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題名 新創即時通訊軟體該何去何從 –以台灣新創公司為例
作者 吳承安
Wu, Cheng-An
貢獻者 陳立民
Chen, Li-Min
吳承安
Wu, Cheng-An
關鍵詞 即時通訊軟體
新創公司
商業模式
商業模式圖
Instant messaging software
Startups
Business model
Business model canvas
日期 2020
上傳時間 2-Sep-2020 13:16:46 (UTC+8)
摘要 近年來即時通訊軟體在世界上越來越普及，而且許多知名的軟體都有壟斷的情形，在某些國家單一軟體的市佔率甚至超過九成，這導致新創的即時通訊軟體難以進入市場。然而因為新型冠狀病毒的影響，無論是個人或者組織都出現大量不同的即時通訊需求，許多投資人也開始關注即時通訊產業。本研究分別探討了企業協作、社群交流、技術授權三種即時通訊軟體商業模式，並進一步分析比較彼此間的差異，最終給予新創即時通訊軟體未來發展策略上的建議。

本研究主要透過個案分析法來研究台灣一間即時通訊軟體新創公司，並透過深度訪談法與田野調查法取得初級資料，整理出該新創公司的商業模式。接著再透過次級資料蒐集法，整理出不同種類中成功的即時通訊軟體之商業模式。最終比較新創公司及其他成功的即時通訊軟體之商業模式，並且給予新創公司未來在商業模式發展上的方向與建議。

研究結果顯示，該新創公司的商業模式與技術授權即時通訊軟體最為相似，發展此種商業模式能夠維持熟悉的營運方式，並且耗費最少資源就能補足所需的能耐。如果要發展成其他兩種商業模式，若參考市場上已經成功的領導廠商，則該新創公司在許多面向都需要進行大幅的調整，考量人力資源、時間成本、營運資金等等面向後較難達成。
In recent years, instant messaging software has become more and more popular in the world, and many well-known software have monopolies. In some countries, the market share of single software even exceeds 90%, which makes it difficult for newly created instant messaging software to enter the market. However, due to the impact of the new coronavirus, a large number of different instant messaging needs have emerged from individuals or organizations, and many investors have begun to pay attention to the instant messaging industry.

This research mainly uses case analysis to study an instant messaging software startup in Taiwan, and obtains primary data through in-depth interviews and fieldwork methods to sort out the startup`s business model. Then through the secondary data collection method, sort out the business models of different types of successful instant messaging software. Finally, compare the business models of startups and other successful instant messaging software, and give the startups directions and suggestions for future business model development.

The results of the study show that the business model of the startup is most similar to technology-licensed instant messaging software. The development of this business model can maintain a familiar operating method and consume the least resources to make up for the required capabilities.
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板合作案，看市場如何追捧遠端辦公。數位時代。線上檢索日期：109年5月1日，檢自：https://www.bnext.com.tw/article/56541/slack-ibm-office-market。
楊又肇（2020年3月21日）。Microsoft Teams使用人數大增1200萬人，新增
多項線上協作功能。聯合新聞網。線上檢索日期：109年5月10日，檢自https://udn.com/news/story/11017/4431608。
楊榮文（2014）。資訊科技概論，67-74頁。台灣：碁峯。
劉季清（2018年9月19日）。10個台灣人 9個用LINE。中時電子報。線上
檢索日期：109年5月22日，檢自：https://www.chinatimes.com/newspapers/20180919000546-260204?chdtv。
顏理謙（2015年8月6日）。改變網路20人系列6：即時通訊軟體ICQ之父
尤希．華地。數位時代。線上檢索日期：109年5月10日，檢自：https://www.bnext.com.tw/article/36932/BN-2015-08-04-193104-34。

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描述 碩士
國立政治大學
企業管理研究所(MBA學位學程)
107363074
資料來源 http://thesis.lib.nccu.edu.tw/record/#G0107363074
資料類型 thesis
dc.contributor.advisor 陳立民zh_TW
dc.contributor.advisor Chen, Li-Minen_US
dc.contributor.author (Authors) 吳承安zh_TW
dc.contributor.author (Authors) Wu, Cheng-Anen_US
dc.creator (作者) 吳承安zh_TW
dc.creator (作者) Wu, Cheng-Anen_US
dc.date (日期) 2020en_US
dc.date.accessioned 2-Sep-2020 13:16:46 (UTC+8)-
dc.date.available 2-Sep-2020 13:16:46 (UTC+8)-
dc.date.issued (上傳時間) 2-Sep-2020 13:16:46 (UTC+8)-
dc.identifier (Other Identifiers) G0107363074en_US
dc.identifier.uri (URI) http://nccur.lib.nccu.edu.tw/handle/140.119/131944-
dc.description (描述) 碩士zh_TW
dc.description (描述) 國立政治大學zh_TW
dc.description (描述) 企業管理研究所(MBA學位學程)zh_TW
dc.description (描述) 107363074zh_TW
dc.description.abstract (摘要) 近年來即時通訊軟體在世界上越來越普及，而且許多知名的軟體都有壟斷的情形，在某些國家單一軟體的市佔率甚至超過九成，這導致新創的即時通訊軟體難以進入市場。然而因為新型冠狀病毒的影響，無論是個人或者組織都出現大量不同的即時通訊需求，許多投資人也開始關注即時通訊產業。本研究分別探討了企業協作、社群交流、技術授權三種即時通訊軟體商業模式，並進一步分析比較彼此間的差異，最終給予新創即時通訊軟體未來發展策略上的建議。

本研究主要透過個案分析法來研究台灣一間即時通訊軟體新創公司，並透過深度訪談法與田野調查法取得初級資料，整理出該新創公司的商業模式。接著再透過次級資料蒐集法，整理出不同種類中成功的即時通訊軟體之商業模式。最終比較新創公司及其他成功的即時通訊軟體之商業模式，並且給予新創公司未來在商業模式發展上的方向與建議。

研究結果顯示，該新創公司的商業模式與技術授權即時通訊軟體最為相似，發展此種商業模式能夠維持熟悉的營運方式，並且耗費最少資源就能補足所需的能耐。如果要發展成其他兩種商業模式，若參考市場上已經成功的領導廠商，則該新創公司在許多面向都需要進行大幅的調整，考量人力資源、時間成本、營運資金等等面向後較難達成。		zh_TW
dc.description.abstract (摘要) In recent years, instant messaging software has become more and more popular in the world, and many well-known software have monopolies. In some countries, the market share of single software even exceeds 90%, which makes it difficult for newly created instant messaging software to enter the market. However, due to the impact of the new coronavirus, a large number of different instant messaging needs have emerged from individuals or organizations, and many investors have begun to pay attention to the instant messaging industry.

This research mainly uses case analysis to study an instant messaging software startup in Taiwan, and obtains primary data through in-depth interviews and fieldwork methods to sort out the startup`s business model. Then through the secondary data collection method, sort out the business models of different types of successful instant messaging software. Finally, compare the business models of startups and other successful instant messaging software, and give the startups directions and suggestions for future business model development.

The results of the study show that the business model of the startup is most similar to technology-licensed instant messaging software. The development of this business model can maintain a familiar operating method and consume the least resources to make up for the required capabilities.		en_US
dc.description.tableofcontents 第壹章 緒論
第一節 研究背景…………………………………………………………………..7
第二節 研究動機與問題…………………………………………….…………12
第三節 研究流程…………………………………………………………………14
第貳章 文獻探討
第一節 商業模式圖………………………………………………………………15
第二節 即時通訊軟體……………………………………………………………19
第參章 研究方法
第一節 研究架構…………………………………………………………………22
第二節 質化研究…………………………………………………………………23
第肆章 個案分析
第一節 F公司介紹……………………………………………………………….26
第二節 F公司商業模式圖……………………………………………………….30
第伍章 即時通訊軟體分類與商業模式
第一節 企業協作即時通訊軟體…………………………………………………33
第二節 社群交流其實通訊軟體…………………………………………………38
第三節 技術授權即時通訊軟體…………………………………………………42
第陸章 結論與建議
第一節 即時通訊軟體之各種商業模式類型………………………………46
第二節 F公司未來商業模式建議……………………………………………….50
第三節 研究限制…………………………………………………………………55
參考文獻……………………………………………………………………………..56		zh_TW
dc.format.extent 4407066 bytes-
dc.format.mimetype application/pdf-
dc.source.uri (資料來源) http://thesis.lib.nccu.edu.tw/record/#G0107363074en_US
dc.subject (關鍵詞) 即時通訊軟體zh_TW
dc.subject (關鍵詞) 新創公司zh_TW
dc.subject (關鍵詞) 商業模式zh_TW
dc.subject (關鍵詞) 商業模式圖zh_TW
dc.subject (關鍵詞) Instant messaging softwareen_US
dc.subject (關鍵詞) Startupsen_US
dc.subject (關鍵詞) Business modelen_US
dc.subject (關鍵詞) Business model canvasen_US
dc.title (題名) 新創即時通訊軟體該何去何從 –以台灣新創公司為例zh_TW
dc.type (資料類型) thesisen_US
dc.relation.reference (參考文獻) 中文部分
Lee Michael（2019年10月30日）。Klaytn 專訪｜ICO 破 3 億美元，韓國最大社交軟體 Kakao 投入區塊鏈開發的背後。動區動趨BlockTempo。線上檢索日期：109年5月13日，檢自：https://www.blocktempo.com/exclusively-interview-koreas-largest-mobile-giant-blockchain-platform-klaytn/。
王心怡（2018）。成本與管理會計(增訂五版)，215-220頁。三民書局。
世界人口（2020年5月2日）。維基百科 自由的百科全書。線上檢索日期：
109年5月5日，檢自https://zh.wikipedia.org/wiki/世界人口。
台灣網路報告（2019）。財團法人台灣網路資訊中心。線上檢索日期：
109年5月20日，檢自：https://report.twnic.tw/2019/TrendAnalysis_internetUsage.html。
即時通訊軟體使用概況：創市際市場調查（民105年12月5日）。創市際雙週
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dc.identifier.doi (DOI) 10.6814/NCCU202001431en_US