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題名 數位轉型之實務探討：驅動因子、關鍵要素，及績效評量
An Empirical Study of Digital Transformation: Drivers, Key Factors, and Performance Evaluation作者 張逸翔
Chang, Yi-Hsiang貢獻者 羅明琇
Lo, Ming-Hsiu
張逸翔
Chang, Yi-Hsiang關鍵詞 數位轉型
驅動因子
關鍵要素
績效評量
Digital Transformation
Driver
Key Factor
Performance Evaluation日期 2020 上傳時間 5-Oct-2020 15:20:26 (UTC+8) 摘要 有鑒於數位轉型的發展逐漸成為產業趨勢，本研究針對台灣企業數位轉型之現況及重視因素進行探討，希望研究「轉型驅動因子」，探討什麼因素會影響企業進行數位轉型；以及「轉型關鍵因素」探討開始轉型後企業在哪些面向做出了轉變和認為什麼是重要的。此外，對於轉型中企業來說，如何衡量進步指標是相當重要的，為了解數位轉型中企業是如何衡量轉型成效和制定轉型目標的，本研究欲另外針對企業進行數位轉型之「績效評量」進行探討。透過交叉分析可發現，個案公司在轉型驅動因子上皆會基於流程改進的動機進行轉型，成本的考量則因產業或公司而異，另外政府法規雖非主要因素但仍會造成影響；導入上主要進行流程轉變，轉變上不傾向雇用外部人員或調整組織，數據方面也是透過既有的不同方式來達到數據的收集，此外，不同的文化則能夠在不同的層面支持轉型之發展；最後在績效衡量上，財務指標的衡量最被企業所重視，員工面的績效衡量則會因轉變的程度及欲達成效果之不同而有所差異。最後基於分析結果，結合管理意涵提出結論與建議，並提供欲從事數位轉型之企業或相關單位參考。
In recent years, Development of digital transformation has gradually become an industrial trend. This study explores the “Drivers of Transformation" to explore what factors will affect companies’ digital transformation decisions; “Key Factors of Transformation" to explore where the company has made changes and what is important in the transformation process. In addition, for all transforming companies, how to measure performance indicators is very important. In order to understand how companies in digital transformation measure the effectiveness of transformation and formulate transformation goals, this study intends to explore the “Performance Evaluation" of digital transformation.Through cross-cases analysis, it can be found that the case companies will take digital transformation based on the motivation of process improvement. Besides, the cost considerations vary by industry and company. In addition, although government regulations are not the main factors, they will still have an impact; The changes are mainly in the business process. In the transformation progress, companies do not tend to hire external experts or adjust the organization, they collect data through different existing methods to achieve data analysis. In addition, different cultures can support the development of transformation in a different way; In performance evaluation, the measurement of financial indicators is most valued by enterprises, and the performance measurement of employees will vary depending on the degree of transformation and the effect to be achieved.Based on the study results, combined with the meaning of management, put forward conclusions and suggestions, and provide a reference for enterprises or related units who want to engage in digital transformation.參考文獻 一、 中文文獻1. 林淑馨（2010）。質性研究：理論與實務。台北：巨流。2. 詹文男（2019）。數位轉型新視界台灣準備好了沒。TEEMA Times，141，12-13。3. 熊毅晰、張育瑄 （2019）。 2019年2000大企業數位轉型與人才大調查白皮書。台北：天下雜誌。4. 歐宜佩、陳信宏（2018）。近期數位轉型發展趨勢之觀察。中華經濟研究院，2018年7月號，94-99。5. 簡禎富（2019）。數位轉型是企業維新。哈佛商業評論，2019年11月號。6. 籃雅寧（2019）。企業數位轉型的現況兼論代理商產業所面臨的挑戰。國立台灣大學管理學院碩士在職專班國際企業管理組，台北市。二、 英文文獻1. Andal-Ancion, A., Cartwright, P. A., & Yip, G. S. (2003). The digital transformation of traditional business. MIT Sloan Management Review, 44(4), 34.2. Jimenez, D. Z., Lim, V., Cheok, L., & Ng, H. (2018). Unlocking the economic impact of digital transformation in Asia Pacific. white paper, Microsoft and International Data Corporation (IDC) Asia/Pacific.3. Kane, G. C., Palmer, D., Phillips, A. N., Kiron, D., & Buckley, N. (2015). Strategy, not technology, drives digital transformation. MIT Sloan Management Review and Deloitte University Press, 14(1-25).4. Liere-Netheler, K., Vogelsang, K., & Packmohr, S. (2018). Drivers of digital transformation in manufacturing. In 51st Hawaii International Conference on System Sciences (HICSS), Waikoloa, Hawaii (2018), Shidler College of Business, 3926-3935.5. Tabrizi, B., Lam, E., Girard, K., & Irvin, V. (2019). Digital transformation is not about technology. Harvard Business Review, 13, 339-343.6. Westerman, G., Bonnet, D., & McAfee, A. (2014). The nine elements of digital transformation. MIT Sloan Management Review, 55(3), 1-6.7. Yin, R. K. (2003). Design and methods. Case study research, London: Sage Publications.三、 網路資料1. Danny Ting (2018)。2018微軟亞洲數位轉型研究調查報告。Microsoft。3-7。檢自：https://seminar.twnic.net.tw/2018/file/0329-3-1.pdf2. Bibla, M. (2020). Why Business are Experiencing a Digital Transformation. Retrieved July 5, 2020, from:https://blog.atomicreach.com/why-businesses-are-experiencing-a-digital-transformation3. Christine Anderson, W. E. (2018). Deloitte Digital Maturity Model. Deloitte. Retrieved July 5, 2020, from: https://www2.deloitte.com/content/dam/Deloitte/global/Documents/Technology-Media-Telecommunications/deloitte-digital-maturity-model.pdf4. Commerce Centric. (2019). Measuring Digital Transformation: It`s Not Rocket Science. Retrieved July 5, 2020, from:https://medium.com/@CommerceCentric/measuring-digital-transformation-its-not-rocket-science-e8fcc140c94f5. Driver, P. (2019). What`s your Level of Digital Maturity? 5 Tough Questions to Ask Yourself. Retrieved July 5, 2020, from:https://medium.com/@philipdriver/whats-your-level-of-digital-maturity-5-tough-questions-to-ask-yourself-ec17ce9cb98e6. Gartner. (2020). Digital Transformation. Retrieved July 5, 2020, Retrieved July 5, 2020, from:https://www.gartner.com/en/information-technology/glossary/digital-transformation7. Gartner. (2020). Digitalization. Retrieved July 5, 2020, Retrieved July 5, 2020, from:https://www.gartner.com/en/information-technology/glossary/digitalization8. Gartner. (2020). Digitization. Retrieved July 5, 2020, Retrieved July 5, 2020, from:https://www.gartner.com/en/information-technology/glossary/digitization9. IT Pro. (2020). Five reasons why digital transformation is essential for business growth. Retrieved July 5, 2020, from:https://www.itpro.co.uk/strategy/29899/three-reasons-why-digital-transformation-is-essential-for-business-growth10. Walk Me Team (2020). How do you measure digital transformation? 5 metrics to know. Retrieved July 5, 2020, from:https://blog.walkme.com/measure-digital-transformation/ 描述 碩士
國立政治大學
企業管理研究所(MBA學位學程)
107363098資料來源 http://thesis.lib.nccu.edu.tw/record/#G0107363098 資料類型 thesis dc.contributor.advisor 羅明琇 zh_TW dc.contributor.advisor Lo, Ming-Hsiu en_US dc.contributor.author (Authors) 張逸翔 zh_TW dc.contributor.author (Authors) Chang, Yi-Hsiang en_US dc.creator (作者) 張逸翔 zh_TW dc.creator (作者) Chang, Yi-Hsiang en_US dc.date (日期) 2020 en_US dc.date.accessioned 5-Oct-2020 15:20:26 (UTC+8) - dc.date.available 5-Oct-2020 15:20:26 (UTC+8) - dc.date.issued (上傳時間) 5-Oct-2020 15:20:26 (UTC+8) - dc.identifier (Other Identifiers) G0107363098 en_US dc.identifier.uri (URI) http://nccur.lib.nccu.edu.tw/handle/140.119/132094 - dc.description (描述) 碩士 zh_TW dc.description (描述) 國立政治大學 zh_TW dc.description (描述) 企業管理研究所(MBA學位學程) zh_TW dc.description (描述) 107363098 zh_TW dc.description.abstract (摘要) 有鑒於數位轉型的發展逐漸成為產業趨勢，本研究針對台灣企業數位轉型之現況及重視因素進行探討，希望研究「轉型驅動因子」，探討什麼因素會影響企業進行數位轉型；以及「轉型關鍵因素」探討開始轉型後企業在哪些面向做出了轉變和認為什麼是重要的。此外，對於轉型中企業來說，如何衡量進步指標是相當重要的，為了解數位轉型中企業是如何衡量轉型成效和制定轉型目標的，本研究欲另外針對企業進行數位轉型之「績效評量」進行探討。透過交叉分析可發現，個案公司在轉型驅動因子上皆會基於流程改進的動機進行轉型，成本的考量則因產業或公司而異，另外政府法規雖非主要因素但仍會造成影響；導入上主要進行流程轉變，轉變上不傾向雇用外部人員或調整組織，數據方面也是透過既有的不同方式來達到數據的收集，此外，不同的文化則能夠在不同的層面支持轉型之發展；最後在績效衡量上，財務指標的衡量最被企業所重視，員工面的績效衡量則會因轉變的程度及欲達成效果之不同而有所差異。最後基於分析結果，結合管理意涵提出結論與建議，並提供欲從事數位轉型之企業或相關單位參考。 zh_TW dc.description.abstract (摘要) In recent years, Development of digital transformation has gradually become an industrial trend. This study explores the “Drivers of Transformation" to explore what factors will affect companies’ digital transformation decisions; “Key Factors of Transformation" to explore where the company has made changes and what is important in the transformation process. In addition, for all transforming companies, how to measure performance indicators is very important. In order to understand how companies in digital transformation measure the effectiveness of transformation and formulate transformation goals, this study intends to explore the “Performance Evaluation" of digital transformation.Through cross-cases analysis, it can be found that the case companies will take digital transformation based on the motivation of process improvement. Besides, the cost considerations vary by industry and company. In addition, although government regulations are not the main factors, they will still have an impact; The changes are mainly in the business process. In the transformation progress, companies do not tend to hire external experts or adjust the organization, they collect data through different existing methods to achieve data analysis. In addition, different cultures can support the development of transformation in a different way; In performance evaluation, the measurement of financial indicators is most valued by enterprises, and the performance measurement of employees will vary depending on the degree of transformation and the effect to be achieved.Based on the study results, combined with the meaning of management, put forward conclusions and suggestions, and provide a reference for enterprises or related units who want to engage in digital transformation. en_US dc.description.tableofcontents 目 錄 I表目錄 III圖目錄 IV第壹章 研究緒論 1第一節 研究背景與動機 1第二節 研究目的 2第三節 研究內容 2第四節 研究流程 3第貳章 文獻探討 5第一節 數位轉型及相關概念 5第二節 數位轉型驅動因素 7第三節 數位轉型關鍵因素 10第四節 數位轉型之目標及成效衡量 13第參章 研究方法 19第一節 個案研究法 19第二節 研究架構 20第三節 研究對象 20第四節 個案分析架構 21第肆章 個案研討 26第一節 個案公司A 26第二節 個案公司B 36第三節 個案公司C 42第四節 跨個案分析 49第伍章 結論與建議 57第一節 結論 57第二節 實務建議 60第三節 研究限制與未來發展建議 61參考文獻 63附錄一：A公司訪談逐字稿 66附錄二：B公司訪談逐字稿 77附錄三：C公司訪談逐字稿 98 zh_TW dc.format.extent 1383575 bytes - dc.format.mimetype application/pdf - dc.source.uri (資料來源) http://thesis.lib.nccu.edu.tw/record/#G0107363098 en_US dc.subject (關鍵詞) 數位轉型 zh_TW dc.subject (關鍵詞) 驅動因子 zh_TW dc.subject (關鍵詞) 關鍵要素 zh_TW dc.subject (關鍵詞) 績效評量 zh_TW dc.subject (關鍵詞) Digital Transformation en_US dc.subject (關鍵詞) Driver en_US dc.subject (關鍵詞) Key Factor en_US dc.subject (關鍵詞) Performance Evaluation en_US dc.title (題名) 數位轉型之實務探討：驅動因子、關鍵要素，及績效評量 zh_TW dc.title (題名) An Empirical Study of Digital Transformation: Drivers, Key Factors, and Performance Evaluation en_US dc.type (資料類型) thesis en_US dc.relation.reference (參考文獻) 一、 中文文獻1. 林淑馨（2010）。質性研究：理論與實務。台北：巨流。2. 詹文男（2019）。數位轉型新視界台灣準備好了沒。TEEMA Times，141，12-13。3. 熊毅晰、張育瑄 （2019）。 2019年2000大企業數位轉型與人才大調查白皮書。台北：天下雜誌。4. 歐宜佩、陳信宏（2018）。近期數位轉型發展趨勢之觀察。中華經濟研究院，2018年7月號，94-99。5. 簡禎富（2019）。數位轉型是企業維新。哈佛商業評論，2019年11月號。6. 籃雅寧（2019）。企業數位轉型的現況兼論代理商產業所面臨的挑戰。國立台灣大學管理學院碩士在職專班國際企業管理組，台北市。二、 英文文獻1. Andal-Ancion, A., Cartwright, P. A., & Yip, G. S. (2003). The digital transformation of traditional business. MIT Sloan Management Review, 44(4), 34.2. Jimenez, D. Z., Lim, V., Cheok, L., & Ng, H. (2018). Unlocking the economic impact of digital transformation in Asia Pacific. white paper, Microsoft and International Data Corporation (IDC) Asia/Pacific.3. Kane, G. C., Palmer, D., Phillips, A. N., Kiron, D., & Buckley, N. (2015). Strategy, not technology, drives digital transformation. MIT Sloan Management Review and Deloitte University Press, 14(1-25).4. Liere-Netheler, K., Vogelsang, K., & Packmohr, S. (2018). Drivers of digital transformation in manufacturing. In 51st Hawaii International Conference on System Sciences (HICSS), Waikoloa, Hawaii (2018), Shidler College of Business, 3926-3935.5. Tabrizi, B., Lam, E., Girard, K., & Irvin, V. (2019). Digital transformation is not about technology. Harvard Business Review, 13, 339-343.6. Westerman, G., Bonnet, D., & McAfee, A. (2014). The nine elements of digital transformation. MIT Sloan Management Review, 55(3), 1-6.7. Yin, R. K. (2003). Design and methods. Case study research, London: Sage Publications.三、 網路資料1. Danny Ting (2018)。2018微軟亞洲數位轉型研究調查報告。Microsoft。3-7。檢自：https://seminar.twnic.net.tw/2018/file/0329-3-1.pdf2. Bibla, M. (2020). Why Business are Experiencing a Digital Transformation. Retrieved July 5, 2020, from:https://blog.atomicreach.com/why-businesses-are-experiencing-a-digital-transformation3. Christine Anderson, W. E. (2018). Deloitte Digital Maturity Model. Deloitte. Retrieved July 5, 2020, from: https://www2.deloitte.com/content/dam/Deloitte/global/Documents/Technology-Media-Telecommunications/deloitte-digital-maturity-model.pdf4. Commerce Centric. (2019). Measuring Digital Transformation: It`s Not Rocket Science. Retrieved July 5, 2020, from:https://medium.com/@CommerceCentric/measuring-digital-transformation-its-not-rocket-science-e8fcc140c94f5. Driver, P. (2019). What`s your Level of Digital Maturity? 5 Tough Questions to Ask Yourself. Retrieved July 5, 2020, from:https://medium.com/@philipdriver/whats-your-level-of-digital-maturity-5-tough-questions-to-ask-yourself-ec17ce9cb98e6. Gartner. (2020). Digital Transformation. Retrieved July 5, 2020, Retrieved July 5, 2020, from:https://www.gartner.com/en/information-technology/glossary/digital-transformation7. Gartner. (2020). Digitalization. Retrieved July 5, 2020, Retrieved July 5, 2020, from:https://www.gartner.com/en/information-technology/glossary/digitalization8. Gartner. (2020). Digitization. Retrieved July 5, 2020, Retrieved July 5, 2020, from:https://www.gartner.com/en/information-technology/glossary/digitization9. IT Pro. (2020). Five reasons why digital transformation is essential for business growth. Retrieved July 5, 2020, from:https://www.itpro.co.uk/strategy/29899/three-reasons-why-digital-transformation-is-essential-for-business-growth10. Walk Me Team (2020). How do you measure digital transformation? 5 metrics to know. Retrieved July 5, 2020, from:https://blog.walkme.com/measure-digital-transformation/ zh_TW dc.identifier.doi (DOI) 10.6814/NCCU202001727 en_US
