| dc.contributor.advisor | 張大為 | zh_TW |
| dc.contributor.advisor | Chang, David | en_US |
| dc.contributor.author (Authors) | 卡紗迪 | zh_TW |
| dc.contributor.author (Authors) | Charlotte Cambriel | en_US |
| dc.creator (作者) | 卡紗迪 | zh_TW |
| dc.creator (作者) | Cambriel, Charlotte | en_US |
| dc.date (日期) | 2020 | en_US |
| dc.date.accessioned | 3-Aug-2020 17:48:23 (UTC+8) | - |
| dc.date.available | 3-Aug-2020 17:48:23 (UTC+8) | - |
| dc.date.issued (上傳時間) | 3-Aug-2020 17:48:23 (UTC+8) | - |
| dc.identifier (Other Identifiers) | G0108933063 | en_US |
| dc.identifier.uri (URI) | https://ah.lib.nccu.edu.tw/item?item_id=150027 | - |
| dc.description (描述) | 碩士 | zh_TW |
| dc.description (描述) | 國立政治大學 | zh_TW |
| dc.description (描述) | 國際經營管理英語碩士學位學程(IMBA) | zh_TW |
| dc.description (描述) | 108933063 | zh_TW |
| dc.description.abstract (摘要) | Le Kiosque d’Hibiscus is a project born in partnership with Hibiscus, a French flower brand. Our company goal is to simplify the flowers buying process. To do so, we will initiate flower sales in vending machine first in Nantes area, and then nationally. In the following business plan, we defined the vending machine as a ‘kiosk’. The concept is simple: people can pick flowers or potted plants whenever they want in our kiosk. We want to sell dream as much as we want the kiosk to be convenient for our future customers. “Emotions & Beauty at every corner!”\nOur company is entering a niche. The main challenge will be to democratise the purchase of flowers in a vending machine. Thus, we should make a huge focus on promotion, its brand identity. The led market study proved that there is a need. The kiosk should be implemented in different strategical locations such as Railway stations, Hospital, Shops’ parking. The project is mainly targeting students, working people who are too busy to shop the day. (18-60 years old)\nThe logistic of our business is simple: we order flowers bouquets and plants from Hibiscus. Hibiscus delivers the flowers to the kiosk. During this time, we can focus on the promotion and the business development. The kiosks will be opened step-by-steps to reduce the risk and impact of failure.\nFinally, the capital needed to launch the project is below 20,000 €. Hibiscus, the parent company, will support the launching cost. Moreover, the financial study showed our project should be quickly profitable. (Year 2) | en_US |
| dc.description.tableofcontents | 1. Project Overview 1\n1.1 Our Company 1\n1.1.1. Project Origin 1\n1.1.2. General Company Description 2\n1.2. Hibiscus, Parent Company 3\n1.2.1. General Overview 3\n1.2.2. Brand Identity 5\n1.2.3. Development Approach 5\n2. Business Model 7\n2.1. Business Analysis 7\n2.1.1. Business Model Canvas 7\n2.1.2. SWOT Analysis 8\n2.2. Our Flower Kiosk 10\n2.2.1. Description of The Kiosk 10\n2.2.2. Partnership with DAPS Kiosk 11\n2.2.3 Flower Kiosk’s implementation: French Regulations 13\n2.3. Products Sold 13\n2.3.1. Flowers & Plants 13\n2.3.2. Hand-tied Bouquets & Potted Plants Supplier 15\n2.3.3. CSR Integration 16\n3. Flower and Industry in France 17\n3.1. French Flower Industry 17\n3.2. Importance of Flowers in France 18\n3.2.1. Flowers Signification 18\n3.2.2. French Demand for Flowers 20\n3.3. Competitive Analysis 22\n3.3.1. Benchmark 22\n3.3.2. Our Niche 23\n4. Marketing Plan 25\n4.1. Brand Image 25\n4.1.1. A Unique Concept 25\n4.1.2. Brand Design 26\n4.2. Customer Analysis 28\n4.2.1. Quantitative Analysis 28\n4.2.2. Target 34\n4.3. Promotion Strategy 35\n4.3.1. Promotion Mix 35\n4.3.2. Kiosk Location 37\n5. Operative Plan 39\n5.1. Supply Chain 39\n5.1.1. Process 39\n5.1.2. Resources Needed 40\n5.2. Kiosk implementation: 41\n5.2.1. Year 1 42\n5.2.2. Year 2 47\n5.2.3. Year 3 & Future 48\n6. Management 49\n6.1. Legal Environment 49\n6.2. Management and ownership 51\n6.2.1. Sandra Cambriel (under Hibiscus ownership) 51\n6.2.2. Charlotte Cambriel 52\n6.2.3. Emilie Cambriel 53\n7. Financial Plan 54\n7.1. P&L & Assumptions 54\n7.1.1. Sales Hypothesis 54\n7.1.2. 7.1.2 Sales Forecast per Year 55\n7.1.3. Cost Assumptions & Forecast 57\n7.1.4. P&L Analysis & Break-Even Point 62\n7.2. Cash Analysis 63\n7.2.1. Working Capital Management 63\n7.2.2. Free Cash Flow 64\n7.3. Financial Resources Needed to Launch the Project 65\n8. Conclusion 67\n9. References 68\n10. Appendix 70\n10.1. Questionnaire 70 | zh_TW |
| dc.source.uri (資料來源) | http://thesis.lib.nccu.edu.tw/record/#G0108933063 | en_US |
| dc.subject (關鍵詞) | 合夥 | zh_TW |
| dc.subject (關鍵詞) | 花卉銷售 | zh_TW |
| dc.subject (關鍵詞) | 自動販賣機 | zh_TW |
| dc.subject (關鍵詞) | 便利 | zh_TW |
| dc.subject (關鍵詞) | 使大眾化 | zh_TW |
| dc.subject (關鍵詞) | partnership | en_US |
| dc.subject (關鍵詞) | flower sales | en_US |
| dc.subject (關鍵詞) | vending machine | en_US |
| dc.subject (關鍵詞) | convenient | en_US |
| dc.subject (關鍵詞) | democratise | en_US |
| dc.title (題名) | 法國芙蓉花自動販賣機 | zh_TW |
| dc.title (題名) | Flower Kiosks Implementation | en_US |
| dc.type (資料類型) | thesis | en_US |
| dc.relation.reference (參考文獻) | Authors of Ooreka. Regulations regarding French Vending Machines. Available from: https://distributeur-automatique.ooreka.fr/comprendre/reglementation-distributeur-automatique\n\nHibiscus Online Website. Available from: https://nantes.hibiscusfleurs.fr\n\nHeemskerk Flowers Online Website. Available from: https://en.heemskerkflowers.com/\n\nAIMR, retirement house Online Website. Available from: http://www.aimr.fr/)\n\nLedroux, E.L (2018, May) Interview Les echos ‘The French Flower Market’. Available from: https://videos.lesechos.fr/lesechos/invite-des-echos/le-marche-des-fleurs-est-stable-a-environ-3-milliards-deuros-en-france-selon-eric-ledroux-interflora/ksm3pz\n\nFloranova Group. The flower Market. Available from: https://www.groupe-floranova.fr/blank-1\n\nBusiness Scoot. (May 2020). Market studies: The French Flower Market. Available from: https://www.businesscoot.com/fr/etude/le-marche-des-fleurs-france\n\nSpecktor, B.S. Meanings of flowers. Available from: https://www.selection.ca/maison/jardinage/6-couleurs-de-rose-et-leur-signification/\n\nJean-Marie. The language of flowers. Available from: https://conseil.manomano.fr/le-langage-des-fleurs-5004\n\nPlanestocope. Yearly funerals in France. Available from: https://www.planetoscope.com/mortalite/1593-nombre-de-cremations-incinerations-pour-les-obseques-en-france.html\n\nVending Machines in France. Available from: https://www.distributeurautomatique.pro/\n\nRockflowers, Online Website. Available from: https://www.rockflower.london/\n\nRockflowers Kiosk Supplier, Online Website. Available from: https://rockflower.co.uk/products/\n\nScott, E.L. (2019, April) Vending machine in Clapham lets you get fresh flowers 24/7. Available from: https://metro.co.uk/2019/04/07/vending-machine-clapham-lets-get-fresh-flowers-24-7-9129239/?ito=cbshare\n\nLumen learning. Promotion. Available from:\nhttps://courses.lumenlearning.com/boundless-business/chapter/promotion/\n\nAddict Group. Referencing a business on Google Map. Available from: https://www.addictgroup.fr/ajouter-son-commerce-sur-google-maps/\n\nNantes Metropole, Explain (2019) Studie: car circulations in Orvault. Available from:\nhttps://metropole.nantes.fr/files/pdf/participer/coconstruction-connaissances/etudes-circulation1-2-Orvault.pdf\n\nInsee, Online Website. Available from: www.insee.com\n\nAgence Juridique. How to create a subsidiary in France. Available from:\nhttps://agence-juridique.com/articles/creer-une-filiale-en-france#\n\nCompaneo. French consumption in vending machines. Available from:\nhttps://www.companeo.com/distribution-automatique-o-c-s/FAQ/consommation-electrique-distributeur-automatique)\n\nBHD Pub, Online Website. Available from:\nhttp://www.bhdpub.fr/v1/public/fr/marquage_publicitaire/bhd_pub/bhdpub.php\n\nLegal Start. Computing changes in net working capital. Available from: https://www.legalstart.fr/fiches-pratiques/financement/calculer-le-besoin-de-financement/\n\nHealth Clinic Jules Verne, Online Website. Available from: www.cliniquejulesverne.fr\n\nHealth Clinic Reze, Online Website. Available from: http://www.groupeconfluent.fr/fr/ | zh_TW |
| dc.identifier.doi (DOI) | 10.6814/NCCU202000788 | en_US |
