| dc.contributor.advisor | 林月雲 | zh_TW |
| dc.contributor.advisor | Lin, Carol | en_US |
| dc.contributor.author (Authors) | 白思瀚 | zh_TW |
| dc.contributor.author (Authors) | Alejandro Barrios Herrera | en_US |
| dc.creator (作者) | 白思瀚 | zh_TW |
| dc.creator (作者) | Herrera, Alejandro Barrios | en_US |
| dc.date (日期) | 2020 | en_US |
| dc.date.accessioned | 3-Aug-2020 17:46:40 (UTC+8) | - |
| dc.date.available | 3-Aug-2020 17:46:40 (UTC+8) | - |
| dc.date.issued (上傳時間) | 3-Aug-2020 17:46:40 (UTC+8) | - |
| dc.identifier (Other Identifiers) | G0107933035 | en_US |
| dc.identifier.uri (URI) | http://nccur.lib.nccu.edu.tw/handle/140.119/131045 | - |
| dc.description (描述) | 碩士 | zh_TW |
| dc.description (描述) | 國立政治大學 | zh_TW |
| dc.description (描述) | 國際經營管理英語碩士學位學程(IMBA) | zh_TW |
| dc.description (描述) | 107933035 | zh_TW |
| dc.description.abstract (摘要) | This business plan provides the strategic analysis and a feasibility study for founding a company which will provide facial care to Chilean women primarily via a heretofore unused channel: beauty salons. The goal of the company is to provide said product through a format that is fairly innovative for the average Chilean consumer. Our portfolio will initially be based on 100% Taiwanese products containing traditional and new active ingredients that meet the skin care needs of Chilean women: moisturizing, nourishing, and anti-aging.Skin and hair care is a major part of the essence and culture of the overwhelming majority of Chilean woman. As it is surrounded by natural barriers such as the Atacama Desert, the Andes mountains, the Pacific Ocean, and the South Pole, Chile is somewhat isolated from other Latin American countries. The diversity of climates within the country attracted the arrival of immigrants from Europe. This mixture of races added to the local population and ethnicity has outlined a new character in Chilean women. The mentioned diversity of climates, in some cases different from other countries from the continent, has caused Chilean women to develop unique consumer behavior patterns for cosmetic products as opposed to the rest of the hemisphere.The economic integration of Chile with Asia-Pacific has long facilitated the arrival and acceptance of products beyond high-tech innovations. In this context, our company aims to be the leader in providing face sheet mask utilizing ingredients sourced in Asia and/or Chile. | en_US |
| dc.description.tableofcontents | 1. Company Overview 11.1. 1.1. Our Mission 21.2. Our Vision 21.3. Our Values 21.4. Our Goal 21.5. Our Objectives 31.6. Our Company Logo 31.7. Company Ownership 32. Market and Situational Analysis 52.1. Global Market and Tendencies 52.2. Categories 62.3. Taiwanese cosmetic market and industry 62.4. Chilean skincare market 102.5. Cosmetic face sheet masks: Potential customer profile 112.6. External analysis 123. Business Model 163.1. Value Proposition 163.2. Customer Segment 163.3. Channels 173.4. Customer Relationship 183.5. Key Activities 183.6. Key Partners 193.7. Key Resources 203.8. Cost Structure 213.9. Revenue Streams 214. Products and Services 224.1. Hyaluronic Acid Moisturizing Facial Mask Dr. Morita 224.1.1. Product Description 224.1.2. Instructions 234.2. Bird`s Nest Nourishing Mask - My Beauty Diary 244.2.1. Product Description 244.3. UKD Mask 254.3.1. Product Description 254.3.2. Instructions 254.4. Hydrating Mask Sheet with Luffa and Aloe Vera – Lovemore 264.4.1. Product Description 264.4.2. Indications 264.5. Bags of Face Sheet Masks 275. Marketing Plan and Sales Strategy 285.1. Competitors Analysis 285.1.1. Competitors among Distributors of Cosmetic Products in QIÁO Channels 285.1.2. Competitors Among Cosmetic Mask Distributors 295.1.3. Competitors in retail 295.2. Internal Analysis (SWOT) 305.2.1. Strength of QIÁO 305.2.2. Weaknesses of the Business 315.2.3. Business opportunities 315.2.4. Business threats 325.3. Strategies 335.3.1. Strategies to exploit strengths and opportunities 335.3.2. Strategies to exploit weakness and threats minimization 345.4. Product Strategy 345.5. Positioning 355.6. Price Strategy 365.7. Location 375.8. Promotion Strategy 385.8.1. Pull Marketing 385.8.2. Push Marketing 395.9. MARKET RESEARCH 395.9.1. Research methodology 395.9.2. Sample selection 405.9.3. Quantitative definition of population 405.9.4. Sample Size 415.9.5. Survey 415.9.6. Instrument design 425.9.7. The Result of Marketing Research 435.9.8. Consumer behavior and preferences 435.9.9. Potential Market Identified After Research 476. Organizational Management 486.1. Organizational Structure 486.2. Roles and Responsibilities 496.2.1. Chief Executive Officer (CEO) 496.2.2. Chief Operating Officer (COO) 496.2.3. Chief Marketing Officer (CMO) 506.2.4. Personnel 507. Operational Plan 527.1. Production and logistics 527.2. Location 537.3. Inventory and Quality Control 537.4. Legal Environment 548. Financial Plan 588.1. Startup Expenses 588.2. Sales and Revenue Forecast 598.2.1. Cost of Goods Sold (COGS) 618.2.2. Operating Expenses and costs 618.3. Income Statement 638.4. Profitability Analysis 658.5. Scenario Analysis 659. Conclusion 6710. References 6811. Appendix 7111.1. Survey 7111.2. Description of Chilean Social-Economic Strata 75 | zh_TW |
| dc.format.extent | 2601109 bytes | - |
| dc.format.mimetype | application/pdf | - |
| dc.source.uri (資料來源) | http://thesis.lib.nccu.edu.tw/record/#G0107933035 | en_US |
| dc.subject (關鍵詞) | 面膜 | zh_TW |
| dc.subject (關鍵詞) | 台灣 | zh_TW |
| dc.subject (關鍵詞) | 智利 | zh_TW |
| dc.subject (關鍵詞) | 面部護理 | zh_TW |
| dc.subject (關鍵詞) | 化妝品 | zh_TW |
| dc.subject (關鍵詞) | 零售業 | zh_TW |
| dc.subject (關鍵詞) | Sheet masks | en_US |
| dc.subject (關鍵詞) | Taiwan | en_US |
| dc.subject (關鍵詞) | Chile | en_US |
| dc.subject (關鍵詞) | Face care | en_US |
| dc.subject (關鍵詞) | Cosmetics | en_US |
| dc.subject (關鍵詞) | Retail | en_US |
| dc.title (題名) | "橋"智利中部之面膜產業 | zh_TW |
| dc.title (題名) | QIÁO: Business of Cosmetic face sheet mask in Central Chile | en_US |
| dc.type (資料類型) | thesis | en_US |
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| dc.identifier.doi (DOI) | 10.6814/NCCU202001079 | en_US |
