社交媒體動員作為新型政治傳播:2017年雅加大選舉

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題名	社交媒體動員作為新型政治傳播:2017年雅加大選舉 Social Media Mobilization as a New Form of Political Communication: A Case Study of Teman Ahok in Jakarta Gubernatorial Election 2017
作者	馬安筠 Putri, Andriani Pratama
貢獻者	劉義鈞 Liu, Yih-jiun 馬安筠 Andriani Pratama Putri
關鍵詞	社交媒體 Social Media Mobilization Teman Ahok DKI Jakarta Governor Election Political Communication
日期	2019
上傳時間	2-Sep-2020 12:31:23 (UTC+8)
摘要	2017年舉行的DKI雅加達州長選舉十分有趣。印尼有很多人認為雅加達DKI省長選舉可以媲美印尼總統選舉。在選舉中，「選舉州長就像選舉總統」。候選人Ahok需要獲得一定的支持，才能成為獨立候選人。「Teman Ahok」這個由一群年輕人創建的自發性組織，幫助Ahok收集了100萬名雅加達居民連署，順利完成提名。這項研究的重點是了解Teman Ahok如何實現他們的目標。這項研究還分析了他們的社交媒體如何動員以收集一百萬個居民連署。這項質性研究深度訪問了Teman Ahok的創始人、義工和支持者。這個研究探索了社交媒體在2017年雅加達民主共和國州長選舉過程中，社交媒體的動員在選舉策略與政治溝通上的作用。研究結果有助於未來的媒體動員相關政治議題研究。 The DKI Jakarta governor election held in 2017 was fascinating. Many people in Indonesia consider the DKI Jakarta governor election is comparable to Indonesia Presidential Election, in a term of “voting for governor feels like voting for president.” In this election, one candidate named Ahok needs support to move forward as an independent candidate. “Teman Ahok” is a voluntary organization founded by a group of young people which helped and supported Ahok on collecting 1 million ID of Jakarta residents as the nomination requirement. This study focused on understanding how Teman Ahok can achieve their goals. This study also investigated and explored their social-media mobilization in the collection of 1 million ID. This qualitative study conducted in-depth interview with Teman Ahok founders, volunteers and supporters. The results will contribute and improve the future of political communication study by encouraging the consideration of new social-media mobilization forms. From a theoretical perspective, this exploratory study provides contributions in political communication by using social-media mobilization as a new form regarding the case study of Teman Ahok volunteer’s organization. It adds knowledge to an unexplored and vital aspect of the social-media mobilization and political communication both in the process and the strategy based on the political situation in Indonesia, especially in DKI Jakarta gubernatorial election 2017.
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描述	碩士國立政治大學國際傳播英語碩士學位學程(IMICS) 105461018
資料來源	http://thesis.lib.nccu.edu.tw/record/#G0105461018
資料類型	thesis

dc.contributor.advisor	劉義鈞	zh_TW
dc.contributor.advisor	Liu, Yih-jiun	en_US
dc.contributor.author (Authors)	馬安筠	zh_TW
dc.contributor.author (Authors)	Andriani Pratama Putri	en_US
dc.creator (作者)	馬安筠	zh_TW
dc.creator (作者)	Putri, Andriani Pratama	en_US
dc.date (日期)	2019	en_US
dc.date.accessioned	2-Sep-2020 12:31:23 (UTC+8)	-
dc.date.available	2-Sep-2020 12:31:23 (UTC+8)	-
dc.date.issued (上傳時間)	2-Sep-2020 12:31:23 (UTC+8)	-
dc.identifier (Other Identifiers)	G0105461018	en_US
dc.identifier.uri (URI)	http://nccur.lib.nccu.edu.tw/handle/140.119/131716	-
dc.description (描述)	碩士	zh_TW
dc.description (描述)	國立政治大學	zh_TW
dc.description (描述)	國際傳播英語碩士學位學程(IMICS)	zh_TW
dc.description (描述)	105461018	zh_TW
dc.description.abstract (摘要)	2017年舉行的DKI雅加達州長選舉十分有趣。印尼有很多人認為雅加達DKI省長選舉可以媲美印尼總統選舉。在選舉中，「選舉州長就像選舉總統」。候選人Ahok需要獲得一定的支持，才能成為獨立候選人。「Teman Ahok」這個由一群年輕人創建的自發性組織，幫助Ahok收集了100萬名雅加達居民連署，順利完成提名。這項研究的重點是了解Teman Ahok如何實現他們的目標。這項研究還分析了他們的社交媒體如何動員以收集一百萬個居民連署。這項質性研究深度訪問了Teman Ahok的創始人、義工和支持者。這個研究探索了社交媒體在2017年雅加達民主共和國州長選舉過程中，社交媒體的動員在選舉策略與政治溝通上的作用。研究結果有助於未來的媒體動員相關政治議題研究。	zh_TW
dc.description.abstract (摘要)	The DKI Jakarta governor election held in 2017 was fascinating. Many people in Indonesia consider the DKI Jakarta governor election is comparable to Indonesia Presidential Election, in a term of “voting for governor feels like voting for president.” In this election, one candidate named Ahok needs support to move forward as an independent candidate. “Teman Ahok” is a voluntary organization founded by a group of young people which helped and supported Ahok on collecting 1 million ID of Jakarta residents as the nomination requirement. This study focused on understanding how Teman Ahok can achieve their goals. This study also investigated and explored their social-media mobilization in the collection of 1 million ID. This qualitative study conducted in-depth interview with Teman Ahok founders, volunteers and supporters. The results will contribute and improve the future of political communication study by encouraging the consideration of new social-media mobilization forms. From a theoretical perspective, this exploratory study provides contributions in political communication by using social-media mobilization as a new form regarding the case study of Teman Ahok volunteer’s organization. It adds knowledge to an unexplored and vital aspect of the social-media mobilization and political communication both in the process and the strategy based on the political situation in Indonesia, especially in DKI Jakarta gubernatorial election 2017.	en_US
dc.description.tableofcontents	TABLE OF CONTENTS Abstract ............................................................................................................................... i Table of contents ................................................................................................................ ii List of Tables and Figures ................................................................................................. iv Ch. 1 Introduction ...............................................................................................................1 1.1. Research Background ................................................................................................1 1.2. Research Question .....................................................................................................4 1.3. Research Objectives and Significance .......................................................................4 Ch. 2 Literature Review ......................................................................................................6 2.1. Definition of Social-media Mobilization ...................................................................6 2.2. Understanding of volunteerism ..................................................................................7 2.3 Definition of Political Communication .......................................................................9 2.3.1. The Political Strategy...........................................................................................10 2.4. Introduction of Teman Ahok ...................................................................................12 2.4.1. The Figure of Basuki Tjahaja Purnama (Ahok) ..................................................15 2.5. Research Framework ...............................................................................................17 Ch. 3 Methodology ...........................................................................................................19 3.1. Qualitative Approach ...............................................................................................19 3.2. Data collection .........................................................................................................21 3.3 Data analysis .............................................................................................................24 Ch. 4 Results .....................................................................................................................25 4.1 Carrying 1 Million ID Program by Teman Ahok .....................................................25 iii 4.2 The Social-media Mobilization by Teman Ahok ......................................................29 4.3 Strategy of Social-media Mobilization by Teman Ahok ..........................................32 4.4 The Difficulties faced by Teman Ahok ....................................................................48 Ch. 5 Conclusion ...............................................................................................................52 5.1 Teman Ahok’s Journey in Collecting 1 Million ID...................................................52 5.2 Conclusion ................................................................................................................53 5.3 Contributions and Limitations ..................................................................................54 References .........................................................................................................................56 Appendices ........................................................................................................................66 Appendix A........................................................................................................................67 Appendix B........................................................................................................................71	zh_TW
dc.format.extent	2142750 bytes	-
dc.format.mimetype	application/pdf	-
dc.source.uri (資料來源)	http://thesis.lib.nccu.edu.tw/record/#G0105461018	en_US
dc.subject (關鍵詞)	社交媒體	zh_TW
dc.subject (關鍵詞)	Social Media Mobilization	en_US
dc.subject (關鍵詞)	Teman Ahok	en_US
dc.subject (關鍵詞)	DKI Jakarta Governor Election	en_US
dc.subject (關鍵詞)	Political Communication	en_US
dc.title (題名)	社交媒體動員作為新型政治傳播:2017年雅加大選舉	zh_TW
dc.title (題名)	Social Media Mobilization as a New Form of Political Communication: A Case Study of Teman Ahok in Jakarta Gubernatorial Election 2017	en_US
dc.type (資料類型)	thesis	en_US
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dc.identifier.doi (DOI)	10.6814/NCCU202001672	en_US

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