May 2019, https://hundred.org/en/innovations/empathy-starter.16. “Social and Emotional Learning.” The Alliance Cultural Foundation, https://english.thealliance.org.tw/social-and-emotional-learning.html.17. Kmw. “Teaching in Taiwan: The Season Arts School.” Know My World, 15 Feb. 2018, https://knowmyworld.org/teaching-taiwan-season-arts-school/. | zh_TW |
dc.identifier.doi (DOI) | 10.6814/NCCU202001131 | en_US |