| dc.contributor | 企管系 | |
| dc.creator (作者) | 陳冠儒 | |
| dc.creator (作者) | Chen, Kuan-Ju | |
| dc.creator (作者) | Lin, Jhih-Syuan | |
| dc.date (日期) | 2020-05 | |
| dc.date.accessioned | 18-Dec-2020 09:53:08 (UTC+8) | - |
| dc.date.available | 18-Dec-2020 09:53:08 (UTC+8) | - |
| dc.date.issued (上傳時間) | 18-Dec-2020 09:53:08 (UTC+8) | - |
| dc.identifier.uri (URI) | http://nccur.lib.nccu.edu.tw/handle/140.119/133042 | - |
| dc.format.extent | 171 bytes | - |
| dc.format.mimetype | text/html | - |
| dc.relation (關聯) | Annual conference of the European Marketing Academy, European Marketing Academy | |
| dc.title (題名) | Examining Consumers` Processing of Brand Personification Strategies through the Lens of Anthropomorphism | |
| dc.type (資料類型) | conference | |
