| dc.contributor.advisor | 張大為 | zh_TW |
| dc.contributor.advisor | Chang, David | en_US |
| dc.contributor.author (作者) | 卡紗迪 | zh_TW |
| dc.contributor.author (作者) | Charlotte Cambriel | en_US |
| dc.creator (作者) | 卡紗迪 | zh_TW |
| dc.creator (作者) | Cambriel, Charlotte | en_US |
| dc.date (日期) | 2020 | en_US |
| dc.date.accessioned | 3-八月-2020 17:48:23 (UTC+8) | - |
| dc.date.available | 3-八月-2020 17:48:23 (UTC+8) | - |
| dc.date.issued (上傳時間) | 3-八月-2020 17:48:23 (UTC+8) | - |
| dc.identifier (其他 識別碼) | G0108933063 | en_US |
| dc.identifier.uri (URI) | http://nccur.lib.nccu.edu.tw/handle/140.119/131058 | - |
| dc.description (描述) | 碩士 | zh_TW |
| dc.description (描述) | 國立政治大學 | zh_TW |
| dc.description (描述) | 國際經營管理英語碩士學位學程(IMBA) | zh_TW |
| dc.description (描述) | 108933063 | zh_TW |
| dc.description.abstract (摘要) | Le Kiosque d’Hibiscus is a project born in partnership with Hibiscus, a French flower brand. Our company goal is to simplify the flowers buying process. To do so, we will initiate flower sales in vending machine first in Nantes area, and then nationally. In the following business plan, we defined the vending machine as a ‘kiosk’. The concept is simple: people can pick flowers or potted plants whenever they want in our kiosk. We want to sell dream as much as we want the kiosk to be convenient for our future customers. “Emotions & Beauty at every corner!”Our company is entering a niche. The main challenge will be to democratise the purchase of flowers in a vending machine. Thus, we should make a huge focus on promotion, its brand identity. The led market study proved that there is a need. The kiosk should be implemented in different strategical locations such as Railway stations, Hospital, Shops’ parking. The project is mainly targeting students, working people who are too busy to shop the day. (18-60 years old)The logistic of our business is simple: we order flowers bouquets and plants from Hibiscus. Hibiscus delivers the flowers to the kiosk. During this time, we can focus on the promotion and the business development. The kiosks will be opened step-by-steps to reduce the risk and impact of failure.Finally, the capital needed to launch the project is below 20,000 €. Hibiscus, the parent company, will support the launching cost. Moreover, the financial study showed our project should be quickly profitable. (Year 2) | en_US |
| dc.description.tableofcontents | 1. Project Overview 11.1 Our Company 11.1.1. Project Origin 11.1.2. General Company Description 21.2. Hibiscus, Parent Company 31.2.1. General Overview 31.2.2. Brand Identity 51.2.3. Development Approach 52. Business Model 72.1. Business Analysis 72.1.1. Business Model Canvas 72.1.2. SWOT Analysis 82.2. Our Flower Kiosk 102.2.1. Description of The Kiosk 102.2.2. Partnership with DAPS Kiosk 112.2.3 Flower Kiosk’s implementation: French Regulations 132.3. Products Sold 132.3.1. Flowers & Plants 132.3.2. Hand-tied Bouquets & Potted Plants Supplier 152.3.3. CSR Integration 163. Flower and Industry in France 173.1. French Flower Industry 173.2. Importance of Flowers in France 183.2.1. Flowers Signification 183.2.2. French Demand for Flowers 203.3. Competitive Analysis 223.3.1. Benchmark 223.3.2. Our Niche 234. Marketing Plan 254.1. Brand Image 254.1.1. A Unique Concept 254.1.2. Brand Design 264.2. Customer Analysis 284.2.1. Quantitative Analysis 284.2.2. Target 344.3. Promotion Strategy 354.3.1. Promotion Mix 354.3.2. Kiosk Location 375. Operative Plan 395.1. Supply Chain 395.1.1. Process 395.1.2. Resources Needed 405.2. Kiosk implementation: 415.2.1. Year 1 425.2.2. Year 2 475.2.3. Year 3 & Future 486. Management 496.1. Legal Environment 496.2. Management and ownership 516.2.1. Sandra Cambriel (under Hibiscus ownership) 516.2.2. Charlotte Cambriel 526.2.3. Emilie Cambriel 537. Financial Plan 547.1. P&L & Assumptions 547.1.1. Sales Hypothesis 547.1.2. 7.1.2 Sales Forecast per Year 557.1.3. Cost Assumptions & Forecast 577.1.4. P&L Analysis & Break-Even Point 627.2. Cash Analysis 637.2.1. Working Capital Management 637.2.2. Free Cash Flow 647.3. Financial Resources Needed to Launch the Project 658. Conclusion 679. References 6810. Appendix 7010.1. Questionnaire 70 | zh_TW |
| dc.source.uri (資料來源) | http://thesis.lib.nccu.edu.tw/record/#G0108933063 | en_US |
| dc.subject (關鍵詞) | 合夥 | zh_TW |
| dc.subject (關鍵詞) | 花卉銷售 | zh_TW |
| dc.subject (關鍵詞) | 自動販賣機 | zh_TW |
| dc.subject (關鍵詞) | 便利 | zh_TW |
| dc.subject (關鍵詞) | 使大眾化 | zh_TW |
| dc.subject (關鍵詞) | partnership | en_US |
| dc.subject (關鍵詞) | flower sales | en_US |
| dc.subject (關鍵詞) | vending machine | en_US |
| dc.subject (關鍵詞) | convenient | en_US |
| dc.subject (關鍵詞) | democratise | en_US |
| dc.title (題名) | 法國芙蓉花自動販賣機 | zh_TW |
| dc.title (題名) | Flower Kiosks Implementation | en_US |
| dc.type (資料類型) | thesis | en_US |
| dc.relation.reference (參考文獻) | Authors of Ooreka. Regulations regarding French Vending Machines. Available from: https://distributeur-automatique.ooreka.fr/comprendre/reglementation-distributeur-automatiqueHibiscus Online Website. Available from: https://nantes.hibiscusfleurs.frHeemskerk Flowers Online Website. Available from: https://en.heemskerkflowers.com/AIMR, retirement house Online Website. Available from: http://www.aimr.fr/)Ledroux, E.L (2018, May) Interview Les echos ‘The French Flower Market’. Available from: https://videos.lesechos.fr/lesechos/invite-des-echos/le-marche-des-fleurs-est-stable-a-environ-3-milliards-deuros-en-france-selon-eric-ledroux-interflora/ksm3pzFloranova Group. The flower Market. Available from: https://www.groupe-floranova.fr/blank-1Business Scoot. (May 2020). Market studies: The French Flower Market. Available from: https://www.businesscoot.com/fr/etude/le-marche-des-fleurs-franceSpecktor, B.S. Meanings of flowers. Available from: https://www.selection.ca/maison/jardinage/6-couleurs-de-rose-et-leur-signification/Jean-Marie. The language of flowers. Available from: https://conseil.manomano.fr/le-langage-des-fleurs-5004Planestocope. Yearly funerals in France. Available from: https://www.planetoscope.com/mortalite/1593-nombre-de-cremations-incinerations-pour-les-obseques-en-france.htmlVending Machines in France. Available from: https://www.distributeurautomatique.pro/Rockflowers, Online Website. Available from: https://www.rockflower.london/Rockflowers Kiosk Supplier, Online Website. Available from: https://rockflower.co.uk/products/Scott, E.L. (2019, April) Vending machine in Clapham lets you get fresh flowers 24/7. Available from: https://metro.co.uk/2019/04/07/vending-machine-clapham-lets-get-fresh-flowers-24-7-9129239/?ito=cbshareLumen learning. Promotion. Available from:https://courses.lumenlearning.com/boundless-business/chapter/promotion/Addict Group. Referencing a business on Google Map. Available from: https://www.addictgroup.fr/ajouter-son-commerce-sur-google-maps/Nantes Metropole, Explain (2019) Studie: car circulations in Orvault. Available from:https://metropole.nantes.fr/files/pdf/participer/coconstruction-connaissances/etudes-circulation1-2-Orvault.pdfInsee, Online Website. Available from: www.insee.comAgence Juridique. How to create a subsidiary in France. Available from:https://agence-juridique.com/articles/creer-une-filiale-en-france#Companeo. French consumption in vending machines. Available from:https://www.companeo.com/distribution-automatique-o-c-s/FAQ/consommation-electrique-distributeur-automatique)BHD Pub, Online Website. Available from:http://www.bhdpub.fr/v1/public/fr/marquage_publicitaire/bhd_pub/bhdpub.phpLegal Start. Computing changes in net working capital. Available from: https://www.legalstart.fr/fiches-pratiques/financement/calculer-le-besoin-de-financement/Health Clinic Jules Verne, Online Website. Available from: www.cliniquejulesverne.frHealth Clinic Reze, Online Website. Available from: http://www.groupeconfluent.fr/fr/ | zh_TW |
| dc.identifier.doi (DOI) | 10.6814/NCCU202000788 | en_US |
