| dc.contributor.advisor | 吳文傑 | zh_TW |
| dc.contributor.advisor | Wu, Jack | en_US |
| dc.contributor.author (Authors) | 魏愛玲 | zh_TW |
| dc.contributor.author (Authors) | Jennie Huy | en_US |
| dc.creator (作者) | 魏愛玲 | zh_TW |
| dc.creator (作者) | Huy, Jennie | en_US |
| dc.date (日期) | 2020 | en_US |
| dc.date.accessioned | 2-Sep-2020 11:58:04 (UTC+8) | - |
| dc.date.available | 2-Sep-2020 11:58:04 (UTC+8) | - |
| dc.date.issued (上傳時間) | 2-Sep-2020 11:58:04 (UTC+8) | - |
| dc.identifier (Other Identifiers) | G0108933065 | en_US |
| dc.identifier.uri (URI) | http://nccur.lib.nccu.edu.tw/handle/140.119/131565 | - |
| dc.description (描述) | 碩士 | zh_TW |
| dc.description (描述) | 國立政治大學 | zh_TW |
| dc.description (描述) | 國際經營管理英語碩士學位學程(IMBA) | zh_TW |
| dc.description (描述) | 108933065 | zh_TW |
| dc.description.abstract (摘要) | BBT is a bubble tea truck that brings good and tasty bubble tea recipes to the French market, Paris in particular, as well as alcoholic bubble teas, with alcohol in the popping bubbles, which has never been seen before in France.Its two main activities are one on one selling and catering for events.The recipes are innovative because the normal bubble teas come straight from Taiwan, their homeland, and the alcoholic bubble teas have not been in the market yet. This would allow BBT to reach customers that already know and love bubble tea, as well as the customers that are not familiar to that drink yet. | en_US |
| dc.description.tableofcontents | 1. Introduction 12. Company overview 22.1. History and background 22.2. Mission 32.3. Vision 32.4. Objectives 32.5. Long term objectives 42.6. Key success factors 42.7. Brand and product overview 52.8. Logo 52.9. Company ownership 63. Business environment / Market analysis 73.1. Industry overview 73.2. Industry Key players worldwide 103.3. Tea consumption in France 104. Situation analysis 124.1. Presentation of France 124.2. Economy in France 124.3. Socio-demographics of France 134.4. The Chinese community in France 144.5. Competitors in France 154.6. Business opportunity 165. Business model 175.1. Value proposition 175.2. Customer segments 175.3. Empathy map : the description of one target customer 185.3.1. What does she SEE? 195.3.2. What does she HEAR? 195.3.3. What does she really THINK and FEEL? 195.3.4. What does she SAY and DO? 205.3.5. What is the customer’s PAIN? 205.3.6. What does the customer GAIN? 205.4. Channels 215.4.1. Distribution channel 225.4.2. Communication channel 225.4.3. Sales channel 225.5. Customer relationships and engagement 235.6. Key resources 255.7. Key activities 265.8. Cost structure 275.9. Revenue stream 286. Marketing plan 306.1. Selling proposition 306.2. Target market 306.3. Consumer behaviour 306.4. Product 306.5. Packaging and decoration 336.6. Competitive advantage 346.7. Pricing and positioning strategy 346.8. Positioning map 356.9. Location 356.10. Promotion strategy 366.10.1. Pull marketing : 366.10.2. Push marketing : 376.11. Online marketing strategy 386.11.1. Facebook : the non-official brand ambassadors 396.11.2. Twitter : retweeting content 406.11.3. Instagram : our main focus 406.11.4. Tik tok : the challenges 417. Strategic planning/framework 427.1. External analysis 427.1.1. Bubble tea industry 427.1.2. Food truck industry 447.2. Internal analysis 457.3. Business level strategy 467.4. Product development 477.5. Market development 478. Financial plan 488.1. The rules to follow 488.2. Initial investment Summary 498.3. Estimated Cash flow 518.4. Break even analysis 529. Conclusion 5310. Reference 54 | zh_TW |
| dc.source.uri (資料來源) | http://thesis.lib.nccu.edu.tw/record/#G0108933065 | en_US |
| dc.subject (關鍵詞) | 泡沫茶 | zh_TW |
| dc.subject (關鍵詞) | 貨車 | zh_TW |
| dc.subject (關鍵詞) | 食物 | zh_TW |
| dc.subject (關鍵詞) | 飲料 | zh_TW |
| dc.subject (關鍵詞) | 法國 | zh_TW |
| dc.subject (關鍵詞) | Bubble tea | en_US |
| dc.subject (關鍵詞) | Truck | en_US |
| dc.subject (關鍵詞) | Food | en_US |
| dc.subject (關鍵詞) | Beverage | en_US |
| dc.subject (關鍵詞) | France | en_US |
| dc.title (題名) | 法國的泡沫茶車 | zh_TW |
| dc.title (題名) | Bubble tea truck in France | en_US |
| dc.type (資料類型) | thesis | en_US |
| dc.relation.reference (參考文獻) | Bubble tea market size :https://www.alliedmarketresearch.com/bubble-tea-marketBubble Tea Market Size, Share and Global Trend By Type : https://www.fortunebusinessinsights.com/industry-reports/bubble-tea-market-101564The difference between push and pull marketing :https://smallbusiness.chron.com/difference-between-push-pull-marketing-31806.htmlAdvertising in the metro : https://espub.org/metro-publicite/Why is word of mouth marketing so incredibly important ? https://referralrock.com/blog/word-of-mouth-marketing/Membership Is the New Loyalty: How to Build Customer Relationships that Lasthttps://blog.hubspot.com/service/customer-relationshipsThe trendy drinks of 2020 (French)https://www.agro-media.fr/actualite/les-tendances-boissons-2020-selon-les-experts-de-flavorman-35656.htmlParis opens 9 new food truck areas (French) :https://actu.fr/ile-de-france/paris_75056/food-trucks-paris-ville-propose-9-nouveaux-emplacements-lance-appel-candidatures_26543564.htmlWhich legal status for a food truck ? (French) : https://www.thebusinessplanshop.com/fr/blog/statut-juridique-food-truck | zh_TW |
| dc.identifier.doi (DOI) | 10.6814/NCCU202001337 | en_US |
