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題名 用社會創新方式實踐SDG12的效應分析 —以台灣家樂福非籠飼雞蛋為例
A Case Study on the Effectiveness Analysis of SDG12 with Social Innovation Practice – Carrefour’s Cage Free Eggs in Taiwan作者 蘇小真
Su, Hsiao-Chen貢獻者 黃正忠
Huang, Zheng-Zhong
蘇小真
Su, Hsiao-Chen關鍵詞 企業社會責任
非籠飼雞蛋
社會創新
聯合國永續發展目標
負責任的消費與生產
動物福利
品牌權益
家樂福
組織變革
永續消費
Sustainable Consumption
CSR
Cage Free Eggs
Social Innovation
SDGs
SDG12
Animal Welfare
Brand Equity
Carrefour
Organizational Change日期 2020 上傳時間 2-Sep-2020 11:53:48 (UTC+8) 摘要 本論文的研究主題為「用社會創新方式實踐SDG12的效應分析—以台灣家樂福非籠飼雞蛋為例」，本研究將探討下列兩個問題:一.大型零售通路如何用社會創新的方法回應聯合國永續發展目標及顧及各個利害關係人之期許 ?二.大型零售通路實踐SDG12永續的消費與生產之效應為何?台灣家樂福於2018年公開做出長達七年的非籠飼雞蛋承諾: 2018年成立非籠飼雞蛋專區，2019年推出自有品牌非籠飼雞蛋，2020年推出自有品牌嚴選生鮮非籠飼放牧雞蛋，2025年之前所有自有品牌雞蛋將全面轉為非籠飼雞蛋並影響其他品牌蛋轉為非籠飼。研究者本身即為此承諾的主要推動者，因此期望藉由親身分享執行的過程與產生的正面效應可以鼓勵其他業者一起響應共同改變產業。同時也希望亞洲其他國家一起加入非籠飼雞蛋的行列。本研究首先針對零售通路的競爭，國際永續目標及倡議，永續消費與品牌權益，社會創新定義與案例，組織變革模式，台灣雞蛋產銷系統及非營利組織動物社會研究會提出相關文獻研究。接著藉由個案公司實踐社會創新方式來推動非籠飼雞蛋的這個案例去了解大型零售通路如何做執行評估，行動步驟為何，成功關鍵及如何創造利害關係人對話與合作。 最後，再去分析這個大型零售通路實踐SDG12永續生產與消費之效應為何: 立即可見的商業利益，長期的品牌權益提升，組織文化變革，跨域合作平台，永續意識消費支持。
The dissertation elaborates Carrefour’s cage free eggs in Taiwan with the case study on the effectiveness analysis of SDG12 with social innovation practice focus on the following two issues:1. How do large-scale retail channels respond to the United Nation`s sustainable development goals with social innovation practice, at the same time, take into consideration of the expectations of all stakeholders?2. What effect will there be for the large-scale retail channels that adopt to the SDG12 responsible consumption & production?In 2018, Carrefour Taiwan announced to the public a seven-year cage free eggs commitment: Establishment of a dedicated display area for cage free eggs in all its stores. In 2019, launched its own brand of cage free eggs, in 2020, to launch Carrefour Quality Line cage free eggs, and by 2025, all Carrefour brands eggs will be cage free eggs and also motivate and influence other brands to also make the change.The arthor of this dissertation is the key sponsor and executor of this commitment, by sharing the process of this initiative, and the positive effects it has achieved in hopes to encourage other retailers to respond together to transform the industry. Hopefully, other Asian countries will join the ranks of cage-free eggs as well.This research first focuses on the competition of retail channels, international sustainability goals and initiatives, sustainable consumption and brand equity, social innovation definitions and case studies, organizational change models, Taiwan`s eggs supply and sales system, and the NGO EAST relevant literature research. Finally, through the case study of this social innovation practice, we learn how a big retailer evaluate the initiative, the processes, the key success factors and how to create dialogue and cooperation with all stakeholders. 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Retrieved May 22 2017, from https://www.connexionfrance.com/French-news/Fair-trade-French-milk-sells-11m-litres-in-7-monthsStanford Social Innovation Review, Retrieved May 15 2020, from http://ssir.orgSocial Innovation Review, 6: 34-43.Social Innovation Europe. (2012). Financing Social Impact. Retrieved March 17, 2019, from https://youngfoundation.org/wp-content/uploads/2012/10/Financing-Social-Impact.pdf.Sustainable Consumption Through Social Innovation: A Typology of Innovations for Sustainable Consumption Practices, Retrieved Dec. 2015, from https://www.sciencedirect.com/science/article/pii/S0959652615009312Small Farms. Big Impact. Retrieved Fall. 2015, from https://skoll.org/magazine/small-farms-big-impact/ 描述 碩士
國立政治大學
經營管理碩士學程(EMBA)
106932007資料來源 http://thesis.lib.nccu.edu.tw/record/#G0106932007 資料類型 thesis dc.contributor.advisor 黃正忠 zh_TW dc.contributor.advisor Huang, Zheng-Zhong en_US dc.contributor.author (Authors) 蘇小真 zh_TW dc.contributor.author (Authors) Su, Hsiao-Chen en_US dc.creator (作者) 蘇小真 zh_TW dc.creator (作者) Su, Hsiao-Chen en_US dc.date (日期) 2020 en_US dc.date.accessioned 2-Sep-2020 11:53:48 (UTC+8) - dc.date.available 2-Sep-2020 11:53:48 (UTC+8) - dc.date.issued (上傳時間) 2-Sep-2020 11:53:48 (UTC+8) - dc.identifier (Other Identifiers) G0106932007 en_US dc.identifier.uri (URI) http://nccur.lib.nccu.edu.tw/handle/140.119/131530 - dc.description (描述) 碩士 zh_TW dc.description (描述) 國立政治大學 zh_TW dc.description (描述) 經營管理碩士學程(EMBA) zh_TW dc.description (描述) 106932007 zh_TW dc.description.abstract (摘要) 本論文的研究主題為「用社會創新方式實踐SDG12的效應分析—以台灣家樂福非籠飼雞蛋為例」，本研究將探討下列兩個問題:一.大型零售通路如何用社會創新的方法回應聯合國永續發展目標及顧及各個利害關係人之期許 ?二.大型零售通路實踐SDG12永續的消費與生產之效應為何?台灣家樂福於2018年公開做出長達七年的非籠飼雞蛋承諾: 2018年成立非籠飼雞蛋專區，2019年推出自有品牌非籠飼雞蛋，2020年推出自有品牌嚴選生鮮非籠飼放牧雞蛋，2025年之前所有自有品牌雞蛋將全面轉為非籠飼雞蛋並影響其他品牌蛋轉為非籠飼。研究者本身即為此承諾的主要推動者，因此期望藉由親身分享執行的過程與產生的正面效應可以鼓勵其他業者一起響應共同改變產業。同時也希望亞洲其他國家一起加入非籠飼雞蛋的行列。本研究首先針對零售通路的競爭，國際永續目標及倡議，永續消費與品牌權益，社會創新定義與案例，組織變革模式，台灣雞蛋產銷系統及非營利組織動物社會研究會提出相關文獻研究。接著藉由個案公司實踐社會創新方式來推動非籠飼雞蛋的這個案例去了解大型零售通路如何做執行評估，行動步驟為何，成功關鍵及如何創造利害關係人對話與合作。 最後，再去分析這個大型零售通路實踐SDG12永續生產與消費之效應為何: 立即可見的商業利益，長期的品牌權益提升，組織文化變革，跨域合作平台，永續意識消費支持。 zh_TW dc.description.abstract (摘要) The dissertation elaborates Carrefour’s cage free eggs in Taiwan with the case study on the effectiveness analysis of SDG12 with social innovation practice focus on the following two issues:1. How do large-scale retail channels respond to the United Nation`s sustainable development goals with social innovation practice, at the same time, take into consideration of the expectations of all stakeholders?2. What effect will there be for the large-scale retail channels that adopt to the SDG12 responsible consumption & production?In 2018, Carrefour Taiwan announced to the public a seven-year cage free eggs commitment: Establishment of a dedicated display area for cage free eggs in all its stores. In 2019, launched its own brand of cage free eggs, in 2020, to launch Carrefour Quality Line cage free eggs, and by 2025, all Carrefour brands eggs will be cage free eggs and also motivate and influence other brands to also make the change.The arthor of this dissertation is the key sponsor and executor of this commitment, by sharing the process of this initiative, and the positive effects it has achieved in hopes to encourage other retailers to respond together to transform the industry. Hopefully, other Asian countries will join the ranks of cage-free eggs as well.This research first focuses on the competition of retail channels, international sustainability goals and initiatives, sustainable consumption and brand equity, social innovation definitions and case studies, organizational change models, Taiwan`s eggs supply and sales system, and the NGO EAST relevant literature research. Finally, through the case study of this social innovation practice, we learn how a big retailer evaluate the initiative, the processes, the key success factors and how to create dialogue and cooperation with all stakeholders. In the end, it analyzes the effects of SDG12 sustainable production and consumption in this large-scale retail channel: Immediate commercial benefits, long-term brand equity enhancement, organizational cultural changes, cross-domain cooperation platforms and the support of sustainable consumption. en_US dc.description.tableofcontents 中文摘要 iv英文摘要Abstract v圖次 ix第一章 緒論 1第一節 研究背景與動機 1第二節 研究問題與目的 2第三節 研究流程與章節簡介 3第二章 文獻探討 6第一節 零售通路定義與競爭 6第二節 CSR/ESG/SDGs聯合國永續目標與國際倡議 12第三節 永續消費與品牌權益 17第四節 社會創新定義與案例 24第五節 組織變革模式 32第六節 台灣雞蛋產銷系統及演化 34第七節 動物社會研究會 45第三章 研究方法 49第一節 研究架構 49第二節 個案研究法及資料收集(含問卷) 50第三節 研究限制 52第四章 研究結果與討論 53第一節 家樂福的非籠飼雞蛋個案 53第二節 社會創新推動永續消費與生產之效應 67第五章 結論與建議 85第一節 結論 85第二節 後續研究建議 92參考文獻 93附錄一---訪談內容（質化) 101附錄二---問卷內容(量化) 109 zh_TW dc.format.extent 1591212 bytes - dc.format.mimetype application/pdf - dc.source.uri (資料來源) http://thesis.lib.nccu.edu.tw/record/#G0106932007 en_US dc.subject (關鍵詞) 企業社會責任 zh_TW dc.subject (關鍵詞) 非籠飼雞蛋 zh_TW dc.subject (關鍵詞) 社會創新 zh_TW dc.subject (關鍵詞) 聯合國永續發展目標 zh_TW dc.subject (關鍵詞) 負責任的消費與生產 zh_TW dc.subject (關鍵詞) 動物福利 zh_TW dc.subject (關鍵詞) 品牌權益 zh_TW dc.subject (關鍵詞) 家樂福 zh_TW dc.subject (關鍵詞) 組織變革 zh_TW dc.subject (關鍵詞) 永續消費 zh_TW dc.subject (關鍵詞) Sustainable Consumption en_US dc.subject (關鍵詞) CSR en_US dc.subject (關鍵詞) Cage Free Eggs en_US dc.subject (關鍵詞) Social Innovation en_US dc.subject (關鍵詞) SDGs en_US dc.subject (關鍵詞) SDG12 en_US dc.subject (關鍵詞) Animal Welfare en_US dc.subject (關鍵詞) Brand Equity en_US dc.subject (關鍵詞) Carrefour en_US dc.subject (關鍵詞) Organizational Change en_US dc.title (題名) 用社會創新方式實踐SDG12的效應分析 —以台灣家樂福非籠飼雞蛋為例 zh_TW dc.title (題名) A Case Study on the Effectiveness Analysis of SDG12 with Social Innovation Practice – Carrefour’s Cage Free Eggs in Taiwan en_US dc.type (資料類型) thesis en_US dc.relation.reference (參考文獻) 一、中文文獻王榮生(2011)。台灣雞蛋產業產銷垂直協助關係之研究-附錄中華民國養雞協會訪問。未出版之碩士論文，國立臺灣大學，農業經濟學研究所，台北市。邱志聖，(2014)。策略行銷分析：架構與實務應用(第四版)，台北市: 智勝文化事業有限公司。行政院農業委員會，(2015)。公告法規：「雞蛋友善生產系統定義與指南」。池文海、陳瑞龍、潘美雪(2009)。品牌權益、服務品質、知覺價值、顧客滿意與顧客忠誠之探討－以台灣中油加油站為例。何秀玲，大成攜日商打造最大雞蛋廠，Dec. 18, 2019，經濟日報。黃萬傳，(1994)。台灣雞蛋之運銷制度。台灣農業雙月刊，20卷2期，9-32。黃漢華，(2017)。雞蛋運銷合作社 把關衛生品質 讓散裝蛋成歷史，洗選蛋全面上市，遠見雜誌，No. 370，頁碼??。馮超俊(2005)。台灣地區雞蛋宅配之可行性研究—以行銷觀點。未出版之碩士論文，國立中山大學，高階經營管理研究所，高雄市。鄭鎧鏑(2010)。通路型態、品牌權益、通路權力與通路績效之研究－體育用品產業實證。未出版之碩士論文，國立交通大學，經營管理研究所，新竹市。劉崢彥(2011)。台灣雞蛋產業垂直協調關係之研究。未出版之碩士論文，國立臺灣大學，農業經濟學研究所，台北市。友善雞蛋聯盟，May,2020，檢自: https://eastfree0511.wixsite.com/cagefreealliance「世界經濟論壇發布2020全球風險報告 Global Risk Report 2020」， Jan 02,2020，檢自:產業永續發展整合資訊網 https://proj.ftis.org.tw/isdn/Message/MessageView/212?mid=57&page=1柯志賢，”全球零售業發展趨勢及轉型策略”，May, 2020 ，檢自Deloitte https://www2.deloitte.com/tw/tc/pages/consumer-business/articles/global-retailing-development.html徐苑思，”社會創新︰緣起 階段 要訣”，Jan. 21, 2016，檢自: Hong Kong Economic Journal 信報https://entrepreneurship.bschool.cuhk. edu.hk/content梁元齡，「盤點 2019 年度 8 大趨勢：社會使命蔚為主流、企業責任首度成投資焦點」， Dec 31,2019，檢自:社企流https://www.seinsights.asia/article/3289/3269/6752。鄭宇茹，東尼的寂寞巧克力賣的不是巧克力是影響力 跨入亞洲首站選台灣推廣終結血汗童工，Jan. 3,2020，檢自《CSR@天下》https://csr.cw.com.tw/article/41297歐洲社會創新七大趨勢，Vision and Trends of Social Innovation for Europe, European Commission ，檢自: 好事報https://twnpos.blogspot.com/2018/03/blog-post.html《邁向台灣2030永續發展》專刊，Oct. 2018，檢自:循環台灣基金會https://www.circular-taiwan.org/sdgs。韓保中，社會創新的意義與發展型態（上），May. 10, 2020，檢自:「亭仔腳ㄟ地方治理」https://localtw.org顏和正，「什麼是企業社會責任？一次搞懂關鍵字CSR、ESG、SDGs」， Jan. 3,2019，檢自:《CSR@天下》https://csr.cw.com.tw/article/40743。顧遠，”第六章 社會創新，到底是創什麼？（一）：我們創造的是一種新的社會影響”，Jan.02,2015，檢自社企流https://www.mydesy.com/social-impactThe New Lens關鍵評論，「改變世界的17項永續發展目標:最多台灣企業呼應的社會責任有哪些?」， July 09,2017，檢自: https://www.thenewslens.com/article/71605。Sally Ho (編譯：廖珮琦)，「《2030年全球消費者趨勢》：健康、環保、價值」， Jan 02,2020，檢自: CSRone https://csrone.com/topics/5915。二、英文文獻Aaker, D. 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