| dc.contributor.advisor | 吳文傑 | zh_TW |
| dc.contributor.advisor | Wu, Jack | en_US |
| dc.contributor.author (Authors) | 白歡悅 | zh_TW |
| dc.contributor.author (Authors) | Claire Paria | en_US |
| dc.creator (作者) | 白歡悅 | zh_TW |
| dc.creator (作者) | Paria, Claire | en_US |
| dc.date (日期) | 2020 | en_US |
| dc.date.accessioned | 3-Aug-2020 17:48:36 (UTC+8) | - |
| dc.date.available | 3-Aug-2020 17:48:36 (UTC+8) | - |
| dc.date.issued (上傳時間) | 3-Aug-2020 17:48:36 (UTC+8) | - |
| dc.identifier (Other Identifiers) | G0108933066 | en_US |
| dc.identifier.uri (URI) | https://ah.lib.nccu.edu.tw/item?item_id=150029 | - |
| dc.description (描述) | 碩士 | zh_TW |
| dc.description (描述) | 國立政治大學 | zh_TW |
| dc.description (描述) | 國際經營管理英語碩士學位學程(IMBA) | zh_TW |
| dc.description (描述) | 108933066 | zh_TW |
| dc.description.abstract (摘要) | My idea rises from a common problem that I also faced when I arrived in Taiwan: most people want to do sport, but often lose motivation after some time, not managing to keep up with their resolutions. This is mainly due to the lack of motivational support during the activity, or also because of the difficulty in finding other players to do team sports. Different schedules, skill levels, interests are only a few of the reasons that push people, in general, to give up time for sports. It is even harder for exchange students or expatriates when they move to another country where they do not know anybody, any sports clubs, and do not speak the language. In addition to that, I noticed that Taiwan gathers an impressive number of exchange students and many public sports facilities and fields. I have also noticed that many Taiwanese are looking for English-speaking ‘friends’ to talk to, to improve their English. From these observations I decided to work on ‘S-Match!’, a mobile application aiming at bringing together locals and expatriates through sports and improving both their mental and physical health. My service is primarily aimed at young, outgoing people (18-34 yo) who are used to using mobile apps, who like sports and who want to speak English. Through an intensive marketing campaign and partnerships with universities, I intend to reach a broad part of my target market within 2 years. My revenue will come from a Freemium business model, and from ads on the app.\nMy thesis includes the entire business model for this application, from a general description of the company to the market analysis, going through the operational, marketing and financial plans. The major goal was to evaluate the feasibility of the project. | en_US |
| dc.description.tableofcontents | 1. General Company Description 1\n1.1. Mission Statement 1\n1.2. Company History 1\n1.3. Business Philosophy 2\n1.4. Company strengths and core competencies 2\n1.5. Legal forms of ownership 2\n2. Product and Services 4\n2.1. Technical Specifications 4\n2.2. Logo 5\n2.3. Pricing strategy 6\n3. Industry Analysis 7\n3.1. Industry Definition 7\n3.2. Total size of the Market 7\n3.3. Nature of Industry Participants 11\n3.4. Concentration / Fragmentation of the Industry 12\n3.5. Growth potential and opportunity for a business of your size 13\n3.6. Barriers to Entry the Industry and Solutions to Overcome them 16\n4. Target Market selection 18\n4.1. Market Fragmentation 18\n4.2. Targeted Market Size 25\n4.3. Current Demand and Trends in the Targeted Market 29\n4.4. Competitors Analysis 31\n5. Marketing Plan 36\n5.1. Positioning strategy 36\n5.2. Promotion 36\n5.3. Annual Promotional Budget 38\n5.4. Pricing Strategy 39\n5.5. Distribution and Sales 40\n6. Operational Plan 45\n6.1. Management Team 45\n6.2. Company Development & Structure 46\n6.3. Pay structure 48\n6.4. Operations Model and Strategy 48\n6.5. Universities’ Incubators 50\n6.6. Customer service 51\n6.7. Business Location 51\n6.8. Government Regulations 51\n6.9. Intellectual Property 52\n6.10. Facilities and Equipment 53\n7. Personal Financial Statement 54\n7.1. Assumptions sheet 54\n7.2. Startup Expenses and Capitalization 57\n7.3. Income Statement 60\n7.4. Balance Sheet 65\n7.5. Cash Flow Statement 69\n7.6. Ratio analysis 72\n7.7. Break even analysis 73\n8. Exit 75\nReference 76\nAppendix 80 | zh_TW |
| dc.source.uri (資料來源) | http://thesis.lib.nccu.edu.tw/record/#G0108933066 | en_US |
| dc.subject (關鍵詞) | 手機應用程式 | zh_TW |
| dc.subject (關鍵詞) | 運動 | zh_TW |
| dc.subject (關鍵詞) | 認識人們 | zh_TW |
| dc.subject (關鍵詞) | 雙語服務 | zh_TW |
| dc.subject (關鍵詞) | 商業企劃書 | zh_TW |
| dc.subject (關鍵詞) | Mobile application | en_US |
| dc.subject (關鍵詞) | Sports | en_US |
| dc.subject (關鍵詞) | Meet people | en_US |
| dc.subject (關鍵詞) | Bi-lingual service | en_US |
| dc.subject (關鍵詞) | Business plan | en_US |
| dc.title (題名) | 商業企劃書：藉由app尋找運動同好 | zh_TW |
| dc.title (題名) | Business plan of a mobile app for seeking sports friends | en_US |
| dc.type (資料類型) | thesis | en_US |
| dc.relation.reference (參考文獻) | How to launch an app:\nhttps://thinkmobiles.com/blog/how-start-app-business/\nBusiness plan advices:\nhttps://www.entrepreneur.com/article/281416\nhttps://bpifrance-creation.fr/entrepreneur/register?profil=entrepreneur\nhttps://www.creer-mon-business-plan.fr/business-plan/application-mobile/etude-de-marche\nDefinitions:\nhttps://www.investopedia.com/terms/b/business-relations.asp\nhttps://blog.hubspot.com/marketing/inspiring-company-mission-statements\nsmaato.com\nhttps://whatis.techtarget.com/definition/direct-competitor\nhttp://latticelabs.com/blog/2013/09/premium-freemium-subscription/\nMarket:\nAppannie.com\nXerfi\nStatista.com\nhttps://www.alliedmarketresearch.com/mobile-application-market\nlocalytics\nhttps://themanifest.com/mobile-apps/mobile-app-usage-statistics-2018\ninMobi\ncomScore” Foreign students in Taiwan 10% of total university and college students in 2018\nInterNations 2019 Expat Insider Survey\nTaiwan.gov.tw\nhttps://www.worldometers.info/world-population/taiwan-population/\nCompetitors:\nhttps://play.google.com/store/apps/details?id=com.rovo.rovo&hl=en_US&showAllReviews=true\nhttps://apps.apple.com/us/app/rovo-find-sports-buddies/id1044009295\nhttps://rovo.co/home\nhttps://play.google.com/store/apps/details?id=com.meetup&hl=fr\nhttps://apps.apple.com/us/app/meetup/id375990038\nhttps://www.meetup.com/fr-FR/\nToledano, Margalit (2017). "Emergent methods: Using netnography in public relations research". Public Relations Review. 43 (3): 597–604.\nToledano, Margalit; Maplesden, Alexander (May 24, 2016). "Facilitating community networks: Public relations skills and non-professional organizers" (PDF). Public Relations Review.\nLegislation:\nhttps://fyxes.com/taiwan-regulations/\nhttps://www.taipeitimes.com/News/taiwan/archives/2018/05/15/2003693112\nhttps://www.legal500.com/doing-business-in/taiwan/\nhttps://shieldgeo.com/setting-up-a-company-in-taiwan/\nhttps://www.businessnewsdaily.com/8163-choose-legal-business-structure.html\nThesis approved:\nCompareMe: An E-Commerce Platform assisting with the integration of foreigners in Taiwan – Sutdent: Redwan Halim – Teacher: Jack Wu – June 2018 – N. 10745\nBusiness Plan of Diabetes Management App – Student: Chih Keng Lai – Teacher: Jack Wu – June 2018 – N. 10742\nThe Pricing Strategy of the Gyms in Taipei – Student: Heather Lin – Teacher: Jack Wu – July 2017 – N. 10625\nBusiness Plan: 2minutes2claim – Student: Stanislas Soulié – Teacher: Dr. Glen H. Brodowsky - June 2018 – N. 10713\nBusiness Plan for the Smarter Greenrobe Mobile Application – Student: Tina Chang – Teacher: Jack Wu – June 2016 – N. 10538\nInterviews:\nMy Room Abroad – Sébastien DE LOPHEM, COO & Co-Founder\nPlayCity mobile application - Nikola OBRADOVIC, Co-Founder\nArticles:\nTaiwan News – “Foreign students in Taiwan 10% of total university and college students in 2018”\nFinancial part:\nhttps://www.quora.com/How-much-money-does-a-free-app-make-from-advertising\nhttps://www.appstud.com/fr/guides/agence-mobile/app020/\nhttps://www.app-press.com/blog/whats-the-cost-to-maintain-an-app https://www.creativebloq.com/features/best-laptop-for-programming\nhttps://www.techradar.com/news/best-dedicated-server-hosting-providers\nhttps://www.techrepublic.com/blog/software-engineer/app-store-fees-percentages-and-payouts-what-developers-need-to-know/\nhttps://tradingeconomics.com\nhttps://www.theverge.com/21250695/best-laptops\nhttps://www.webfx.com/how-much-does-social-media-advertising-cost.html\nOthers:\nhttps://www.journalducm.com/generations-x-y-z/\nWikipedia | zh_TW |
| dc.identifier.doi (DOI) | 10.6814/NCCU202000989 | en_US |
