| dc.contributor.advisor | 張大為 | zh_TW |
| dc.contributor.advisor | Chang, David | en_US |
| dc.contributor.author (Authors) | 康豪爾 | zh_TW |
| dc.contributor.author (Authors) | Xavier Connault | en_US |
| dc.creator (作者) | 康豪爾 | zh_TW |
| dc.creator (作者) | Connault, Xavier | en_US |
| dc.date (日期) | 2020 | en_US |
| dc.date.accessioned | 3-Aug-2020 17:48:24 (UTC+8) | - |
| dc.date.available | 3-Aug-2020 17:48:24 (UTC+8) | - |
| dc.date.issued (上傳時間) | 3-Aug-2020 17:48:24 (UTC+8) | - |
| dc.identifier (Other Identifiers) | G0108933064 | en_US |
| dc.identifier.uri (URI) | http://nccur.lib.nccu.edu.tw/handle/140.119/131059 | - |
| dc.description (描述) | 碩士 | zh_TW |
| dc.description (描述) | 國立政治大學 | zh_TW |
| dc.description (描述) | 國際經營管理英語碩士學位學程(IMBA) | zh_TW |
| dc.description (描述) | 108933064 | zh_TW |
| dc.description.abstract (摘要) | The way of consuming has evolved drastically in the recent years, all over the World. People want their products faster, more easily, and in more convenient conditions. Constantly, consumers reduce their travels to the stores, and increase their use of the online shopping. But today, in France, the online shopping of groceries has still not convinced most of the customers, even if the groceries shopping is the one we do on the most regular basis. We understood that the need for such service is particularly important among the workers, for who the time to go to the supermarket is extremely difficult to find and can force them to lose precious minutes of their lives.Combining innovations and efficient logistical system, PickItEasy is able to respond to the needs of these workers, offering an online groceries shopping service which tackles the issues of all the other services currently offered on the market.Starting with a simple logistical system delivering to eight companies during the first year of operations, we aim to expend quickly, in order to not only target a single region in the following years. With time and experience, the costs can be quickly lowered and offer to PickItEasy a significantly growing profit margin.The values of its founders are also core to the development of the company. And this is why this business plan is designed around the idea of taking responsibility of the current societal problems, and to do everything in our power to be actors of change. | en_US |
| dc.description.tableofcontents | 1. General Company Description 11.1. Overview 11.2. Mission and vision 11.3. Company name and logo 21.4. Founders and former team 32. Retail Industry Overview 62.1. The retail industry in France 62.2. The fast development of the online shopping 82.3. Identified main competitors 113. Marketing Analysis 153.1. Customers behaviors and needs 153.2. Target partner companies 163.3. Target customers’ characteristics 183.4. Pricing 203.5. Promotion 224. Service Presentation 244.1. Ordering process 244.2. Products and packaging 254.3. Our solution to deliver “fresh” food: a cost-effective innovation 265. Logistics of the Company 295.1. Location strategy 295.2. Our delivery system: a competitive advantage 315.3. Vision on the short-term 345.4. Vision and delivery logistics on the long-term 356. Strategy Analysis 376.1. Internal analysis 376.2. 6.2. Business strategy 386.3. 6.3. External analysis 396.3.1. Threats of New Entrants 406.3.2. Threat of Substitutes 406.3.3. Bargaining Power of Buyers 406.3.4. Bargaining Power of Suppliers 416.3.5. Competitive Rivalry 417. Management and Organization 427.1. Management philosophy 427.2. Subcontracting 437.3. Recruitment of people in need for a job 437.4. Management of the different centers on the long-term 458. Financial Plan 478.1. Initial budget 478.2. Projected Profit and Loss Statement 488.3. Projected Cash Flow Statement 508.4. Net Present Value 519. Conclusion 5210. References 5311. Appendix 5511.1. Questionnaire + Answers summary 55 | zh_TW |
| dc.format.extent | 2085393 bytes | - |
| dc.format.mimetype | application/pdf | - |
| dc.source.uri (資料來源) | http://thesis.lib.nccu.edu.tw/record/#G0108933064 | en_US |
| dc.subject (關鍵詞) | 雜貨購物 | zh_TW |
| dc.subject (關鍵詞) | 後勤 | zh_TW |
| dc.subject (關鍵詞) | 線上平台 | zh_TW |
| dc.subject (關鍵詞) | 社會衝擊 | zh_TW |
| dc.subject (關鍵詞) | Groceries Shopping | en_US |
| dc.subject (關鍵詞) | Logistics | en_US |
| dc.subject (關鍵詞) | Online Platform | en_US |
| dc.subject (關鍵詞) | Social Impact | en_US |
| dc.title (題名) | PickItEasy: 法國工人所需雜貨之運送方案 | zh_TW |
| dc.title (題名) | PickItEasy: A solution of groceries products delivery for the workers in France | en_US |
| dc.type (資料類型) | thesis | en_US |
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| dc.identifier.doi (DOI) | 10.6814/NCCU202000994 | en_US |
