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題名 汽車召回對銷售量的影響與外溢效果的探討
Investigating the impacts of recalls on vehicle sales and its implication of spillover effects作者 林昱均
Lin, Yu-Chun貢獻者 胡偉民
林昱均
Lin, Yu-Chun關鍵詞 汽車召回
雙重差分法
中國汽車產業
Automobile recall
Difference in Differences
China’s automobile market日期 2020 上傳時間 2-Sep-2020 12:47:44 (UTC+8) 摘要 隨著汽車品牌數量與產銷量的增加，以及汽車的品質管制趨嚴，中國汽車的安全性在近年來逐漸受到重視。把關汽車品質的方法之一是實施汽車缺陷召回制度。本研究以雙重差分方法（Difference in Differences）檢視中國於2013年1月開始施行的《缺陷汽車產品召回管理條例》在相關期間對於汽車銷售量、銷售份額的影響。本研究將召回的事件，分為召回的有無、召回原因與召回次數三個面向進行探討，以了解消費者對召回的反應。
With the increasing number of car brands, production and sales, and the tightening of car quality control policy, the safety concern of Chinese cars has gradually been emphasized in recent years. One of the ways to check the quality of cars is to implement the car defect recall policy. The study uses the Difference in Differences method to examine the impact of China`s "Regulations on the Administration of Recall of Defective Auto Products", which was implemented in January 2013, both on automobile sales and market share during the relevant period. In this study, the recall events were divided into three aspects: the recalls or not, the reasons for the recalls, and the times of the recalls, in order to understand consumers` response to the recalls.參考文獻 王燕，（2014）。汽車召回事件對消費者購買意願影響的研究。東北師範大學碩士論文。吳劍琳，古繼寶，代祺，（2012）。產品傷害危機對購買意願的影響：消費者人口統計特徵的調節作用-以豐田召回事件為例。軟科學，第2期，25-29。李培功，醋衛華，肖珉，（2011）。資本市場對缺陷產品的懲戒效應-基於我國汽車行業召回事件的研究。經濟管理，第4期，118-124。財團法人車輛研究中心，全球車市成長放緩 新商機盼帶來榮景，上網日期2020年4月23日，檢自：https://www.artc.org.tw/chi樣本數ese/03_service/03_02detail.aspx?pid=13338張佳，沈宏亮，（2020）。中國缺陷汽車召回對汽車銷量的影響。企業經濟，第4期，99-107。陳強，（2010）。高級計量經濟學及Stata應用（第二版）。北京：高等教育出版社。馮永琴，肖凌云，孫寧，劉紅喜，（2015）。汽車產品安全與召回技術研究報告（2015年）。北京：中國標準出版社。James Wynne, George Hoffer, (1976).Auto recalls: do they affect market share? Applied Economics, 8, 157-163.Abhishek Borah, Gerard Tellis, (2016).Halo (Spillover) Effects in Social Media: Do Product Recalls of One Brand Hurt or Help Rival Brands?, Journal of Marketing Research, 53, 143-160.Joseph Alba, Wesley Hutchinson, (1987).Dimensions of Consumer Expertise, Journal of Consumer Research, 13, 411-444.David Card, Alan Krueger, (1994).Minimum wages and employment: a case study of the fast-food industry in New Jersey and Pennsylvania. The American Economic, 8, 772-793.David Card, Philip Robins, Winston Lin, (1998).Would Financial Incentives for Leaving Welfare Lead Some People to Stay on Welfare Longer? An Experimental Evaluation of `Entry Effects` in the SSP, National Bureau of Economic Research:Working paper.Heechang Shin, Robert Richardson, Oredola Soluade, (2012).Assessing Sales Loss from Automobile Recalls through Event Study: A Toyota Case Study, Communications of the IIMA, 12, 71-80.Sadrudin Ahmed, Alain Astous, (1996).Country-of-Origin and Brand Effects: A Multi- Dimensional and Multi-Attribute Study, Journal of International Consumer Marketing, 9, 93-115.Nicholas Rupp, (2003).The Attributes of a Costly Recall: Evidence from the Automotive Industry, Review of Industrial Organization, 25, 21-44.Nizar Souiden, Frank Pons, (1992).Product recall crisis management: the impact on manufacturers image, consumer loyalty and purchase intention. Journal of Product & Brand Management, 2, 106-114.Pinelopi Goldberg, (1996).Product Differentiation and Oligopoly in International Markets: The Case of the U.S. Automobile Industry, Econometrica, 63, 891-951.Siheng Sun, Guozhong Huang, Dingli Zhang, Anwu Zhou, (2018).The Impact of Automobile Recall on Consumers’ Purchase Decision Making Research, Wireless Pers Commun, 103, 575-583.Steven Crafton, George Hoffer, Robert Reilly, (1981).Testing the impact of recalls on the demand for automobiles. Economic Inquiry, 19, 694-703. 描述 碩士
國立政治大學
財政學系
107255012資料來源 http://thesis.lib.nccu.edu.tw/record/#G0107255012 資料類型 thesis dc.contributor.advisor 胡偉民 zh_TW dc.contributor.author (Authors) 林昱均 zh_TW dc.contributor.author (Authors) Lin, Yu-Chun en_US dc.creator (作者) 林昱均 zh_TW dc.creator (作者) Lin, Yu-Chun en_US dc.date (日期) 2020 en_US dc.date.accessioned 2-Sep-2020 12:47:44 (UTC+8) - dc.date.available 2-Sep-2020 12:47:44 (UTC+8) - dc.date.issued (上傳時間) 2-Sep-2020 12:47:44 (UTC+8) - dc.identifier (Other Identifiers) G0107255012 en_US dc.identifier.uri (URI) http://nccur.lib.nccu.edu.tw/handle/140.119/131794 - dc.description (描述) 碩士 zh_TW dc.description (描述) 國立政治大學 zh_TW dc.description (描述) 財政學系 zh_TW dc.description (描述) 107255012 zh_TW dc.description.abstract (摘要) 隨著汽車品牌數量與產銷量的增加，以及汽車的品質管制趨嚴，中國汽車的安全性在近年來逐漸受到重視。把關汽車品質的方法之一是實施汽車缺陷召回制度。本研究以雙重差分方法（Difference in Differences）檢視中國於2013年1月開始施行的《缺陷汽車產品召回管理條例》在相關期間對於汽車銷售量、銷售份額的影響。本研究將召回的事件，分為召回的有無、召回原因與召回次數三個面向進行探討，以了解消費者對召回的反應。 zh_TW dc.description.abstract (摘要) With the increasing number of car brands, production and sales, and the tightening of car quality control policy, the safety concern of Chinese cars has gradually been emphasized in recent years. One of the ways to check the quality of cars is to implement the car defect recall policy. The study uses the Difference in Differences method to examine the impact of China`s "Regulations on the Administration of Recall of Defective Auto Products", which was implemented in January 2013, both on automobile sales and market share during the relevant period. In this study, the recall events were divided into three aspects: the recalls or not, the reasons for the recalls, and the times of the recalls, in order to understand consumers` response to the recalls. en_US dc.description.tableofcontents 第一章 緒論 1第一節 研究背景 1第二節 研究動機與目的 4第二章 文獻回顧 5第一節 召回效果 5第二節 雙重差分方法 8第三章 研究方法 10第一節 樣本介紹 10第二節 模型設定 11第三節 變數說明 15第四節 敘述統計與相關係數 19第四章 實證分析 24第一節 中國汽車召回效果－銷售量 24第二節 中國汽車召回效果－銷售份額 36第五章 結論 44參考文獻 46 zh_TW dc.format.extent 1689163 bytes - dc.format.mimetype application/pdf - dc.source.uri (資料來源) http://thesis.lib.nccu.edu.tw/record/#G0107255012 en_US dc.subject (關鍵詞) 汽車召回 zh_TW dc.subject (關鍵詞) 雙重差分法 zh_TW dc.subject (關鍵詞) 中國汽車產業 zh_TW dc.subject (關鍵詞) Automobile recall en_US dc.subject (關鍵詞) Difference in Differences en_US dc.subject (關鍵詞) China’s automobile market en_US dc.title (題名) 汽車召回對銷售量的影響與外溢效果的探討 zh_TW dc.title (題名) Investigating the impacts of recalls on vehicle sales and its implication of spillover effects en_US dc.type (資料類型) thesis en_US dc.relation.reference (參考文獻) 王燕，（2014）。汽車召回事件對消費者購買意願影響的研究。東北師範大學碩士論文。吳劍琳，古繼寶，代祺，（2012）。產品傷害危機對購買意願的影響：消費者人口統計特徵的調節作用-以豐田召回事件為例。軟科學，第2期，25-29。李培功，醋衛華，肖珉，（2011）。資本市場對缺陷產品的懲戒效應-基於我國汽車行業召回事件的研究。經濟管理，第4期，118-124。財團法人車輛研究中心，全球車市成長放緩 新商機盼帶來榮景，上網日期2020年4月23日，檢自：https://www.artc.org.tw/chi樣本數ese/03_service/03_02detail.aspx?pid=13338張佳，沈宏亮，（2020）。中國缺陷汽車召回對汽車銷量的影響。企業經濟，第4期，99-107。陳強，（2010）。高級計量經濟學及Stata應用（第二版）。北京：高等教育出版社。馮永琴，肖凌云，孫寧，劉紅喜，（2015）。汽車產品安全與召回技術研究報告（2015年）。北京：中國標準出版社。James Wynne, George Hoffer, (1976).Auto recalls: do they affect market share? Applied Economics, 8, 157-163.Abhishek Borah, Gerard Tellis, (2016).Halo (Spillover) Effects in Social Media: Do Product Recalls of One Brand Hurt or Help Rival Brands?, Journal of Marketing Research, 53, 143-160.Joseph Alba, Wesley Hutchinson, (1987).Dimensions of Consumer Expertise, Journal of Consumer Research, 13, 411-444.David Card, Alan Krueger, (1994).Minimum wages and employment: a case study of the fast-food industry in New Jersey and Pennsylvania. The American Economic, 8, 772-793.David Card, Philip Robins, Winston Lin, (1998).Would Financial Incentives for Leaving Welfare Lead Some People to Stay on Welfare Longer? An Experimental Evaluation of `Entry Effects` in the SSP, National Bureau of Economic Research:Working paper.Heechang Shin, Robert Richardson, Oredola Soluade, (2012).Assessing Sales Loss from Automobile Recalls through Event Study: A Toyota Case Study, Communications of the IIMA, 12, 71-80.Sadrudin Ahmed, Alain Astous, (1996).Country-of-Origin and Brand Effects: A Multi- Dimensional and Multi-Attribute Study, Journal of International Consumer Marketing, 9, 93-115.Nicholas Rupp, (2003).The Attributes of a Costly Recall: Evidence from the Automotive Industry, Review of Industrial Organization, 25, 21-44.Nizar Souiden, Frank Pons, (1992).Product recall crisis management: the impact on manufacturers image, consumer loyalty and purchase intention. Journal of Product & Brand Management, 2, 106-114.Pinelopi Goldberg, (1996).Product Differentiation and Oligopoly in International Markets: The Case of the U.S. Automobile Industry, Econometrica, 63, 891-951.Siheng Sun, Guozhong Huang, Dingli Zhang, Anwu Zhou, (2018).The Impact of Automobile Recall on Consumers’ Purchase Decision Making Research, Wireless Pers Commun, 103, 575-583.Steven Crafton, George Hoffer, Robert Reilly, (1981).Testing the impact of recalls on the demand for automobiles. Economic Inquiry, 19, 694-703. zh_TW dc.identifier.doi (DOI) 10.6814/NCCU202001192 en_US
