| dc.contributor.advisor | 吳文傑 | zh_TW |
| dc.contributor.advisor | Wu, Jack | en_US |
| dc.contributor.author (作者) | 白歡悅 | zh_TW |
| dc.contributor.author (作者) | Claire Paria | en_US |
| dc.creator (作者) | 白歡悅 | zh_TW |
| dc.creator (作者) | Paria, Claire | en_US |
| dc.date (日期) | 2020 | en_US |
| dc.date.accessioned | 3-八月-2020 17:48:36 (UTC+8) | - |
| dc.date.available | 3-八月-2020 17:48:36 (UTC+8) | - |
| dc.date.issued (上傳時間) | 3-八月-2020 17:48:36 (UTC+8) | - |
| dc.identifier (其他 識別碼) | G0108933066 | en_US |
| dc.identifier.uri (URI) | http://nccur.lib.nccu.edu.tw/handle/140.119/131060 | - |
| dc.description (描述) | 碩士 | zh_TW |
| dc.description (描述) | 國立政治大學 | zh_TW |
| dc.description (描述) | 國際經營管理英語碩士學位學程(IMBA) | zh_TW |
| dc.description (描述) | 108933066 | zh_TW |
| dc.description.abstract (摘要) | My idea rises from a common problem that I also faced when I arrived in Taiwan: most people want to do sport, but often lose motivation after some time, not managing to keep up with their resolutions. This is mainly due to the lack of motivational support during the activity, or also because of the difficulty in finding other players to do team sports. Different schedules, skill levels, interests are only a few of the reasons that push people, in general, to give up time for sports. It is even harder for exchange students or expatriates when they move to another country where they do not know anybody, any sports clubs, and do not speak the language. In addition to that, I noticed that Taiwan gathers an impressive number of exchange students and many public sports facilities and fields. I have also noticed that many Taiwanese are looking for English-speaking ‘friends’ to talk to, to improve their English. From these observations I decided to work on ‘S-Match!’, a mobile application aiming at bringing together locals and expatriates through sports and improving both their mental and physical health. My service is primarily aimed at young, outgoing people (18-34 yo) who are used to using mobile apps, who like sports and who want to speak English. Through an intensive marketing campaign and partnerships with universities, I intend to reach a broad part of my target market within 2 years. My revenue will come from a Freemium business model, and from ads on the app.My thesis includes the entire business model for this application, from a general description of the company to the market analysis, going through the operational, marketing and financial plans. The major goal was to evaluate the feasibility of the project. | en_US |
| dc.description.tableofcontents | 1. General Company Description 11.1. Mission Statement 11.2. Company History 11.3. Business Philosophy 21.4. Company strengths and core competencies 21.5. Legal forms of ownership 22. Product and Services 42.1. Technical Specifications 42.2. Logo 52.3. Pricing strategy 63. Industry Analysis 73.1. Industry Definition 73.2. Total size of the Market 73.3. Nature of Industry Participants 113.4. Concentration / Fragmentation of the Industry 123.5. Growth potential and opportunity for a business of your size 133.6. Barriers to Entry the Industry and Solutions to Overcome them 164. Target Market selection 184.1. Market Fragmentation 184.2. Targeted Market Size 254.3. Current Demand and Trends in the Targeted Market 294.4. Competitors Analysis 315. Marketing Plan 365.1. Positioning strategy 365.2. Promotion 365.3. Annual Promotional Budget 385.4. Pricing Strategy 395.5. Distribution and Sales 406. Operational Plan 456.1. Management Team 456.2. Company Development & Structure 466.3. Pay structure 486.4. Operations Model and Strategy 486.5. Universities’ Incubators 506.6. Customer service 516.7. Business Location 516.8. Government Regulations 516.9. Intellectual Property 526.10. Facilities and Equipment 537. Personal Financial Statement 547.1. Assumptions sheet 547.2. Startup Expenses and Capitalization 577.3. Income Statement 607.4. Balance Sheet 657.5. Cash Flow Statement 697.6. Ratio analysis 727.7. Break even analysis 738. Exit 75Reference 76Appendix 80 | zh_TW |
| dc.source.uri (資料來源) | http://thesis.lib.nccu.edu.tw/record/#G0108933066 | en_US |
| dc.subject (關鍵詞) | 手機應用程式 | zh_TW |
| dc.subject (關鍵詞) | 運動 | zh_TW |
| dc.subject (關鍵詞) | 認識人們 | zh_TW |
| dc.subject (關鍵詞) | 雙語服務 | zh_TW |
| dc.subject (關鍵詞) | 商業企劃書 | zh_TW |
| dc.subject (關鍵詞) | Mobile application | en_US |
| dc.subject (關鍵詞) | Sports | en_US |
| dc.subject (關鍵詞) | Meet people | en_US |
| dc.subject (關鍵詞) | Bi-lingual service | en_US |
| dc.subject (關鍵詞) | Business plan | en_US |
| dc.title (題名) | 商業企劃書：藉由app尋找運動同好 | zh_TW |
| dc.title (題名) | Business plan of a mobile app for seeking sports friends | en_US |
| dc.type (資料類型) | thesis | en_US |
| dc.relation.reference (參考文獻) | How to launch an app:https://thinkmobiles.com/blog/how-start-app-business/Business plan advices:https://www.entrepreneur.com/article/281416https://bpifrance-creation.fr/entrepreneur/register?profil=entrepreneurhttps://www.creer-mon-business-plan.fr/business-plan/application-mobile/etude-de-marcheDefinitions:https://www.investopedia.com/terms/b/business-relations.asphttps://blog.hubspot.com/marketing/inspiring-company-mission-statementssmaato.comhttps://whatis.techtarget.com/definition/direct-competitorhttp://latticelabs.com/blog/2013/09/premium-freemium-subscription/Market:Appannie.comXerfiStatista.comhttps://www.alliedmarketresearch.com/mobile-application-marketlocalyticshttps://themanifest.com/mobile-apps/mobile-app-usage-statistics-2018inMobicomScore” Foreign students in Taiwan 10% of total university and college students in 2018InterNations 2019 Expat Insider SurveyTaiwan.gov.twhttps://www.worldometers.info/world-population/taiwan-population/Competitors:https://play.google.com/store/apps/details?id=com.rovo.rovo&hl=en_US&showAllReviews=truehttps://apps.apple.com/us/app/rovo-find-sports-buddies/id1044009295https://rovo.co/homehttps://play.google.com/store/apps/details?id=com.meetup&hl=frhttps://apps.apple.com/us/app/meetup/id375990038https://www.meetup.com/fr-FR/Toledano, Margalit (2017). "Emergent methods: Using netnography in public relations research". Public Relations Review. 43 (3): 597–604.Toledano, Margalit; Maplesden, Alexander (May 24, 2016). "Facilitating community networks: Public relations skills and non-professional organizers" (PDF). Public Relations Review.Legislation:https://fyxes.com/taiwan-regulations/https://www.taipeitimes.com/News/taiwan/archives/2018/05/15/2003693112https://www.legal500.com/doing-business-in/taiwan/https://shieldgeo.com/setting-up-a-company-in-taiwan/https://www.businessnewsdaily.com/8163-choose-legal-business-structure.htmlThesis approved:CompareMe: An E-Commerce Platform assisting with the integration of foreigners in Taiwan – Sutdent: Redwan Halim – Teacher: Jack Wu – June 2018 – N. 10745Business Plan of Diabetes Management App – Student: Chih Keng Lai – Teacher: Jack Wu – June 2018 – N. 10742The Pricing Strategy of the Gyms in Taipei – Student: Heather Lin – Teacher: Jack Wu – July 2017 – N. 10625Business Plan: 2minutes2claim – Student: Stanislas Soulié – Teacher: Dr. Glen H. Brodowsky - June 2018 – N. 10713Business Plan for the Smarter Greenrobe Mobile Application – Student: Tina Chang – Teacher: Jack Wu – June 2016 – N. 10538Interviews:My Room Abroad – Sébastien DE LOPHEM, COO & Co-FounderPlayCity mobile application - Nikola OBRADOVIC, Co-FounderArticles:Taiwan News – “Foreign students in Taiwan 10% of total university and college students in 2018”Financial part:https://www.quora.com/How-much-money-does-a-free-app-make-from-advertisinghttps://www.appstud.com/fr/guides/agence-mobile/app020/https://www.app-press.com/blog/whats-the-cost-to-maintain-an-app https://www.creativebloq.com/features/best-laptop-for-programminghttps://www.techradar.com/news/best-dedicated-server-hosting-providershttps://www.techrepublic.com/blog/software-engineer/app-store-fees-percentages-and-payouts-what-developers-need-to-know/https://tradingeconomics.comhttps://www.theverge.com/21250695/best-laptopshttps://www.webfx.com/how-much-does-social-media-advertising-cost.htmlOthers:https://www.journalducm.com/generations-x-y-z/Wikipedia | zh_TW |
| dc.identifier.doi (DOI) | 10.6814/NCCU202000989 | en_US |
