| dc.contributor | 資管系 | |
| dc.creator (作者) | 楊亨利 | |
| dc.creator (作者) | Yang, Heng-Li | |
| dc.creator (作者) | Lin, Shiang-Lin | |
| dc.date (日期) | 2019.09 | |
| dc.date.accessioned | 27-Oct-2020 13:52:04 (UTC+8) | - |
| dc.date.available | 27-Oct-2020 13:52:04 (UTC+8) | - |
| dc.date.issued (上傳時間) | 27-Oct-2020 13:52:04 (UTC+8) | - |
| dc.identifier.uri (URI) | http://nccur.lib.nccu.edu.tw/handle/140.119/132271 | - |
| dc.description.abstract (摘要) | Location-based advertising (LBA) service is a new form among current mobile service applications. Research on this latest service and the related adoption strategies and evaluation factors involving enterprises as well as consumers is essential for its further development and promotion. In this research, the Fuzzy AHP was applied to analyze the positive and negative evaluation factors of enterprises` adopting LBS advertising. The analysis result indicated that the top three factors that affect enterprises to build up a platform for push notification LBS advertising are increasing customer flow rate, App development and ads design cost, and improving business awareness and getting product exposure. | |
| dc.format.extent | 516050 bytes | - |
| dc.format.mimetype | application/pdf | - |
| dc.relation (關聯) | 2019 International Conference on Intelligent Computing and Its Emerging Applications (ICEA2019), National Cheng Kung University | |
| dc.subject (關鍵詞) | Location-based advertising ; Analytic hierarchy process ; Fuzzy theory ; Multiple-Criteria Decision-Making | |
| dc.title (題名) | The Decision of Building Location‐Based Advertising Push Platform | |
| dc.type (資料類型) | conference | |
