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題名 企劃書: 南韓大邱線上市場行銷
Business Plan for Online Marketing in Daegu, South Korea作者 蔡政勳
Chae, Jeonghoun貢獻者 周德宇
Chou, Te-yu
蔡政勳
Jeonghoun Chae關鍵詞 線上行銷
廣告
獨資企業
餐廳
咖啡廳
臉書
由Naver集團開發的社群應用程式
Online marketing
Advertising
Sole proprietor
Restaurant
Café
Facebook
Naver Band日期 2020 上傳時間 3-八月-2020 17:47:15 (UTC+8) 摘要 Being designed and planned by an IMBA student who has a great interest in online marketing, this Business Plan for Online Marketing in Daegu, South Korea was made with the desire of supporting a lot of sole proprietors who have difficulty in advertising for themselves.For more details, this business is expected to play a role as an advertising agency and runs an online community where the customers can raise a question, share their experience and communicate one another. Based on this community, this business plan anticipates that they can stand up for themselves without any help from others such as common advertising agency or influencers to which they have to pay high cost in order to advertise.The business plan is made on the basis of 04 year period, emphasizing the core business and founder’s value, operational principles, and business model. 參考文獻 References in English1. Statista, 2020. Digital Advertising Outlook in Korea[https://www.statista.com/outlook/216/125/digital-advertising/south-korea]2. Wikipedia, 2020. Naver Corporation [https://en.wikipedia.org/wiki/Naver_Corporation]3. Investopedia, 2020. Porter’s Five Forces [https://www.investopedia.com/terms/p/porter.asp]4. Wikipedia, 2020. Daum [https://en.wikipedia.org/wiki/Daum_(web_portal)]5. Wikipedia, 2019. Engel’s law [https://en.wikipedia.org/wiki/Engel`s_law]6. Facebook. Facebook Ad examples [https://www.facebook.com/business/help/840059356036765?id=802745156580214]7. Wikipedia, 2020. Flat rate pricing [https://en.wikipedia.org/wiki/Flat_rate]8. Facebook, 2018. Facebook Badge System [https://www.facebook.com/community/whats-new/facebook-group-badges/]9. Wikipedia, 2020. KakaoTalk [https://en.wikipedia.org/wiki/KakaoTalk]10. Google Maps, 2020. Daegu location [https://www.google.com/maps/place/Daegu,+South+Korea/@35.8474798,128.5644944,8.66z/data=!4m5!3m4!1s0x3565e3b8b2efadd5:0xba92e029a0382e30!8m2!3d35.8714354!4d128.601445]11. Daegu Tourist Information, Daegu Subway Line Map [https://tour.daegu.go.kr/eng/contents.do?IDX=131&seIDX=129&grIDX=89]12. Wikipedia, 2020. POSCO [https://en.wikipedia.org/wiki/POSCO]References in Korean1. Onestep company & Naver, 2019, Ranking of online advertising agencies. Ranking of online advertising agencies in Korea [https://blog.naver.com/onestepco/221704645994]2. Intertrend, 2018. Ranking of portal sites in Korea [https://m.blog.naver.com/PostView.nhn?blogId=osb7642&logNo=221443068760&proxyReferer=https:%2F%2Fwww.google.com%2F]3. Soomgo, 2020. Average expected influencer marketing price [https://soomgo.com/prices/%EC%9D%B8%ED%94%8C%EB%A3%A8%EC%96%B8%EC%84%9C-%EB%A7%88%EC%BC%80%ED%8C%85]4. KOSIS, 2018. Average monthly income of sole proprietors in 2018 [http://kosis.kr/statHtml/s]5. Minsoo Kim & WiseApp, 30s lead Instragram, Nocut News, 2018, Hours of usage of SNS [https://www.nocutnews.co.kr/news/5164643]6. MOBIINSIDE, Age-spesific SNS preference, 2018. Age-specific SNS preference [https://www.mobiinside.co.kr/2018/06/21/press-mobidaysappape/]7. Yoojin Seo & Byeongjun Lee, Why is Korean Engel’s law high?, Joongang Ilbo, 2019, Engel’s law by country [https://www.senior6040.com/post/2019/02/04/%EA%B0%9C%EB%8F%84%EA%B5%AD%EC%84%9C-%EB%86%92%EB%8B%A4%EB%8A%94-%EC%97%A5%EA%B2%94%EC%A7%80%EC%88%98%EC%9D%98-%EC%97%AD%EC%8A%B5-%EB%8F%84%EB%8C%80%EC%B2%B4-%ED%95%9C%EA%B5%AD%EC%9D%B4-%EC%99%9C]8. Jongil Kim & Hyundai Economic Institute, Why do Koreans drink more than 350 cups of coffee annually?, Sisajornal , 2020, Annual coffee consumption in cups [https://www.sisajournal.com/news/articleView.html?idxno=194823]9. Wikipedia, 2020. Last 5 Assembly Election results in Daegu [https://ko.wikipedia.org/wiki/%EB%8C%80%ED%95%9C%EB%AF%BC%EA%B5%AD_%EC%A0%9C17%EB%8C%80_%EA%B5%AD%ED%9A%8C%EC%9D%98%EC%9B%90_%EC%84%A0%EA%B1%B0_%EB%8C%80%EA%B5%AC%EA%B4%91%EC%97%AD%EC%8B%9C]10. Kim Jeongeun’s Instagram, 2020. Examples of advertising pictures [https://www.instagram.com/hallo_jeongeun/]11. Naver Internal Data, 2020, Naver Band description12. Dr. Agnes Yun, Evolution of media network, PRESSBOOKS, 2014. Early and mature online community model [https://organicmedia.pressbooks.com/chapter/evolution-of-media-network/]13. KOSIS, Population data, 2020, Local population in 2020 [http://kosis.kr/statHtml/statHtml.do?orgId=101&tblId=DT_1B040A3&checkFlag=N]14. Jaesik Gil, Samsung Pay occupies the offline payment market, etnews, 2019. Fintech payment usage rate and satisfaction level in 2019 [https://www.etnews.com/20191014000132]15. Hyunjoo Lee, No fee in using Samsung Pay, Asia Economy, 2018. The reason why there is no fee in using Samsung Pay [https://www.asiae.co.kr/article/2015030610525064511]16. Byungjoon Jo, 12 million tourists visiting Gyeongju, where are they?, 2017, How to measure the number of visitors in Gyeongju [http://m.srbsm.co.kr/view.php?idx=26932] 描述 碩士
國立政治大學
國際經營管理英語碩士學位學程(IMBA)
107933041資料來源 http://thesis.lib.nccu.edu.tw/record/#G0107933041 資料類型 thesis dc.contributor.advisor 周德宇 zh_TW dc.contributor.advisor Chou, Te-yu en_US dc.contributor.author (作者) 蔡政勳 zh_TW dc.contributor.author (作者) Jeonghoun Chae en_US dc.creator (作者) 蔡政勳 zh_TW dc.creator (作者) Chae, Jeonghoun en_US dc.date (日期) 2020 en_US dc.date.accessioned 3-八月-2020 17:47:15 (UTC+8) - dc.date.available 3-八月-2020 17:47:15 (UTC+8) - dc.date.issued (上傳時間) 3-八月-2020 17:47:15 (UTC+8) - dc.identifier (其他 識別碼) G0107933041 en_US dc.identifier.uri (URI) http://nccur.lib.nccu.edu.tw/handle/140.119/131049 - dc.description (描述) 碩士 zh_TW dc.description (描述) 國立政治大學 zh_TW dc.description (描述) 國際經營管理英語碩士學位學程(IMBA) zh_TW dc.description (描述) 107933041 zh_TW dc.description.abstract (摘要) Being designed and planned by an IMBA student who has a great interest in online marketing, this Business Plan for Online Marketing in Daegu, South Korea was made with the desire of supporting a lot of sole proprietors who have difficulty in advertising for themselves.For more details, this business is expected to play a role as an advertising agency and runs an online community where the customers can raise a question, share their experience and communicate one another. Based on this community, this business plan anticipates that they can stand up for themselves without any help from others such as common advertising agency or influencers to which they have to pay high cost in order to advertise.The business plan is made on the basis of 04 year period, emphasizing the core business and founder’s value, operational principles, and business model. en_US dc.description.tableofcontents 1. Market Insight 11.1. Online Marketing 11.2. Analysis of The Online Advertising Market In Korea 21.3. Treat of rivalry 41.4. Treat of Market Entrance 51.5. Supplier and Buyer Power 61.6. Substitute 72. Business Plan for Online Marketing in Korea 102.1. Overview 102.2. Customer Segmentation 122.3. Expected Location and Operation Hours 162.4. Main Service Description 192.5. Additional Service Description 232.6. Sales and Pricing 252.7. Marketing 282.8. Payment 302.9. Financial Plan 342.10. Future Growth 393. Conclusion 454. References 474.1. Bibliography 47 zh_TW dc.source.uri (資料來源) http://thesis.lib.nccu.edu.tw/record/#G0107933041 en_US dc.subject (關鍵詞) 線上行銷 zh_TW dc.subject (關鍵詞) 廣告 zh_TW dc.subject (關鍵詞) 獨資企業 zh_TW dc.subject (關鍵詞) 餐廳 zh_TW dc.subject (關鍵詞) 咖啡廳 zh_TW dc.subject (關鍵詞) 臉書 zh_TW dc.subject (關鍵詞) 由Naver集團開發的社群應用程式 zh_TW dc.subject (關鍵詞) Online marketing en_US dc.subject (關鍵詞) Advertising en_US dc.subject (關鍵詞) Sole proprietor en_US dc.subject (關鍵詞) Restaurant en_US dc.subject (關鍵詞) Café en_US dc.subject (關鍵詞) Facebook en_US dc.subject (關鍵詞) Naver Band en_US dc.title (題名) 企劃書: 南韓大邱線上市場行銷 zh_TW dc.title (題名) Business Plan for Online Marketing in Daegu, South Korea en_US dc.type (資料類型) thesis en_US dc.relation.reference (參考文獻) References in English1. Statista, 2020. Digital Advertising Outlook in Korea[https://www.statista.com/outlook/216/125/digital-advertising/south-korea]2. Wikipedia, 2020. Naver Corporation [https://en.wikipedia.org/wiki/Naver_Corporation]3. Investopedia, 2020. Porter’s Five Forces [https://www.investopedia.com/terms/p/porter.asp]4. Wikipedia, 2020. Daum [https://en.wikipedia.org/wiki/Daum_(web_portal)]5. Wikipedia, 2019. Engel’s law [https://en.wikipedia.org/wiki/Engel`s_law]6. Facebook. Facebook Ad examples [https://www.facebook.com/business/help/840059356036765?id=802745156580214]7. Wikipedia, 2020. Flat rate pricing [https://en.wikipedia.org/wiki/Flat_rate]8. Facebook, 2018. Facebook Badge System [https://www.facebook.com/community/whats-new/facebook-group-badges/]9. Wikipedia, 2020. KakaoTalk [https://en.wikipedia.org/wiki/KakaoTalk]10. Google Maps, 2020. Daegu location [https://www.google.com/maps/place/Daegu,+South+Korea/@35.8474798,128.5644944,8.66z/data=!4m5!3m4!1s0x3565e3b8b2efadd5:0xba92e029a0382e30!8m2!3d35.8714354!4d128.601445]11. Daegu Tourist Information, Daegu Subway Line Map [https://tour.daegu.go.kr/eng/contents.do?IDX=131&seIDX=129&grIDX=89]12. Wikipedia, 2020. POSCO [https://en.wikipedia.org/wiki/POSCO]References in Korean1. Onestep company & Naver, 2019, Ranking of online advertising agencies. Ranking of online advertising agencies in Korea [https://blog.naver.com/onestepco/221704645994]2. Intertrend, 2018. Ranking of portal sites in Korea [https://m.blog.naver.com/PostView.nhn?blogId=osb7642&logNo=221443068760&proxyReferer=https:%2F%2Fwww.google.com%2F]3. Soomgo, 2020. Average expected influencer marketing price [https://soomgo.com/prices/%EC%9D%B8%ED%94%8C%EB%A3%A8%EC%96%B8%EC%84%9C-%EB%A7%88%EC%BC%80%ED%8C%85]4. KOSIS, 2018. Average monthly income of sole proprietors in 2018 [http://kosis.kr/statHtml/s]5. Minsoo Kim & WiseApp, 30s lead Instragram, Nocut News, 2018, Hours of usage of SNS [https://www.nocutnews.co.kr/news/5164643]6. MOBIINSIDE, Age-spesific SNS preference, 2018. Age-specific SNS preference [https://www.mobiinside.co.kr/2018/06/21/press-mobidaysappape/]7. Yoojin Seo & Byeongjun Lee, Why is Korean Engel’s law high?, Joongang Ilbo, 2019, Engel’s law by country [https://www.senior6040.com/post/2019/02/04/%EA%B0%9C%EB%8F%84%EA%B5%AD%EC%84%9C-%EB%86%92%EB%8B%A4%EB%8A%94-%EC%97%A5%EA%B2%94%EC%A7%80%EC%88%98%EC%9D%98-%EC%97%AD%EC%8A%B5-%EB%8F%84%EB%8C%80%EC%B2%B4-%ED%95%9C%EA%B5%AD%EC%9D%B4-%EC%99%9C]8. Jongil Kim & Hyundai Economic Institute, Why do Koreans drink more than 350 cups of coffee annually?, Sisajornal , 2020, Annual coffee consumption in cups [https://www.sisajournal.com/news/articleView.html?idxno=194823]9. Wikipedia, 2020. Last 5 Assembly Election results in Daegu [https://ko.wikipedia.org/wiki/%EB%8C%80%ED%95%9C%EB%AF%BC%EA%B5%AD_%EC%A0%9C17%EB%8C%80_%EA%B5%AD%ED%9A%8C%EC%9D%98%EC%9B%90_%EC%84%A0%EA%B1%B0_%EB%8C%80%EA%B5%AC%EA%B4%91%EC%97%AD%EC%8B%9C]10. Kim Jeongeun’s Instagram, 2020. Examples of advertising pictures [https://www.instagram.com/hallo_jeongeun/]11. Naver Internal Data, 2020, Naver Band description12. Dr. Agnes Yun, Evolution of media network, PRESSBOOKS, 2014. Early and mature online community model [https://organicmedia.pressbooks.com/chapter/evolution-of-media-network/]13. KOSIS, Population data, 2020, Local population in 2020 [http://kosis.kr/statHtml/statHtml.do?orgId=101&tblId=DT_1B040A3&checkFlag=N]14. Jaesik Gil, Samsung Pay occupies the offline payment market, etnews, 2019. Fintech payment usage rate and satisfaction level in 2019 [https://www.etnews.com/20191014000132]15. Hyunjoo Lee, No fee in using Samsung Pay, Asia Economy, 2018. The reason why there is no fee in using Samsung Pay [https://www.asiae.co.kr/article/2015030610525064511]16. Byungjoon Jo, 12 million tourists visiting Gyeongju, where are they?, 2017, How to measure the number of visitors in Gyeongju [http://m.srbsm.co.kr/view.php?idx=26932] zh_TW dc.identifier.doi (DOI) 10.6814/NCCU202001134 en_US
